Business Commons^™

Strategies For Integrating Data Analytics In Accounting, Alisa C. Disalvo

Walden Dissertations and Doctoral Studies

The increased need for data analytics proficiency requires accounting program directors and faculty to explore strategies to reduce the technology skills gap between education and professional requirements. Grounded in the technology acceptance model, the purpose of this qualitative pragmatic inquiry was to explore strategies that program directors use to integrate data analytics into the accounting program curriculum. The participants were 8 program directors and 2 faculty with over 2 years of program change experience in the accounting department. Data were collected through semi structure interviews with 10 participants and comparative data analysis with the AICPA & NASBA report. Through a …

Undergraduate Research Opportunities In The College Of Business And What They Look Like, Matthew Tangorra

Honors Capstones

This study is related to the undergraduate research opportunities that exist within the NIU College of Business and how they relate to the concept of knowledge creation and other opportunities outside of this college. Many departments exist within the College of Business and as such each one possibly has a different view on undergraduate research and what it looks like.

Are All Sports Betting Losses Created Equal?, Dylan M. Hollick

Business and Economics Honors Papers

This study investigates how the cash out feature in sports betting influences bettor reaction to loss and short-term bet likelihood. The cash out changes the mechanics of a sports betting loss outcome in several ways. By getting some of the bet’s stake back through a cash out loss, the transaction mimics a larger loss-smaller gain joint outcome as opposed to a single loss at the time of the bet’s placement. The cash out also introduces the opportunity for regret or positive counterfactuals depending on the cash outs “correctness”. Using survey data from college students responding to hypothetical betting scenarios, it …

No Cheers, No Fears: Unpacking Non-Drinkers' Survival Tactics At Work-Related Drinking Events, Amanda Good

Dissertations

In certain workplace contexts, the organization may encourage alcohol consumption at work-sponsored events, such as happy hours and dinners. In these situations, being a non-drinker becomes a stigmatized but potentially concealable identity. This research explores antecedents, consequences, and moderators of the various identity management strategies used by non-drinkers in alcohol-centric, organizationally-sponsored events. Using hierarchical linear modeling, I examined how situational factors, including event type, supervisor presence, and psychological safety, influence nondrinkers' decisions to conceal or reveal their nondrinking identity. Findings indicate that felt social pressure significantly increases concealment behaviors and decreases disclosure behaviors. Additionally, psychological safety and supervisor presence emerged …

Cover Cropping: How Sustainability & Economics Can Work Hand In Hand (Pt. Ii), Emma Reyes

Business and Economics Honors Papers

Research finds that while the average rate of soil erosion under natural conditions occurs at less than 1.9 Mg per hectare per year, the current rate of erosion for United States agricultural soils occurs at 6.7 Mg per hectare per year (Nearing et al., 2017). This problem is further heightened by the fact that many farmers are concerned about the added expenses that may come from the use of sustainable practices. As a result, this may lead to an increase in the practice of more harmful conventional agricultural techniques if they continue to be considered more economically beneficial in comparison. …

Decade-Long Deals: The Forces Driving Mlb’S Lengthening Contracts, Benjamin Cuccolo

Business and Economics Honors Papers

This study investigates the economic and institutional factors that influence lengthening contracts in Major League Baseball. Using a dataset of 652 free agent position players that signed for two years or longer from 1991 to 2025, this paper explores how factors such as age, relative player performance, collective bargaining agreements, and risk management strategies affect contract length. Results from the regression model show that younger players that are higher performing are more likely to receive long-term deals. Additionally, those that are extended a qualifying offer also typically sign for longer term deals as suggested by the regression results. A separate …

Beyond The Label: Unveiling Greenwashing Impacts On Consumer Purchasing In Sunscreen Packaging, Kailee Ransom

Honors Projects

The purpose of this research project is to unveil how the use of greenwashing tactics in marketing can influence a consumer’s actions and purchasing behavior in regard to sunscreen product packaging. It aims to uncover whether environmentally charged language or imagery (or both) on a product has an impact on a consumer’s willingness to purchase the product and their perceptions of the product’s health for their body and the environment. Additionally, are certain demographic profiles - considering a consumer’s age, income level or education level - more inclined to have a positive perception of “environmentally-friendly” sunscreen products?

To answer these …

Enhancing A Client’S Website Design Through Research On Executive Function Skills: Informed Decision-Making In A Service-Learning Context, Jacob Irelan

Honors Projects

This synthesis project explores how research on executive function skills can inform effective website design in a service-learning context. Executive function skills—including working memory, inhibitory control, and cognitive flexibility—are foundational to learning and development. By conducting a comprehensive literature review and engaging in service-learning through a client-based web design project, the study bridges interdisciplinary knowledge between education and visual communication technology. The project involved redesigning a client’s website focused on supporting individual's executive function skills, enhancing both its usability and search engine optimization. Hands-on, service learning experience supplemented by academic research allowed for the development of practical skills such as …

Kennesaw State University Student Managed Investment Fund Sector Sensitivity Analysis, John Kiersznowski, Joe Johnson, Kyler Howell, Geranger Lewis

Senior Design Project For Engineers

The Kennesaw State University Student Managed Investment Fund (SMIF) Sector Sensitivity Analysis focuses on improving the fund’s decision-making and performance through data science. The SMIF is a diversified index fund designed to outperform indices like the S&P 500. This project investigates how macroeconomic variables—such as GDP growth, inflation, interest rates, and commodity prices—impact sector performance. By structuring data, developing a sustainable data pipeline, and leveraging advanced statistical techniques and predictive modeling, our team was able to provide the framework and proof of actionable insights that enhance the fund's ability to manage risks and optimize returns.

Measuring Exposure Through Targeted Ads, Sarah Bazell

Honors Projects

This study investigates the effectiveness of targeted digital advertising strategies for Company X, a performance motorsports fuel brand. With the goal of optimizing engagement and improving budget allocation, four distinct ad campaigns were developed and tested on Facebook and Instagram: brand awareness, product education, dealer locator promotion, and lifestyle merchandise promotion. Each campaign was evaluated based on reach, impressions, cost per result, and conversion rates. Descriptive statistics revealed significant differences in engagement rates across campaigns, with video-based, emotionally driven ads outperforming static formats. A one-way ANOVA indicated no significant difference in reach across campaigns but confirmed significant differences in spending …

The Impact Of Institutional Features On Student Retention Rates Using Regression And Random Forest Modeling, Grayson Tvrdik

Honors Projects

Student retention is a focus for higher education institutions aiming to improve student outcomes and institutional success. While previous research has often relied on qualitative assessments of college related factors, this project applies quantitative techniques at a national scale. Random forest and beta regression models were used to predict retention rates for public colleges based on institutional characteristics such as financial variables, enrollment patterns, and demographic metrics. The random forest models demonstrated higher accuracy than the beta regression models, leading us to find that financial variables and student integration factors are significant predictors of retention. Beta regression models, though less …

Toledo Private High Schools: An Analysis Of Marketing Strategies, Tegan Ruttencutter

Honors Projects

Having a better understanding of private education is vital in a country where research on private schools outside of school choice literature is limited. This research aims to gain a deeper understanding of the marketing strategies employed by Toledo private high schools, thereby enhancing our comprehension of the local education market and its broader implications. This study will delve into the websites of three prominent Toledo private high schools: one Catholic, one Christian/Religious, and one secular school. To better understand these websites and schools, marketing and education-related literature regarding marketing strategies and private education is reviewed. Additionally, to better understand …

Don’T Cut The Cameras: How Media Coverage Has Impacted The Growth Of Women’S Professional Sports In The United States, Lauren Ehrman

Undergraduate Theses

The growth of women’s professional sports in the United States has long been tied to the level and quality of media coverage these leagues receive. This paper examines how media exposure impacts the success of women's sports, with a focused case study on Racing Louisville FC. By analyzing Racing Louisville’s media presence alongside its attendance numbers, this study highlights how limited coverage can stunt fan engagement and broader support. In addition, the paper emphasizes the importance of fair comparisons, suggesting that women's leagues should be evaluated at similar stages of development as men’s leagues, particularly when assessing success at the …

Transformational Leadership And Its Impact On Team Success: A Detailed Chronicle Of Bellarmine University Men's Lacrosse, Ella Beames

Undergraduate Theses

This thesis uses a journalistic approach to explore the intersection between leadership, transformational leadership, in particular, and forms of success through the lens of Kentucky's only NCAA Division 1 Men's Lacrosse program. Interviews, written survey, and observation were utilized to gauge a community-wide perspective about the team and the holistic nature of the student-athlete experience within Bellarmine University Men's Lacrosse. Observation followed the team for three years and engaged players and coaching staff in telling the story of the team's shifting culture and the management process of the team's newfound success. Methods aimed to draw a connection between the change …

The Impact Of High Deductible Health Plans On Mental Health Treatment, Kristian D. Dambrino, Laura Gray, R. David Phillippi

DNP Projects

Background and Rationale: High Deductible Health Plans (HDHPs) are designed to reduce overall healthcare spending by shifting more upfront costs to patients to discourage overutilization of care, yet HDHPs often increase financial burden, particularly in outpatient mental health care. Patients covered by HDHPs often face substantial out-of-pocket costs before reaching their deductible. This can lead to potential delays or discontinuation of psychiatric treatment. Financial transparency interventions by the mental health provider may mitigate these barriers through more-informed patient decision-making regarding payment options. This project evaluates the impact of a financial transparency intervention on reducing payment responsibility for HDHP patients in …

Comparative Study Of Entrepreneurial Resilience And Gender, Raegan Burkey

Honors Projects

This study aimed to determine if there was a significant difference in the relative importance of resilience factors between male entrepreneurs and female entrepreneurs in order to discover which elements are most relied upon by each gender. To do this, I identified various elements of resilience through a literature review and combined them into a survey. In the survey, participants answered demographic related questions, including a question about gender, prior to moving into resilience element rankings. I then completed a factor analysis to identify three distinct factors: Propensity for Growth, Adaptive Commitment, and Self-Regulation. A T Test revealed that there …

Changing Salaries: Salary Constraints In North American Sports, Reese Shull

Honors Projects

The structure, impact, and potential future of the cap systems housed by the primarily North American sports leagues, NFL, NBA, and MLB, are examined. By comparing each of the different constraint models used to influence competitive balance, player compensation, and various team-building strategies, a comprehensive understanding of which league operates more effectively. Paramount is the relationship to rising revenues and the different returning and emerging channels that are being formed.

Game Changers: The Impact Of Female Representation In Sports Media On Girls' Youth Sport Participation, Kaci L. Huff

Undergraduate Theses

This thesis examines how female representation in sports media impacts girls' youth sport participation rates. Using a review of current literature and original enrollment data from local youth organizations, it reveals that limited and often stereotyped portrayals of female athletes contribute to lower participation and early dropout among girls. The study highlights how underrepresentation, especially of marginalized groups, reinforces harmful narratives that deter engagement. Solutions are proposed, including increasing inclusive media coverage and emphasizing athletic achievements over appearance. By reshaping media narratives, the sports industry can create more supportive environments and encourage greater youth sport participation among girls.

The Sound Of Disruption: The Effects Of Music Streaming Services And Technological Change On The Music Industry, Adam J. Kays

Honors Thesis

Technological changes within the music industry, particularly through streaming platforms like Spotify and Apple Music, have completely altered how artists and labels function in 2025. This thesis examines the change from physical to digital music consumption, the economic realities of streaming royalties, and the mental and physical effects on artists in the modern age. Additionally, this thesis will discuss the utilization of playlisting methods and algorithms, as well as how artists and labels utilize these new features to their advantage. Through this research, this study analyzes and criticizes the sustainability of music streaming models.

Impact Of Humor Vs. Seriousness In Advertising: The Role Of Product Type In Consumer Recall And Purchase Behavior, Cian Ortega

Honors Theses

This study examines the effectiveness of humorous versus serious advertising tones across three different product categories, which are beverage, hygiene, and health/medicine. This is done by measuring their impact on a consumer’s brand/product recall, enjoyment, and purchase intent. Historically, humor has been related to positive emotional responses while seriousness has been associated with building trust and credibility. By using a within-subjects experimental-survey design, data were collected from seventy survey respondents who viewed humorous and serious advertisements across the three product categories (hygiene, beverage, and health/medicine and then evaluated each ad based on their agreement to statements relating to brand/product recall, …

Organizational Actions And Perceptions On Scope 3 Emissions And Regulatory Impacts On Measurement, Griffin Fill

Honors Theses

This study analyzed organizations’ actions and perceptions concerning Scope 3 emissions measurement and the impact that regulations have on the measurement of these emissions. Specifically, this study investigated if organizations measure Scope 3 emissions and their reasons for doing so, the impacts of the proposal and eventual removal of the SEC Scope 3 reporting requirements on organizations, and supply chain professionals’ perceptions regarding if more regulation concerning Scope 3 emissions would be beneficial or detrimental. The goal of this study was to get an initial idea regarding the questions posed, and this study had a pilot-level scope. Therefore, this study …

Measuring Market Sentiment Towards Ceo Incentives, Joshua C. Whitehead

Honors Theses

In the absence of agency issues, CEOs will act in the best interest of shareholders by maximizing firm value. Existing literature documents the individual agency of the CEO and how firms incentivize CEO behavior to align with shareholder interests. To study groups with varying initial incentives, I divide CEOs into internal and external origin to determine differences in compensation. This study then utilizes regressions to study the differences between candidate origin and corresponding incentive structure. I hypothesize that CEO profile influences compensation design to address candidate skills and agency costs, impacting firm value and market perception of CEO future value. …

The Enterprise Work Management Framework’S Impact On Organizational Effectiveness, Jessica J. Crowley

JWU Dissertations & Theses

Organizations need to be effective to stay relevant in a constantly changing environment (Mergel et al., 2019). No pre-existing theoretical frameworks provide leaders with a tested, holistic work management strategy that is proven to positively impact organizational effectiveness (Mergel et al., 2019). Without structured work management practices, organizations experience low levels of work visibility which translates into reactive decision-making and decreased organizational effectiveness (Burke, 2024).

The newly created Enterprise Work Management (EWM) framework provides leaders with a holistic work management strategy that is proven to positively impact organizational effectiveness. The findings from this study address a gap in organizational effectiveness …

Analyzing Northwest Ohio Industries And Utilizing The Shape Program To Increase Sustainable Practices, Abigail Stucker

Honors Projects

The purpose of this project is to dive deeper into the corporate perspective on sustainability and why manufacturing companies should take action on such an important topic. Is there a true balance for businesses between increasing profits and reducing waste? Why should businesses care about being branded as a sustainable company? What efforts do companies need to take to truly be branded as “sustainable?” These are questions that drove the research and development of this project. After looking into these guiding questions, this project develops a program to help monitor and measure the successful sustainability practices that various Northwest Ohio …

Addressing The Accounting Pipeline Leak: Academic And Socioeconomic Barriers To Entry, Retention, And Belonging, Karlene Deng

Honors Theses

Many undergraduate students express an early interest in accounting, yet the actual number who later go on to matriculate into the profession is significantly lower. Despite efforts by educational institutions and the accounting industry to attract students to the profession, accounting programs experience high attrition rates. Using a survey-based approach, this research provides insights into factors that influence students to (1) enter university as declared accounting majors, (2) switch into accounting during their time at university, or (3) leave the accounting program. Additionally, this study examines the role of academic and socioeconomic backgrounds in shaping these decisions. By pinpointing potential …

Unleashing Excellence: Strengthening It Leaders Through Executive Coaching, Tonya S. Rivers

Dissertations

This paper explores the impact of executive coaching on Information Technology (IT) leaders. Many organizations across different industries lack strong leadership, as exposed by COVID-19. Companies aim to keep exceptional leaders and establish upbeat workplaces to achieve success. Although previous research has examined leadership effectiveness, it is still unclear how best to manage employees' perceptions of effective leadership. The goal of this research is to provide new insights into what can improve perceptions of leadership effectiveness. I explored the role executive leadership coaching has on managers working in the Information Technology (IT) field. Current literature often mentions the need for …

Latino Student Engagement In Rsos At Hcob, Angel Cordero

Honors Theses

Latino students at the Haworth College of Business (HCOB) are significantly underrepresented in Registered Student Organizations (RSOs), raising concerns about inclusivity and engagement within the college’s extracurricular community. This study aims to identify the barriers preventing Latino business students from participating in RSOs, exploring factors such as cultural representation, language preferences, financial constraints, and perceived social inclusion. Using a Qualtrics survey distributed to Latino business students at Western Michigan University, this research collects qualitative and quantitative data to assess their experiences and perspectives on campus involvement.

Findings reveal that many Latino students feel disconnected from existing RSOs due to a …

Agile Effects On Risk Management In The Financial Industry, Harasees Kaur

Harrisburg University Dissertations and Theses

The study investigates the ways in which agile practices are combined with traditional risk management frameworks within financial services institutions to achieve digital transformation, regulatory compliance, and stakeholder management. Three research questions drive the study: the ways in which financial institutions are adopting agile practices without undermining compliance, the challenges they face in adopting agile practices, and the mechanisms that enable alignment between agile values and risk governance. Grounded in stakeholder theory and agile transformation models, this study used open questionnaires to gather qualitative data from financial services professionals. Thematic analysis revealed a trend towards hybrid governance solutions that insource …

Designing A Human-Centered Public Relations System For Layoffs At Organizations Across Financial And Professional Services, Kateryna Kzhemanovska

Harrisburg University Dissertations and Theses

Public relations professionals support businesses across financial and professional services sectors with several initiatives, including reduction of workforce. Given the current macroeconomic situation, as of April 2025, many companies are laying off employees, and doing so in a non-user-centric way. This study will examine existing literature on the topics of corporate communications, reduction of the workforce, reputation management, human-centered interaction design, and project management, and explore the opportunity and relevance of applying human-centered methods to the reduction of workforce processes.

Agile And Lean Integration Effects In Financial Services Organizations, Ananya Sharma

Harrisburg University Dissertations and Theses

The financial services industry, predominantly in large investment banks, faces mounting pressure to improve operational efficiency, simplify communication channel, and meet rigorous regulatory requirements in a constantly changing market environment. This research assesses the incorporation of Agile and Lean practices within the financial services sector, particularly concentrating on their effect on front-office functions, such as sales and investment banking, and control operations like risk and compliance. The study investigates how Agile and Lean processes foster innovation, decrease inefficiencies, and promote partnership between front-office teams and control functions. By examining case studies from leading organizations such as Goldman Sachs, JP Morgan, …