Business Commons^™

Sports Marketing And Branding Among Gen Z And Their Digital Associations, Jordan C. Basso

Student Publications

This study addresses the intersection between sports marketing and branding among Generation Z, investigating the challenges, opportunities, and evolving dynamics in the digital realm. The problem at hand revolves around the intricate web of issues faced by athletes and stakeholders, including the implementation of Name, Image, and Likeness (NIL) rules, ethical considerations, and the transformative impact of social media. Background information was gathered from peer-reviewed literature. Using a qualitative research method, five participants from diverse sporting backgrounds provided insights through interviews. The participants were asked questions in a semi-formal setting about their personal experiences, background and understanding, education on these …

The Management Of Curriculum, Brandon A. Banda

Student Publications

What college students study now shapes the future of how society functions. How does curriculum get shaped? Who makes the decisions and final decisions on the general education courses that students must take to meet requirements? Ultimately how much say do professors and specific departments get in determining the future of the students interested in those fields? This paper examines professor autonomy and curriculum development and the management of decisions at a department and college-wide level. Methods used in this study are interviews, field notes and observations, interview notes, and transcriptions. Interviews were conducted with professors in the English and …

An In-Depth Look Into Inflation In Argentina And The United States: A Qualitative Study, Sebastian J. Ippolito

Student Publications

This paper explores the complex phenomenon of inflation in Argentina and the United States through a qualitative lens, offering a comparative analysis that captures the diverse experiences and perspectives of individuals from both nations. The paper examines the historical context of both countries to further develop key inflation perspectives and experiences in both nations. By interviewing two family members in Argentina and an Economics professor in the United States, the study bridges personal and academic viewpoints to unravel the multifaceted impacts of inflation. Argentina's prolonged struggle with inflation, characterized by historical policy inconsistencies and economic mismanagement, contrasts with the relatively …

2023-October-01-The State Of The University In, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2023-October-01-Etsu Board Of Trustees To Hold Quarterly Meeting Nov 17, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University’s Board of Trustees will hold its quarterly meeting and several committee meetings on Friday, November 17.

All meetings will be conducted in person at the D.P. Culp Student Center, East Tennessee Room.

Meetings are scheduled as follows:

• Academic, Research, and Student Success Committee – 8 a.m.
• Finance and Administration Committee – 9:45 a.m.
• Audit Committee – 11:30 a.m.
• Board of Trustees Meeting – 1:30 p.m.

Committee meeting times are approximate and will begin following the conclusion of the previous meeting. The meetings are open to the public and will be conducted permitting participation by electronic or …

Strategic Audit Of Dunkin Brands, Maggie Madej

Honors Program: Senior Projects (Public)

Dunkin Brands is the parent company that operates franchises, and one of its most well-known subsidiaries is Dunkin' Donuts. This establishment, rooted in the United States but with a global presence, is a significant player in the coffee and donut shop industry. This paper provides a background on Dunkin Brands and analyzes their internal and external environment, firm strategy, and corporate governance. The analysis uses theories and principles learned in management, such as Porter’s Five Forces and PESTEL analysis. Additionally, strategic recommendations were made for Dunkin Brands' next steps to continue dominating the coffee and donut shop industry.

Interfaces, Modularity And Ecosystem Emergence: How Darpa Modularized The Semiconductor Ecosystem, Jennifer Kuan, Joel West

College of Business Faculty Publications and Presentations

Scholars have identified the pivotal role that modularity plays in promoting innovation. Modularity affects industry structure by breaking up the value chain along technical interfaces, thereby allowing new entrants to specialize and innovate. Less well-understood is where modularity comes from. Firms seem to behave consistently with the theory in some settings, especially the information technology sector, but not in others, such as automobiles. Here we show how the government has a role to play in generating open interfaces needed for modularity, utilizing a case study of the semiconductor industry from 1970 to 1980. We show how the Defense Department's support …

Ceo Contractual Protection And Debt Contracting, Xia Chen, Qiang Cheng, Alvis K. Lo, Xin Wang

Research Collection School Of Accountancy

Chief Executive Officer (CEO) contractual protection, in the forms of CEO employment agreements and CEO severance pay agreements, is prevalent among S&P 1500 firms. While prior research has examined the impact of these agreements on corporate decisions from shareholders’ perspective, there is little research on the impact from debt holders’ perspective. We find that, compared with other loans, loans issued by firms with CEO contractual protection on average contain more performance covenants and performance-pricing provisions. This effect increases with CEOs’ risk-taking incentives and opportunities, but it decreases with CEOs’ preference for and opportunity of enjoying a quiet life. Furthermore, for …

Consumers’ Reaction To Corporate Esg Performance: Evidence From Store Visits, Frank Weikai Li, Frank Weikai Li, Roni Michaely

Research Collection Lee Kong Chian School Of Business

Using micro-level data on consumer shopping behavior, this paper investigates end-consumers’ attitudes toward firms’ ESG behavior, and as importantly, the ability of consumers to affect firms’ policy concerning sustainability issues. We find that consumers care about firms’ approach toward ESG, and consumers’ behavior can impact firms’ attitudes. Using ESG incidents as a proxy, we find that the reduction in store visits is more pronounced for ESG-conscious consumers, such as those living in democratic counties, and counties with a higher fraction of educated and younger residents. Online shopping interest data yields similar results. Using abnormally hot temperature as a shock to …

Universal Health Coverage: A Basis For Pandemic Preparedness?, Merline Feero

Independent Study Project (ISP) Collection

Amid extensive research and reporting on the effects of COVID-19 on Universal Health Coverage (UHC) progress, this study explores an often neglected topic: the potential of UHC to contribute to the foundations of pandemic preparedness. Herein, quantitative analysis reveals that countries with higher UHC coverage tend to exhibit greater pandemic preparedness (as determined by the UHC Service Coverage Index and the Global Health Security Index). Complementary qualitative analysis is used to further illustrate and explain the correlation between UHC and pandemic preparedness using four case study countries, integrating literature reviews and relevant expert interviews. Through these methods, a clear tie …

An Interdisciplinary Approach To Experiential Learning In Cyberbiosecurity And Agriculture Through Workforce Development, Kellie Johnson, Tiffany Drape, Joseph Oakes, Joseph J. Simpson, Anne Brown, Donna M. Westfall-Rudd, Susan Duncan

International Business and Entrepreneurship Faculty Publications

Cyberbiosecurity and workforce development in agriculture and the life sciences (ALS) is a growing area of need in the curriculum in higher education. Students that pursue majors related to ALS often do not include training in cyber-related concepts or expose the ‘hidden curriculum’ of seeking internships and jobs. Exposing students through workforce development training and hands-on engagement with industry professionals can provide learning opportunities to bridge the two and is an area of growth and demand as the workforce evolves. The objectives of this work were 1) to learn key concepts in cybersecurity, including data security, visualization, and analysis, to …

Carbon Credibility: Strategic Opportunities For Asean Regional Industrial Policy In Voluntary Carbon Markets, Bryan Jed Soh

Independent Study Project (ISP) Collection

Carbon offsets have come under increasing scrutiny due to uncertainties in real carbon abatement, transparency, and fears that it will exacerbate global inequality by allowing the global North to ‘pay to pollute’ through ethically questionable projects in the South. Following Article 2.1.C of the Paris Agreement, this paper argues that the global green transition requires private capital to be fully mobilized through voluntary carbon markets (VCMs). Given that ASEAN states face some of the world’s greatest climate risks while being a fast-growing region, this case study answers the question: how can states play a more proactive role in regulating VCMs …

Migrant Flows: Humanitarian Operational Aspects Of People In Transit, Sameer Prasad, Harish Borra, Jason Woldt, Nezih Altay, Jasmine Tata

School of Business: Faculty Publications and Other Works

Millions of workers in India who migrated to cities for employment have transited back to seek refuge in their home villages, causing disruptions in both cities and villages. This type of mass flow of migrants in transit represents a humanitarian crisis. Understanding migrant flow patterns and ways to ameliorate the conditions for migrants in transit is critical to managing the humanitarian crisis. In this study, we develop a model that examines the influence of migrant networks, inter‐organizational collaboration, and environmental uncertainty on locational advantage, which, in turn, predicts migrant flow patterns. This study contributes to the humanitarian operations management and …

Esg News, Future Cash Flows, And Firm Value, Francois Derrin, Philipp Krueger, Augustin Landier, Tianhao Yao

Research Collection Lee Kong Chian School Of Business

We investigate the expected consequences of negative ESG news on firms’ future profits. After learning about negative ESG news, analysts significantly downgrade their forecasts at short and longer horizons. Negative ESG news affect forecasts more strongly at longer horizons than other types of negative corporate news. The negative revisions of earnings forecasts following negative ESG news reflect expectations of lower future sales (rather than higher future costs). Quantitatively, forecast revisions can explain most of the negative impacts of ESG news on firm value. Analysts are correct to revise forecasts downward following negative ESG news and ESG sensitive analysts tend to …

Digital Wealth Management And Consumption: Micro Evidence From Individual Investments, Qian Gong, Mingyuan Ban, Yunjun Yu, Luying Wang, Yan Yuan

Research Collection Lee Kong Chian School Of Business

With the rapid advancement of digital finance in China, accessing wealth management services through digital platforms has become considerably convenient. However, the potential impact of digital platform investments on residents' consumption remains a relatively unexplored question. This study addresses this gap by leveraging a unique dataset obtained from one of China's largest fintech companies, encompassing individual-level data on consumption and investment. Our findings indicate that engaging in digital platform investments can indeed stimulate residents' consumption. Importantly, participation in digital platform investment has an inclusive effect, with a more pronounced marginal impact on consumption among low-income residents and in-dividuals residing in …

Commentary: Black Or White? Wrong Or Right? Don't Rush To Take Sides On Complex Issues Such As Israel-Hamas Conflict, Siow-Heng Ong, Benjamin Joshua Ong

Research Collection Lee Kong Chian School Of Business

While responses to the Israel-Hamas conflict have been bitterly divided, they showcase a common phenomenon of people viewing complex situations in black-and-white terms. But how did we get here?

Does The Federal Reserve Obtain Competitive And Appropriate Prices In Monetary Policy Implementation?, Yu An, Zhaogang Song

Research Collection Lee Kong Chian School Of Business

Many of the Federal Reserve’s (the Fed’s) monetary policy operations involve trading with primary dealers. We find that, for agency MBS, dealers charge 2.5 cents (per $100 face value) higher selling to the Fed than to non-Fed customers. Controlling for the same dealer, same security, and same trading time, this discriminatory pricing likely arises from dealers’ market power rather than inventory costs. Further, matching trade size reduces the price differential by more than half, implying that dealers’ market power greatly relates to the Fed’s purchases in large amounts, whereas the Fed’s limited breadth of counterparty choice also plays some role.

Editorial: Digital Finance And Sustainability: Impacts, Challenges, And Policy Priorities, John Beirne, David G. Fernandez

Research Collection Lee Kong Chian School Of Business

Digitalization helps to transform economies through supporting inclusive growth and enhancing economy-wide productivity, with the important role of digital finance being a key component of this [1]. This can also underpin progress on reaching targets set for achieving the Sustainable Development Goals (SDGs). More recently, initiatives on sustainable digital finance and green fintech have been at the core of a new strand of research on the nexus between digital finance and environmental sustainability (e.g., [2]). In addition, the promotion of a sound and efficient digital payment system, both nationally and globally, is an important mechanism for reducing inequality (e.g., [3]. …

In Customer Service, When Is A Full Refund Justified?, Hannah H. Chang

Research Collection Lee Kong Chian School Of Business

In a commentary, SMU Associate Professor of Marketing Hannah Chang discussed the challenges in achieving balance between making genuine amends for the specific incident and strategic reputation management when customers complain. She also noted the challenges in balancing between offering genuine redress and not setting precedents that encourage unreasonable demands. Assoc Prof Chang also shared how companies can take preventive measures by setting clear policies for refunds or compensation, and monitoring online sentiment to stay ahead of brewing issues, thus allowing businesses to address concerns in real time.

Does The Consolidated Feed Matter?, Shihao Yu

Research Collection Lee Kong Chian School Of Business

In this paper we examine the role of the consolidated feeds in the current U.S. equities market by studying exogenous events which affect their speed and availability respectively. We find that faster consolidated feeds have an adverse, albeit mild, impact on market liquidity, possibly as a result of more non-high-frequency algorithmic trading activities from informed institutional traders. Moreover, when the consolidated feeds become corrupted or unavailable due to technical glitches, market liquidity significantly worsens. Our findings suggest that the consolidated feeds remain a crucial component of today’s market data infrastructure.

Mindfulness And Workplace Safety: An Integrative Review, Zihan Liu, Kevin Hoff, Erica Baranski, Galen Snyder, Rhona Flin, Peggy Lindner, Christiane Spitzmueller

Research Collection Lee Kong Chian School Of Business

Mindfulness has recently gained popularity in applied settings to enhance workplace safety, especially in safety-critical occupations such as healthcare and construction. In this review, we synthesize existing research across disciplines to establish a theoretical model of mindfulness and safety. Based on 32 empirical studies, we first summarize and critically analyze how mindfulness and safety are conceptualized and operationalized in the literature. We then consolidate empirical findings and conceptual arguments and draw upon the job demands–resources model to propose a theoretical model linking the basic benefits of mindfulness to safety-related job demands. Specifically, we propose that mindfulness (a) improves detection of …

Competitive Categorization And Networks: Cognitive Strategic Groups, Tian Han, Abby Ghobadian, Andrew Yim, Ran Tao, Howard Thomas

Research Collection Lee Kong Chian School Of Business

Technological advancement compounds the complexity of competitor identification, making it increasingly multi-front and multi-dimensional. Strategic groups are an important unit for competition analysis, typically delineated by firms' characteristic similarities or cognitive maps. Both have inadequacies - the former produces methodological artefacts, and the latter is subject to scale limitations, replicability and managers' cognitive blind spots. Hence, the need for alternatives supplementing the existing approaches. We propose a novel grouping methodology based on news co-mentions, reflecting factual corporate events, executives' and journalists' views, and environmental changes. It yields three advantages. First, news depicts interorganizational relationships, alleviating the concern that strategic groups …

Do Community Banks In Fast-Growing Metropolitan Areas Outperform Rural Community Banks?, Nicole A. Morrison

School of Accountancy Faculty Publications

Prior research found that community banks in rural areas outperformed community banks in metropolitan areas in terms of pre-tax return on assets and the variables contributing to it. However, a study on community banks by the FDIC in 2020 mentioned that community banks in the fastest growing metropolitan areas from 2010 through 2020 performed better than those in other metropolitan areas without comparing that performance to rural community banks. This study addresses that gap using a 2014 dataset and finds that, on average, community banks in the fastest-growing metropolitan statistical areas do not outperform rural community banks. The summary data …

Metropolitan Transportation Commission Discretionary Transit Funding Methods Evaluation, Christopher E. Ferrell, John M. Eells, David Reinke, Richard Lee

Mineta Transportation Institute

In 2021, the Santa Clara Valley Transportation Authority (VTA) approached the Mineta Transportation Institute (MTI) with a proposal to have MTI provide an evaluation of the Metropolitan Transportation Commission’s (MTC’s) operational discretionary funding allocation policies and methods for Bay Area transit operators. The research was done in two parts. Part 1 investigated MTC’s past and current allocation methods for discretionary operational transit funding programs; Part 2 involved the evaluation of outcomes if MTC employed alternative allocation methods. After the Part 1 review of MTC’s various transit funding programs, the federal pandemic relief funds and the Transportation Development Act/State Transit Assistance …

2023 October, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2023.

Visually Analyzing Company-Wide Software Service Dependencies: An Industrial Case Study, Sebastian Baltes, Brian Pfitzmann, Thomas Kowark, Christoph Treude, Fabian Beck

Research Collection School Of Computing and Information Systems

Managing dependencies between software services is a crucial task for any company operating cloud applications. Visualizations can help to understand and maintain these com-plex dependencies. In this paper, we present a force-directed service dependency visualization and filtering tool that has been developed and used within SAP. The tool's use cases include guiding service retirement as well as understanding service deployment landscapes and their relationship to the company's organizational structure. We report how we built and adapted the tool under strict time constraints to address the requirements of our users. We further share insights on how we enabled internal adoption. For …

Why Do Farmers’ Cooperatives Fail In A Market Economy? Rediscovering Chayanov With The Chinese Experience, Zhanping Hu, Qian Forrest Zhang, John A. Donaldson

Research Collection School of Social Sciences

In The Theory of Peasant Cooperatives, Chayanov develops the theories of differential optima and vertical integration, which stress the vulnerability of peasant farming in capitalist markets, and argues that cooperatives can support smallholders only if they operate as ‘a cooperative movement’, are buttressed by a strong ‘cooperative culture’, and achieve ‘vertical integration’. Based on extensive fieldwork in China, we identify six major obstacles that explain the failure of most cooperatives. Chayanov’s arguments caution us to not only the vital importance of cooperatives to the resilience of peasant farming, but also the apparently insurmountable obstacles that cooperatives face in market economies.

Toolkit For The Evaluation Of Crypto Tax Risks (Outline), Vincent Ooi

Research Collection Yong Pung How School Of Law

This Toolkit seeks to provide a practical, structured framework for the identification and assessment of crypto tax risks that can be used by tax administrations. It has three main parts. Firstly, an introduction to the Toolkit and how it should be used. Secondly, a series of questionnaires to complete. Thirdly, a commentary to provide additional context and details on each part of the Toolkit and its application. As tax administrations go through the questionnaires, they can rely on the Commentary to complement their existing knowledge and expertise to accurately identify the crypto tax risks facing their domestic tax systems.

Conservation Agriculture Assists Smallholder Farmers And Their Agroecosystem In The Democratic Republic Of The Congo, Willy Mulimbi, Kristofor R. Brye, Lawton L. Nalley, Damas R. Birindwa

Agricultural Economics and Agribusiness Faculty Publications and Presentations

onservation agriculture, a sustainable farming practice combining no or minimum soil disturbance, crop diversification, and soil cover, can benefit humans and the biophysical environment. However, less than half of Sub-Saharan African countries implement conservation agriculture, and the majority of smallholder farmers are using unsustainable practices. Research and field trials on conservation agriculture adaptation to soil and agroecological conditions are vital for increasing adoption of conservation agriculture in Sub-Saharan Africa. The objectives of this study were to (i) evaluate the change in soil chemical properties and soil biology from implementation of conservation agriculture, (ii) assess cowpea (Vigna unguiculata L. Walp.) …

Research Data Management In The Canadian Context: A Guide For Practitioners And Learners, Kristi Thompson, Elizabeth T. Hill, Emily Carlisle-Johnston, Danielle Dennie, Émilie Fortin

Western Libraries Publications

Research Data Management is a term for all the things that researchers do to structure, organize and maintain data before, during and after doing research. RDM is also an emerging discipline that is concerned with researching and developing ways to manage research data more effectively. But what is research data? Where is the push towards formal Research Data Management coming from? What are the requirements of good data management? Research Data Management in the Canadian Context: A Guide for Practitioners and Learners looks at these questions and more, all with a focus on Canadian guidelines, regulations and infrastructure.