Business Commons^™

Impact Of Sex In Luxury Fashion Advertisements On Brand Attractiveness And Identification, Alyssa Dana Dana Adomaitis, Diana Saiki, Juan Del Pozo Severino

Publications and Research

Purpose

This study examined perceived brand attractiveness of and identification with fashion luxury brands given different levels of sexuality in advertisements. Sex in advertisements has become increasingly more common to generate attention and interest in fashion luxury products, with limited research on its influence on the consumer. However, the use of sexuality in luxury advertisements may counter the ethical expectations of brands by the current consumer in the United States.

Design/methodology/approach

A sample of 1,266 males and females completed a survey on brand attractiveness and identification after examining an advertisement of a luxury fashion product. Participants were assigned an advertisement …

Fall 2023 Human Resources Management Syllabus, Joseph A. Abbondandolo

Open Educational Resources

Syllabus for Human Resources Management (ECO 31250 & PSY 31141)

Principles Of Financial Management Chapter 1 - 4, Dorina Tila

Open Educational Resources

This work includes a teaching material that could be the embryonic stage of a textbook for a Principles of Financial Management course.

Principles of Financial Management is a course that introduces you to key financial concepts and the application of financial analysis in making sound business decisions. Topics covered are time value of money, risk and rates of return, asset valuation, capital budgeting, and capital structure, and more. At the end of the course, you will gain an understanding of financial assets, financial markets, financial intermediaries, and the banking system. You will also be able to understand financial statements (i.e., …

New Gender Identity In The Fashion Global Workforce, Malik Lee

Publications and Research

In the new global workplace, there is an estimation of at least 40% of employees do not identify as either male or female but rather transgender meaning non-binary, not identify as either male or female (Inclusion, 2023). While there is some acceptance of non-binary employees in the workplace, there are still challenges these individuals face from other LGBTQ employees. It is important that inclusion and diversity are among the human resources practices for all genders. In the United States, the EEOC (Equal Employment Opportunity Commission) was created as part of the 1964 Civil Rights Act, which as an effort to …

Types Of Cyber Attacks And Incident Responses, Kaung Myat Thu

Publications and Research

Cyber-attacks are increasingly prevalent in today's digital age, and their impact can be severe for individuals, organizations, and governments. To effectively protect against these threats, it is essential to understand the different types of attacks and have an incident response plan in place to minimize damage and restore normal operations quickly.

This research aims to contribute to the field by addressing the following questions: What are the main types of cyber-attacks, and how can organizations effectively respond to these incidents? How can the incident response process be improved through post-incident activities?

The study examines various cyber-attack types, including malware, phishing, …

Open Textbook For Art 27, Nate Cooper

Open Educational Resources

Work in Progress - In the Spring of 2023, I will endeavor to work collaboratively with students to develop an open textbook for the Art 26: UX Visual Design course. As this class has only been offered once in the past and in general the UX courses are new at Kingsborough there isn't an obvious single authority on the subject. As a practitioner in the field professionally, I grow concerned that even if a solid text could be found in print that industry changes happen so frequently that the only helpful authority will need to be a dynamic work. Hence, …

Models For Decision-Making - Second Edition, Steven Cosares, Fred Rispoli

Open Educational Resources

Decision-Making often refers to a multi-stage process that starts with some form of introspection or reflection about a situation in which a person or group of people find themselves. These ruminations usually lead to series of questions that need to be answered, or to a set of data that needs to be collected and analyzed, or to some calculations that need to be performed before someone can be in a position to make informed decisions and take appropriate actions.

We provide some simple examples of Quantitative Models, which are often found in a decision-making situation. We focus on the use …

Syllabus College Now Ba11 - Introduction To Business, Erika Gershuni

Open Educational Resources

No abstract provided.

Principles Of Marketing Eco 21250, Jennifer V. Lavayen

Open Educational Resources

No abstract provided.

Impacts Of Covid-19 And The Policy Responses On The Aviation Industry., Islam Ahmed

Publications and Research

The objective of this paper is to explain the causal relationship between the impact of COVID-19 on the aviation sector and the policies initiated by the aviation authority such as the International Air Transport Authority (IATA), International Civil Aviation Organization (ICAO), the European Union Aviation Safety Agency (EASA) and the Federal Aviation Authority (FAA). COVID-19 affected every sector of the business world, and obviously, the aviation sector was not out of its effects. According to the Director General and CEO Alexandre de Juniac, “The aviation industry is in crisis. Our business connects people. But owing to efforts to control the …

Open Educational Resources Adoption Reduces Textbook Costs Without Sacrificing Student Performance In Business And Economics Courses At A Community College, Dorina Tila, Dawn Levy

Publications and Research

This study analyzed the possibility of saving on textbook costs without sacrificing student performance by using Open Educational Resources (OER) at no cost to students as a replacement for high-priced commercially printed books. Approximately two hundred students enrolled in business and economics courses at Kingsborough Community College of the City University of New York from Fall 2016 to Fall 2018 were assessed in this study. Using summative assessments and course grades as a measure of students’ performance, the findings showed that students in courses using OER as compared to students in the same subject area using traditional textbooks perform equally …

The Paradox Of Plenty: Why Guyana’S Local Content Law Needs A Reality Check, Vivian M. Williams

Publications and Research

The effectiveness of coercive local content requirements to the development of resource rich developing countries is an area attracting increasing global attention. Local content requirements are especially popular in the extractive sector though empirical studies show that they do not fulfill their intended purpose. Now recognized as the world's fastest growing economy after becoming an oil producing country, Guyana has passed a local content law. The real concern is not merely whether local content requirements fail to fulfill their objectives but whether they create market distortions that lead to the resource curse. This issue was addressed by Baruch's Adjunct Assistant …

Essays On Human Resource Management (Hrm), Isory Santana

Publications and Research

Human Resource Management to demonstrate that the department of human resources adds value to the business. Considering the three main components of Human Resource Planning (HRP), the importance of and connections between environmental scanning, cultural audits, strategic planning, job enrichment, the idea of the dynamic process of organizations, and diversity management strategies, and how they relate to creating a competitive organization and how they assist Human Resources (HR) in dealing with its challenges.

Business Information Security Officer (Biso) Responsibilities And Role Development, Kaung Myat Thu, Hudda Siddique

Publications and Research

In today's interconnected world, the success of enterprises heavily relies on network connectivity and technology. To safeguard sensitive information from cyber threats and ensure business success, the role of Information Security has become critical. This research project focuses on the Business Information Security Officer (BISO) role, studying their responsibilities, strategies, and how they handle threats. We explore the knowledge and skills required for BISOs, including certifications such as ISC² CISSP, ISACA CRISC, CISM, and CompTIA Security+. By contributing to the maturity of the BISO role, this study aims to enhance information security in organizations.

The Leadership Role In Strategy, Wilfredo Moran

Publications and Research

This paper offers the crucial role that leaders play in the strategy of an organization. The paper will discuss how to develop a strategic vision and a mission statement that tells the direction the company is taking and why. In addition, the paper will show how to set goals and objectives, craft strategies, evaluate the strategy, and how to evaluate performance. This paper will show that the role of leadership is the most important factor in crafting a winning strategy for the organization.

Entrepreneurship At The Base Of The Pyramid, Ouafaa Hmaddi

Open Educational Resources

Syllabus for ECO 21680: ENTREPRENEURSHIP AT THE BASE OF THE PYRAMID

Zero Textbook Cost Syllabus For Cis/Sta 3920 (Data Mining For Business Analyitics), Vinayak Javaly

Open Educational Resources

Data Mining is the process by which useful information is extracted from large amounts of data. This course is designed to provide students with the necessary tools and techniques to perform data mining and business analytics. This course is intended as an introductory module targeted at individuals who plan to work with data (modeling, data management) as well as towards those who will work with data scientists. While the course will primarily focus on modeling and evaluation, it will also include data preparation and examination. Modeling techniques covered include decision trees, clustering, and other methods. Emphasis will be placed on …

Entrepreneurship, Ouafaa Hmaddi

Open Educational Resources

Syllabus for ECO 41250 Entrepreneurship

“We’Re Still Here:” Evaluating Academic Library Instagram Posting During The Covid-19 Pandemic, Julie Turley

Publications and Research

Academic libraries use social media to build community and increase visibility and engagement among followers–students, faculty, and staff. Instagram, in particular, is a popular social media platform used by a college-aged demographic. Academic library Instagram administrators create and maintain Instagram accounts to post visual content to promote the physical library and library services. In March 2020, the COVID-19 pandemic closed the college campuses of the New York City-based City University of New York (CUNY) system to all but “essential staff” and compelled non-essential employees to work from home. During the first few months of 2020, college library Instagram administrators in …

Student Self-Grading Form, Brett Whysel

Open Educational Resources

This is a word document that students use at the beginning, midpoint, and end of a semester to set relevant goals, measure progress towards goals, and self-grade. It is intended to build motivation, metacognition, and accountability. Instructors may use it on its own or to supplement other assessment tools, and improve the accuracy, validity, and fairness of final grades.

Case Study Assignment, Lauren B. Mullins

Open Educational Resources

This is an assignment for an undergraduate management class.

Eco 2200: Module 1, Dorina Tila

Open Educational Resources

Overview of Financial Management, Firms v. Markets

• Objectives of the firm
• Forms of business organizations
• Coase, R.H. (1937). The Nature of the Firm. Economica, 4(16), p. 386-405.

Eco 2200: Module 2, Dorina Tila

Open Educational Resources

Firms and Financial Institutions

• Financial Markets
• Financial Institutions

Eco 2200: Module 3 - 5, Dorina Tila

Open Educational Resources

Time Value of Money

• Calculate future value (FV)
• Calculate effective interest rate and compounding.
• Calculate present value (PV)
• Calculate rate of returns
• Apply time value of money principles to evaluate investment opportunities
• Optional: Calculate amortization

Eco 2200: Module 8, Dorina Tila

Open Educational Resources

Cost of Capital

• Compute the component cost of capital for (a) debt, (b) preferred stock, (c) retained earnings, and (d) new common equity.
• Describe the weighted average cost of capital (WACC) and how it is used to make investment decisions.

Eco 2200: Module 7, Dorina Tila

Open Educational Resources

Risks

• Describe the basic return and risk
• Describe portfolio risk, stand-alone risk, and return and market efficiency

Equity & Options

• Describe features of common stock and preferred stock
• Value common stock (dividend growth model, free cashflow valuation model, and market multiples)

Eco 2200: Module 6, Dorina Tila

Open Educational Resources

Bonds

• Describe the key features of bonds
• Distinguish types of bonds
• Measure yield, assess risk, and bond evaluation.
• Interest rates

Linking Authentic Leadership With Employee Initiative Behavior And Task Performance: The Mediating Role Of Emotional Sharing And Communication Satisfaction, Jeong Sik Kim, Jong Gyu Park, Hyun Jung Park

Publications and Research

Our study aims to explore the process through which authentic leadership leads to employees’ initiative behavior and task performance. In particular, we focused on the mediating roles of emotional sharing and communication satisfaction. Based on data collected from 242 employee-supervisor dyads, we found that authentic leadership was significantly related to emotional sharing, which was sequentially significantly related to communication satisfaction. Communication satisfaction was significantly associated with initiative behavior and task performance. In addition, emotional sharing and communication satisfaction played significant mediating roles not only in the relationship between authentic leadership and initiative behavior, but also in the relationship between authentic …

Attitudes Towards Wearing Masks Among Young Adults, Diana Saiki, Alyssa Dana Adomaitis, Jay Kandiah

Publications and Research

The purpose of this study was to investigate attitudes about mask characteristics among young adults. Research questions included the following: (1) How do attitudes about: Do practical characteristics of masks influence mask-wearing? and (2) Does mask style and extrinsic characteristics influence mask-wearing? A mixed-methods approach was used. In December 2020, a survey was distributed online to fashion classes in the Midwest(rural) and Northeast (urban). The questionnaire contained a demographics section, open-ended questions about participants’ attitudes about masks, questions on mask-wearing behaviour, and a list of garment characteristics. The open-ended questions were analyzed for themes. The Likert scale questions were analyzed …

Interest Groups, Local Politics, And Police Unions, Daniel Disalvo

Publications and Research

Police unions raise issues of great importance for political scientists. Yet, the field has neglected them. This essay argues that political scientists should see police unions as important interest groups, empowered by state collective bargaining laws, that are important players in local politics and shapers of the criminal justice system in America. The organizational properties that make police unions important interest groups are described. The important political questions that arise once we consider police union as interest groups are examined. The existing research on police unions—especially their impact on government costs and police behavior—is detailed. Ultimately, the study of collective …