Business Commons^™

Reducing Consumer–Brand Incongruity Through Corporate Social Responsibility And Brand Trust: Exploring Negative Word-Of- Mouth (Nwom), Petek Tosun, Sandy Ipeker Cagliyor, Merve Yanar Gürce

Faculty Scholarship

Drawing upon consumer–brand disidentification theory and balance theory, this study examines symbolic and ideological incongruity in consumer–brand relationships through an original conceptual model shaped by negative past experiences, brand trust, perceived corporate social responsibility (CSR), and negative word-of- mouth (NWOM). A preliminary study was conducted to explore the dimensions of consumers' negative past experiences by topic detection. Latent Dirichlet allocation (LDA) topic modeling was undertaken to analyze online consumer reviews (n = 6095) about a coffee chain brand. The dimensions detected in this preliminary study were included in the research model and further analyzed in the main study. The main …

The Changing Power Dynamics And Emerging Multipolarity In Wto, Ruishi Zhang

Switzerland: International Studies and Multilateral Diplomacy

This paper examines the evolving power dynamics within the WTO since its creation and provides an in-depth analysis of how the changing power dynamics has impacted the multilateral institutions within the WTO. The analysis is divided into three sessions, each talking about a phase of power dynamics.The first phase explores how power imbalances between developed and developing countries have prompted the latter to form coalitions to counterbalance developed country dominance. The second phase stresses the growing multipolarity and multilateralism driven by the rising influence of developing countries, which is reflected by divergent trade interests within developing countries and the inability …

Slm Impact Finance Sa: Financial Analysis, The Man And The Machine, Cole Amaya

Switzerland: Banking, Finance, and Social Responsibility

This paper details the insights and learning outcomes from my internship at SLM Impact Finance SA (SLM), where I gained hands-on experience in applying AI and machine learning to investment research. Throughout the internship, I worked on projects involving sentiment natural language processing (NLP) analysis, artificial intelligence (AI) model development, and data processing, directly contributing to SLM's innovative approach to market analysis and investment strategy. The experience allowed me to bridge theoretical knowledge with real-world applications, particularly in the areas of applying computer science to my financial knowledge.

One of the key lessons was overcoming cognitive biases related to the …

Geothermal Best Practices And Economic Development: The Case Of Iceland And São Miguel Island, Walker Briggs

Portugal: Sustainability and Environmental Justice

Throughout human history, geothermal energy has been used for practical purposes, religious purposes, as a form of community engagement and as a natural heating system. Since the industrial revolution, the global community has relied on fossil fuels for energy production. Not only is the large-scale use of fossil fuels widely accepted internationally, but it is also extremely profitable for fossil fuel companies. This has had catastrophic impacts on climate change and the environment. Nations have recognized the dangers and negative impacts of the reliance on fossil fuels for energy production. Nations have been funding extensive research regarding renewable energy infrastructure …

Moving Beyond Photovoltaics: Advancing And Scaling Concentrated Solar Power For The Future Of Energy, Tucker Donahue

Portugal: Sustainability and Environmental Justice

This paper examines solar energy technologies, starting with photovoltaic (PV) systems, and then thoroughly evaluates Concentrated Solar Power (CSP), a newer technology that uses mirrors to focus sunlight onto a receiver. The paper includes a breakdown of the four types of CSP: Parabolic Trough Collectors (PTC), Solar Power Towers (SPT), Linear Fresnel Reflectors (LFR), and Solar Parabolic Dishes (SPD). Furthermore, the paper separates the CSP processes: collection, transfer, and storage of energy. Two case studies are included in this study: a small-scale CSP system in Portugal and a large-scale project in Italy. The paper discusses key recent improvements in parabolic …

The Changing Power Dynamics And Emerging Multipolarity In Wto, Ruishi Zhang

Rwanda: Post-Genocide Restoration and Peacebuilding

Abstract

This paper examines the evolving power dynamics within the WTO since its creation and provides an in-depth analysis of how the changing power dynamics has impacted the multilateral institutions within the WTO. The analysis is divided into three sessions, each talking about a phase of power dynamics.The first phase explores how power imbalances between developed and developing countries have prompted the latter to form coalitions to counterbalance developed country dominance. The second phase stresses the growing multipolarity and multilateralism driven by the rising influence of developing countries, which is reflected by divergent trade interests within developing countries and the …

Exploring Sustainability In The Fashion Industry: A Comparative Study Of Melbourne-Based Brands, Annabel Nemeth

Australia: Sustainability and Environmental Action

As the Australian fashion industry continues to grow, the environmental and social consequences of its rapid expansion are becoming increasingly unsustainable. The “fast fashion” model, driven by overproduction, overconsumption, and disposable culture, has led to significant waste, the depletion of natural resources, and the exploitation of workers in developing countries. In response to these issues, sustainable fashion practices have gained attention as a potential solution. This study investigates the sustainability efforts of four Australian fashion brands: Kara Baker Couture, Par Moi, Kuwaii, and Elk the Label. This study focuses on their use of sustainable materials, ethical production processes, and strategies …

Overcoming Barriers To Sustainable Fashion In Australia: Insights From Clothing Producers And Consumers, Britain Polk

Australia: Sustainability and Environmental Action

The fashion industry is one of the world's most polluting sectors, contributing approximately 10% of global carbon emissions and 20% of global wastewater. Despite growing awareness of fashion's environmental impact, sustainable practices face significant adoption challenges in Australia, where the majority of clothing is imported and fast fashion remains dominant. This study aimed to identify and analyze the key barriers preventing both producers and consumers from fully engaging in sustainable fashion practices in Australia, with a particular focus on New South Wales and the Gold Coast regions. The study employed a mixed-methods approach combining qualitative and quantitative data collection. Eight …

The Competition Between Sustainability And Profitability In Byron Bay, Nsw Businesses, Elise Leroux

Australia: Sustainability and Environmental Action

Byron Bay, NSW is a unique community made up of surfers, hippies, and tourists where both the natural environment and the businesses downtown are central to the area. To be a successful business among these varying lifestyles requires thought into both creating profit and acting sustainably. This paper aims to understand how the culture of the Byron Bay community influences the balance between sustainability and profitability in local businesses. To achieve this goal, I conducted six interviews of businesses that are local to Byron Bay. Businesses in the organics, clothing, beer, and handmade industries were interviewed regarding their sustainability practices, …

Exploring Sustainable Strategies For Businesses In Byron Bay, Jackson Davies

Australia: Sustainability and Environmental Action

The presence of sustainability within business is a rapidly growing concept. As public awareness of sustainability grows, businesses need to adapt to fulfill the wants of their customers. However, the implementation of sustainability is accompanied by many hardships. This research paper aims to understand the presence of sustainability within the businesses of the Byron Bay area, analyze how sustainable efforts may be working or failing within these businesses, and theorize how sustainability may be better implemented in the businesses in ways that can not only make the business more environmentally friendly but also generate revenue. To properly accomplish this task, …

Research Report: Economy And Trade Policy, Heather Akin, Cheryl A. Burkhart-Kriesel, Mary Emery, Katelyn Larson, Bradley Lubben, L. J. Mcelravy, Timothy Meyers, Rebecca J. Vogt

Nebraska Rural Poll

Most rural Nebraskans are somewhat or very concerned about their household’s cost of living, their household income, and their household’s financial situation. This was particularly true for certain groups, including persons with lower household incomes, younger persons, and persons with construction, installation, or maintenance occupations.

When asked about the impacts of international trade, most rural Nebraskans think it is good for Nebraska’s economy. Residents of the Panhandle are the regional group least likely to think trade is good for the state’s economy.

Many rural Nebraskans think international trade is good for creating jobs in Nebraska, for their own standard of …

The Evolution Of The Trials Of The Last Military Dictatorship In Argentina: The Corporate Responsibility For Crimes Against Humanity, Jenna A. Milbrodt

Argentina: Social Movements and Human Rights

Los juicios de lesa humanidad en Argentina han cambiado mucho desde su comienzo en el año 1985. Esta evolución incluye los juicios a las juntas militares, los juicios a los civiles, los juicios por la verdad y los juicios de responsabilidad empresarial. Esta investigación analiza el papel de la responsabilidad empresarial en los crímenes de lesa humanidad durante la dictadura y los juicios de los empresarios que colaboraron con la dictadura por motivaciones económicas. Investiga la evidencia contra las empresas a través de los testimonios de las víctimas y los testigos. Los juicios a las grandes empresas sirven para mostrar …

Understanding Customer Loyalty In The Automobile Industry: The Case Of Ford Motors In The State Of Virginia, Jared Nichols

Honors Projects

This research utilizes a mixed methods approach to better understand customer loyalty and the factors that impact a customer’s decision to remain loyal to a brand. More specifically, this research focuses on the combined impact that specific factors have on Ford Motor Company’s ability to foster and maintain loyal customers. This research focuses solely on the impact these factors have on Virginia Ford owners. To better understand this question, both quantitative and qualitative data was collected from Virginia Ford owners. The outcome of this research suggests that a combination of perceived value, quality, corporate image, and switching costs when considering …

Producer Services: An Engine For High-Wage Job Growth, October 2024

Bureau of Business Research Publications

Producer Services: An Engine for High-Wage Job Growth from the Bureau of Business Research at the University of Nebraska, October 2024.

2024 October, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2024.

Negotiating The Future: The Role Of Labor Unions In Responding To Automation And Technology Developments In The Entertainment Industry, João Branco Chaves

Student Publications

The entertainment industry has undergone profound changes due to the rapid advancement of automation and technology, significantly impacting the labor force behind its productions. Labor unions, such as the Screen Actors Guild‐American Federation of Television and Radio Artists (SAG-AFTRA) and the Writers Guild of America (WGA), have been at the forefront of negotiating contracts and protecting workers’ rights amidst these changes. This paper examines the pivotal role that labor unions play in shaping the negotiation processes within the entertainment industry, focusing on their contributions and challenges in responding to technological shifts. It also identifies gaps and contradictions in the research, …

‭ Configuraciones De Redes Eléctricas Híbridas Eólico-Nuclear En Tierra Del Fuego:‬ ‭ Evaluación De La Viabilidad Técnica Y Las Principales Barreras Para El Despliegue‬ ‭ Remoto De Reactores Nucleares Modulares Pequeños Y Micro Modulares‬ ‭, Madeline P. O'Keefe

Argentina: People, Environment, and Climate Change in Patagonia and Antarctica

‭ Resumen‬ ‭

Este papel evalúa la viabilidad técnica de desplegar reactores modulares remotos para‬ ‭ complementar un proyecto de parque eólico existente en la red eléctrica aislada de Tierra del‬ ‭ Fuego, Argentina. Una transición rápida hacia tecnologías de energía limpia es crucial para‬ ‭ mitigar las emisiones de gases de efecto invernadero causadas por humanos, siendo la‬ ‭ producción y el consumo de energía los principales contribuyentes al cambio climático. Dentro‬ ‭ de estas tecnologías, la energía nuclear ofrece una solución confiable, escalable y de bajas‬ ‭ emisiones de carbono. En el campo de la energía nuclear, este …

Zero Textbook Cost Syllabus For Bus 9430 (Business Analytics Projects Management), David Messineo

Open Educational Resources

This course delves deep into the pivotal roles, multifaceted opportunities, and inherent challenges faced by organizations aiming to harness business analytics as a competitive edge.

• Business Analytics Frameworks: We'll tap into various frameworks such as Lean, Six Sigma, Benchmarking, Kaizen, Value Chain, Balanced Scorecard, and Strategy Maps. While prior knowledge of these is not mandatory, a little research will prove invaluable when tackling class assignments.

• Project Lifecycle Management: The course draws upon CRISP-DM, Design Thinking, Story-Telling, Systems Thinking, TQM, and Agile/Kanban Methods to instill and enhance a culture of data-driven, evidence-based decision-making in an enterprise.

Prior exposure to these methodologies …

Zero Textbook Cost Syllabus For Mkt 3000 (Marketing Foundations), Ram Bezawada

Open Educational Resources

This course is designed to introduce business students to the fundamental concepts and principles of marketing. The knowledge you gain in this course should help you understand how well-thought out and carefully implemented marketing strategies can help businesses succeed in a competitive environment. This understanding and skills you will have to practice in this course (i.e., analytical, and oral/written presentation skills) will help you to become a more valuable employee whether you choose a career in marketing or in other fields.

For students majoring in marketing, this course will provide the foundations for more advanced courses and work experience. For …

Anomalies, Option Volume, And Disagreement, Allaudeen Hameed, Byoung-Hyun Jeon

Finance Faculty Research and Publications

We document robust amplification of stock market anomaly returns associated with elevated option trading volume driven by disagreement trades. Consistent with the correction of mispricing associated with biased beliefs, anomaly returns are higher when disagreement option volume is high prior to earnings announcements. Additionally, we demonstrate that disagreement-based option volume is negatively related to future stock returns among stocks that are overpriced based on anomaly characteristics. Our findings also concentrate in stocks that are also difficult to short, emphasizing the combined impact of investor bias and shorting costs. Leveraging the staggered adoption of extensible Business Reporting Language, we establish a …

Cartel Breakdown: The Impact Of Demonopsonization On Market Concentration, Nathan Ashby, Miguel A. Ramos-Gonzalez

Hunt Institute Working Paper Series

The exogenous removal of labor restrictions mandated by Alston vs. NCAA (National Collegiate Athletic Association) has provided a unique natural experiment for analyzing the impact of demonopsonization on market concentration. Using basketball tournament data between 2003 and 2024 we find evidence of increased concentration in performance among higher-tiered programs. The larger magnitude of estimates for women’s programs likely results from wider dispersion in market demand for participating programs predating the reforms. We also analyze parity in regular-season conference play and fail to detect a relationship between the changes and dispersion for higher-tiered conferences, but we do find a relationship for …

Sales Team Value Co-Creation In Turbulent Markets: The Role Of Team Learning And Agility, Eddie Inyang, Omar S. Itani, Hayam Alnakhli, Juliana White

Marketing Faculty Publications

Value co-creation has emerged as a way for organizations to gain a competitive advantage and differentiate themselves from the competition. In the literature, a positive link has been found between value co-creation and firm performance. However, the impact of sales team value co-creation on performance has been largely unexplored. This study explores drivers of value co-creation by sales teams and its performance outcomes, with market turbulence as a contingency factor. Using a sample of 201 salespeople in 24 sales teams, the results indicate that when sales teams co-create value with customers, they can increase their sales performance. This effect is …

2024-10-01 Minutes, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress meeting minutes from October 1, 2024.

Antitrust After The Coming Wave, Daniel A. Crane

Articles

A coming wave of general-purpose technologies, including artificial intelligence ("AI"), robotics, quantum computing, synthetic biology, energy expansion, and nanotechnology, is likely to fundamentally reshape the economy and erode the assumptions on which the antitrust order is predicated. First, AI-driven systems will vastly improve firms' ability to detect (and even program) consumer preferences without the benefit of price signals, which will undermine the traditional information-producing benefit of competitive markets. Similarly, these systems will be able to determine comparative producer efficiency without relying on competitive signals. Second, AI systems will invert the salient characteristics of human managers, whose intentions are opaque but …

Opportunities For Us Manufacturing In Vietnam‬ ‭ From The Perspective Of A Vietnamese Business Consultancy Firm‬ ‭, Collin Tifft

Vietnam: Culture, Social Change, and Development

As trade relations between Vietnam and the United States continue to advance, business‬ ‭ opportunities in Vietnam for US manufacturers are ever-expanding. I took a deep dive into this‬ ‭ topic at my internship with InCorp Vietnam, one of the leading business consulting firms in‬ ‭ Vietnam. Formerly Cekindo, the company specializes in assisting foreign clients to begin and‬ ‭ continue operations in the Vietnamese market. The firm offers many services ranging from‬ ‭ business advice, legal consultancy services– involving government permissions and work visas–‬ ‭ to setting up entire payrolls for the Vietnamese offices of these foreign enterprises.‬ ‭ …

Busn 3125: Principles Of Selling, Ngoc Cindy Pham

Open Educational Resources

Course Objectives: 1. Define the Selling Process: Understand and apply the selling process to various forms of sales, including personal, professional, and digital sales. 2. Identify Communication Elements: Recognize and utilize the key components of the communication process between buyers and sellers in business, focusing on clarity, persuasion, and relationship building. 3. Examine Ethical and Legal Aspects: Analyze ethical issues and legal restrictions in American business that impact sales practices, ensuring compliance and integrity in all sales activ

Business 3100 Principles Of Marketing, Ngoc Cindy Pham

Open Educational Resources

This course covers the fundamental concepts of marketing, including product development, promotion, pricing, and distribution. It focuses on understanding and applying basic marketing principles within the context of the marketing system and the markets available.

Busn 3140: Consumer Behavior, Ngoc Cindy Pham

Open Educational Resources

We will explore consumer behavior, focusing on its influence in your life, business strategies, policy making, and society. Our emphasis will be on understanding and analyzing how consumers acquire, use, and dispose of products. In other words, we will examine the ways consumers think, feel, and interact with retail environments, products, services, brands, and ideas.

Feasibility Of Creating A Non-Profit And Nongovernmental Organization Cybersecurity Incident Dataset Repository Using Osint, Stanley Mierzwa, Iassen Christov

Center for Cybersecurity

Organizations of all types are prone to cybersecurity and information security attacks. Non-Profit Organizations (NPOs) and Non-Governmental Organizations (NGOs) are not exempt from using information technology solutions and, thus, have been the recipient victims of cyber attackers. There exist many areas and venues where data are collected to report back annually on the status and numbers of cybersecurity attacks against many sectors of our society. The Department of Homeland Security (DHS) Cybersecurity and Infrastructure Security Agency (CISA) catalogs sixteen critical sectors that are considered vital to the United States. However, finding where the NPO and NGO community should reside with …

Innovation Challenges In The Air Force Sbir Program: From The Small Businesses' Perspective, Hart J. Holt, Amy M. Cox, Scott Drylie, David S. Long, Alfred E. Thal Jr., Robert D. Fass

Faculty Publications

Every year the United States invests $3.2 billion in the Small Business Innovation Research (SBIR) program to promote innovation among the nation’s small businesses. Half of this investment is from the DoD. This research considers the challenges faced by small businesses innovating with the DoD, particularly those awarded SBIR contracts with the United States Air Force. The authors surveyed 286 unique small businesses that were previously awarded an Air Force SBIR contract. By asking the survey respondents open-ended questions and categorizing their responses, they pinpoint unaddressed challenges from the small business perspective. By categorizing survey responses through Qualitative Content Analysis, …