Business Commons^™

2026-05-14 Message From The Preseident, Morehead State University. Office Of The President.

Staff Congress Records

Message sent on May 14, 2026 by the President to the campus community regarding upcoming dates of importance, summer hours, and campus personnel announcements and updates.

Luxury Of Entertainment: Positioning Live Events As Third Places, Kelsie T. Martin

Honors College Theses

This study examines the shift of live entertainment into a luxury commodity and its implications for social accessibility and cultural participation. Rising ticket prices, dynamic pricing models, and industry consolidation restrict access to concerts and festivals to higher-income audiences, as seen through companies such as Live Nation. This increasing trend in the entertainment industry contradicts the original purpose of live entertainment and music events as a shared cultural experience.

By incorporating Ray Oldenburg’s theory of “third places,” this research explores how live events can function as inclusive social spaces that foster community, belonging, and social connection. Using an applied case …

Composing Art For Reflexivity: Still Life Photography As A Medium For Reflexive Management Learning, Emi Makino, S. R. Aurora, Chantal Van Esch

Management Faculty Publications

Engaging in reflexive practice is crucial for both management students and professionals. Teaching the core skills of reflexivity can be difficult, however. We describe the Still Life Photo Exercise, a simple yet powerful reflexive activity grounded in art-based pedagogy. In this unconventional method for stimulating deep reflection and engaged discussion, students choose and arrange everyday objects into a work of art in line with a given theme, learning to critically reflect upon their lived experiences through creative skills, projective techniques, illustration of essence, and the physical act of making. The exercise’s versatility, its ability to draw out deep personal reflection …

Anthony Solari ’25 Launches Youplaysports App, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Redefining Skincare For Sensitive Lives, Ashlyn G. Sierra Ms

Honors College Theses

This study outlines how a skincare company that is both ethically and effectively developed for people suffering from eczema could create accessible, affordable products as well as maintain its commitment to being inclusive. The study uses scientific data regarding eczema in order to examine why certain aspects of skin care are helpful or dangerous when it comes to individuals who suffer from eczema, in addition, it provides an assessment of current skin care product offerings that are designed for people with eczema. Using the Wise Leadership Framework, the study presents a hypothetical business plan for a new, eczema-based skin care …

Using Generative Ai To Enhance Critical Thinking And Digital Literacy In Postgraduate Education, Marzieh Nazemzadeh Goki Dr

Case studies: Digital Education

The DMLS module is delivered to Master’s level students focus on the design, analysis, and management of logistics systems. As generative AI tools are becoming increasingly common in higher education and professional practice, I wanted to encourage students to engage with these technologies critically and responsibly rather than avoid them entirely. Alongside the use of digital engagement tools such as Vevox during lectures and seminars, I redesigned one assessment brief to integrate the use of AI into the learning process. The intention was to support students in developing prompt engineering skills, understanding the strengths and limitations of AI-generated content, and …

Redefining Skincare For Sensitive Lives, Ashlyn G. Sierra Ms

Honors College Theses

This study outlines how a skincare company that is both ethically and effectively developed for people suffering from eczema could create accessible, affordable products as well as maintain its commitment to being inclusive. The study uses scientific data regarding eczema in order to examine why certain aspects of skin care are helpful or dangerous when it comes to individuals who suffer from eczema, in addition, it provides an assessment of current skin care product offerings that are designed for people with eczema. Using the Wise Leadership Framework, the study presents a hypothetical business plan for a new, eczema-based skin care …

2026-05-12 Minutes, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress meeting minutes from May 12, 2026.

Firm-Level Tournament Incentives And Social Decoupling: Evidence From The United States, Mohamed Khalifa, Ahmed Aboud, Soad Kh Ali

All Works

This study investigates whether tournament-based executive incentives exacerbate social decoupling. Using 4468 firm-year observations from S&P 500 firms between 2010 and 2022, we find that stronger tournament incentives are associated with higher levels of social decoupling. This association is stronger in firms without ESG-linked compensation, those facing higher product market competition, and those with greater board co-option. Additional analyses indicate that increased agency costs constitute an important channel. The analysis employs firm and year fixed-effects regressions and is supplemented by alternative decoupling measures, change-on-change analysis, instrumental variable estimation, and a Heckman two-stage model. This study advances the literature on executive …

Meeting The Moment With Ai-Employer Informed Education, Brent Terwilliger, John Faraca

Publications

As artificial intelligence transforms aviation, aerospace, and autonomy-related sectors, higher education must adapt to meet evolving workforce demands. This session shares emerging findings from a nationwide study led by Embry-Riddle Aeronautical University, focused on employer perceptions of AI adoption, responsible use, and workforce preparedness in domains including uncrewed systems, space systems, robotics, and advanced air mobility. Based on a structured survey and follow-up interviews, the presentation explores how organizations are using AI tools, from generative platforms to enterprise systems, and defining effective and inappropriate use in operational contexts. Participants will gain insight into critical concerns (e.g., data privacy, compliance, security, …

Not Retirement, But A Rewiring And Fresh Perspectives Post-Dbs, Says Piyush Gupta [Interview With Business Times], Su Shyan Lee, Piyush Gupta

Oral History Collection

In an interview with The Business Times, SMU Chairman Piyush Gupta discussed topics ranging from meditation and conservation to the future of education. On his role at SMU, he emphasised his desire to help shape tertiary education and noted that the rise of AI makes it critical to rethink how we learn. Mr Gupta believes that in an AI-driven world, students must move beyond domain knowledge to focus on interpreting information, "connecting the dots," and engaging others with genuine empathy. He is supportive of a more experiential curriculum at SMU — one that focuses on regional exposure through internships and …

The Paradox Of Perfection: Hidden Risks Of High-Performing Ai In Human-In-The-Loop Governance, Chen Zhong, Alper Yayla, Xueping Liang

Proceedings of the Cognitive Innovation Conference (CognoCon)

As AI systems achieve near-perfect accuracy in high-stakes decision-making domains, governance frameworks risk overlooking a critical paradox: superior AI reliability may render human oversight ceremonial rather than functional. This paper presents a theoretically grounded experimental research design to investigate Automation Complacency—the cognitive degradation of human vigilance triggered by sustained streaks of accurate AI outputs. Grounded in Dual-Process Theory and the competency trap literature, we hypothesize that consistent AI reliability shifts operators from analytical (System 2) to heuristic (System 1) processing, significantly impairing error detection when AI eventually fails. Using a simulated phishing detection task (N=200), we plan to test how …

Artificial Intelligence, Large Language Models, Ai Applications, Ai Business Transformation, Reza Vaezi

Proceedings of the Cognitive Innovation Conference (CognoCon)

This paper critically examines the prevailing approaches to AI ethics, arguing that current frameworks—focused on regulation, compliance, and risk mitigation—are insufficient for guiding increasingly autonomous and socially influential AI systems. It contends that ethical behavior in humans arises from morality that is rooted in human empathy, which AI lacks. By differentiating between morality (emotionally intuitive) and ethics (analytical and rule-based), the paper highlights the limitations of procedural ethics in AI, which operates solely in an analytical mode. The author proposes an alternative path for ethical AI through conscious empathic AI, suggesting that embedding empathic capacities could stabilize moral behavior in …

Llms Are Not The Answer Relevant Ai For Business Transformation, Christopher Simpkins

Proceedings of the Cognitive Innovation Conference (CognoCon)

AI hype is driving AI failure. Hype-driven focus on LLM-centric AI products – which in reality have few practical applications – is causing businesses to miss out on the real opportunities offered by the breadth of AI that is more relevant to their problems. In this position paper I provide a definition of AI that focuses on the kinds of problems AI can solve and a brief introduction to the broad field of AI. I then explain at a high level why LLMs fall short of their hype and always will, as a consequence of fundamental technical limitations. Within the …

When Humans Stop Thinking: Cognitive Offloading, Atrophy Risk, And The Design Of Human-Ai Intelligence, Pravinya Mandalapu, Adriane B. Randolph, Andrea Taylor

Proceedings of the Cognitive Innovation Conference (CognoCon)

As artificial intelligence (AI) systems proliferate across professional and everyday contexts, humans increasingly rely on these tools to perform cognitive tasks they once carried out internally. This phenomenon of cognitive offloading extends beyond the use of traditional aids like calendars or calculators, raising foundational questions about how deep reliance on AI reshapes human cognition itself (Risko & Gilbert, 2016). While offloading can enhance immediate task performance, emerging evidence suggests meaningful costs to memory retention, judgment quality, and creative autonomy (Burnett & Richmond, 2025; Risko et al., 2023). Drawing on seminal work by Cliff Nass and colleagues on media multitasking, task-switching, …

Agentic Implementation In Business Processes With Guardrails, Kunal Kumar

Proceedings of the Cognitive Innovation Conference (CognoCon)

Enterprises are increasingly adopting Large Language Models (LLMs) to enhance automation in document driven workflows. However, their probabilistic behavior raises challenges related to governance, auditability, and regulatory compliance. This work proposes an agentic automation framework that integrates LLM-based cognitive services with Robotic Process Automation (RPA) to enable intelligent document processing while preserving determinism and traceability. The architecture separates probabilistic interpretation from deterministic execution, using LLMs for bounded information extraction and RPA for rule-based orchestration, validation, and audit logging. To mitigate risks associated with nondeterministic AI behavior, the framework incorporates guardrails such as structured prompting, confidence thresholds, human-in-the-loop review, and comprehensive …

Climate Policy Uncertainty And Housing Prices: Analyzing Bidirectional Transmission Across U.S. Metropolitan Areas, Sourav Batabyal, Alper Gormus

Finance and Economics

This study examines the relationship between climate policy uncertainty (CPU) and residential housing prices across U.S. metropolitan areas using the U.S. CPU index developed by Gavriilidis in 2021 and monthly S&P CoreLogic Case-Shiller Home Price Indices, covering January 1991 to May 2024. Employing a Fourier-augmented Toda–Yamamoto causality framework that accounts for both abrupt and gradual structural breaks, we document significant CPU → housing prices transmission in multiple metropolitan markets, with bidirectional transmission dynamics emerging in Los Angeles, New York, San Diego, and San Francisco, as well as at the U.S. national level. The results reveal substantial spatial heterogeneity across various …

Human-Like Or System-Like Trust? A Comparison Of Trust Measures For Intelligent Assistants, Denise Mcwilliams, Adriane B. Randolph

Proceedings of the Cognitive Innovation Conference (CognoCon)

Organizations increasingly deploy intelligent assistants to augment human tasks within virtual teams, reshaping how work is coordinated and performed. As intelligent assistants become embedded in everyday workflows, technology shifts from a passive tool to an active collaborator in team processes. Despite growing adoption, trust remains a critical factor influencing the use of intelligent assistants and may hinder organizations’ efforts to realize their full value. Prior research debates which trust construct is most appropriate for examining trust in artificial intelligence. Traditional perspectives emphasize cognitive and affective trust, developed for human-to-human relationships, which may not fully capture trust in human–computer contexts. Emerging …

From Configuration To Cognition: A Self-Configuring Agentic Crm Architecture For Small-Scale Retail Enterprises, Praveen Manimangalam

Proceedings of the Cognitive Innovation Conference (CognoCon)

Artificial intelligence (AI) has significantly enhanced enterprise-scale customer relationship management (CRM) systems; however, small-scale retail businesses remain structurally excluded from these advancements due to configuration complexity, technical overhead, and limited digital capabilities. This paper introduces a Self-Configuring Agentic CRM (SC-ACRM) architecture designed to eliminate configuration barriers in micro-retail contexts. The framework operationalizes Intent-to-Schema automation, translating natural-language business intent into structured operational models and reducing configuration debt embedded in traditional metadatadriven systems. The architecture further incorporates adaptive agentic orchestration and Cognitive Infrastructure Elasticity, enabling dynamic policy adjustment under demand volatility while preserving human-supervisory governance. Using an agent-based simulation of a multi-SKU …

Hierarchical Multi-Level Llm Agent Swarms For Financial Research Synthesis And Trading Decision Support In Multi Strategy Hedge Funds, Puneet Gandhi, Rishab Gulati

Proceedings of the Cognitive Innovation Conference (CognoCon)

"There will be no software in the future that's not agentic. And so, it is absolutely true that every software company will become an agentic company.”- Nvidia’s Jensen Huang. As various companies grapple with agentic architectures suitable to their firm environments, we present a hierarchical agentic architecture geared towards Multi Strategy hedge funds. Multi-strategy hedge funds operate within highly complex and rapidly evolving information environments. Trading decisions emerge from layered organizational structures in which sector specific teams continuously consume heterogeneous data sources. Sr. Portfolio Managers synthesize information to allocate capital towards high-conviction opportunities. As the volume and diversity of financial …

Creating It Capabilities In Workflow Automation With Unstructured Data, Gary J. Braswell

Proceedings of the Cognitive Innovation Conference (CognoCon)

Service organizations increasingly seek to automate customer service workflows, yet most customer communications arrive as unstructured data, such as email and chat. Although large language models (LLMs) offer new possibilities for interpreting such data, their non-deterministic behavior creates reliability risks that can undermine automation performance, as error rates as low as 10% can cause automated flows to perform worse than manual ones. This research discusses how firms can build IT capabilities that convert LLM-based interpretation of unstructured data into reliable automated customer service workflows. Using the Resource-Based View (RBV) as the theoretical lens, the study examines how knowledge sharing and …

Creative Aging: Living Well Through The Arts, Joshua Brown

Art 895 Research Papers

This research project discusses and analyzes arts programming designed to enrich the lives of older adults (defined here as people older than 55) using a qualitative approach with quantitative support, and how governments can fund community-based creative aging programming to promote wellness. Over the course of one semester, these research techniques were used to explore the practice of creative aging programming through analysis of state-level data, testimonials from participating artists, reviewing literature on the topic of creative aging, and examination of the artwork produced by older adults through these programs. These programs can directly impact the social health of older …

The Impact Of Financial Literacy On Young Adults, Ellie Katherine Prince

Senior Honors Theses

This literature review examines the impact of financial literacy on tax knowledge among college students, emphasizing how limited financial education contributes to broader financial instability. Research consistently shows that young adults from ages eighteen to twenty-five possess low levels of financial literacy, which leads to poor budgeting, inadequate retirement planning, risky consumer behavior, and increased financial stress as they transition into adulthood. Studies involving national financial literacy assessments, workplace performance data, and college-level surveys highlight the long-term consequences of insufficient financial education, especially for vulnerable demographic groups. Notably, the review identifies a strong connection between financial literacy and overall financial …

Linkedin Growth & Engagement Analysis, Dora Nguyen

Paul English Applied Artificial Intelligence (AI) Institute Publications

This report presents a data analysis of the LinkedIn marketing efforts of the Paul English Applied Artificial Intelligence Institute (PEAAII) at the University of Massachusetts Boston. The analysis examines follower growth trends, audience demographics, engagement patterns, and content performance between February and April 2026. Findings highlight significant organic growth driven primarily by AI Workshop Series and event-related content, along with increased visibility through reposts and audience engagement. The report also identifies opportunities to expand reach through consistent posting, collaborations, interactive AI content, and broader community engagement initiatives. Recommendations are provided to support continued audience growth and strengthen the Institute’s digital …

Seven Top Opportunities For Utah Girls And Women: A 2026 Update, April Townsend, Susan R. Madsen

Marketing and Strategy Faculty Publications

Decades of scholarship—within Utah and across national and global contexts—demonstrate that expanding opportunities for girls and women begins with understanding where those opportunities already exist and where they can be strengthened. Building this awareness creates the foundation for strategic, high‑impact action. In Utah, the Utah Women & Leadership Project (UWLP) plays a central role in this work, producing hundreds of research reports that surface ongoing challenges1 while simultaneously highlighting the conditions, possibilities, and pathways that support girls, women, and families.

The Marginal Sexual Equality Game: Defining The Incentives For Sexual Equality Using Economic Game Theory And Butler’S Gender Trouble, Blaise Bowers

Student Scholar Symposium Abstracts and Posters

This project takes an interdisciplinary economic and gender studies approach to explain subversion, sexual equality, and the marginal nature of sexual rights. The project uses advanced economic game theory to derive the Marginal Sexual Equality Game Formula. The formula explains the various political-economic incentives for a minority gender/sexual identity’s subversion of dominance, a dominant sex's incentive to suppress, the impact of cooperation versus division among minority genders/sexual identities, incentives and impacts of cooperation between sects of minority genders/sexual identities and the dominant gender/sexual identity, and the various consequences of various social mobility and elasticity. Additionally, the formula proves and showcases …

Ai Is Taking Over!: A New Generation Of Unemployment Fears, Amaya V. Hepburn

Student Scholar Symposium Abstracts and Posters

The growing panic surrounding AI taking over the workforce is strong in a distinct group of demographics, in contrast to the fear of computers taking over the workforce that was seen in previous generations. This suggests that AI developments have sparked a wave of fear that is unlike the fear of tech developments in the past. I have discovered that this fear is prevalent across several demographics: age, employment, and income. By cross-analyzing through the 2017 and 2025 fear surveys, I discovered that fear of AI is more prevalent in younger generations and is more threatening to students entering the …

Visual Cues In Online Education: How Emojis In Asynchronous Instructor Communication Strengthen Emotional And Behavioral Outcomes, Minseong Kim, Tami L. Knotts, Nancy D. Albers, Karen E. James

Faculty Publications

Online learning environments often lack nonverbal cues that support relational communication between instructors and students, making it difficult to establish emotional connection and trust. This study examines how emojis, as affective visual cues, influence instructor credibility, emotional attachment, trust, and responsible behavior in asynchronous online education. A scenario-based experiment was conducted with 297 undergraduate students who were randomly assigned to view an instructor email either with or without emojis. Participants subsequently evaluated the instructor’s credibility (expertise, trustworthiness, and likeability), as well as their emotional attachment, trust, and anticipated responsible behavior. The results indicate that emojis significantly enhance perceived likeability, which …

Issue 10, Rep Your Flag: Grab Your Passports, Shantell Dorley

Thrive

No abstract provided.

The Changing Landscape Of Artist Success: Evaluating Independent And Label-Signed Career Paths, With A Focus On The Christian Music Industry, Nicholas Ty Brueggemann

Senior Honors Theses

Traditionally, record labels have propelled the music industry (Christian and secular). They established themselves in the late 19th century, allowing artists to accumulate acclaim more efficiently. Since their inception, labels have connected artists to a support network that delegates career-related tasks. Getting signed to a label has historically been the industry standard career path for artists wanting to become successful enough to live off making music full-time. However, with the recent emergence of the digital landscape, more promotional methods, opportunities, and tools have become available to artists. Through this study, insights will be gained into the necessity of signing with …