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Full-Text Articles in Business

Fundamentals Of Business Communication Eco 21660 - Unit 2, Assignment 3: Key Concept Report, Catherine M. Young Oct 2025

Fundamentals Of Business Communication Eco 21660 - Unit 2, Assignment 3: Key Concept Report, Catherine M. Young

Open Educational Resources

The Business Communications Key Concept Report assignment prompts students to "compose a business report using the analytical, indirect strategy business writing style." Students select a concept based on their interests and define it. They then select a company and discuss their concept within the context of the company. Students must access three outside resources for their report. A holistic rubric describes A-range, B-range, and C-range work. The assignment provides the foundation of Unit 2's oral presentation curriculum.


Search Engine Marketing (Seo) – Discussion Board Assignment, Feygens Saint-Joy Jr Oct 2025

Search Engine Marketing (Seo) – Discussion Board Assignment, Feygens Saint-Joy Jr

Open Educational Resources

Discussion board on SEO best practices and discovery.


Entrepreneurship At The Base Personal Business Plan Assignment, Ouafaa Hmaddi Oct 2025

Entrepreneurship At The Base Personal Business Plan Assignment, Ouafaa Hmaddi

Open Educational Resources

No abstract provided.


Educational Pathways In East Texas: The Smartest Decisions, Manuel Reyes-Loya, Cecilia Cuellar, Sara Maldonado Oct 2025

Educational Pathways In East Texas: The Smartest Decisions, Manuel Reyes-Loya, Cecilia Cuellar, Sara Maldonado

Hibbs Brief

This Hibbs Brief examines how educational pathways affect careers and earnings in East Texas. It finds that bachelor's degrees generally lead to higher lifetime earnings, while associate degrees and certificates provide quicker, more affordable routes into in-demand jobs. East Texas trails state and national averages in degree attainment, which may limit economic growth. The brief emphasizes that choosing the right educational path depends on personal goals and local labor market needs.


Will Labor-Saving Automation Save Western Agriculture?, Lynn Hamilton, Bryan Lohmar, Michael Mccullough Oct 2025

Will Labor-Saving Automation Save Western Agriculture?, Lynn Hamilton, Bryan Lohmar, Michael Mccullough

Agribusiness

Among the most salient and intractable challenges facing labor-intensive western agriculture is the rapidly rising cost of labor, driven primarily by reduced availability of workers. Unlike field grains, oilseeds, and cotton, producers of fresh fruit and vegetables still rely extensively on hired manual labor to carry out multiple tasks, particularly harvesting. Nearly one third of total U.S. agricultural labor expenses occur in California alone, a state dominated by fruit, vegetable and horticultural (FVH) crops (Win, Rutledge, and Maredia, 2024). To address the rising cost of labor, producers have been adopting several innovations leading to automated irrigating, weeding, and crop protection …


Las Mujeres Que Tejen Su Poder A Través Del Turismo: Video Documental En La Comunidad De Huilloc (Cusco, Perú), Adina Veloz-Remis Oct 2025

Las Mujeres Que Tejen Su Poder A Través Del Turismo: Video Documental En La Comunidad De Huilloc (Cusco, Perú), Adina Veloz-Remis

Peru: Indigenous Peoples and Globalization

This research examines how tourism has transformed the lives of Indigenous women in Huilloc, Peru, specifically through the sale of woven textiles. Through a documentary, the study analyzes how the commercialization of their crafts has expanded the economic opportunities available to the weavers, supporting their financial autonomy. It also explores women’s empowerment, including new gender dynamics, greater independence within the household, and increased recognition from the community. The use of documentary film allows the women's voices to be amplified in their own language and cultural context, reinforcing their capacity and autonomy to narrate their stories from their own perspective.


Tejedoras Indígenas Y La Política Económica Del Turismo En Chinchero, Perú: Centrales En La Economía, Marginales En La Política, Maria Herr Oct 2025

Tejedoras Indígenas Y La Política Económica Del Turismo En Chinchero, Perú: Centrales En La Economía, Marginales En La Política, Maria Herr

Peru: Indigenous Peoples and Globalization

This report is based on fieldwork carried out in Chinchero (Cusco, Peru) in November 2025 and examines the participation of women weavers in the local tourism economy and its relationship to municipal economic policy. It shows how Indigenous weavers, who are central to the district’s tourism, remain in a marginal position within formal spaces of economic decision-making. The study has four specific objectives: to describe the forms of participation of women weavers in Chinchero’s tourism economy; to analyze the mechanisms of collaboration between the Centro de Textiles Tradicionales del Cusco (CTTC) and other artisan associations with local public institutions; to …


**Human Capital Migration And International Trade: A Comparative Case Study Of Germany And Austria, 2000 To 2024**, Jahnvi Jha Oct 2025

**Human Capital Migration And International Trade: A Comparative Case Study Of Germany And Austria, 2000 To 2024**, Jahnvi Jha

2025 Fall Honors Capstones Projects - Archive

This study examines migration of people and international trade in Germany and Austria between 2000 and 2024. Both countries saw sharp rises in immigrant populations, with foreign-born residents reaching 18 percent in Germany and 22 percent in Austria, while their exports grew to record levels. The research explores whether human capital migration like workers bringing skills, education, and networks has complemented or substituted trade. Evidence shows migration often reduces barriers to commerce by creating trust, demand for home-country goods, and professional connections. Skilled workers in high-tech industries further boost export capacity. Contrary to fears that migrants might weaken competitiveness, the …


Cybersecurity Risk Disclosure And Regulatory Compliance: Evaluating Market Sensitivity And Disclosure Effectiveness In U.S. Public Companies, Kingsford Brakye, Abdul Basit Karim Adam Oct 2025

Cybersecurity Risk Disclosure And Regulatory Compliance: Evaluating Market Sensitivity And Disclosure Effectiveness In U.S. Public Companies, Kingsford Brakye, Abdul Basit Karim Adam

Research & Publications

This paper analyzes disclosing cybersecurity risk and regulatory compliance by the U.S. public companies, with reference to the sensitivity of the information in the market and the effectiveness of disclosure. With rising cyber threats, there is mounting pressure on firms to safeguard their financial systems and adhere to rules such as the 2011, 2018, and 2023 guidelines issued by the SEC, which require firms to report incidents in time and to disclose detailed risk management. However, the disclosure is often done in generic, boilerplate terms, and this limits its use by investors and raises the question of transparency. The study …


The Effects Of Carbon Disclosure And Carbon Performance On Agency Cost: International Evidence, Md Abubakar Siddique, Ahmed Abdel-Maksoud, Afzalur Rashid, Sitara Karim Oct 2025

The Effects Of Carbon Disclosure And Carbon Performance On Agency Cost: International Evidence, Md Abubakar Siddique, Ahmed Abdel-Maksoud, Afzalur Rashid, Sitara Karim

All Works

This study examines the relationships among carbon disclosure (CD), carbon performance (CP), and agency cost (AC) using a global sample across major industries. Employing Partial Least Squares Structural Equation Modelling (PLS-SEM) via WarpPLS, we find that increased carbon disclosure reduces agency cost, while improved carbon performance may increase it, likely due to the capital-intensive nature of environmental investments. Carbon disclosure is shown to mediate the relationship between carbon performance and agency cost. Firms in countries with emissions trading schemes and higher environmental performance indices tend to perform better in carbon management. Unlike previous studies focused solely on firm performance, this …


Trust And Ethics In Ai-Driven E-Commerce: Persuasion Vs. Privacy, Akriti Nepal Oct 2025

Trust And Ethics In Ai-Driven E-Commerce: Persuasion Vs. Privacy, Akriti Nepal

Student Publications

This study examines how AI-driven features in e-commerce influence user satisfaction and the role of trust in these interactions. Using a survey-based dataset of 100 consumers, we investigated whether trust moderates or mediates the impact of AI persuasiveness and perceptions of bias, intrusiveness, and preference understanding on satisfaction. Results indicate that AI’s perceived ability to understand user preferences strongly predicts satisfaction, while trust partially mediates the relationship between helpful AI features and urgency messages and user satisfaction. Conversely, trust did not significantly moderate these relationships, and concerns about bias and intrusiveness had minimal impact. Findings suggest that AI-driven satisfaction is …


Click Or Skip? How Ad Format And Disclosure Shape Engagement And Purchase Intention, Emily M. Burke Oct 2025

Click Or Skip? How Ad Format And Disclosure Shape Engagement And Purchase Intention, Emily M. Burke

Student Publications

As digital marketing continues to be the dominant channel for consumer engagement, understanding the factors that influence ad effectiveness is increasingly important. This study examined how advertisement format (image vs. video) and sponsorship disclosure (non-sponsored vs. sponsored) influence engagement and purchase intention among college students. Using a 2 x 2 experimental design within an online survey, 88 participants viewed one of four real social media ads and completed measures of engagement and purchase intention. Multiple regression results showed that video ads produced higher engagement and purchase intention than static image ads, whereas sponsored ads led to lower engagement and purchase …


An Analysis Of Consumer Behavior In The Brazilian E-Commerce Market: An Investigation Of Customer Loyalty, Seasonality, And Regional Preferences, Hai Doan Oct 2025

An Analysis Of Consumer Behavior In The Brazilian E-Commerce Market: An Investigation Of Customer Loyalty, Seasonality, And Regional Preferences, Hai Doan

Student Publications

This paper investigates key drivers of consumer behavior within Brazil's emerging e-commerce market by analyzing the Olist Public Dataset. As technology increasingly allows for data-driven marketing strategies, understanding the nuanced behaviors of diverse consumer bases, especially in an emerging market like Brazil, is critical for firm success. This study tests three hypotheses regarding the relationship between positive customer reviews and e-loyalty, the fluctuation of seasonal sales during holiday periods, and the influence of geographic urbanization on product preferences. Utilizing regression analyses on 100,000 orders from 2016 to 2018, the results showed no significant relationship between positive review scores and repeat …


Tort Immunity Waiver For Vaccine Injuries: Ethical And Legal Perspectives, Tammy W. Cowart, Gregory L. Bock Oct 2025

Tort Immunity Waiver For Vaccine Injuries: Ethical And Legal Perspectives, Tammy W. Cowart, Gregory L. Bock

Accounting, Finance, Information Systems, and Business-Law Faculty Publications and Presentations

The COVID pandemic highlighted the importance of vaccine development and availability worldwide. Operation Warp-Speed in the United States accelerated vaccine production by several major pharmaceutical manufacturers, averting some of the normal administrative processes. The result has been a financial windfall for those companies. Some recent data has shown that the COVID vaccine can cause negative side effects in some patients. There are provisions in U.S. law that allow victims of vaccine injuries to recover compensation through the court system. However, even then tort remedies are limited by federal law. Since the review process was rushed during the pandemic, should tort …


Alfred Russel Wallace Notes 38. Alfred Russel Wallace's "Revolt Of Democracy": A Critical Analysis Of Early 20th Century Labor Theory And Its Contemporary Relevance, James Williams, Charles H. Smith Editor Oct 2025

Alfred Russel Wallace Notes 38. Alfred Russel Wallace's "Revolt Of Democracy": A Critical Analysis Of Early 20th Century Labor Theory And Its Contemporary Relevance, James Williams, Charles H. Smith Editor

Faculty/Staff Personal Papers

This article examines Alfred Russel Wallace’s political treatise The Revolt of Democracy (1913), analyzing his theoretical framework for addressing labor unrest and economic inequality in early 20th-century Britain. Wallace's work presents a comprehensive critique of competitive capitalism and proposes systematic government intervention to address structural poverty. Through close textual analysis and comparison with contemporary UK labor conditions, this study evaluates the enduring relevance of Wallace's economic theories and policy prescriptions. The analysis reveals significant continuities between early 20th-century and contemporary debates about living wages, government employment standards, and wealth redistribution, while highlighting both the prescience and limitations of Wallace’s analytical …


Measuring The Impact Of Hurricane Incidence On Agricultural Production Risk Using Insurance Data, Hunter D. Biram, Micah Cameron-Harp, Jesse Tack Oct 2025

Measuring The Impact Of Hurricane Incidence On Agricultural Production Risk Using Insurance Data, Hunter D. Biram, Micah Cameron-Harp, Jesse Tack

Agricultural Economics and Agribusiness Faculty Publications and Presentations

Hurricanes are considered among the most destructive natural disasters in the United States. The exposure of agricultural production systems to hurricanes varies between regions in contrast to global risks like commodity price volatility and international trade policies. The regional differences in hurricane exposure may lead to heterogeneity in crop insurance premium rates. This work aims to measure the impact of hurricane incidence on production losses for crops grown in the Mississippi Delta. We leverage a county-month panel of insurance losses spanning 2002-2021 from the US Department of Agriculture Risk Management Agency, and daily data from the National Oceanic and Atmospheric …


From Altamont To Astroworld: An Analysis Of Management Issues In Large Scale Music Festivals, Jennifer Morriss Oct 2025

From Altamont To Astroworld: An Analysis Of Management Issues In Large Scale Music Festivals, Jennifer Morriss

Honors College Theses

The most common problems in music festivals can largely be broken into two categories: risks to the individual and risks on a grand scale. It is the responsibility of event managers to consider how to best keep everyone safe and maintain proper organization. Risks to the individual are often things like substance use and abuse, harm reduction, and sexual assault or harassment. Meanwhile, broad risks tend to be issues of evacuation and emergency management, crowd safety, stampedes, and casualties or violence. It is crucial to reflect on prior common safety and security issues when setting out to produce a large …


Minority Farmer And Rancher Delinquency And Local Cultural Climate: Evidence From Farm Service Agency's County Office Committees, Lawson Connor, Bruce L. Ahrendsen, Charles B. Dodson, Logan Moss Oct 2025

Minority Farmer And Rancher Delinquency And Local Cultural Climate: Evidence From Farm Service Agency's County Office Committees, Lawson Connor, Bruce L. Ahrendsen, Charles B. Dodson, Logan Moss

Agricultural Economics and Agribusiness Faculty Publications and Presentations

Farm delinquency is linked to many negative indicators of farm survival, including increased risk of bankruptcy and farm failure. Minority farmers and ranchers (MFR) have been found to exhibit higher rates of delinquency on U.S. Department of Agriculture (USDA) Farm Service Agency (FSA) loans compared to their non-Hispanic White male counterparts. These findings persist even after accounting for economic/financial factors expected to predict loan repayment performance. In this study, to further explore the existing discrepancy between loan default rates for MFR and White, non-Hispanic borrowers, we look more broadly than financial indicators and introduce MFR representation on the FSA County …


Unpacking Singapore's Leasehold Relativity Table: An Empirical And Legal Analysis, Koon Shing Kwong, Jing Rong Goh, Seng Wei, Edward Ti Oct 2025

Unpacking Singapore's Leasehold Relativity Table: An Empirical And Legal Analysis, Koon Shing Kwong, Jing Rong Goh, Seng Wei, Edward Ti

Research Collection School Of Economics

In Singapore, most land is state-owned, with the state generally issuing leasehold estates via state leases of not more than 99 years1, depending on the intended land use. Naturally, the value of a leasehold estate, which erodes over time as the lease approaches the end of its term, is a key component of the premium charged for lease renewals, or the tax imposed for permission given in relation to a development that would increase the value of the land. By law, the state valuation of leasehold land is prescribed by a leasehold relativity table colloquially known as ‘Bala’s Curve’ or …


Product Technology Adoption And Aggregate Innovation, Qiugu He, Xuan Luo, Fan Zheng Oct 2025

Product Technology Adoption And Aggregate Innovation, Qiugu He, Xuan Luo, Fan Zheng

Research Collection School Of Economics

We document that a firm's research and development (R&D) expenditure depends on its product diversity. Combining with the fact that Chinese manufacturers often enter new product markets via technology adoption, we develop a quantitative framework of innovation and technology adoption, allowing firms to expand their product scopes. Firms adopt technologies across multiple fields to expand their knowledge base, which in turn serves as an input for subsequent innovation or adoption. Counterfactual analysis from the 2000s reveals that two-thirds of knowledge privately held by all firms is generated through adoption, accounting for one-third of aggregate innovation.


On Modeling Of Multiplicative Bias Factor For Multivariate Degradation Data, Bingxin Yan, Qiuzhuang Sun, Zhisheng Ye Oct 2025

On Modeling Of Multiplicative Bias Factor For Multivariate Degradation Data, Bingxin Yan, Qiuzhuang Sun, Zhisheng Ye

Research Collection College of Integrative Studies

Multivariate degradation data are increasingly common due to advances in sensor technology. They provide rich information for reliability analysis and remaining useful life (RUL) prediction. The multivariate measurement typically contains actual degradation of multiple performance characteristics (PCs) and measurement errors. The multiple PCs often have different physical meanings with different orders of magnitude, making the associated measurement errors vary in the orders of magnitude as well. It is highly desirable to have a parsimonious model accounting for the possible correlation in degradation measurements, so that more flexibility can be reserved for modeling the actual multivariate degradation. This study proposes a …


2025 October, Morehead State University. Office Of Communications & Marketing. Oct 2025

2025 October, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2025.


Dissociation Of Subjective And Objective Measures Of Trust In Vehicle Automation: A Driving Simulator Study, Samuel Petkac, Tetsuya Sato, Kun Xie, Yusuke Yamani Oct 2025

Dissociation Of Subjective And Objective Measures Of Trust In Vehicle Automation: A Driving Simulator Study, Samuel Petkac, Tetsuya Sato, Kun Xie, Yusuke Yamani

Psychology Faculty Publications

Trust is a crucial factor that influences human-automation interaction in surface transportation. Previous research indicates that participants tend to display higher levels of subjective trust toward lower-level automated systems compared to high-level automated systems. However, administering subjective trust measures via questionnaires can interfere with primary task performance, limiting researchers' ability to measure trust continuously in a real-world manner. In the current driving simulator study, 25 drivers using an advanced driving system (ADS) were randomly assigned to either an active (L2) or passive (L3) automated driving condition. Participants experienced eight near-miss driving scenarios with or without obstructions in a distributed driving …


Apple Inc.: Strategic Audit, Huy Le Oct 2025

Apple Inc.: Strategic Audit, Huy Le

Honors Program: Senior Projects (Public)

An audit and analysis of Apple Inc.'s strategy and positioning within its industry. Recommendations were made based on Porter's Five Forces Analysis for Apple to maintain and grow its market share.


Marching To The Beat: The Role Of Complementor Alignment In The Architectural Evolution Of Ecosystems, Pengxiang Zhang, Liang Chen, Yang Yang Oct 2025

Marching To The Beat: The Role Of Complementor Alignment In The Architectural Evolution Of Ecosystems, Pengxiang Zhang, Liang Chen, Yang Yang

Research Collection Lee Kong Chian School Of Business

The evolution of innovation ecosystems hinges on the effective coordination between ecosystem leaders and complementors. While ecosystem-sponsored architectural innovations create new technological opportunities for complementors, they may unintentionally disrupt the performance of complementor products that were originally developed based on legacy architectural designs. This study provides empirical evidence of these disruptive effects and explores how complementors’ alignment with the ecosystem leader mitigates such challenges. Focusing on Apple’s release of Core ML—a proprietary artificial intelligence module—in its mobile ecosystem, we employ a difference-in-differences design to investigate variations in complementor performance after adopting this ecosystem-sponsored architectural innovation. Our findings reveal that complementors’ …


Performances In Last-Mile Deliveries Involving Cyclic Services Of Shuttles And Cargo Bikes, Byung Kwon Lee, Young Joo Kim, Joyce M. W. Low Oct 2025

Performances In Last-Mile Deliveries Involving Cyclic Services Of Shuttles And Cargo Bikes, Byung Kwon Lee, Young Joo Kim, Joyce M. W. Low

Research Collection Lee Kong Chian School Of Business

This study introduces a novel approximation model that integrates the ideologies of order statistics and max-plus algebra in representing the collection and distribution service schemes of a last-mile delivery system. Under the respective schemes, electric cargo bikes (e-bikes) perform the last-mile delivery near a microhub with shuttles collecting packages from multiple local logistics hubs (or local hubs, for short) and/or distributing packages to multiple microhubs. The framework is designed to estimate the cyclic capacity under varying cargo carrying capacities of the e-bikes and service network configurations. Real-world data, such as the geographic conditions of the streets around the microhubs in …


Personality And Personnel Selection: Going Beyond Self-Reports And Linear Relationships, Filip Lievens, Jinyan Fan, Jingyi Li Oct 2025

Personality And Personnel Selection: Going Beyond Self-Reports And Linear Relationships, Filip Lievens, Jinyan Fan, Jingyi Li

Research Collection Lee Kong Chian School Of Business

The study of personality in selection and assessment represents one of the most longstanding and voluminous literature in industrial and organizational psychology. In this paper, we review two important recent research streams. First, we review studies on alternatives to self-report personality inventories, namely the use of Situational Judgment Tests (SJTs), assessment center (AC) exercises, and a multi-rater framework. Second, we review studies that go beyond linear relationships between personality and job performance. Generally, our review reveals that these alternative approaches show promises in better understanding personality and how personality relates to performance.


2025 Campus Master Plan, Morehead State University. Office Of The President. Oct 2025

2025 Campus Master Plan, Morehead State University. Office Of The President.

Faculty Senate Records

The Morehead State University Campus Master Plan Update for 2025.


2025-10-01 Teacher Education Council Bylaws Revisal, Morehead State University. Faculty Senate., Professional Education Council., Teacher Education Council. Oct 2025

2025-10-01 Teacher Education Council Bylaws Revisal, Morehead State University. Faculty Senate., Professional Education Council., Teacher Education Council.

Faculty Senate Records

The revised Teacher Education Council / Professional Education Council bylaws as submitted to the Faculty Senate on October 1, 2025.


Best Practices In Marketing And Creative Outreach For New Transportation Technologies, William Riggs, Caillou Dasalla, Cayden Rooney, Vaasu Bhartia Oct 2025

Best Practices In Marketing And Creative Outreach For New Transportation Technologies, William Riggs, Caillou Dasalla, Cayden Rooney, Vaasu Bhartia

Mineta Transportation Institute

Emerging transportation technologies—including electric vehicles (EVs), micromobility solutions, autonomous vehicles (AVs), hyperloop systems, and mobility-as-a-service (MaaS) platforms—are rapidly reshaping mobility patterns and urban environments. As these innovations gain traction, it becomes increasingly important to address concerns, communicate advantages, and foster trust across communities. This project examines marketing best practices for promoting emerging mobility solutions, synthesizing insights from scholarly research, industry standards, and case studies of successful campaigns. Emphasis is placed on the shift toward “snackable,” visually engaging content delivered through widely used social media platforms such as TikTok, Instagram, and Snapchat, which are increasingly central to reaching diverse audiences. The …