Business Commons^™

An Analysis Of The Effects Of Societal And Personal Factors On Consumer Perception Of False Advertising In E-Commerce Of Senior High School Students From Schools Based In Metro Manila, Rebecca Bless V. Danao, Elijah Benjamin A. De Ungria, Liam Trevor C. Lim, Sherisa Lennor T. So

DLSU Senior High School Research Congress

False advertising is an ongoing practice to deceive customers with attractive but false product features, which has also been prevalent in e-commerce platforms in the Philippines such as Shopee and Lazada. Therefore, the main objective of this research is to analyze the relationship between personal and societal factors with consumers’ perception of false advertising. If achieved, this piece of evidence can be used to educate consumers to the most vulnerable factor often aimed by false advertisements. As an act to study the behavior of a consumer before finalizing the purchase, the research aimed to find the key characteristic that formed …

Preferences Of Filipino Consumers On Personal Hygiene Products: An Inside Look On Traditional And Sustainable Options, Daniella Louise S. Barbacena, Jose Gabriel T. Clutario, Lorenzo Miguel P. Gutierrez, Graciela Gabrielle A. Lasiste, Don King Razon

DLSU Senior High School Research Congress

The sustainability trend in the market requires businesses to change their usual models and mechanisms of producing goods to cater to consumer preferences. These preferences mainly revolve around the product's brand, price, and accessibility, impacting consumers' choices, priorities, and decisions (Gutierrez & Seva, 2016; Rappler, 2013; Longo et al., 2019). This study investigated more in-depth factors affecting an individual's purchase and non-purchase of sustainable personal hygiene products in the market: bamboo toothbrushes and shampoo bars. For the grounded theory inquiry, participants ages 16-20 from the National Capital Region of the Philippines were recruited. Semi-structured interviews were conducted asking about their …

Without Fear, Marina Chloe Avelino, Alyssa Joyce P. Fernandez, Joshua Luis J. De Borja, Angelina Cai R. Hartshorne, Si Hyeon Song

DLSU Senior High School Research Congress

Without Fear is a sole proprietorship business that offers a self-defense keychain that contains alcohol, pepper spray, a leather keychain, an emergency alarm, a leather keychain tag, and an eco-friendly whistle. The business was launched on November 12, 2021, with the goal of addressing one of the pressing social issues, human violence. At the beginning of the operation, the investment made by Without Fear’s members was PHP 11,495. As of the month of March 2022, Without Fear gained a total sale of PHP 16,100 which is a sufficient amount to replenish stocks, promote products, and operate the business. Without Fear …

A Study On The Brands’ Sustainable Fashion Efforts On Dlsu-M Shs Students’ Consumer Behavior, Charmaine Natasha T. Lim, Ingrid Leanne B. Manuel, Alyssa D. Santiago, Sophia Paige M. So, Jilliane Erica G. Tan

DLSU Senior High School Research Congress

As fast fashion causes the persistence of overconsumption and improper garment disposal, the planet suffers from the industry's serious impact (Le, 2020). The fashion sector emits 1.2 billion tons of carbon dioxide per year, revealed in 2021 as the third greatest polluter (Climate Council, 2021). To combat these environmental issues, some fashion brands have adopted a progressive concept of fast fashion. The study then intends to examine the association between the following variables based on Icek Ajzen's Theory of Planned Behavior: Perception regarding Fashion Sustainability (PERFS), Fashion Brands’ Sustainable Efforts (SUSEFF), Awareness Regarding Fashion Sustainability (AWAFS), Intention (INTN), and DLSU-IS …

Creating A Healthy Rural Ecosystem For Community Vitality: Developing Rural Community Business Research, Karalyn Kutzer, Dr. Emily Newell

Thinking Matters Symposium

The objective of this project is to create a model of and mechanism for statewide, systematic data collection to support workforce development pathways for P-20 students in rural Maine to ensure the long-term vitality and success of these communities. Businesses, as sites of financial and social capital development, can be more thoughtfully calibrated to local workforce needs in these communities. However, data is not currently made available to businesses and community leaders that would allow them to make thoughtful decisions about how to use community resources and time in order to create these partnerships. Businesses and economic growth in rural …

To Adopt Blockchain Technology Or Not: Is The Decision-Making Process Immune To Covid-19?, Rebecca Jauch

Thinking Matters Symposium

Blockchain technology has been shown to have advantages in improving the effectiveness of supply chain management. We use the Technology-Organization-Environment (TOE) framework with Threat-Rigidity Theory (TRT) to determine the factors that lead U.S. businesses to adopt blockchain technology, the factors that act as barriers to adoption, and the disruptive effect of COVID-19 on the rate of blockchain adoption

A Survey Display Of Business Interest, Tyson Vienneau, Fabiola-Synthia Sange, Akeisha Belgrave

Harrisburg University Research Symposium: Highlighting Research, Innovation, & Creativity

This project is a survey on what young adults are interested in making a business and if they were willing to make one, what would they make. (Class Project)

Statistical Study Into The World Of Nft Investing And The Process Behind It, Daon Morris, Teddy Gamboa, Akeisha Belgrave

Harrisburg University Research Symposium: Highlighting Research, Innovation, & Creativity

For the purpose of this project, we gathered data from the young adults and adults of the Harrisburg University campus in support of the fact that NFT’s are not like other forms of investments in terms of the strategy used. Rather, the way people invest in them is by just simply looking at the picture, and whatever NFT people think looks cool is the NFT that will skyrocket in value.(Class Project)

Collaboration Between Arts And Businesses

Bryant REDay (Research and Engagement Day)

Flyer for the REDay 2022 Art Exhibit: Collaboration Between Arts and Businesses.

Reday Poster, Bryant University

Bryant REDay (Research and Engagement Day)

No abstract provided.

Bryant University 10th Research And Engagement Day Program

Bryant REDay (Research and Engagement Day)

Program with schedule and descriptions of events for Bryant University's 10th Research and Engagement Day.

Keynote Speaker Poster, Bryant University

Bryant REDay (Research and Engagement Day)

No abstract provided.

Women At Bryant - Agents Of Change, Mary Lyons Ph.D., Gaytha Langlois Ph.D.

Bryant REDay (Research and Engagement Day)

Slides created and presented by Mary Lyons, Ph.D. and Gaytha Langlois, Ph.D. Mary was a faculty member in the Department of Communications and Gaytha was a faculty member in the Department of Science and Technology. The slides show the history of women at Bryant University from September 1970 to Spring of 2022, as well as the construction of the Tupper Campus in Smithfield, RI. The slides were presented at the 2022 REDay.

College Students' Energy Drink Consumption And Sponsor Recall, Daniel Sewell, Kyu-Soo Chung

Symposium of Student Scholars

Energy drink companies like Red Bull, Monster, Bang, Reign and Celsius annually invest millions of dollars to sponsor a variety of athletes and events across numerous sports. These vast investments raise the question: Which partnerships, sponsorships or activities ultimately make an impact on society and attract new consumers? It is imperative to dissect the factors that impact consumer decisions to purchase specific products in order to more efficiently allocate resources. This research has the potential to aid companies in unearthing decision making patterns of college students regarding energy drink purchases and how these beverages are utilized. The purpose of this …

Digital Transformation: Implementing 3d Printing Activities Into Core Business Classes, Shota Yasuda, Rohit Gibson, Will Smith, Beau Wilkins, Blair Dilbeck, Jamari Baker

Symposium of Student Scholars

The business college’s new 3D lab, launched in August 2021, has been providing 3D design and 3D printing workshops for core business classes, specifically IS 2200 and IS 3100, to allow students to experiment with additive manufacturing, more commonly known as 3D printing. In the age of digital transformation, it is more important than ever that business school graduates are exposed to these emerging technologies, learn from experimentation, and develop a foundational understanding of these technologies so that they are better prepared to innovate and lead once they have graduated.

The idea of the 3D printing workshops is that a …

Branding, Internationalization And Performance Of Restaurant Chains, Saarthak Bhatia, Joel Smith

Symposium of Student Scholars

Every year, restaurant companies try and find new and innovative ways to grow their business. Many companies look towards creating new brands and expanding internationally as a means of achieving this goal but do multibranding and the scope of internationalization (number of countries) have an influence on the firm performance of restaurant companies? We dive into this by looking at data from over 100 publicly traded companies to see what the results show.

The examination period for this study was 1997 to 2019. Data for 2013-2019 is still being collected. Sample selection started with 118 publicly traded restaurant firms listed …

The Implementation Of Market Segmentation For Marketing Strategy, Amanda Condict

Liberty University Research Week

Undergraduate

Applied

A Discussion On Supplier Selection Modeling Approaches, Sheida Etemadidavan, Andrew J. Collins

Modeling, Simulation and Visualization Student Capstone Conference

Supplier selection is a subfield of supply chain management that involves multiple steps in order for decision-makers to find suitable suppliers. Supplier selection is important as it could influence the whole company positively or negatively. It has, recently, become a topic of interest because of the recent pandemic and its effect on the global supply chain, which causes supply shortages. As such, the focus of this paper is on characteristics of decision-making modeling approaches, specifically agent-based modeling and multi-agent systems, in supplier selection, as its modeling has always been a challenge for companies due to its complex nature.

Risk-And-Resiliency-Intelligent Supply Chain (Rrisc), Ahmad A. Abdelnabi, Ahmed M. Abdelmagid, Ghaith Rabadi, Andres Sousa-Poza, C. Ariel Pinto

Modeling, Simulation and Visualization Student Capstone Conference

This work proposes a risk-and-resiliency-intelligent supply chain (RRiSC) tool which is an SC risk management framework that leverages cutting-edge technologies in Artificial Intelligence (AI), Big Data Analytics (BDA), and Digital Twins (DT) to develop specific capabilities for SC risk management. RRiSC is a convergence of mature tools and techniques embedded in three modules: Modeling, Simulation, and Visualization – all together integrate the optimization, simulation, and data analytics to test the performance of the whole supply network under different scenarios through measuring the vital KPIs, identifying the vulnerabilities, and setting proactive plans to diminish risks consequences.

Hr Analytics: Digging Deeper Into The Details, Kali Robinson

Liberty University Research Week

Undergraduate

Textual or Investigative

Dubai: What Is The Real Cost Behind Such Success?, Abigail Leisure

Liberty University Research Week

Undergraduate

Textual or Investigative

A New Way Of Learning: Student Revelations From A Sport Development Service-Learning Course, Deondra E. Johnson

Eagle Showcase: Excellence in Service-Learning (Archived)

No abstract provided.

Twitter Marketing Research, Ty Nicholson, Bailey Allen, Robert Austin Drake, Larsen Lewallen, Tanner Davie

Undergraduate Research Conference

Research Objective:

• To examine the relationship between usage rates for individuals ages 46 and up, versus other similar social media platforms.

• Are adults aged 46+ using Facebook at a disproportionate rate to Twitter?

• What atmosphere/content is the 46+ age demographic seeking when surfing social media?

• What can Twitter marketing do to improve brand image among older potential users?

Bridges To Business Campaign Proposal, Carleigh Garrett

Undergraduate Research Conference

No abstract provided.

Real Estate: Investing In Your Future, Rick Lowry

Undergraduate Research Conference

PURPOSE OF RESEARCH: Examine the benefits, processes and risks of residential real estate investments, and communicate to new graduates.

Organizing A Local Job Fair During The Pandemic: Challenges And Takeaways, Brooke Pulliam

Undergraduate Research Conference

The purpose of this project was to organize a local job fair for the local businesses in these two counties to match them with the students from the university. The goal of the project was to have 8 local small businesses vendors and students. Students who attended were able to make connections with the prospective employers. TAKEAWAYS

Why Is Student Organization Attendance Down At Non-Football Sporting Events At Stephen F. Austin, Grant Lebkowsky

Undergraduate Research Conference

No abstract provided.

Marketing Of Services: Sfa's Student Center Chick-Fil-A, Carleigh Garrett

Undergraduate Research Conference

No abstract provided.

Clash Of Two Cultures, Kelley Bridges

Undergraduate Research Conference

No abstract provided.

Telepresence: Remote Technologies Allow You To Be Here, Even When You Are There, Olivia Escobedo, Bo Yanas, Zachary Yanas, Deaven Ivy, David Bennett

Undergraduate Research Conference

No abstract provided.