Business Commons^™

Implementing And Marketing Diversity, Equity And Inclusion Practices And Resources: Creating The E‐Buzz!, Essraa Nawar, Kristin Laughtin-Dunker

Digital Initiatives Symposium

Leatherby Libraries Librarians are committed to supporting and promoting diversity, equity, and inclusion for students, faculty, researchers, and staff. We demonstrate this commitment holistically through the provision of all resources and services in support of teaching, learning, and research. Our goal is to reduce obstacles to accessing diverse research resources, services, learning, and engagement through educational outreach in order to raise awareness of diversity related issues.

In 2020, Library administration selected a Diversity and Outreach librarian that was charged with creating a comprehensive Diversity, Equity and Inclusion (DEI) and Outreach plan. As a result, a number of practices and initiatives …

Permission-Based Marketing: Using Gis To Create Information Visualizations For Nonprofit Organizations., Mark J. Sciuchetti Dr., Jianping Huang

Atlantic Marketing Association Proceedings

No abstract provided.

Digital Marketing Trends, Naim Preniqi, Kaltrina Sylaj, Elinda Krasniqi

UBT International Conference

Regardless of the industry companies may be operating, the digital marketing trends continues to grow rapidly. Adoption of digital marketing tools has never been easy for the businesses in terms of content, audience target, design aspects and streaming videos, sponsoring etc. Selecting the approriate digital landscape that meet the bussiness needs continues to be a challange as variety of diffrent platforms are evolved and audience switches plateform use, the businesses are forced to adopt new platforms and maintain existing once. Traditional static webpage alone no longer meets the new business needs therefore digital interactive social networks are booming and have …

Can You Please Speak Into The Microphone? Exploring Leaders In Marketing Through A Podcast Assignment, Michael A. Petrochuk

Atlantic Marketing Association Proceedings

No abstract provided.

Consumer Protection And Care In Kosovo, Hamëz Rama

UBT International Conference

Based on the principle, a state is made up of social communities, respectively society in general, while the consumption structure is made up of the individual, the family, the social communities, companies and institutions, but in a word they are all consumers. Kosovo after the war has accepted the market economy system, ie the law of value, competition, the supply and demand.

In economic systems dominated by a market economy, but also in Kosovo, consumer protection refers to infrastructure and legal provisions sponsored by the Government of the Republic of Kosovo and approved by the Assembly of the Republic of …

Marketing Channel Effectiveness Of New Medications/Medical Technology, Hadley Mccormick

Celebration of Learning

This research project will study what marketing platforms/channels are most effective in the dissemination of new medical product news. Many people like myself have an illness/disease that requires daily medication, or require the daily use of a medical device. Due to the increasing influence of Direct to Consumer advertising of pharmaceuticals and the constant development of new medications and devices, patients may now more often go to the doctor with perceptions of what they should do to manage their illness/disease. This study aims to look at how the developers of these medications/medical devices promote their products currently and how certain …

A Proposal For Fine Arts Market Segmentation Based On Functions Of Art And Consumer Benefits Sought, Kimball P. Marshall, Rene Desborde

Atlantic Marketing Association Proceedings

No abstract provided.

The Souvenir: What Is Purchased And Is The Purchaser A Collector Of Art?, Timothy J. Schibik, Aaron J. Schibik

Atlantic Marketing Association Proceedings

No abstract provided.

Teaching Traditional College Students Professional Marketing Via Linkedin, Necall Wilson

Atlantic Marketing Association Proceedings

No abstract provided.

Effective Destination Promotion In Rural Communities: Management And Marketing Approaches, Kelly La Venture, Wooyang Kim

Atlantic Marketing Association Proceedings

No abstract provided.

Veterinarians To Veterans United, Inc.: A Marketing Case, Yvette Lynne Bonaparte, Sharon D. White

Atlantic Marketing Association Proceedings

No abstract provided.

Portrayals Of Hispanic Americans In Magazine Advertising: A 15-Year Analysis, Ivonne Torres

Atlantic Marketing Association Proceedings

No abstract provided.

Sale Of Personal Successful In The Context Of Marketing, Hamëz Rama

UBT International Conference

Huge development of science and technology at the beginning of this century has affected directly in economic development, the appearance of a rich offer on the market the increase in living standards, the contemporary and quality way of life, etc., personal sales gave a new dimension, quality and new content. By leaving behind the way the traditional sales distribution, the new concept of sales, ranging from sales through the slot, mail, shopping centers, internet "e-bay", etc. introduced radical changes to this concept in communication between seller and buyer. These qualitative changes not only in the spatial view, time of the …

Top Social Media Marketing Trends 2018, Gabrielle L. Murphy, Garin D. Harris, Demetri J. Morris

Scholar Week 2016 - present

Our compiled data and research, concluding with our forecast for the Top Social Media Marketing trends for 2018. Focusing on both macro and microinfluencers.

K‐State Polytechnic Diversity Assignment & Project Showcase, William Genereux, Becky Lynn Degreeff

Institute for Student Learning Assessment

On the K-State Polytechnic campus in Salina, KS, five faculty members have identified a project or assignment having a connection with human diversity in a course they teach. These projects and assignments were originally presented in a panel session at the 2013 American Society of Engineering Education (ASEE) – Midwest conference.

The panelists were the following faculty members:

Becky DeGreeff (Communication), Fred Guzek (Marketing & Business), Jung Oh (Chemistry), Greg Stephens (Business), and Bill Genereux (Computer Technology). The assignments presented included an activity in speech class that addresses racial and economic privilege, an international marketing exercise that follows a French …

A Multidisciplinary Approach To Understanding Gambling And The Millennial Generation, Don Feeney

International Conference on Gambling & Risk Taking

While numerous studies have been done on the gambling habits of the Millennial Generation, we can learn much about their reaction to gambling through an interdisciplinary approach that incorporates insights from demography, cultural anthropology, history, sociology and other fields. In particular, an analysis of formative experiences and how they differ from previous generations tells us much about their gambling behavior and attitudes. In addition to a discussion of key findings, the presentation will focus on the implications of these findings for the gambling industry and for programs that raise awareness of, prevent, and treat gambling problems.

Marketing Of A Tourism Destination – Case Study Rugova, Luljeta Shaqiri, Ilia Kristo, Ylber Limani

UBT International Conference

Tourism is one of the most complex activities of a modern society. In developed countries but also in some of transition countries, tourism is important product and employing generator. Even in Kosovo, tourism is an essential economic branch, whereby marketing has very significant impact for its functioning. Therefore, in this paper are addressed marketing concepts by focusing on those of tourism as a development indicator of the country. To achieve visitors satisfaction in touristic destination Rugova, we have implemented analyze with the citizens that have visited Rugova.

Corporate Social Responsibility In The B-2-B Market, Susan Saurage-Altenloh, Perry Haan

Atlantic Marketing Association Proceedings

Organizations that invest in corporate social responsibility (CSR) to improve the quality of a community or population expect a return on their investment in the form of improved brand reputation and greater consideration in the competitive environment. Homburg, Stierl, and Bornemann (2013) determined that targeted CSR activities could enhance trust and identification by organizational customers, thus fostering customer loyalty. The authors confirmed that CSR influenced client trust through loyalty and that integrating instrumental stakeholder theory with social exchange theory undergirded this link between CSR and trust. Maignan and Ferrell (2004) exhorted marketers to focus beyond consumers to other stakeholder groups …

Music As A Positional Good: Why Market Success Might Actually Drive Away Some Fans?, Timothy J. Schibik

Atlantic Marketing Association Proceedings

The Oxford Dictionary of Economics defines “goods” as things that people (e.g., consumers) prefer to consume more of rather than less. Further, these “goods” overwhelmingly adhere to a relationship between price and quantity known as the Law of Demand wherein consumers will purchase more of a good at lower prices than at higher prices. How the demand for these “goods” reacts to non-price stimuli is also well known and yields a place in the market system for marketing. Traditionally, the adoption of marketing techniques to alter the consumer satisfaction process and thus consumer demand has predictable impacts on the market …

Analyzing The Effect Of Advertising On Hospital Choice And Selection: Advancing A New Truth For Hospital Selection And Its Implication For Other Service Providers, Michael A. Petrochuk, Trish Berg

Atlantic Marketing Association Proceedings

Consumerism has long-been an important driver in other industries across the globe, as industries have embraced the importance of meeting customer and consumer expectations (Bennett and Mandell, 1969; Oliver, 1980; Bolton and Drew, 1991; Peyrot, Cooper, and Schnapf, 1993; Taylor and Cronin, 1994). Firms have attempted to understand consumer expectations prior to the delivery of service or product purchase.

Within the last ten years, this consumerism movement has infiltrated into the field of global health care (Herzlinger, 2002; Grazman, & Leifer, 2007). Tenets of the consumer-driven health care include increased demands for high performance, flawless quality, data analytics to support …

Is Marketing Still Part Of Supply Chain Management, And Should Marketing Academics And Practitioners Care?, Stephen M. Rutner, C. David Shepherd

Atlantic Marketing Association Proceedings

Over the last twenty years, there has been a shift in emphasis in many colleges of business to incorporate Supply Chain Management (SCM). The questions of how to include this material and who are the responsible parties to deliver it impact the focus, depth and topics included in the SCM material. Since true SCM is boundary spanning in both academic and practitioner arenas, it is an important question to examine the role of Marketing in the overall process.

Over the past twenty years Supply Chain Management (SCM) has exploded as both an academic field of study and a critical competency …

Paramedicine And Social Work: Case Studies In Authentic Student Recruitment, Nathalie Collins, Lynelle Watts, Renee Strauss, David Hodgson

eCULTURE

Selling the course experience to future students has been corporatised across the Higher Education sector. At many universities marketing and sales specialists, such as ECU’s Student Recruitment Team, rather than academic staff, field prospective student enquiries. Representing courses authentically is crucial to matching future students with an appropriate course experience and career, as well is managing future students’ expectations. A challenge for academics is communicating the course/career experience to university sales agents (recruiters). A challenge for recruiters is conveying an authentic course experience to future students when they have not taken a course themselves. This paper selects two ECU courses, …

04. Finance, Northeastern State University

Oklahoma Research Day Abstracts

No abstract provided.

01. Accounting, Northeastern State University

Oklahoma Research Day Abstracts

No abstract provided.

03. Economics, Northeastern State University

Oklahoma Research Day Abstracts

No abstract provided.

06. Management, Northeastern State University

Oklahoma Research Day Abstracts

No abstract provided.

07. Marketing, Northeastern State University

Oklahoma Research Day Abstracts

No abstract provided.

02. Business, Northeastern State University

Oklahoma Research Day Abstracts

No abstract provided.

05. Information Operations Management, Northeastern State University

Oklahoma Research Day Abstracts

No abstract provided.

Parallel Sessions (Consumer Behavior): The Pakistani Consumer: Dumb Or Dumber?, Owais Hassan Shaikh

International Conference on Marketing

The Competition Commission of Pakistan (CCP) has adopted the notion of ordinary consumer for assessing confusion or deception in ‘deceptive marketing practices’ cases under Section 10 of the Competition Act, 2010i . In its first order in this area, the CCP defined ordinary consumer as a person who is ‘the usual, common or foreseeable user or buyer of the product’ (CCPa, p. 30) and differs from the ‘ordinary prudent man’ under contract law. According to the CCP, this conceptualisation of the Pakistani consumer was important for achieving the goal of implementing the Competition Act 2010 in its letter and spirit, …