Parallel Session: Customer’S Attitude Towards Ramadan Advertising, Farheen Khalid, Muhammad Sufyan Ramish, Junaid Ansari, Dr. Tariq Jalees

International Conference on Marketing

Ramadan is the only religious festival in which marketing & advertising activities are carried for whole month. This provides opportunities & challenges to the marketers along with controversies. This paper will not address the controversies but will measure the effect of Ramadan advertisements on consumer attitude. Three hundred and ninety one (391) students of different universities in Karachi participated in this study. The questionnaire adopted for this study had established reliabilities and validates which were re-ascertained for the present set of data. All the five constructs used in this study had five items all based on seven point Likert scale. …

Parallel Session: What Constitutes The Bottom Of Pyramid Market For Innovation?, Fasiha Subhan, Amira Khattak

International Conference on Marketing

The BOP is a concept of dividing the world into an economic pyramid by keeping the privileged on the top and unprivileged poor at the bottom. Businesses need to adopt innovative ways of doing businesses in a market consisting of billions of underprivileged poor consumers. However, the main question is, does this huge segment have the capability of becoming profitable for companies? This research analyzes the viewpoints of various theorists and organizations about the agreed income level of a typical BOP and in doing so attempts to arrive at an ideal definition of the BOP market for businesses. Further, the …

Parallel Session: Moving Towards Sustainable Consumption: A Study Of Reduce, Reuse And Recycle (3rs) Adoption Among Malaysians, Regina Yan Ginny, Yusniza Kamarulzaman

International Conference on Marketing

Over the last decade, rapid globalization, industrial development, economic growth and technological advancement has resulted in population growth and unprecedented changes to the social and cultural lifestyle in Malaysia. One of the dramatic increase was witnessed in the consumption of goods and services due to the rising household income and progressive consumption-oriented lifestyles. On one hand, it helps to stimulate economic activities, but on the other hand, it poses threat to the diversity and stability of the natural environment in various ways. Hence, the key purpose of this study is to identify the factors that affects Reduce, Reuse and Recycle …

Space Traffic Management Concepts Leveraging Existing Frameworks, Stephen K. Hunter

Space Traffic Management Conference

Leveraging existing U.S. regulatory frameworks, as well as international organizations, will dramatically shorten the time needed to develop an effective Space Traffic Management concept. Both the Department of Defense and the Department of Transportation have been working with the U.S. Congress to define and develop a Space Traffic Management concept that will allow the Office of Commercial Space Launch to begin a new mission that will help to ensure the safety and resilience of the space domain. Outside observers can easily see forward progress toward this, still, undeveloped concept. This paper explores potential final U.S. Space Traffic Management concepts that …

Space Analysis And Research Centers (Sparcs) For Ssa Data And Analytics, Phillip Cunio, Brien Flewelling

Space Traffic Management Conference

Widespread use of massive data and increasing reliance on spaceborne infrastructure are two of the emerging megatrends of the early 21^st century. However, both come with liabilities: movement and processing of large data volumes is very expensive, and reliance on spaceborne infrastructure adds risk that problems in the still incompletely-understood space domain might cause work disruptions.

ExoAnalytic proposes the use of Space Analysis and Research Centers (SpARCs) as a way to begin addressing both these issues. A SpARC is a facility which integrates volumes of data collected on satellites, centrally analyzes it, and makes available resulting useful information. The …

An Inductive Study Of Perceived Susceptibility To Unethical Behavior, Sydney Gebka

Posters-at-the-Capitol

Title: An Inductive Study of Perceived Susceptibility to Unethical Behavior

Student: Sydney Gebka

Faculty Mentor: Johnathan K. Nelson, Ph.D.

Institution: Morehead State University

Department: College of Business and Technology – School of Business Administration

Well-publicized ethics scandals and research on ethical behavior provide evidence that just as everyone is capable of making mistakes, the vast majority of individuals are capable of making unethical decisions. Despite this evidence though, the vast majority of people tend to think of themselves as very ethical people. However, there is often a gap between how ethical people are compared to …

Threats To Information Protection - Industry And Academic Perspectives: An Annotated Bibliography, Michael E. Whitman, Herbert J. Mattord

KSU Proceedings on Cybersecurity Education, Research and Practice

Threats to information assets have always been a concern to those responsible for making information useful and defending its value. The concepts of threat, threat agent, threat events and threat sources have evolved in recent years have very precise definitions. The article includes a summary of threat classification models used in academic research is provided along with a summary of recent industry threat assessment reports. Finally, the article shares results from a recent study, 2015 SEC/CISE Threats to Information Protection Report Including a Current Snapshot of the State of the Industry, are given.

Cloud Computing Security, S Srinivasan

Southwestern Business Administration Teaching Conference

No abstract provided.

Implications Of Social Media Use On Instruction And Student Learning: An Exploratory Study, Mayur S. Desai, Lucy Ojode

Southwestern Business Administration Teaching Conference

In this paper we explore the use of social media on the content delivery aspects of instruction and potential impacts on student learning. It is our conjecture that impacts of social media use might depend on factors such as the interface of particular medium and learning style, teaching style and instructor skill, and the demographics of students and their instructors. We propose a framework that links instructor to students through social media. That is, social media becomes a channel though which learning occurs. Classifying multimedia technology as tools and social media as interactive Web 2.0 Internet-based applications, we employ …

Service Learning Project For Promoting Student Engagement: Takeaway And Results From A Sustainability Survey Project, Balaji Janamanchi

Southwestern Business Administration Teaching Conference

Student engagement has received a lot of attention in recent times in higher education from all stakeholders. Many academic institutions are purposely promoting the initiatives that are reputed to promote student engagement in academic settings which include Service Learning (SL) initiatives. My presentation is about a service learning project that I implemented in my POM class in fall 2015 and spring 2016 semesters and my findings and takeaways from this project.

Affordances Of Technology Enhanced Interactive Classrooms: From The Perspective Of A Learner, Sedef U. Smith

Southwestern Business Administration Teaching Conference

Educational researchers have found Wenger’s community of practice (CoP) theoretical framework (Wenger, 1998) to be very relevant to student learning in higher education. According to this framework, learning is a community activity that takes place in the convergence of two processes: participation and reification

Cloud-Based Learning Tools: Supporting The Invisible Learner (Silent Sufferers) With Socioeconomic Challenges, Lynita A. Robinson Emba, Jimmy Johnson

Southwestern Business Administration Teaching Conference

Today's students are learning at unprecedented speeds. There are a pockets of learners who may be isolated/silent sufferers who face tremendous socioeconomic challenges while seeking higher education. Providing cloud-based technology solutions to strengthen support services and family learning engagement through a series of student family portals will provide the support needed to make student learning opportunities family-based projects or community-based projects successful in graduation completion rates and job placement opportunities.

Application Of Dcf Method In The Assessment Of Company's Capital - With A Study Case, Bukurie Imeri Jusufi, Sema Kazazi

UBT International Conference

The models based on assets, dividents, cash flow and returns are identical, however, in the real world, a perfect environment does not exist, thus the results of the models applied throughout the assessment of the companies are different. Therefore, in such an environment, the data used during the capital assessment represent the assessment of the future values and their measurement is important during the predictions.

The aim of the study is to explain the concept of 'market real value' of the companies and the methodological instrumentarium for their assessment, with a special focus on the factors that influence the company's …

Agritourism Potential As A Perspective In Kosovo, Ruzhdi Matoshi

UBT International Conference

Tourism development is a broadly diversified activity from the rest of economic sectors. While in the economy a competition between the sectors is a key to better selection and specialization, tourism in general has some exceptions arising from the state support due to the importance this sector has in promoting the country abroad, through promotion, subsidies and programs, including intrastate programs and from the European Union. The main reason behind such a support lies on the needs of people for holidays, relax, health and food. The Republic of Kosovo has an area of 10.887 km2 and a population of 1.8 …

Tax Evasion As A Crime: A Survey Of Perception In Kosovo, Agim Mamuti, Robert Mcgee

UBT International Conference

The goal of this paper is to explore the perception of Kosovo’s citizens of the severity of tax evasion relative to other crimes and abuses. Perception of tax evasion may somewhat clarify the degree of rebelliousness with the tax laws. Using data from a self- administered survey and a personnel structured interview, the results of mean and comparative analysis will be examined to show where the tax evasion is ranked in Kosovo in the list of fifty listed crimes. Studies, conducted about the perceptions of tax evasion as a crime, have suggested that the tax non-compliance environment has been created …

Geographic Proximity Of Information To Financial Markets And Impact On Stock Prices: Evidence From The Ebola Outbreak, Riste Ichev Matej Marinč

UBT International Conference

Behavioral finance studies reveal that investors' sentiment affects investment decisions and may therefore affect stock pricing. This paper examines whether the geographic proximity of information disseminated by the 2014 Ebola Outbreak combined with intense media coverage affected asset prices in the United States. The results show that the effect is generally negative on the stock prices, also local media coverage strongly affects local trading, and the effect is more pronounced in small and more volatile stocks and in companies belonging to less stable industries. Furthermore, we find that both retail and institutional investors are more sensitive to the intensity of …

Topic: Role Of A Good Management In The Public Sector In The Republic Of Macedonia, Sejdi Xhemaili

UBT International Conference

Management of an organisation is a very sensitive matter which involves many aspects. The most important aspect of a good management is to do the things which are necessary and in the correct places in order to achieve higher effectiveness which is desired by all the management staff. In order to achieve this a good manager needs to possess abilities to envision the future development of the section he’s in charge of by applying proper strategies. Motivation, proper management of the staff, setting goals that need to be achieved and proper rewarding of the people are things that are necessary …

Joint Venture As A Market Entry Mode Into The Foreign Market. Case Study: Kosova, Nehat Ramadani

UBT International Conference

The economic, political, and social changes that had happened over the last decade have radically changed the landscape of global businesses. The entry mode strategies of multinationals into foreign markets can be analyzed considering two perspectives: ownership and establishment mode. The process of decision making on the mode of entry is a complex issue in international business because of the many factors involved, and also the impact that such a decision could imply to a firm’s performance in the external market. This paper focuses on environmental factors such as political and economic issues with the aspect of entrance of foreign …

Multiple Correspondence Analysis Method For Evaluating The Standard Of Living. Case Study Albania, Evgjeni Xhafaj, Daniela Halidini, Neime Gjikaj

UBT International Conference

The main purpose of this study is to see the implementation of the multiply statistical method MCA (Multiple Correspondence Analysis) in large databases. Objectives of this study are to find the connections between qualitative variables categorized, concretely in our paper the connections between socioeconomic indicators and the standard of living. Otherwise this is called the concept of the multidimensional poverty. Different variables are being extracted like indicators that have a connection with the measuring of the multidimensional poverty. The data were obtained from the survey of measuring the life standard (LSMS) in 2012, which includes in the study about 6671 …

Foreign Direct Investment (Fdi) Types And Theories: The Significance Of Human Capital, Nazmi Zeqiri, Hykmete Bajrami

UBT International Conference

One of the economic problems of undeveloped countries, and Kosovo, is that they do not have enough national savings to finance their investments. They are in constant need of foreign capital in forms of both direct and indirect investments, but not every country is able to attract the right mode of FDI, nor does every investor risks his investments without studying the conditions in the host country. The practice of FDI attraction generally incorporates numerous fiscal and monetary incentives. However, one should note that FDI attraction should be accompanied by development and an increase in the level of human capital, …

Assessing Quality And Use Of Economic Data: Case Of Kosovo, Mentor Geci, Kaltrina Bunjaku, Teuta Dervishi, Armira Fetoshi

UBT International Conference

Quality of economic data is of key importance in real assessment of economic situation in a country. Among the challenges in Kosovo in terms of economic statistics is their quality and consistency. Study will examine the quantity and quality of economic data with particular emphasis on macroeconomic data. International statistical standards of the International Monetary Fund, European Central Bank / Eurostat are used as reference for comparison regarding the quantity and quality of economic data. For the study purposes, the economic data will be divided into sectors according to international standards. Official statistics producers will be used as data inputs …

Application Of Dijkstra Alegorithm To Define The Lower Price In The Distribution Network Of Suppling, Bukurie Imeri Jusufi, Azir Jusufi, Xhevair Beqiri

UBT International Conference

In this paper-work beside the review of theories of graphs , Dijkstra alegorithm for finding the shortest way , here we can present the application of Dijkstra alegorithm how to find the lowest price of the supplying for a costumer in the network distributions, presented with an example. Considering that from manufacturer to the last costumer the price variates, we ask: from whom distributions we can supply the same product and pay the lower price but the quality will be same?

Establishing The Identity Of The Class And Instructor, Dale Rude

Southwestern Business Administration Teaching Conference

Major tasks faced by instructors include establishing class identity and their identity for students. I will share tips for doing so based upon almost 40 years of teaching and ask participants to share their tips. To establish the course identity, I use advance assignments for the first day to get them thinking about the course before the semester starts and to set a tone. To set work expectations, a book and an associated quiz are assigned for the second week of class. I have an overarching theme for each course I teach which organizes the material and motivates the student …

Creating The Entrepreneurial Mindset In Post-Millenial Students Using Interactive Techniques To Supplement Practical Methods, Leigh Johnson, Cris Houston

Southwestern Business Administration Teaching Conference

A discussion of the benefits of a curriculum that prepares business students for successful transition to entrepreneurial activities using technology-based interactive learning techniques.

Instructor As A Student - Influences On My Online Course Design, Marion Smith

Southwestern Business Administration Teaching Conference

I will discuss how my experiences as a student with Massively Open Online Courses (MOOC’s) from Coursera.org have influenced the design of the online courses that I teach at Texas Southern University. The discussion will include a description of the common and disparate elements of the Coursera courses I have taken.

keywords Instructional design; online; MOOC

Technology Readiness – What Does This Matter?, Chynette Nealy Dr.

Southwestern Business Administration Teaching Conference

No abstract provided.

The Use Of Mobile Technology To Extend Or Replace The Classroom In Business Administration Education, Robert Vinaja, Robert Burdwell, Richard Green

Southwestern Business Administration Teaching Conference

This study seeks to understand if utilizing simulations beyond the classroom and accessing the simulations daily with mobile devices provide a holistic understanding and comprehension for learning and strategy building. It is concluded that mobile devices can become an extension of the traditional classroom, and in some cases, it can even become a substitute for classroom interaction.

The Impact Of Technology-Based Instruction In Undergraduate Tax Courses, Stephen M. Miller

Southwestern Business Administration Teaching Conference

Mobile technology-savvy, techno-hungry post-millennial students’ needs for a different approach to learning, and the positive impact of technology-based instruction have been extensively discussed in academic literature over a number of years. Classroom response systems (CRS), presentation software, and tax return preparation software are positively regarded by students and instructors alike, dependent upon the mode of use.

A Spirit Of Shared Learning: Bringing Classroom Content Alive, Lamar University

Southwestern Business Administration Teaching Conference

Courses designed to teach outcomes related to skill building and problem solving in real world contexts offer unique opportunities for shared experiential learning. For certain content, the normal classroom environment may not be adequate, requiring faculty and students to work closer than is possible from lectures and concepts to apply the content as it is learned.

Architectural Intervention: The Resilient Community Center, Matthew A. Baumgartner

ASA Multidisciplinary Research Symposium

In the city of Centralia, Illinois, several issues govern the city’s future, all stemming from the same major problem: the economy. To intervene, this community center proposal aims to encourage economic development and growth in the city, assisting small businesses with starting and expanding in the region.