Business Commons^™

Corporate Social Responsibility In The Health Care Sector, Dina Siniora

Graduate Student Research Symposium

The challenge for the health care sector is to continually explore ways to ensure that the welfares of individual patients remain the utmost primacy and simultaneously promote health care equity via corporate socially responsible activities (CSR). There is an essential need to truly embrace CSR and ethical principles that would promote equal distribution of health care resources. Relevant CSR activities would be achieved by making the most significant health problems in a given society a priority of health care organizations. CSR in health care applied to hospitals and pharmaceutical companies should promote shared values and common ethical principles in new …

P14. Estimating The Effects Of File-Sharing On Movie Box-Office, Zhuang Liu

Western Research Forum

Background:

File-sharing and on-line piracy have caught great public attention. There is a public debate on whether or not we should close torrenting sites like Piratedbay.com. Copyright holders argue yes and claim substantial loss due to filesharing while Pirates claim that file-sharing is welfare-improving and the effects on sale are negligible. Right now no consensus has been reached on how file-sharing affects industry revenue in economics literature.

Methods:

Using a novel dataset of downloads from Bit-Torrent network, this paper quantifies the effects of file-sharing on movie box-office revenue. I estimate a random coefficient demand model of movies to …

Using Oculometrics For Cognitive Task Analysis, Haley Shelton

UNO Student Research and Creative Activity Fair

The interface between a worker and his/her computer prohibits a job analyst to get a clear picture of the work executed by knowledge workers for at least three reasons: 1) the speed of the work, 2) integrated systems, 3) undefined analytical processes. Thus, the goal of the present effort is to evaluate how the use of eye-tracking and screen capture technologies impact observation and analysis of the cognitive tasks conducted by knowledge workers.

Good, Bad And Ugly: Finding Intelligence Online, Suzanne R. Graham

Continuing Legal Education Presentations

For investigative research, the internet is a helpful tool, but it is not a perfect or a complete toolkit. For a variety of reasons, not all types of questions can be found, and not all people or businesses have significant digital footprints. Social media sites, public databases, and search engines facilitate the kinds and success of research possible online. However, it remains important to know which tools offer what types of information and any limitations in accuracy and currency.

Balancing The Navigational Safety, Efficiency & Financial Aspects Of Oreis, Raza Ali Mehdi

MARENER 2017

The increasing number and sizes of offshore renewable energy installations (OREIs), combined with the ambitious plans for future developments in the sector, portray a bleak outlook for ‘traditional’ maritime and marine players: if the current plans for OREIs are realized, sea-space will become increasingly restricted for activities such as shipping.

Sustained growth of both OREIs and shipping may thus lead to situations where certain risk control options (RCOs) need to be adapted in order to maintain safety – despite the fact that such measures themselves may be counter-productive in terms of energy efficiency or financial sustainability. This leads to the …

Role Of Private Maritime Security Companies (Pmscs) In Sensitive Shipping Management, Helen Tung

MARENER 2017

The role of Private Maritime Security Companies (PMSCs) peaked at the height of piracy threats mid 2008. Since then there has been much development of soft guidance from ISO code, BMP4 practice and further discussions of how best to ensure safety in shipping particularly in relation to the high seas. PMSCs work along side important stakeholders in the shipping industry, including the Captain, seafarers, insurers, shipowners, charterers amongst others; what if shipments include sensitive materials? What guidance is there for PMSCs to ensure further safety measures or do the current soft guides provide sufficient guidance. This topic is in line …

Shifting The Paradigm: Sail-Propulsion, Decentralization And Sustainable Supply Chains, Madadh Maclaine

MARENER 2017

Shipping connects the world, and arguably has more impact on humanity and our ecosystem then any other industry, making it a perfect vehicle for positive change.

Fair Winds multi access Praocargo is being designed, specifically to give remote regions with little or no port infrastructure access to world markets. Our areas of impact are SIDS and coastal LDC’s. We are currently working in West Africa and with partners in the South Pacific.

Our objectives are to design and build a cargo ship that has little to zero negative impact, can transport goods rapidly, access goods near point of production (shallow …

Understanding The Social And Human Dimension Of Energy Management In Shipping, Martin Viktorelius

MARENER 2017

No abstract provided.

Introduction, Connie Foster

Moving along the Track to Promotion & Tenure

No abstract provided.

2017 Mlk Keynote Emory Douglas Program, Center For Social Equity & Inclusion, Emory Douglas

Martin Luther King, Jr. Series

Program for the 2017 MLK Keynote Address: Emory Douglas. An artist, educator and human rights activist, Emory Douglas served as the Minister of Culture for the Black Panther Party from 1967-80. Best known for his political drawings and cartoons in the Black Panther Newspaper, he articulated the injustices experienced by African Americans living in the inner city, the growing militancy and organization among urban black youth in the face of police violence and the need for community-based social programs. 2017 MLK Keynote, Emory Douglas discusses the process, meaning and impact of his artwork then and now.

2017 Mlk Keynote Emory Douglas Educational Foldout, Center For Social Equity & Inclusion, Emory Douglas

Martin Luther King, Jr. Series

Educational foldout for the 2017 MLK Keynote Address: Emory Douglas. An artist, educator and human rights activist, Emory Douglas served as the Minister of Culture for the Black Panther Party from 1967-80. Best known for his political drawings and cartoons in the Black Panther Newspaper, he articulated the injustices experienced by African Americans living in the inner city, the growing militancy and organization among urban black youth in the face of police violence and the need for community-based social programs. 2017 MLK Keynote, Emory Douglas discusses the process, meaning and impact of his artwork then and now.

2017 Mlk Keynote Emory Douglas Educational Foldout, Center For Social Equity & Inclusion, Emory Douglas

Martin Luther King, Jr. Series

Educational foldout for the 2017 MLK Keynote Address: Emory Douglas. An artist, educator and human rights activist, Emory Douglas served as the Minister of Culture for the Black Panther Party from 1967-80. Best known for his political drawings and cartoons in the Black Panther Newspaper, he articulated the injustices experienced by African Americans living in the inner city, the growing militancy and organization among urban black youth in the face of police violence and the need for community-based social programs. 2017 MLK Keynote, Emory Douglas discusses the process, meaning and impact of his artwork then and now.

2017 Mlk Keynote Emory Douglas Program, Center For Social Equity & Inclusion, Emory Douglas

Martin Luther King, Jr. Series

Program for the 2017 MLK Keynote Address: Emory Douglas. An artist, educator and human rights activist, Emory Douglas served as the Minister of Culture for the Black Panther Party from 1967-80. Best known for his political drawings and cartoons in the Black Panther Newspaper, he articulated the injustices experienced by African Americans living in the inner city, the growing militancy and organization among urban black youth in the face of police violence and the need for community-based social programs. 2017 MLK Keynote, Emory Douglas discusses the process, meaning and impact of his artwork then and now.

The Effect Of Cooking Classes On Older Adults Resiliency, Gina Fe Causin, Hyunsook Kang

School of Human Sciences Research Showcase

Research Question: Are there older adults' resilience differences before the cooking class, during the cooking class, and after the cooking class?

Healthy Training Program For Hospitality & Tourism Employees, Linzie Russell, Gina Fe G. Causin

School of Human Sciences Research Showcase

This honors project is designed to evaluate the wellness of current hospitality human resource departments and how it can be adapted to assist employees of the hospitality industry. Health has been placed on the back burner of many companies' priorities and has negatively impacted the hospitality industry. This study is to analyze some current health programs in place and to investigate how new methods can be implemented to encourage health within the human resources department and therein, to its employees.

Red Alert, Jake Breunig, Priyadashini Chandrashekhar, Trey Gilliland, Landon Hammons, Jeff Mollman, Emma Topp

GSP at Murray State University

Red Alert is an app using voice recogni3on so people can call for help. The app is similar to “Hey Siri” present in iPhones and the Cortana feature in Androids. When a person uses his or her first preset keyword, the phone’s voice recogniton software accesses the app, which starts an audio recording, and when the second keyword is used, the app alerts the police. The primary consumer for Red Alert is high school to middle-aged women, with a secondary focus on those who live in urban areas. The technology exists, so the only needed recourse is programming. The risks …

Parallel Session: The Mediating Role Of Brand Image Of Health Product Brands On Consumer-Brand Relationships In Social Media, Dilip Mutum, Jing Ning, Ezlika Ghazali

International Conference on Marketing

This paper presents the finding of a study which examines the mediating role of brand image towards the effects of various brand factors influencing consumer-brand relationship, viz., brand experience, brand attribute, endorser effect, brand familiarity, online advertisement and social media engagement. This paper was extracted from a much larger study which examined the relationships in the context of health product brands in Malaysia. The results of this study hold important implications for both practitioners and academics. Marketers need to make efforts to further improve their brand image and communicate it clearly to the consumers. This will lead to better consumer …

Parallel Session: The Influence Of Personal And Product Factors On Gift Purchase Intention, Cheng Siang Liew, Yusniza Kamarul Zaman, Mohd Nor Othman

International Conference on Marketing

The purpose of this paper is to examine the effects of personal and product factors on gift purchase intention. As this paper seeks to understand the Malaysian consumers’ gift purchasing behaviour, a non-probability quota sampling is being adopted. The quota sampling is based on gender (50 Male- 50 Female) and ethnicity (50 Malay-30 Chinese-20 Indian). This research adopted mall intercepts method in collecting the data, since most of the gifts are often bought in shopping malls. Self-administered questionnaire was utilised and a total 447 questionnaires were used for further analysis. To analyse the data collected for this research Structural equation …

Parallel Session: Tactics To Save Brands From Failure, Kausar Saeed, Syed Fahim, Aisha Siddiqui, Kamran Siddiqui

International Conference on Marketing

The purpose of this study is to present the experts opinion about various tactics used to save brands from permanent failures. The sampling technique used in this survey was judgmental with a sample size of 196 marketing professionals from FMCG, health, pharmaceutical, services and manufacturing sectors based in Karachi. Using Exploratory Factor Analyses tactics are summarized into groups. This paper offers numerous expert opinions about tactics to save brands from permanent failure. Provides valuable analyses for marketing/brand professional and academics.

Parallel Session: Re-Clarification Of Corporate Character Scale (Davies Et Al., 2003) In Upscale Hotels, Dr. Mozard Mohtar, Dr. Norbani Che Ha, Dr. Zalfa Laili Hamzah

International Conference on Marketing

This study examines the robustness of corporate character scale (CCS) in hotel industry in Malaysia via parallel analysis of factor analytic methods. A total of 529 respondents were surveyed for the purpose with Shangri-La and Hilton as sample hotels. Principal Axis Factoring and Principal Component Analysis and LISREL 8.8 were used to analyze the scale. Results show four instead of five factors scale and all factors meet necessary validity and reliability requirements.

Parallel Session: Brand Switching Behaviour Of Muslim Consumers; The Road Not Taken, Munazza Saeed, Ilhaamie Binti Abdual Ghani Azmi

International Conference on Marketing

The purpose of this study is to build an argument in order to investigate the Muslim consumers switching behaviour. Moreover, it also intends to examine the previous literature on brand switching behaviour generally and in relation to the Muslim consumers specifically. This study seeks to expand the body of knowledge in consumer behaviour research with the emphasis on the role of Islam. The benefits that will be yielded from this study will not only provide guidelines to business researchers, but will also enhance the current understanding of Muslim consumers. It studies how the Muslim consumer’s brand switching behaviour is influenced …

Parallel Session: Comparative Study: Effect Of Color On Major Chocolate Brands In Pakistan (Branding And Packaging), Khawaja Saad Sohail, Sarah Khan

International Conference on Marketing

From the moment we open our eyes there is one thing that surrounds us and that is color. Thus color is one of the most important part of human life. Similarly when we talk about marketing we can’t go any futher unless we take into account how this major variable “Color” will impact us.This research aims to study how color effects people in Pakistan. Are there any differences in color choices amoung people based on their age, gender and religion. Does occasion play any part in impacting our color choice. Furthermore this research will also provide evidence about how change …

Parallel Session: Structural Effect Of Psychological Capital On Online Purchase Intention, Muhammad Zahid Maitlo, Dr. Salman Memon, Sumaiya Syed

International Conference on Marketing

The online purchase intention is very crucial in today’s competitive environment where organizations are constrained to use different mediums for selling goods in order to seize a competitive advantage. The online system provides a platform for shoppers to have their demanded products and service according to their needs. However, online purchase intentions are the building blocks of remote purchase pattern without any physical involvement with the product. Most importantly, customers become more comfortable and hopeful of having good products with an optimistic view. The fundamental objective of this study is to determine the structural effect of PsyCap on online purchase …

Parallel Session: Ethics Of Serving The Bottom Of Pyramid Market- A Study In Context Of Indian Food Market, Yukti Sharma, Dr. Reshma Nasreen

International Conference on Marketing

Purpose of study: BOP 1.0 proposition considers BOP market as consumer and a market based approach for alleviating poverty. Free market mechanism fails to inculcate the role of state for protecting the interest of vulnerable consumer. This paper reviews the vulnerabilities of BOP consumers and reality of marketing strategies for engaging this segment. This paper presents, the current legislative framework and suggestive guidelines to be considered while forming a marketing mix for subsistence market. It suggests a theoretical framework for ethical interaction and provides recommendation for marketers and policy makers for formulating and implementing policy at BOP.

Findings – Key …

Parallel Session: Founder Characteristics And Small Firm Performance In Pakistan, Ejaz Mian, Osman Mohamad

International Conference on Marketing

Although there is a large body of research on small firms, there is dearth of studies on small firms in developing countries. Developing countries present new sets of challenges which need new approach. Small firm founders in developing countries often lack marketing and general management knowledge, have low levels of literacy, lack training facilities for various types of skills, and have weak government support and infra-structure. Literature suggests founder characteristics have profound effect on the performance of small firms. This study seeks to investigate role of founder characteristics in performance of small firms in Pakistan. Small firms are defined as …

Parallel Session: Viral Marketing Via The New Media: The Case Of Communication Behavior In Whatsapp, Wan Yu Chong, Yusniza Kamarulzaman

International Conference on Marketing

WhatsApp is the number one smartphone application in Malaysia. With its enormous user base, WhatsApp is a platform with considerable potential for viral marketing, which is a form of electronic word-of-mouth. Past literature indicates that the success of viral marketing greatly depends on a user’s decision to forward viral content, with the user’s intention being the key factor leading up to it. Although different models have been proposed in electronic word-of-mouth viral marketing behaviour, these platforms do not work entirely the same way as WhatsApp, which is a mobile instant messaging application. In addition, the factors affecting the user’s participation …

Parallel Session: The Impact Of Industry Type, Business Age And Size On Proactive And Responsive Customer Orientation (Market Strategy), Corrinne Lee, Norbani Che Ha

International Conference on Marketing

This study investigates on proactive customer orientation and responsive customer orientation among business units operating in the technology, information, communication and entertainment (TICE) industry of Malaysia. The impact of the demographic factors of these business units on proactive and responsive customer orientation is examined. The results revealed that the business unit size has statistically significant impact on the variables of interest. The difference in t he business unit size based number of employees has an influence on both the proactive and responsive constructs. In contrast, the difference in the business unit size based on the amount of annual sales turnover …

Parallel Session: A Study Of Buyers' And Sellers' Perception Of Organic Foods In Pakistan: Towards A More Effective Marketing Mix (Green Field Marketing), Sara Khan

International Conference on Marketing

Issues of food safety, nutritional value as well as environmental and ecological damage as a result of agricultural abuse have acquired global significance. Many people are looking for equitable, less cruel and sustainable answers to these problems. Organic foods / products are one such solution to people's food and agricultural needs. Looking at the viewpoints of both consumers (including prospective consumers) and producers, this research undertakes to study the marketing mix of the organic foods / products market in Pakistan and explores marketing solutions to enhance its development (research objective). Using qualitative interviews and thematic analysis, respondents' answers are coded …

Parallel Session: Trends On Green Consumer Behaviors (Gcb): A Viewpoint From Developed And Developing Countries, Siti Aisyah Asrul

International Conference on Marketing

Green consumers are those who purchase and consume green products and the one who persevere the environment with being green. The effort of these green consumers is with regards to their awareness of how the environment has been savagely polluted and they are working hard to reduce the pollution by saving the environment. They play their role as one of the living mechanism with purchasing and consuming eco-friendly products and even influence their family and peers to be part of it. Green behaviour has been well-developed by the consumers all around the continents, be it from developing country or developed …

Parallel Session: Traces Of Company Strategy For Bottom Of Income Pyramid In Pakistan - A Probing Analysis, Mohammad Ekhlaque Ahmed, Marium Mateen Khan, Mohammad Taha Kalam

International Conference on Marketing

This is an exploratory research making an attempt to probe the awareness of the “Bottom of the Pyramid (BoP)” concept among selected renowned companies in Pakistan. The research focused on what contributions have been made by the selected companies so far and how the marketing strategies for BoP are structurally shaping up in the Pakistani context. A qualitative research methodology has been employed. The data was collected through interviews from senior professionals from different industries, engaged actively in marketing assignments. Industries include Fast Moving Consumer Goods, Banking, Beverage and Telecommunication which contribute sizeable business and their market scope covers both …