Business Commons^™

Personal Internet Shopping Agent (Pisa): A Framework, Vaidas Lukosius, Michael R. Hyman

Atlantic Marketing Association Proceedings

No abstract provided.

Individual Differences In Sensitivity To Privacy Violations Following Targeted Advertising, Sanjay Puligadda, John Ni

Atlantic Marketing Association Proceedings

No abstract provided.

Portrayals Of Hispanic Americans In Magazine Advertising: A 15-Year Analysis, Ivonne Torres

Atlantic Marketing Association Proceedings

No abstract provided.

An Emotional Perspective On Political Attack Advertising, Kirsten Passyn

Atlantic Marketing Association Proceedings

No abstract provided.

A Research Plan To Update The Marketing Literature On Legal Regulation Of Firms Using Direct Or Indirect Comparative Advertising In The United States, William Neese, Natalie Bryant, David Van Buskirk

Atlantic Marketing Association Proceedings

No abstract provided.

Committee Meetings Information Packet, Wku Board Of Regents

Board of Regents Documents

Information Packet:

• Auditor's Reports & Financial Statements for WKYU-TV & WKYU-FM Radio
• 2019-20 Tuition & Mandatory Student Fees Schedule
• Personnel Actions
• Faculty One Time Payments
• Staff One Time Payments
• 2018-19 Operating Budget Revisions
• 2018-19 Second Quarter Statement of Revenues & Expenditures
• Quarterly Internal Audit Report
• Sabbatical Leaves

Dos And Don'ts Of Data Science, Ryan Burton

SDSU Data Science Symposium

In an ideal world, we avoid all mistakes in our work. Some mistakes are preventable and others are unavoidable. A few common mistakes in data science that can be minimized include assuming correlation implies causation, modeling with an unrepresentative sample, and focusing on the mean without understanding the distribution. This talk will give an overview of some of the simple yet common mistakes in data science and guidance on how to avoid them.

Dealing With White Privilege In The Hospitality Workplace, Ashley Camarillo, Jasmine Edwards

School of Human Sciences Research Showcase

White privilege is defined as inherent advantages possessed by a white person on the basis of their race in a society characterized by racial inequality and injustice. White privilege is the societal privilege that benefits people whom society identifies as white in some countries, beyond what is commonly experienced by non-white people under the same social, political, or economic circumstances. In researching articles about white privilege in the workforce, we learned that this is very apparent in every workplace. In reading these articles, we found out that Caucasian people are not very aware of their white privilege, while people of …

Family Medical Leave Act: The Impacts On Family Relationships, Jaycie J. Case, Jennifer Newquist

School of Human Sciences Research Showcase

The Family and Medical Leave Act (FMLA) authorizes eligible employees of covered employers to take unpaid, job-protected leave for specified family and medical reasons (H.R. 1, 1993). This policy allows for a total of 12-weeks of leave within a 12-month period. While this may be sufficient in terms of time off, it is still unpaid. Compared to other nations, the United States still lags behind on providing benefits and protections for employees who have taken on the role of caretaker (Arellano, 2015). This white paper will explain how employees benefit from paid maternity/paternity and family medical leave.

Hospitality Fighting Against Sex Trafficking, Ashley Camarillo

School of Human Sciences Research Showcase

Sex trafficking is defined as “a commercial sex act that is induced by force, fraud, or coercion, or in which the person induced to perform such act has not attained 18 years of age or the recruitment, harboring, transportation, provision, or obtaining of a person for labor services, through the use of force, fraud, or coercion for the purpose of subjection to involuntary servitude, peonage, debt bondage, or slavery” (USC, Title 22, Chapter 78, 7102, Sec. 9A and B). Whether we realize or not, sex trafficking is looming specifically in hotel and lodging facilities. The ease of traffickers to use …

Stereotypes Within The Hospitality Industry, Shelby Becker, Joli Ballew, Nikki Acayan

School of Human Sciences Research Showcase

Stereotypes are present in our day to day lives as microaggressions towards people of different diversity subgroups. These stereotypes are toxic to the workplace in any industry, but especially in the hospitality industry. In a business that revolves around global travel, it’s imperative that stereotypes do not have a place in the day-to-day operations. Hospitality is an industry in which having an open mindset and welcoming people who are different from you needs to be the standard. People are not defined by titles or skin color, they deserve the chance to define themselves.

Sustainability In The Housekeeping Department Of A Lodging Facility, Samantha Kimball

School of Human Sciences Research Showcase

Sustainability is a trend that has increased tremendously in today’s society. It is especially important in finding ways to go green, and to help the environment be cleaner and healthier. This comes to show in the hospitality industry especially in the lodging industry. The study consists of two surveys: one that is sent out to the different hotel managers in the Nacogdoches area and another that students in a hospitality course take based on their previous stay in a hotel.

Working With People From The Middle East, Savannah Holbrook, Erin Keir, Samantha Kimball

School of Human Sciences Research Showcase

People from the Middle-East encounter a lot of issues in American society. They encounter public humiliation, religious oppression, and violence in many ways. In this assignment we looked at the cause, effect, and resolution of integrating Middle Eastern people into the hospitality workforce. Within our research, we want to look at what the common misconceptions of Middle Eastern people are, what the culture entails, and how businesses in the United States can be more inclusive to Middle Eastern workers.

Working With Older Workers, Walter Orocio, Alexandra Mulvey, Duy Nguyen

School of Human Sciences Research Showcase

The workforce is aging as baby boomers move toward retirement. Younger employees and managers need to motivate and manage older workers in a way where they can work well with others and be used to their full potential. Both generations have very different views of the other and can learn a lot from each other. Both generations need to take the lead and create the climate in which older workers will remain engaged and productive. Younger employees need to throw out all assumptions that they have about older workers. Both generations need to get rid of their stereotypes in order …

Working With People With Disabilities, Victoria Wentzel, Christopher Toppeto, Patrick Winfield

School of Human Sciences Research Showcase

Not everyone is created equally, but they should be treated as such. In this study we have found that through corrective lenses, seeing eye dogs, prosthetics, and many other methods, those with disabilities can lead normal lives. “...being told “you can’t do that,” …takes a toll on the self-esteem…” (Thomas 2016). We seek to change the way people see those with disabilities from one of something that’s broken or beyond repair to one where they are colleagues and friends amongst the workplace.

Working With Latinos, Monique Lampkin, Maysara Mainor, Stacy Kolander

School of Human Sciences Research Showcase

For this article, our topic was “Working with Latinos/Hispanics”. We used social media, search engines such as google, worldly news, and other scholarly articles to research this topic. What we concluded was that many people had a stereotypical idea of what working with latinos was like. Many people don’t realize the cultural difference that America has in the workplace compared to other countries. As well as, the stereotyped idea of what jobs Latino/Hispanics work, how they carry out those jobs, and the struggles they face in those workplaces. In this paper we will discuss more, in detail, about what it …

Working With Native Americans, Rachel Strauss, Klaire Timmins, Shannon Taylor

School of Human Sciences Research Showcase

No abstract provided.

Working With Asians And Asian-American In The Hospitality Workforce, Alvaro Gutierrez-Frausto, Ryan Hall, Haley Harp

School of Human Sciences Research Showcase

After assessing what barriers are in place that impede the success of Asians and Asian-Americans, content analysis was utilized to determine what could be done to alleviate these issues. One of the bigger issues that came up frequently was the lack of advancement opportunities given to people in these communities. Over 25% of the workforce is a part of this demographic but only 11% are either executives or managers. When Asian people are put into positions of power they are often put there to fix an underlying issue or “go down with the ship”. This puts these executives in a …

Secondary Crisis Communication. A Question Of Actual Or Perceived Credibility?, Bengt Johansson

International Crisis and Risk Communication Conference

An important aspect of crisis communication is secondary crisis communication, which focuses on how people communicate during a crisis. This study seeks to explore the mechanism of credibility in secondary crisis communication. Respondents in a large-scale experiment (N=2382) were exposed to a fictional news story about a terrorist attack and asked to what degree they would share the news story on social media. The design made it possible to test if the sharing of news stories was determined by its actual credibility (through the use of semiotic disclaimers in the news story), or by perceived credibility (the perceived credibility of …

2019 Icrcc Proceedings Table Of Contents, Conference Organizers

International Crisis and Risk Communication Conference

These proceedings are a representative sample of the presentations given by professional practitioners and academic scholars at the 2019 International Crisis and Risk Communication Conference (ICRCC) held March 11-13, 2019. The ICRCC is an annual event that takes place the second week in March in beautiful sunny Orlando, Florida. The conference hosts are faculty and staff from the Nicholson School of Communication. The goal of the ICRCC is to bring together prominent professional practitioners and academic scholars that work directly with crisis and risk communication on a daily basis. We define crisis and risk broadly to include, for example, natural …

The 2018 Muslim Pilgrimage To Mecca: Application Of Grunig’S Theory Of Excellence Two-Way Communication Efforts To Avoid A Crisis, Saud A. Alsulaiman, Terry L. Rentner

International Crisis and Risk Communication Conference

Every year, millions of Muslims converge in the Kingdom of Saudi Arabia (KSA) to perform the Hajj pilgrimage. So how does a government prepare for a potential crisis when hosting an event of this magnitude? A content analysis guided this study on crisis communication strategies taken by the Saudi government before, during, and after Hajj 2018 and how Saudi Arabia utilized the media to deliver proactive messages to ensure a successful Hajj season. The study found that the government created and built a positive image in the media through the use of effective management, preemptive messages, and multiple communication channels.

Do Not Bank On Us! Taking Stock Of Transparency And Accountability During Crises In Uganda: The Case Of Crane Bank Collapse, Angella Napakol, Ann Mugunga

International Crisis and Risk Communication Conference

This study examined transparency and accountability as bridges to the interpretative and sense making capabilities of the public following the collapse of Crane Bank, Uganda. Content and critical discourse analysis methods were used to: investigate the nature of communication, the information shared; review honesty and responsibility in communication, and also analyze how accountability and transparency are constructed during crisis situations in the South. Assessment of 120 newspaper articles showed that both Crane Bank and Bank of Uganda mainly left it to the media to create and give meaning to stakeholders. Initial communication from both institutions was delayed and subsequent communication …

The Influence Of Radical Environmentalists On Reputation And Communication Practices Of Advocacy/Collaborative Nonprofits, Maria Zhigalina

International Crisis and Risk Communication Conference

The article focuses on features, activities and communication practices of environmental nonprofits / groups to demonstrate the importance of studying how negative reputation of the environmental sub-sector created by radical environmentalists can influence advocacy / collaborative environmental nonprofits. First, it reviews some relevant literature related to environmental organizations / groups and their external communication. Additionally, it provides some examples of radical environmentalism that have been recently discussed in the news. Finally, it describes directions for future research. It is important to understand the influence of the actions of radical environmentalists on advocacy / collaborative nonprofit organizations because it might impact …

Roger Ebert Vs. John Doe: An Examination Of The Difference In Media Reviews, Meredith Mullins

Posters-at-the-Capitol

The purpose of this research is to examine the variation in critic and audience reviews of films and determine the cause of this variation. When reviewing a film, the ratings of critics and audience members often differ, regardless of whether they are positive or negative. This difference may arise from the unique role critics possess in this market as agents and the incentives they face. As agents of the film industry, critics have expert knowledge concerning films that audience members do not possess and therefore, they review films with a different evaluative framework than audience members. Critics may look at …

Arts Organizations And Accountability, Anna Bernadska

Faculty Research and Creative Activities Symposium

No abstract provided.

Soil Responses To One-Season Winter Cover Crops, Mckenna Morgan, Iin Handayani

Posters-at-the-Capitol

Soil Responses to One-Season Winter Cover Crops

McKenna Morgan and I. P. Handayani

Hutson School of Agriculture Murray State University, KY, USA

Abstract

In regions like western Kentucky where wooded lots are common there is a growing interest in how to utilize them so that land profits can be maximized. The frequently poor soils in wooded areas due to erosion and lack of ground cover vegetation often cause complications in the creation of pasture areas. Therefore, the objective of this study was to assess the effect of growing winter cover crops on soils to prepare for pasture systems in the …

Females Serving As The Head Coach Of Competitive Elite Male Sports, Christian Hensley

Posters-at-the-Capitol

Student-athletes’ Perceptions of females serving as the head coach of competitive elite male sports

Recent coaching employment of Becky Hammon and Kathryn Smith in the NBA and NFL inspires the discussion of the potential of witnessing the first female head coach hired in men’s professional basketball and football. Despite the presence of female leaders in many business and political realms, there still seems to be lack of gender equality in the employment of female administrators and coaches in the male dominant sports. This study investigate how women were perceived as an ideal head coach candidate in a male dominant sports …

Paying It Forward: Who Does This?, Elizabeth C. Alexander, Charles Braun

Faculty Research Day

Paying it forward experiences sometimes make the news when an exceptionally long line of drive through customers decide to utilize upstream reciprocity, aka Pay It Forward (PIF), as in an example from December of 2012 at the Tim Horton’s in Winnipeg when 226 customers each individually paid for the order of the customer behind them in line (Tsvetkova and Macy 2014). But in most cases, the experience involves far fewer customers and is much less newsworthy. Nevertheless, paying it forward is a phenomenon that warrants investigating to understand the moti vations and attributes that contribute to the activity, possibly to …

Sustainability & Entrepreneurship Manufacturing In Distressed West Virginia Counties, Margie J. Phillips

Faculty Research Day

This project will identify and define the economic challenges faced by distressed counties in West Virginia regarding sustainable and entrepreneurship manufacturing. In addition, one historic model will be examined as to their successes and past challenges.Large scale manufacturing, once a mainstay in the state’s economy has been and is on a steady decline in West Virginia. Even when manufacturing was a viable component of the state’s economy, it was concentrated, for the most part in populated areas. Rural areas, lacking the necessary infrastructure for robust manufacturing, was stuck in a perpetual distressed condition with only the production of coal as …

Real-Time Nowcasting Of Short-Run Of The Euro-Dollar Exchange Rate With Economic Fundamentals: Does The Measure Of Money Supply Matter?, Boniface Yemba, Michael Otunuga

Faculty Research Day

This paper proposes a fundamental-monetary-based econometric model with mixed frequency data to now caste the Euro-Dollar short run exchange rate. We use the exact amount of information that are available to researchers or police makers at the time of prediction of exchange rate. The spot exchange rate information are available at week basis while other macroeconomic data like money supply, in action, industrial production, and interest rate are available at monthly basis. Since the monetary model consists of stable money demand functions (Bianco, 2012), not all the measure of money supply guaranties a stable money demand. Barnett (1978, 1980) has …