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Research Collection Lee Kong Chian School Of Business

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Articles 2851 - 2880 of 3153

Full-Text Articles in Business

Kill A Brand, Keep A Customer, Nirmalya Kumar Dec 2003

Kill A Brand, Keep A Customer, Nirmalya Kumar

Research Collection Lee Kong Chian School Of Business

Kill a Brand, Keep a CustomerMost brands don't make much money. Year after year, businesses generate 80% to 90% of their profits from less than 20% of their brands. Yet most companies tend to ignore loss-making brands, unaware of the hidden costs they incur.That's because executives believe it's easy to erase a brand; they have only to stop investing in it, they assume, and it will die a natural death. But they're wrong. When companies drop brands clumsily, they antagonize loyal customers: Research shows that seven times out of eight, when firms merge two brands, the market share of the …

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Measuring Attraction To Organizations, Scott Highhouse, Filip Lievens, Evan F. Sinar Dec 2003

Measuring Attraction To Organizations, Scott Highhouse, Filip Lievens, Evan F. Sinar

Research Collection Lee Kong Chian School Of Business

Organizational attraction measures are commonly used as surrogate assessments of organizational pursuit. Despite the range in content often encompassed by such instruments, no research has systematically examined the assumptions underlying their use. The authors address this issue by empirically distinguishing items assessing attractiveness, prestige, and behavioral intentions and by modeling their effects on organization pursuit. Undergraduates (N = 305) were randomly assigned to recruitment literature from one of five well-known companies and were asked to respond to a series of items commonly used in past research. Analyses of the item responses suggested that three components of organizational attraction can be …

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Manpower Allocation With Time Windows And Job Teaming Constraints, Xi Li, Yan Zhi Li, Andrew Lim, Brian Rodrigues Nov 2003

Manpower Allocation With Time Windows And Job Teaming Constraints, Xi Li, Yan Zhi Li, Andrew Lim, Brian Rodrigues

Research Collection Lee Kong Chian School Of Business

In the Manpower Allocation Problem with Time Windows and Job-Teaming Constraints (MAPTWTC), we have a set of jobs located at various locations where each job requires a team of workers. Each job has a time window and a job duration, during which everyone on the team has to be present. The job requirement is satisfied if and only if the required composite team works for long enough duration within the job's time window. The objective of the problem is find a schedule to minimize a weighted sum of the total number of workers, the total travelling distances of all workers …

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Prospect Theory And Institutional Investors, Melvyn Teo, Paul G. J. O'Connell Nov 2003

Prospect Theory And Institutional Investors, Melvyn Teo, Paul G. J. O'Connell

Research Collection Lee Kong Chian School Of Business

There is ample evidence that past performance affects the trading decisions of individual investors. This paper looks at this issue using a detailed database of currency trading decisions of institutional investors. Past performance manifestly affects currency risk-taking in this group, but the sign and magnitude of the effect runs counter to much of the existing theory and evidence. There is no evidence whatsoever of disposition effects; rather, the dominant characteristic is aggressive risk reduction in the wake of losses. This effect is more prominent later in the year, and among older and more experienced funds. A modified version of the …

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A Renewable-Resource Approach To Database Valuation, Xavier Dreze, Andre Bonfrer Oct 2003

A Renewable-Resource Approach To Database Valuation, Xavier Dreze, Andre Bonfrer

Research Collection Lee Kong Chian School Of Business

We demonstrate in this paper that firms should view customers in a database as a renewable resource when valuating them. Indeed, customer names flow in and out of the firm’s databases, and the goal of the firm is to optimize the overall customer acquisition/cultivation/attrition process. The renewable resource approach to the problem of maximizing the profits generated by a flow of customer names is more appropriate than the traditional Customer Lifetime Value (CLV) approach. We show that CLV underestimates the true value of names (by more than 400% in some cases) and leads to sub-optimal customer relationship management and acquisition …

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The Enhancement Bias In Consumer Decisions To Adopt And Utilize Product Innovations, Shenghui Zhao, Robert J. Meyer, Jin K. Han Oct 2003

The Enhancement Bias In Consumer Decisions To Adopt And Utilize Product Innovations, Shenghui Zhao, Robert J. Meyer, Jin K. Han

Research Collection Lee Kong Chian School Of Business

The ability of consumers to anticipate the value they will draw from new product generations that expand the capabilities of incumbent goods is explored. Drawing on previous research in affective forecasting, the work explores a hypothesis that consumers will frequently overestimate the benefits they envision drawing from new added product features and underestimate the learning costs required to realize those benefits. This hypothesis is tested using a computer simulation in which subjects are trained to play a Pacman-like arcade game where icons are moved over a screen by different forms of tactile controls. Respondents are then given the option to …

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Store Brands: Who Buys Them And What Happens To Retail Prices When They Are Introduced?, Andre Bonfrer, Pradeep K. Chintagunta Oct 2003

Store Brands: Who Buys Them And What Happens To Retail Prices When They Are Introduced?, Andre Bonfrer, Pradeep K. Chintagunta

Research Collection Lee Kong Chian School Of Business

In this paper we study store brand demand behavior by examining a panel of household level and store-level data in five stores located in a competing market area. We seek to address three fundamental questions from this data. First, is there a link between store loyalty and brand loyalty? Second, does store loyalty raise store brand choice probabilities? Third, if a store brand is introduced into a category, what happens to the retail prices of the incumbent brands in the category? We find that store loyalty is negatively associated with brand loyalty, and that store loyalty increases the likelihood of …

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Corporate Social Responsibility Reputation Effects On Mba Job Choice: Controlling For Region Of Origin, David B. Montgomery, Catherine A. Ramus Oct 2003

Corporate Social Responsibility Reputation Effects On Mba Job Choice: Controlling For Region Of Origin, David B. Montgomery, Catherine A. Ramus

Research Collection Lee Kong Chian School Of Business

In a preliminary study with 279 MBA’s from two European and three North American business schools we find that reputation-related attributes of caring about employees, environmental sustainability, community/stakeholder relations, and ethical products and services are important in job choice decisions. We use an adaptive conjoint analysis survey tool to discover the relative weighting of a new set of social responsibility job search criteria, including these attributes with traditional job search criteria like financial package, geographical location, etc. In addition, our results show that more than ninety percent of the MBAs in the sample were willing to forgo financial benefits in …

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Entrepreneurship And Social Endeavours In Singapore, Wee Liang Tan Oct 2003

Entrepreneurship And Social Endeavours In Singapore, Wee Liang Tan

Research Collection Lee Kong Chian School Of Business

Many people would confine entrepreneurship to the business arena and entrepreneurs to profit enterprises. In truth, entrepreneurship can extend to all aspects of human activity as defined by Raymond Kao as “the process of doing something new and/or different to create wealth for oneself and to add value to the society” (Kao, 1993). Apart from entrepreneurship that is solely “for profit” and in the business sphere, there is social entrepreneurship. Social entrepreneurship spans a continuum of community-based enterprises and entrepreneurial activities by volunteers for the good of their communities. It also includes philanthropic acts by successful individuals. While many may …

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Incorporating Diversification Into Risk Management, Mitchell Craig Warachka, A. Purnanandam, Y. Zhao, W.T. Ziemba Oct 2003

Incorporating Diversification Into Risk Management, Mitchell Craig Warachka, A. Purnanandam, Y. Zhao, W.T. Ziemba

Research Collection Lee Kong Chian School Of Business

No abstract provided.

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Stock Exchange Governance And Market Quality, Chandrasekhar Krishnamurti, John M. Sequeira, Fangjian Fu Sep 2003

Stock Exchange Governance And Market Quality, Chandrasekhar Krishnamurti, John M. Sequeira, Fangjian Fu

Research Collection Lee Kong Chian School Of Business

We show that organization structure of a stock exchange matters by utilizing the unique setting prevailing in India. India has two major stock markets, the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE). These two exchanges adopt similar trading systems, trade essentially identical stocks, and follow the same trading hours. However, these exchanges have different organizational structures: BSE is mutualized whereas NSE is demutualized. Using the Hasbrouck [Review of Financial Studies 6 (1993) 191] measure of market quality we show that NSE provides a better quality market than BSE. This result is consistent with the work of Domowitz …

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Does Underwriter Reputation Affect The Performance Of Ipo Stocks?, Chunchi Wu, Sheen Liu, Junbo Wang Sep 2003

Does Underwriter Reputation Affect The Performance Of Ipo Stocks?, Chunchi Wu, Sheen Liu, Junbo Wang

Research Collection Lee Kong Chian School Of Business

In this paper we examine the relationship between performance of the Chinese IPO firms and the reputation of investment bankers underwriting their stocks. Similar to previous studies on well-developed stock markets, we find that the initial return on the first day of trading is strongly positive for Chinese IPO stocks due to underpricing. This initial return is negatively related to the underwriter's reputation, suggesting that the better the reputation of the underwriter, the less underpricing and hence, the lower the initial return of the IPO stock. Extending the analysis to a ten-day window after the first trading day, we find …

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Trading Your Neighbor's Etfs: Competition Or Fragmentation?, Beatrice Boehmer, Ekkehart Boehmer Sep 2003

Trading Your Neighbor's Etfs: Competition Or Fragmentation?, Beatrice Boehmer, Ekkehart Boehmer

Research Collection Lee Kong Chian School Of Business

On July 31, 2001, for the first time in its history, the New York Stock Exchange (NYSE) began trading three unlisted securities. The DIA, SPY, and QQQ are the most actively traded Exchange Traded Funds (ETFs) and are listed on the American Stock Exchange. On April 15, 2002 another 27 ETFs followed. These two events provide a unique experiment for studying the impact of a new entrant on market quality. In contrast to recently revived concerns about the adverse impact of market fragmentation, we document that the NYSE entry leads to a dramatic improvement in liquidity that we attribute to …

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The Effects Of Sexual Orientation On Hirability Ratings: An Experimental Study, Greet Van Hoye, Filip Lievens Sep 2003

The Effects Of Sexual Orientation On Hirability Ratings: An Experimental Study, Greet Van Hoye, Filip Lievens

Research Collection Lee Kong Chian School Of Business

Despite its rising importance, empirical research about sexual orientation in the workplace is still scarce. This experimental study examined if gay candidates, with the same work-related qualities as heterosexual candidates, would be judged less favorably in a personnel selection context. Written candidate profiles were varied in a 3 x 3 between-subjects factorial design, with candidate quality and sexual orientation as experimental variables. Our results indicated that the hirability ratings of 135 selection professionals were based on candidate quality and that no discrimination on the basis of sexual orientation occurred. Implications of these findings and directions for future research are discussed.

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Reasoning About Competitive Reactions: Evidence From Executives, David B. Montgomery, Marian Chapman Moore, Joel E. Urbany Sep 2003

Reasoning About Competitive Reactions: Evidence From Executives, David B. Montgomery, Marian Chapman Moore, Joel E. Urbany

Research Collection Lee Kong Chian School Of Business

Much of the empirical research on competitive reactions describes how or why rivals react to a firm’s past actions, but stops short of examining whether managers attempt to predict such reactions, which we call strategic competitive reasoning. In three exploratory studies, we find evidence of managers’ thinking about competitors’ past and future behavior, but little incidence of strategic competitive reasoning. Competitive intelligence experts and other experienced managers assessment of the results suggests the relatively low incidence of strategic competitor reasoning is due to perceptions of low returns from anticipating competitor reactions more than to the high cost of doing so. …

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Asymptotic Dynamics And Value-At-Risk Of Large Diversified Portfolios In A Jump-Diffusion Market, Kian Guan Lim, Xiaoqing Liu, Kai Chong Tsui Sep 2003

Asymptotic Dynamics And Value-At-Risk Of Large Diversified Portfolios In A Jump-Diffusion Market, Kian Guan Lim, Xiaoqing Liu, Kai Chong Tsui

Research Collection Lee Kong Chian School Of Business

This paper studies the modelling of large diversi ed portfolios in a nancial market with jump-di usion risks. The portfolios considered include three categories: equal money-weighted portfolios, risk minimizing portfolios, and market indices. Reduced-form dynamics driven jointly by one Brownian Motion and one Poisson process are derived for the asymptotics of such portfolios. We prove that derivatives written on a portfolio can be priced by treating the asymptotic dynamics as the underlying process if the number of assets in the portfolio is su ciently large. Analytical and Monte Carlo Value-at-Risk (VaR) can be computed for the portfolios based on their …

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Acceptance Of Golden Rice In The Philippine Rice Bowl, Mark Chong Sep 2003

Acceptance Of Golden Rice In The Philippine Rice Bowl, Mark Chong

Research Collection Lee Kong Chian School Of Business

Few science issues in recent years have elicited such polarized public reactions as modern biotechnology and its agricultural applications. Although a new study conducted by the University of Illinois at Urbana-Champaign and the International Service for the Acquisition of Agri-biotech Applications (Ithaca, NY, USA) indicates that Southeast Asian stakeholders generally hold positive views about agricultural biotechnology.

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Singapore's Regionalization Gambit: Insights Form The Suzhou-Wuxi Experiment, Caroline Yeoh, Jerel Chye Hock Lee, Clare Yenping Lee Sep 2003

Singapore's Regionalization Gambit: Insights Form The Suzhou-Wuxi Experiment, Caroline Yeoh, Jerel Chye Hock Lee, Clare Yenping Lee

Research Collection Lee Kong Chian School Of Business

No abstract provided.

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Reading The Voice Of The Customer: A Content Analysis Of Consumer Reviews, Seshan Ramaswami, Susheela Abraham Varghese Sep 2003

Reading The Voice Of The Customer: A Content Analysis Of Consumer Reviews, Seshan Ramaswami, Susheela Abraham Varghese

Research Collection Lee Kong Chian School Of Business

Online consumer reviews are an increasingly prominent source of interpersonal influence on consumer preferences. We discuss similarities and differences between these reviews and conventional word-of- mouth sources. A content analysis of 180 online consumer reviews reveals important insights for both academics and managers into the consumer search and influence processes.

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Estimating Credit Risk Premia, Kian Guan Lim Sep 2003

Estimating Credit Risk Premia, Kian Guan Lim

Research Collection Lee Kong Chian School Of Business

This paper investigates the nature of the credit risk premium adjustments in the Jarrow-Lando-Turnbull model of credit risk spreads. The adjustments relate the equivalent martingale measures to the empirical measures of unconditional transition probabilities. We provide a modi ed version of the risk adjustment that allows a linear partition of the credit spread into an unconditional default component, a recovery component, and the risk premium adjustment. The risk adjustments are related to conditional default risk, illiquidity risk, and other factors not related to recovery e ects. The log-transform of these risk adjustments can be speci ed as linear regressions on …

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Antecedents Of Consumer Trust In B-To-C Electronic Commerce, Dan J. Kim, Donald L. Ferrin, H. Raghav Rao Aug 2003

Antecedents Of Consumer Trust In B-To-C Electronic Commerce, Dan J. Kim, Donald L. Ferrin, H. Raghav Rao

Research Collection Lee Kong Chian School Of Business

Despite the importance of trust in electronic commerce, there is insufficient theory and evidence concerning the determinants of consumer trust about an Internet vendor’s trustworthiness, and the influence of consumer trust on the consumer’s purchasing intention. The purpose of this study is to: i) develop a theoretical framework identifying the antecedents of a consumer’s trust and purchase intention, ii) test the proposed model using Structural Equation Modeling, analyzing Internet consumer behavior data collected via a Web survey, and iii) provide theoretical and managerial implications. The results of the study show that consumers’ disposition to trust, privacy protection, security protection, consumers’ …

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Operationalizing Technology Improvements In Product Development Decision-Making, Shantanu Bhattacharya, V. Krishnan, Vijay Mahajan Aug 2003

Operationalizing Technology Improvements In Product Development Decision-Making, Shantanu Bhattacharya, V. Krishnan, Vijay Mahajan

Research Collection Lee Kong Chian School Of Business

Achieving competitive advantage and price premiums in many technology-based markets requires the incorporation of current technology in new products. To do so, firms in hyper-competitive environments increasingly plan and design their products concurrent with the independent development and validation of underlying technologies. Simultaneous validation of a core technology has important implications for a company's product positioning and launch sequence decisions making these traditional marketing decisions relevant to operations managers. Prior research has shown that to minimize cannibalization in the absence of such improvements in technology, a firm should not launch low-end products before high-end products. However, concurrent evolution of technology …

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Role Of Government In Attracting And Inviting Investment From The Private Sector: Extrapolations From The Singapore Experience, Caroline Yeoh, Siang Yeung Wong, Adeline Li Feng Kwan Aug 2003

Role Of Government In Attracting And Inviting Investment From The Private Sector: Extrapolations From The Singapore Experience, Caroline Yeoh, Siang Yeung Wong, Adeline Li Feng Kwan

Research Collection Lee Kong Chian School Of Business

No abstract provided.

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Broadcast Scheduling For Mobile Advertising, Bert De Reyck, Zeger Degraeve Aug 2003

Broadcast Scheduling For Mobile Advertising, Bert De Reyck, Zeger Degraeve

Research Collection Lee Kong Chian School Of Business

We describe a broadcast scheduling system developed for a precision marketing firm specialized in location-sensitive permission-based mobile advertising using SMS (Short Message Service) text messaging. Text messages containing advertisements were sent to registered customers when they were shopping in one of two shopping centers in the vicinity of London. The ads typically contained a limited-time promotional offer. The company's problem was deciding which ads to send out to which customers at what particular time, given a limited capacity of broadcast time slots, while maximizing customer response and revenues from retailers paying for each ad broadcast. We solved the problem using …

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Creating An Environment For Enterprise: The Singapore Experience In East Asia, Caroline Yeoh, Charmaine Jialing Cai, Chee Sin Koh Jul 2003

Creating An Environment For Enterprise: The Singapore Experience In East Asia, Caroline Yeoh, Charmaine Jialing Cai, Chee Sin Koh

Research Collection Lee Kong Chian School Of Business

No abstract provided.

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Regionalization And Transborder Industrialization: Singapore's Industrial Parks In China And Vietnam Examined, Caroline Yeoh, Aik Kee Neo, Clare Lee Jul 2003

Regionalization And Transborder Industrialization: Singapore's Industrial Parks In China And Vietnam Examined, Caroline Yeoh, Aik Kee Neo, Clare Lee

Research Collection Lee Kong Chian School Of Business

No abstract provided.

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Omission Bias In Vaccination Decision: Where's The "Omission"? Where's The "Bias"?, Terry Connolly, Jochen Reb Jul 2003

Omission Bias In Vaccination Decision: Where's The "Omission"? Where's The "Bias"?, Terry Connolly, Jochen Reb

Research Collection Lee Kong Chian School Of Business

Several studies have reported that parents are often reluctant to vaccinate their own or other people's children, even when the balance of health risks and benefits clearly favors vaccination. This reluctance has been interpreted as a manifestation of omission bias, a general tendency to prefer inactive to active options even when inaction leads to worse outcomes or greater risks. The research raises significant public health concerns as well as worries about human decision biases in general. In this paper we argue that existing research on vaccination decisions has not convincingly demonstrated any general reluctance to vaccinate nor has it made …

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Transborder Industrialization And Singapore's 'Clones' In Indonesia, China And Vietnam: A Strategy Reconsidered, Caroline Yeoh, Chee Sin Koh, Julian Ching Wei Wee Jul 2003

Transborder Industrialization And Singapore's 'Clones' In Indonesia, China And Vietnam: A Strategy Reconsidered, Caroline Yeoh, Chee Sin Koh, Julian Ching Wei Wee

Research Collection Lee Kong Chian School Of Business

The idea of exporting Singapore’s expertise in infrastructure development took hold, in the early 1990s, as part of a larger regionalization strategy. Singapore’s positive reputation with multinational corporations for the efficiency of its industrial infrastructure and its stable, corrupt-free investment environment underscored this strategy. Led by Singapore’s government-linked companies, industrial parks were established in several Asian countries. Their progress is a test of Singapore’s ability to export its efficiency in industrial park development and management outside its borders. This paper finds that the initial optimism with which the flagship projects were unveiled has not been justified.

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Maturity Effect On Bid-Ask Spreads Of Otc Currency Options, Beng Soon Chong, David K. Ding, Kok Hui Tan Jul 2003

Maturity Effect On Bid-Ask Spreads Of Otc Currency Options, Beng Soon Chong, David K. Ding, Kok Hui Tan

Research Collection Lee Kong Chian School Of Business

The paper ascertains the relation between bid-ask spreads and the contract maturity of OTC currency options. Contrary to previous findings in the futures market, spreads of currency options are found to be negatively related to the contract's term-to-maturity. The negative relation persists even after controlling for the effects of price risks, competition, and trading activity. The pronounced differences in the term-to-maturity results are attributable to the market risk effect and differences in the market structure of options and futures markets.

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Spread, Depth, And Order Flow Patterns Of Warrants And Their Underlying Stocks On The Stock Exchange Of Thailand, Charlie Charoenwong, Nuttawat Visaltanachoti, David K. Ding Jul 2003

Spread, Depth, And Order Flow Patterns Of Warrants And Their Underlying Stocks On The Stock Exchange Of Thailand, Charlie Charoenwong, Nuttawat Visaltanachoti, David K. Ding

Research Collection Lee Kong Chian School Of Business

This study compared the trading characteristics of warrants and their underlying stocks. The Stock Exchange of Thailand provided a good platform for comparing the trading characteristics of warrants and their underlying stocks because both these securities are traded in the same market venue and have identical trading rules. Hence, the impact of trading protocol on intraday variation and an informed trader's decision to buy warrants or stocks was controlled. The paper found that they have a similar downward sloping pattern of spreads, adverse selection component, and liquidity immediacy, U-shaped for volatility and trading volume, and upward-sloping for depth and market …

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