Business Commons^™

Personal Thoughts, Reflections, And Accounting, Caleb Colley

Honors Theses

This work consists of two portions. The first portion concerns the research, findings, and conclusions regarding various accounting-related topics. These topics include a reflection on the September 11 attacks and their impact on accounting and the United States in general, research on potential places to settle for my future career, an analysis of Pfizer Inc.'s financial performance in 2020 in the wake of the COVID-19 pandemic, and an interview with my mother regarding her previous experiences as a business professional. The second portion of this work pertains to several analyses of the Target Corporation from five perspectives. These topics consist …

Access Granted: A Demographic Analysis Of How The Pandemic Has Disrupted The Monocentric City, Jaylin Terreau Jones

Honors Theses

Abstract

This study shows the disruption that the Covid pandemic has had on the national relationship between changes in quarterly House Price Index (HPI) values and distance from Metropolitan statistical areas (MSAs). This disruption is statistically modeled through linear regressions where quarterly changes in HPI values are set equal to distance as well as factors such as change in population, housing units, and home ownership. Special recognition is also given to the distance relationship during years affected by Covid. This disruption is then analyzed in relation to demographic factors such as age and race. The study showed that the disruption …

Combatting Consolidation In The United States Banking Industry: An Analysis Of Performance And Strategy Of First National Bank Of Clarksdale, Lydia Johnsey

Honors Theses

This thesis is based on a submission with group members in the 2023 Case Study Competition for the Conference of State Bank Supervisors. This thesis includes additional background information not included in the original competition paper in order to clarify the competition standards and goal of the paper. This thesis evaluates First National Bank of Clarksdale with respect to two areas: financial analysis, which evaluates earnings performance, loan portfolio composition, asset growth, capital levels, and liquidity of the bank; and strategy, which includes staffing, succession, training, and technology strategies instituted by bank management. Data from the bank’s Uniform Bank Performance …

A Collection Of Financial Accounting Case Studies, Madison J. Demus

Honors Theses

The following thesis presents a comprehensive examination of various accounting topics through compilation of case studies. These studies delve into a range of subjects, including an interview with a successful business professional and identifying financial and accounting solutions for Apple, Inc., among others. Dr. Victoria Dickinson supervised and instructed the completion of these studies as part of the curriculum for the Sally McDonnell Barksdale Honors College and Patterson School of Accountancy. Throughout this research, I have been able to explore several areas of interest in accounting, such as the role of financial accounting in decision-making and the implications of tax …

A Marketing Analysis On Disney Cruise Line, Erin Bradley

Honors Theses

The objective of this thesis is to discuss the SWOT analysis and PEST analysis of Disney Cruise Line and to provide recommendations. The SWOT analysis involves identifying the company's strengths, weaknesses, opportunities, and threats, while the PEST analysis focuses on analyzing external factors that could impact the company's success such as political economic, sociocultural, and technological factors. The SWOT analysis highlights the opportunities for the company to expand into new destinations, form partnerships and acquisitions, and capitalize on industry growth, while also identifying the threats of competition, changing consumer preferences, and economic downturns. The strengths of the company include its …

Pour-Over Coffee Stand With Warmer, Francesca Patawaran

Honors Theses

This project sought to demonstrate the process of bringing a new product into the market, from the initial design and prototyping stage to marketing and, ultimately, mass production. As part of the curriculum of The Haley Barbour Center for Manufacturing Excellence (CME), the project team manufactured fifteen Pour-Over Coffee Stands with electric heating components. We first created a 3D model of the proposed design, ensuring that all components fit together in an assembly. Next, we worked with the lab technicians to create a prototype of the product. Then, we refined the manufacturing process to eliminate waste where possible. Throughout the …

The Adventures Of A Right-Handed Debitor, James Aubrey Christian

Honors Theses

The Accounting Capstone is designed to force accounting students to think through problems in the accounting industry. This will be accomplished by working through a series of case studies dealing with several areas of financial reporting. After selecting the group’s focus area, my group and I presented a case study regarding tax recommendations for Goldman Sachs.

Financial Accounting Case Studies, Winn Sams

Honors Theses

This thesis is an assembly of eleven accounting case studies completed during the 2021-2022 academic year, while enrolled in the ACCY 420 course instructed by Dr. Victoria Dickinson. The case studies included in this thesis cover a broad range of topics within the field of accounting. These topics include the impact of the September 11, 2001, terrorist attacks on businesses, the financial effects of COVID-19 on Pfizer Inc., examining cities of future residence for accounting careers, an interview with a business owner, and an Excel verification course. Cases 6 through 11 are dedicated to the analysis of ExxonMobil and its …

From The Village To Entrepreneurial Mentality: A Transformative Path For Africa's Economic Development, Morris Tsuma

Honors Theses

Because the economic development in Africa is at an inflection point, the continent needs to use the transformative process of going from the village mentality to the entrepreneurial mentality. They need to go from the dependency village mentality to the free market entrepreneurial mentality to affect Africa’s economic future.

Many factors affect the path from the village mentality to the entrepreneurial mentality. Some of these factors and examples that I explore in this paper are international companies investing in local intelligence and people finding role models/goals to aspire to. Another factor is individuals going through difficulty and needing change. However, …

Vanmoof Strategic Audit, Chi-Chun Chang

Honors Theses

VanMoof is an e-bike brand originated in Amsterdam that has expanded to Western Europe, Eastern Asia, and North America. This paper will analyze the e-bike industry using PESTEL analysis. It will also analyze the industry’s competitive environment using the framework of Porter’s Five Forces, followed by an analysis of the strategy VanMoof’s currently employing. Based on the results, the paper will end with a recommendation for future strategies.

Airbnb Strategic Audit Overview, Andrea Curnes, Audrey Kreun, Tyler Royal, Jacob Zadalis, Cody Hohn, Jason Dirks

Honors Theses

This study provides an overview of Airbnb, an online marketplace for short-term rentals and experiences. It highlights the company's history, business strategies, value chain, acquisitions, code of ethical conduct, and organizational structure. With a Blue Ocean strategy combining differentiation and cost leadership, Airbnb has achieved remarkable success, boasting a valuation of over $67B and generating annual revenue exceeding $1.5B. The company's unique business model involves participating in all parts of the value chain, and it has expanded geographically through acquisitions and product market expansion. Airbnb's code of ethics reflects its core values, and its organizational structure fosters flexibility and remote …

Professional Shame As Experienced By Pre-Professional Accountants, Grant R. Countess

Honors Theses

While the role of shame in professions is an emerging area of research, it has not been thoroughly studied in accounting’s professional or educational settings. Shame has been explored in engineering and nursing education with powerful implications regarding well-being and learning. This study is primarily driven by the research question, “How do pre-professional accountants experience professional shame?” Using interpretative phenomenological analysis (IPA), I interviewed three pre-professional accountants to further understand the lived experiences of shame as accounting interns. I demonstrate the insights from the analysis of these transcripts, which characterize the experience of locating identity as pre-professionals, navigating expectations, experiencing …

A Cooperative Business Analysis Of Starbucks Corporation & Reflection By Principal Financial Investigator, Abigail R. George

Honors Theses

The purpose of this research is a business analysis of Starbucks Corporation. The company is commonly known for its distinctive coffee shops and operates over 31,000 stores worldwide. Starbucks is also known for extreme brand loyalty, strong market position, high quality products, and premium service. The Company's weaknesses include expensive raw material and product costs, overcrowding in the US, and overdependence in the US market. If Starbucks positions themselves correctly, they have an opportunity to expand into new markets and establish brand loyalty across the globe, with expansion comes diversifying products which would expand their product mix and make them …

Strategic Audit Report Pfizer – Brand-Name Pharmaceutical Manufacturing (U.S.), Madeleine Grimm, Meghan Schuette, Trent Lockard, Connor Boudreau, Kollin Goff

Honors Theses

The purpose of this strategic audit report is to provide an in-depth analysis of different aspects of Pfizer Inc.’s business operations and an overview of the different types of strategies that Pfizer employs within the Brand-Name Pharmaceutical Manufacturing Industry. The audit contains analyses of the company’s history and strategic leadership strategies, external environment, internal environment, performance, and competitive dynamics. These aspects are examined to provide a foundation for further analysis of Pfizer’s strategies in the context of the environment. This report also analyzes the company’s business and corporate-level strategies, the impact of recent mergers and acquisitions, corporate governance practices, and …

A Strategic Audit Of Tesla Inc., Jayden Boesch

Honors Theses

This research paper examines Tesla's competitive advantages and challenges, as well as its strategy and objectives in the electric vehicle industry. The paper begins by providing an overview of the electric vehicle market and Tesla's position within it. It then discusses Tesla's business model, strategy, and objectives, as well as its competitive advantages over other firms in the industry. The paper also highlights key resources that Tesla needs to maintain its sustainable competitive advantage in the future, such as research and development, charging infrastructure, and top engineering talent. Finally, the paper identifies challenges that Tesla may face in the future, …

Mckinsey & Company: People And Organizational Performance Strategic Analysis, Sadie Richards

Honors Theses

McKinsey & Company is an international management consulting firm for businesses, governments, and institutions. It is one of the five largest consulting services in the United States and one of the “Big Three” management consulting firms of the United States. This report focuses on McKinsey & Company’s People and Organizational Performance sector and provides an internal and external analysis to understand how it has gained and maintained a sustainable competitive advantage in its industry. Specifically, this report uses Porter’s Five Forces and a PESTEL Analysis as tools to analyze the macro environment and competition within the industry. Recommendations are given …

John Deere Construction Equipment - Strategic Audit, Michael Pallesen

Honors Theses

John Deere construction equipment is an operating segment of the equipment manufacturing giant John Deere Corporation. The company is considered the second largest construction equipment manufacturer in the world. This report seeks to understand the operating environment of John Deere’s construction equipment manufacturing segment, its resources, its competitive advantages, and its future challenges. This analysis uses both PESTEL and Porter’s Five Forces analyses to evaluate the external environment. Additionally, strategic recommendations and explanations are offered into how John Deere can effectively navigate the challenges facing the construction equipment manufacturing industry in the near future.

Lululemon Athletica Strategic Audit, Nolan T. Rinn

Honors Theses

Lululemon Athletica Inc. (Lululemon) is principally a designer, distributor, and retailer of technical athletic apparel, footwear, and accessories with a vision to create transformative products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all (Lululemon). This paper will examine Lululemon to understand its market position and competitiveness within the athletic apparel industry. The analysis uses PESTEL and Porter’s Five Forces analyses to evaluate the changing external environment and industry Lululemon operates in.

Diageo Strategic Audit: A Deep Dive Into The Management Strategies Of Diageo, Hailey Hoogers, Maria Alessandro, Joel Myers, Abigail Grimm, Harrison Gates

Honors Theses

Diageo is a multinational premium drink producer and supplier with over 200 brands and sales in over 180 countries. A conglomerate since its founding, Diageo controls and operates some of the world’s well-known and loved drinks, like Guinness, Johnnie Walker, Smirnoff, Bailey’s, Captain Morgan, and Crown Royal. The firm is an industry leader in consumer insight, innovation and creativity, and sustainability efforts. Diageo believes pursuing sustainability, efficiency, and positive drinking allows them to compete, now and in the future. This audit analyzes the history, leadership, business model, mission, external environment, internal environment, core competencies, recent performance, competitive dynamics, business level …

Marriott International: A Managerial Strategic Audit, Brooke Eschenbrenner, Alex Zlatic, Madison Bechtel, Brandon Collins, Charlotte Straley, Grant Gubbels

Honors Theses

A strategic management audit of the public firm, Marriott International, was conducted to identify various factors and managerial strategies that affect Marriott and the global hotels and tourism industry. At the industry level, we conducted a PESTEL and Five Forces analysis, researched the competitive landscape, and assessed the total value potential. We found that the industry experienced a major decline during the COVID-19 pandemic but saw recovery as international travel opened up again. On the company level, we conducted an internal analysis, identified Marriott’s management structure, and identified the firm’s structure and strategies through a SWOT analysis and other relevant …

Post-Covid-19 Employee Satisfaction: An Examination Of Flexible Work Arrangements, Joshua Cooper

Honors Theses

Amid the COVID-19 pandemic, many businesses had to switch their strategy to stay afloat in such unprecedented times. One way that businesses, as well as entire industries, pivoted was by using flexible work arrangements to alleviate the stress and potential danger of employees gathering at work. The addition of flexible working arrangements into industries has created an entirely different world of work that challenges the traditional form of working in a face-to-face format. Moving forward, after the pandemic, industries have to accommodate for these more present working conditions that impact how employees view their satisfaction with their job. This research …

A Comprehensive Compilation Of Accounting Case Studies And Analyses, Erin Morgan

Honors Theses

The following thesis consists of a collection of case studies surrounding accounting and related topics. These case studies were written and directed under Dr. Victoria Dickinson during the enrollment of Honors Accountancy 420 to fulfill the requirements for the Sally McDonnell Barksdale Honors College. Five of my cases specifically correlate to the company Johnson & Johnson for the case competition that was presented at the end of the semester to accounting professionals from numerous firms. The other cases include a variety of accounting topics. Through this thesis, I discovered a deeper understanding of accounting and related topics which will benefit …

Lululemon Athletica Inc. Backhaul Strategic Audit, Hadley Hiatt

Honors Theses

Lululemon Athletica Inc. (Lululemon) is an athletic apparel company headquartered in Canada. Lululemon targets consumers who strive to live a healthy, active lifestyle. Its business model is based on the “Power of Three x 2” focusing on three strategic pillars, product innovation, guest experience, and international expansion. This analysis seeks to understand Lululemon’s face paced growth and unique business strategy through the use of a PESTEL analysis of macro environment, Porter’s Five Forces analysis of the competitive environment of the industry, analyzing the company’s strategy, major strategic objectives, competitive advantages, resources that may lead to a sustainable competitive advantage, and …

Kate Spade Strategic Analysis, Cydne Munson

Honors Theses

Kate Spade is an American luxury handbag and accessory company. The company is best known for its fun yet timeless and functional designs and has been a highly regarded and recognized brand since its inception nearly thirty years ago. This report explores the history of the Kate Spade brand and its resources that contribute to competitive advantages in the industry. A Porter’s Five Forces analysis and a PESTEL analysis are used to examine Kate Spade’s external environment and the luxury handbag industry as a whole. Finally, potential future threats and strategies to counteract them are examined.

Nintendo Strategic Audit, Stephanie Herridge

Honors Theses

Nintendo is a Japanese-based multinational company that is one of the primary competitors in the video game industry. It has smaller headquarters located in North America and Europe and continues to pursue new markets and customers. Having remained successful for over a century, Nintendo pursues unique forms of strategy to maintain relevance for current generations of consumers. This strategic audit seeks to dissect Nintendo’s long-term profitability by analyzing the company’s history, competitive resources and advantages, and the current challenges and trends in the video game industry as a whole. The tools used to explore the industry include Porter’s Five Forces …

Nvidia Corporation: Pc Gaming Industry Strategic Audit, Charlie Peng

Honors Theses

Nvidia is a semiconductor company focusing on high-performance computer graphics technology. The company designs graphics processing units (GPUs), which are used in a variety of fields such as data centers, artificial intelligence (AI), and gaming. This paper seeks to examine Nvidia’s position within the PC gaming industry. First, PESTEL and Porter’s Five Forces analyses are used to detail the overall PC gaming industry. The next section examines how Nvidia competes through its strategy, resources, and competitive advantages. Finally, future challenges and recommendations to position the company are explored.

Northern Oil & Gas Strategic Audit, Jacob Hansen

Honors Theses

Northern Oil & Gas is an energy company that operates in various basins across the United States. The company utilizes a non-operating model, meaning it does not drill wells or operate rigs, but rather partners with operators and acquires fractional working interests in drilling units. This report seeks to understand Northern Oil & Gas’ business model by examining its competitive strategy, advantages, and resources. Internal and external environmental factors are also analyzed using both PESTEL analysis and Porter’s Five Forces. In addition, key challenges facing the company are explored and recommendations are given on how Northern Oil & Gas can …

Tesla Energy Division Strategic Audit, Kaleb Strawhecker

Honors Theses

Tesla’s electric vehicle manufacturing operation is the major revenue source for the company. Tesla has established itself as a significant player amongst other automotive manufacturers, specifically in the electric vehicle sector. Many trends are favoring Tesla’s expansion. This audit takes a look at trends and changes through a PESTEL analysis along with Porter’s Five Forces. Both provide an in-depth look into what the environment around Tesla is like. Then, these are used to evaluate Tesla’s major strategies, competitive advantages, and resources it has at its disposal. Finally, the audit will address how the factors allow Tesla to take advantage of …

Johnson & Johnson Strategic Audit, Hannah Headley, Lucy Peterkin, Ryan Nyffeler, Joshua Wiemers, Bailey Birkholtz

Honors Theses

Johnson & Johnson (J&J) is a healthcare company that generates economic value from its three core business segments: Consumer Health, Pharmaceuticals, and Medical Devices. Recent innovations include new pharmaceutical products, remote clinical trials, automated patient recruitment, improved scientific and digital literacy amongst employees, and innovative digitized models for supply chain planning. J&J has a competitive edge in R&D efficiency, with a 4.35 return on research capital ratio. Sociocultural, technological, and economic factors will play a large role in changing the pharmaceutical industry environment, and J&J is well positioned to benefit from sources of growth such as the increase in aging …

Cared For Ed Non-Emergency Care: College Student Acceptance, Ranking, And Economic Deterrents Of Ed Non-Emergency Care, Evan Britt

Honors Theses

There has been increasing concern from hospitals and insurance policyholders over the rise of Emergency Department (ED) visits, as it is linked with overcrowding and longer waiting times; an increasingly large proportion of these ED visits are described as non-urgent or clinically unnecessary (O’Keefe, 2017; Pierce, 2009). The purpose of this project is to understand how college students’ perceptions of Emergency Departments influence their decisions on where to seek medical care. Methods: I developed a three-part scenario-based survey using Qualtrics that included the following sections: Consent and General Demographics, Pre-Price Scenarios, and Price Included Scenarios. Participants were asked to rank …