Hudl Strategic Analysis, Jessica Swanson

Honors Theses

Hudl is a cutting-edge company that assists with the filming, distributing, and recording statistics for more than 40 sports. The sports, at the high school, college, and even professional level, consist of football, basketball, soccer, volleyball, and many others. Growing since its founding in 2006, Hudl now has more than 2,400 employees across 20 countries. To analyze the external environment of the video-sharing industry, a PESTEL analysis and a Porter’s Five Forces analysis were completed. These analyses found that Hudl was a unique case because they are in a very niche portion of the industry and take up a large …

The Oakland Athletics Use Of Sabermetrics And The Rise Of Big Data Analytics In Business, Jacob Moorefield

Honors Theses

The Moneyball phenomenon revealed how Billy Beane, the Oakland Athletics general manager utilized advanced data analytics; Sabermetrics, to statistically analyze the data in baseball which aims to quantify baseball players’ performances based on objective statistical measurements. As technology increases and big data becomes more accessible, sports organizations like the Oakland Athletics are illustrating how businesses, small and large, can use advanced analytics to promote growth. This research paper provides a meta-analysis on the results of large businesses using big data analytic techniques similar to Sabermetrics, to show the improvements in marketing, consumer outreach, revenue, and employee retention while questioning whether …

Accounting Practicum: Case Studies Compilation And Analysis Fall 2020 And Spring 2021, Margaret Case

Honors Theses

The following thesis consists of twelve explanations on a variety of financial accounting standards. Those of which fall under the Generally Accepted Accounting Principles (GAAP) as directed by the Financial Accounting Standards Board (FASB). In addition with the topics presented are learned material from Intermediate Financial Accounting I and II and multiple other accounting-related classes. Each topic has been analyzed and concluded in conjunction related to the thesis topic. Through the accounting case studies, an understanding of various major accounting principles and their related areas are shown. The case studies were completed with the direction of Dr. Victoria Dickinson under …

Base Erosion And Profit Shifting In Continental Africa And Beyond, Nathan Olsen

Honors Theses

Base erosion and profit shifting has become the latest burden on countries’ tax revenue collection agencies the world over. Recent studies have found how it occurs in the both the developed and developing world, but these same studies haven’t answered the question of why in the developing world. This thesis tries to answer that question concerning Africa, which is a continent full of developing nations. Using Base Erosion, Profit Shifting, and Developing Countries (Crivelli et. al, 2015) which outlines how the international economy is interconnected through a tax base spillover estimation, this paper turns its attention towards the developing nations …

Uncovered Magazine: A Magazine Prototype And Business Plan, Avery Bowman

Honors Theses

Through developing a skin care magazine prototype and business plan, this thesis aims to show how a print magazine can be successful to a young audience. By studying the history and development of both magazines and skin care and focusing on today’s industries, now is the perfect time to launch a skin care magazine. Uncovered Magazine will not only focus on filling this gap, but also will aim to empower women to find beauty in their natural skin.

An Exploration Of Accounting Topics Through A Series Of Case Studies, Joshua Pearson

Honors Theses

This thesis contains 12 case studies about various accounting and financial issues. The cases follow as: A Tale of Two Cities, Conceptual Overview of Assets, Excel Course, Taxodus: Playing the Global Tax Avoidance Game, Business Interview, Case Competition-Overview, Case Competition-Audit, Case Competition-Tax, Case Competition-Advisory, Case Competition-Earnings, Stock Price, and Analysis, and Financial Crisis of 2008. Other than the cases labeled case competition, none of these cases are meant to build off each other and should be taken by themselves. The series of case competition cases are part of a larger group case where each group chose a Fortune 500 company, …

The Democratization Of Finance Through The Banking Revolution And Financial Technologies In Brazil, Joao Rodrigues

Honors Theses

Every nation requires an adequate financial system to support the flow of funds between savers and borrowers, providing a safe and effective payment system. The Brazilian National Financial System (Sistema Financeiro Nacional - SFN) is recognized as one of the backbones of Brazilian development throughout the years, one of the explicit drivers of the ten largest world economies. Interestingly, institutions that established the country's financial system are vulnerable to structural change driven by continuous development created through new ideas, new challenges, and new opportunities.

Honors Accounting Thesis, David Falkenheiner

Honors Theses

During the fall and spring semesters of the 2019-2020 University of Mississippi school year, I had the privilege of taking Dr. Vicki Dickinson’s Honors Accounting class and benefit from it greatly. This course was based around challenging its participants throughout various aspects of not only accounting coursework but real scenarios that arise as an accounting professional. Dr. Dickinson did an outstanding job at preparing her students not only for their internship experience in the spring of their senior year but also for interviewing for those positions. This class gives its participants a drastic advantage over the normal accounting undergraduate through …

The Comparison Between Social Media Marketing Strategies In The United Kingdom And United States Professional Soccer Teams, Lerol Parchment

Honors Theses

Communication is a lot different today than it was 20 years ago. People today spend hours on their social media where they receive the majority of the information about the world. Thus, social media is one of the most influential platforms in the professional sports industry to market sports and engage with fans. The purpose of this study was to gain an in-depth understanding of the common and different social media strategies adopted by professional soccer teams in the UK soccer leagues, and United States soccer league to market their products to consumers all over the world. YouTube, Facebook, Instagram, …

Fakes, Forgeries, And Value Perception, Pearson Moore

Honors Theses

Fakes and forgeries generate a false sense of value in the art market that changes the perception of authentic works. Understanding the difference between a fake and a forgery is essential for explaining the schemes of deceivers who have fooled the art market into believing their work is of grandiose value and prestige. The creation of a forged piece or fake provenance documents requires immense artistic skill and a talent for breaking the rules. Examining famous figures and the criminal cases against them is a great way to work backwards from their “successes,” tracing the alleged origins of the piece’s …

A Survey Of Financial Accounting Reporting, James H. Robbins

Honors Theses

This thesis takes a survey of key accounting issues and concepts addressed in financial accounting reporting. Accountancy majors of the Sally McDonnell Barksdale Honors College were given an opportunity to complete their thesis before their internship during senior year by taking two classes over junior year. This thesis was constructed under the guidance of Dr. Vicki Dickinson. The thesis itself is a compilation of twelve different cases, and each case studies various areas of the accounting and business environment.

Mngt 475h: Tree Programs Recommendation Report, Mary Morton

Honors Theses

Executive Summary

Project Description

We explored ways for the Arbor Day Foundation (ADF) to increase the value proposition for Tree Cities and Tree Campuses through application addendums and existing organizations.

Recommendations

We propose including an addition to the Tree City application for a grant awarded to Tree Cities that plant trees in underserved areas of the community.

We also recommend inviting Tree Campus to join the Alliance for Community Trees (ACT). Through membership, they will attend and participate in the Partners in Community Forestry Conference.

Rationale

The Tree City program is being under-utilized in connecting resources with communities. ADF can …

The Expanding Role Of Analytics In Operations, Lauren E. Luechtefeld

Honors Theses

In the competitive business world today, every company must keep up with technological advances and, therefore, incorporate data analytics into their operations. Data analytics are a vital aspect of every department in every company. When these analytics are operationalized, or the analytics are automated and applied to the operational side, companies can increase productivity, efficiencies, and customer satisfaction. Through my thesis, I establish how utilization of operational analytics can provide a competitive advantage for a company. I walk through the history of analytics, the different platforms involved in making an analytics process operational, as well as the decisions involved. Along …

Analysis Of The Evolutaion Of Scope Management And Needs Identification In Agile Methodologies, Nolan B. Scott

Honors Theses

Identifying stakeholders, identifying metrics, and analyzing specific aspects of agile development. This has led to a variety of questions around scope management such as "How do scope changes impact the velocity throughout the course of a project?", "What factors help determine the overall viability of adopting different scope measures?", and "What are the roles of project owners and managers in facilitating scope changes in project cycles?" This research encompasses a review of previous literature, an analysis of structured project progression, and semi-structured interviews in order to investigate the evolution of scope management and needs identification in agile methodologies.

A Survey Of Financial Reporting, Grace Anne White

Honors Theses

This thesis is a series of case studies that addresses multiple accounting topics and issues. Accounting majors in the Sally McDonnell Barksdale Honors College have the opportunity to take two classes during their junior year with Dr. Vicki Dickinson that consist of twelve different case studies. Independently, the case studies vary in substance from an Excel Course and interviews to analyzing a public company’s financial statements. One of the twelve case studies was completed during her class held on Wednesday nights. Each case consists of its own title page, table of contents, and works cited. Since each case study is …

Honors Accounting Thesis, Joseph Harris

Honors Theses

During the fall and spring of the 2019-2020 school year, I was a part of the Honors 420 accounting thesis class. This class was led by Dr. Vicki Dickinson as a series of case studies featuring several notable speakers throughout the year. Dr. Dickinson was a fantastic instructor. She greatly helped me in my recruiting process by giving me real-world tips that directly translated into navigating both accounting socials and interviews. Even throughout the COVID period of the spring semester, Dr. Dickinson was constantly giving me advice on how to navigate interviewing and networking opportunities. Each separate case presented in …

A Comprehensive Evaluation Of Accounting: A Series Of Case Studies, Emma Acheson

Honors Theses

The following thesis is a compilation of the evaluation and solutions derived from a variety of case studies provided regarding a variation of accounting topics related to financial accounting. Each case presented in this thesis is accompanied by an analysis describing the valuable knowledge that was extracted from each unique study. Through these case studies, real-world accounting concepts can be observed in accordance with the Generally Accepted Accounting Principles as set by the Financial Accounting Standards Board. In addition to the analyses of these case studies, the completion of this thesis involved participation in two accounting case competitions. These presentations …

Complete Analysis Of Netflix, Inc., Anna Gregory

Honors Theses

This thesis focuses on the company, Netflix, INC and the projected value of this company. This study provides valuable information regarding the projected value of Netflix, INC and future stock price predictions. I derived my findings through several procedures. The most important procedure in analyzing the future value of Netflix was the use of a Discounted Cash Flow Analysis. This analysis provided me with a projected value and share price for Netflix, INC in five years and again in ten years. The second method used to evaluate Netflix was the multiples valuation. This method provided information on whether or not …

Case Studies Of Various Accounting Concepts, Astha Kandel

Honors Theses

Accountancy students enrolled in the Sally McDonnell Barksdale Honors College have an opportunity to choose an honors practicum route instead of writing a regular thesis. The students take two ACCY 420 classes taught by Dr. Victoria Lynn Dickinson as part of the practicum. In those two courses, students gain a better understanding of how accounting works in the real world. The thesis is made up of several cases that cover a variety of accounting theories and methodologies. Students are required to do thorough research while writing the cases and each of those cases is carefully reviewed and evaluated by Dr. …

Changing The Script: An Investigation Of How Gender Roles And Stereotypes Influence Women’S Career Choice In Marketing, Skylar Laine Read

Honors Theses

The purpose of this thesis is to investigate how the portrayal of gender roles and stereotypes have influenced young women growing up and how this representation has affected women’s career choices—specifically in sales. This thesis will explore the evolution of the Disney Princess, how the gender roles of these characters have influenced young girls’ perception of their role models, career choices, and perceptions of themselves in the workplace. This exploration is done through three different studies. The first is a case study of three Disney Princesses and the portrayal of women in their respective eras. The second study consists of …

Analyzing The Consumer’S Decision-Making Process To Visit Walt Disney World During The Covid-19 Pandemic, Corinne Kincade Williams

Honors Theses

During the Covid-19 pandemic, people have had differing opinions about traveling and visiting popular destinations. This study analyzes why people decide to visit or not visit Disney World during the pandemic. To understand motivational factors affecting customers’ visit intention, a Qualtrics survey was administered through GroupMe, Disney Facebook fan pages, and MTurk. Questions applied the theory of planned behavior and additional constructs of perceived severity and perceived vulnerability to understand the reasons behind participants’ decision-making process to visit or not visit Disney World.

From the 553 responses analyzed, it was found that the most influential factors on Disney World visit …

Representation Matters: African American Female Readers’ Perceptions Of Young Adult Literature, Asia Harden

Honors Theses

In 2019, only 6% of U.S. children’s books published were written by black authors. This portion of the publishing industry, and particularly the category of young adult literature (YA) has room for improvement when it comes to African American representation. To identify how this lack of representation affects readers, this study was broken into two parts which resulted in obtaining the African American female YA author perspective, as well as African American female readers. J. Elle and Kristina Forest were interviewed in the first portion of the study, and three focus groups were conducted in the second study with 13 …

Fundamental Principles Of Accounting: A Series Of Case Analyses, Bridget Mcmillan

Honors Theses

Over the past four years at the University of Mississippi, I acquired knowledge about the accounting profession and the application of accounting principles that have arisen throughout the evolution of modern professional accounting. For the thesis requirement in accordance with the standards set by the Patterson School of Accountancy and the Sally McDonnell Barksdale Honors College, I completed a series of case studies covering a variety of topics related to the study of accounting. Under the direction of Victoria Dickinson, I completed these cases over the 2019-2020 academic year. Each case introduces a unique topic and presents findings about various …

Walt Disney World As A Model For Brand Marketing: An Imc Approach To Build Brand Loyalty, Sarah Camille Blankenship

Honors Theses

The Walt Disney Company has an estimated brand value of $61.3 billion and a brand revenue of $38.7 billion according to Forbes’ 2020 World’s Most Valuable Brands (Swant, n.d.). As number seven in the world’s most valuable brands and the only leisure brand in the top fifty, the Disney brand is often used as a business model and inspiration for many companies (Swant, n.d.). Its success can be attributable to the high degree of brand loyalty they create among their customers. Among its approximately 157 million visitors who visited Disney Parks globally, there was a 70% return rate of first-time …

An Analysis Of Financial Accounting Through Case Studies, Maggie Herring

Honors Theses

This thesis is composed of a series of case studies performed over the course of two semesters. Each individual case challenged me to look further into a different aspect of financial accounting and how it would look as a career. The culmination of the studies provided me with a more in-depth look of what accounting actually is in practice and gave insights into how the field might change in the near future.

The cases spanned a variety of topics. The first case, “A Tale of Two Cities”, had me compare two different cities and what beginning my career would look …

An Overview Of Financial Accounting Through The Use Of Case Studies, Sim Mosby

Honors Theses

This thesis encompasses many major accounting topics and different global phenomena’s that have changed the accounting profession. This thesis has allowed me to understand modern accountancy and the reasons it has had to adapt to the modern world. The University of Mississippi has allowed the accounting students of the Sally McDonnell Barksdale Honors College to complete this thesis by participating in the ACCY 420 class in their Junior year prior to their internship. This class was taught by Dr. Victoria Dickinson and consisted of eleven cases throughout two semesters

Furthering Accounting Education Through Case Studies, Collin Short

Honors Theses

This thesis includes eleven case studies. The case studies include information regarding relevant global accounting topics. Additionally, the information provides a more detailed dive into an understanding of accountancy and how it relates to ones’ future career path in industry.

Arbor Day Foundation Programs: Analysis And Recommendations, Justin Myers, Emily Alston, Cameron Claborn, Charles Erker, Braelyn Isernhagen, Jonathan Jameson

Honors Theses

We are proposing the enhancement of the current Tree City USA program to include a special recognition program for high-achieving communities. These “Golden Oak” tree cities will be recognized each year based on a variety of metrics detailed in a new and more comprehensive program application. Recommendations:

● Updated application to include more information about both quantitative and qualitative insights

● Special recognition program awarding “Golden Oak” status to communities in village, town, city, and metropolis categories based on either percentile or benchmarking system

● A cumulative “Golden Oak” award given to the State that achieves the highest percentage of …

Hedge Fund Performance With The Treynor-Black Model, Gurkamal S. Pannu

Honors Theses

This paper seeks to analyze the information ratio differences between long/short hedge funds over the past two decades using the Treynor-Black model. The Treynor-Black model is a method to derive an optimal portfolio allocation across safe and risky assets, based off of expected alphas of active investments and the unsystematic volatility that can be attributed to each given security. We first developed and implemented a model to forecast information ratios on a database of long/short hedge funds. With the predicted information ratios, we calculated out-of-sample allocation weights from a Treynor-Black active portfolio model. These weights were then tested in a …

Arbor Day Foundation Tree Programs Recommendations Report, Lane Knott, Mary Morton, Peyton Walker, Haley Faust, Kyler Caverzagie, Alex Sanchez

Honors Theses

Executive Summary

Project Description

We explored ways for the Arbor Day Foundation (ADF) to increase the value proposition for Tree Cities and Tree Campuses through application addendums and existing organizations.

Recommendation

We propose including an addition to the Tree City application for a grant awarded to Tree Cities that plant trees in underserved areas of the community.

We also recommend inviting Tree Campus to join the Alliance for Community Trees (ACT). Through membership, they will attend and participate in the Partners in Community Forestry Conference.

Rationale

The Tree City program is being under-utilized in connecting resources with communities. ADF can …