Business Commons^™

The Life Of Una Estudiante Americana: Here Y Allí, Madeline Kastel

Honors Theses

The purpose of this study is to analyze the differences between studying Spanish at an American university, Western Michigan University, in Kalamazoo, Michigan to that of a study abroad program at La Universidad de Burgos, in Burgos, Spain in three main areas: teaching styles in classes, extracurricular activities and student experiences.

To begin this study, it is important to note the differences in demographics and available public transportation where each study took place: Kalamazoo, Michigan, USA and Burgos, Spain. In Kalamazoo, students have the option to use the city bus system, the Metro, for free, but tend to use their …

Leveraging Both Art And Science In National Level Sales Competitions, Sarah Obermeyer

Honors Theses

The following report is an analysis of the preparation and results that come from utilizing both the art and science of sales while preparing the Western Michigan University team for the 2022 National Collegiate Sales Competition. In this report, I introduce Western Michigan University's sales and business marketing program and review how the National Collegiate Sales Competition functions. There is an analysis of which aspects of art and science the competitors leveraged in their preparation to give them a competitive edge. Finally, I review the competition results and takeaways. Any data or information cited in the paper can be found …

Changing The Script: An Investigation Of How Gender Roles And Stereotypes Influence Women’S Career Choice In Marketing, Skylar Laine Read

Honors Theses

The purpose of this thesis is to investigate how the portrayal of gender roles and stereotypes have influenced young women growing up and how this representation has affected women’s career choices—specifically in sales. This thesis will explore the evolution of the Disney Princess, how the gender roles of these characters have influenced young girls’ perception of their role models, career choices, and perceptions of themselves in the workplace. This exploration is done through three different studies. The first is a case study of three Disney Princesses and the portrayal of women in their respective eras. The second study consists of …

Walt Disney World As A Model For Brand Marketing: An Imc Approach To Build Brand Loyalty, Sarah Camille Blankenship

Honors Theses

The Walt Disney Company has an estimated brand value of $61.3 billion and a brand revenue of $38.7 billion according to Forbes’ 2020 World’s Most Valuable Brands (Swant, n.d.). As number seven in the world’s most valuable brands and the only leisure brand in the top fifty, the Disney brand is often used as a business model and inspiration for many companies (Swant, n.d.). Its success can be attributable to the high degree of brand loyalty they create among their customers. Among its approximately 157 million visitors who visited Disney Parks globally, there was a 70% return rate of first-time …

Arbor Day Foundation Consultation, Frances Munro, Drew Spadaro, Trevor Lockard, Mason Smalley, Leigh Hanson, Demi Van Reeuwijk

Honors Theses

Over the past 4 months, our team at the University of Nebraska-Lincoln Business Honors Academy has been working directly with Nebraska’s own, Arbor Day Foundation, or Arbor Day, in hopes of applying our skill sets and mindsets to solve a pressing problem Arbor Day currently faces. We have been tasked with the challenge of identifying creative, scalable, and profitable new business ventures for Arbor Day that will aid the generation of new revenue sources. With these sources of revenue, Arbor Day desires to further inspire people to plant, nurture, and celebrate trees and in turn solve some of the …

The Economics Of Fashion: Do Newcomers To The Industry Have A Chance?, Maha Mian

Honors Theses

New York, Paris, London, and Milan have long established themselves as fashion capitals of the world. These cities have become cluster economies with numerous connections, resources, and buyers close at hand. For this reason, firms often establish themselves in these cities to take full advantage of cluster economies and increase their chances of survival. Thus, a large number of leading international fashion firms reside in these cities. This thesis uses the finances and international market presence of these fashion companies as benchmark values for what it means for another company to be “successful” at becoming a major player in the …

Generational Differences In Remote Work, Lauren Nowakowski

Honors Theses

In business, a remote worker consists of an individual that does their day to day work from an environment that is out of the office. Some employees work remotely 1-2 days a week; other times, it is remote work all the time. Different generations may view remote work differently. Some may find it to be a blessing, others a curse. This report will discover what generations are best suited for remote work, and which are better off in the office. The organization begins with defining who a remote worker is. Next, there are the benefits of having a remote worker …

Reformation: An Apparel Design Collection, Biagia Rosinia

Honors Theses

No abstract provided.

Preparing And Executing An Effective Sales Call, Mackenzie Wright

Honors Theses

This thesis is written in a business document format. It will have four main sections: Introduction, Preparation, Execution, and Conclusion. Each section will include subsections. I will be discussing my involvement in the International Collegiate Sales Competition (ICSC), which was my thesis project. I will be comparing my participation in the ICSC to the knowledge I gained during my tenure as a Sales and Business Marketing student in the Haworth College of Business.

Any data or information was taken from WMU’s website, the ICSC website, and my knowledge from WMU sales classes.

Does Social Media Help Create Brand Loyalty?, Ali Russo

Honors Theses

Throughout my time at Haworth College of Business, Social Media has been a big topic of discussion. The issue has not been if companies should use it as a tool to reach consumers but how do companies effectively utilize Social Media sites. Companies have two important ways to utilize these sites: the first is to collect data from users, and the second is to create a platform where they can interact and influence purchasing decisions. I wanted to create a thesis that focused on the interaction side of Social Media. Initially, I wanted to see if Social Media would create …

Competing In The International Collegiate Sales Competition, Christina Cook

Honors Theses

The following report aims to analyze the process that is involved in competing in the International Collegiate Sales Competition. There will be an overview of the selection process and the competition itself and an analysis of the overall performance at the competition. In addition, there will also be an overview of lessons learned by competing along with general suggestions to future competitors and competition coordinators.

Before examining the details of the competition, this thesis will address the Sales and Business Marketing program at Western Michigan University. In addition, there will be models referenced within Western Michigan University’s sales program that …

Harley-Davidson, Inc.: A Strategic Audit, Sheila Lenz

Honors Theses

Thesis presents a strategic audit to assess the strategy of Harley-Davidson, Inc. Includes financial information, risks and strategies, and marketing information.

National Food Brokers Association Members Communicate Attitudes About Women Working In Food Brokerage Positions, Dennis S. Moore

Honors Theses

The purpose of this study is to identify the attitudes of the National Food Brokers Association Members in the East North Central states about women working in the food brokerage positions of retail sales representative, sales supervisor, and sales manager. This study examines three hypotheses: (1) The small percentage of women in these positions is due to unawareness of the job titles and opportunities available, (2) The small percentage of women in these positions is due to the fact that top management believes male employees are more effective in relating to principles than women, and, (3) The small percentage of …

The National Retail Credit Association: An Experiment In Cooperation For Retail Credit Control, Barbara Tharpe

Honors Theses

With the use of consumer credit becoming more and more widespread, there has been a growing feeling that its use should be controlled. This is an examination of the fundamental developments in the history of the National Retail Credit Association, the leading association of retail credit men, giving special consideration to the idea of credit control. The credit abuses before any form of cooperation or control evolved are presented in the first chapter. Then, the part that the NRCA played in bringing about the cooperation of retail credit men is treated . The NRCA was the first to suggest voluntary …

History Of The National Retail Credit Association, Elizabeth Redford

Honors Theses

With the ever increasing use of credit in our present day economy, it is only fitting that our attention be directed to an organization which, although established less than thirty years ago, has come to be one of the most important institutions in our modern credit economy. This institution is the National Retail Credit Association which was established for the expressed purpose of bettering credit conditions in the field of retall trade. As far as we are able to determine, no complete history of this organization has been published, and it is for this reason that I have endeavored in …