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Full-Text Articles in Business

Evaluation Of Advertisements The Role Of Males' Self-Image And Its Effect On Attitude Toward Advertisements, Ashley N. Carrel May 2011

Evaluation Of Advertisements The Role Of Males' Self-Image And Its Effect On Attitude Toward Advertisements, Ashley N. Carrel

HIM 1990-2015

As consumers, we are bombarded daily with companies advertising their products and services. A growing concern is the unethical use of partially-clothed or nude models and their effects on consumers who often are not even actively searching for information about these products or services. No matter the ethical implications many companies choose this method of promoting their products to the general population. Much research has been done to study the effects that these risqué images have on consumers' self-image and feelings, most commonly though, on females. This research focuses on males as consumers and their attitudes towards advertisements and how …


A Literature Review Gap Theory, The Nurse-Patient Relationship, And The Hospitality Ambassador, Michelle Tanner May 2011

A Literature Review Gap Theory, The Nurse-Patient Relationship, And The Hospitality Ambassador, Michelle Tanner

HIM 1990-2015

Historically, hospital institutions came out of the Middle Ages. The unfortunates who found themselves in these places included the poor, pilgrims, travelers, old and the orphaned. Started by Christians to take care of their own monks, hospitals were the epitome of charity and hospitality to its consumers. The purpose of this paper is to use the Gap Theory to explore the nurse-patient relationship within a hospitality setting. This information will be used to clarify points within patients' hospital stays that could have an effect on the patients' intent to return or recommend the institution. Four key attributes were discovered through …


Florida Turnpike Service - Retail Store Project, Duncan Dickson, David Kwun, Khaldoon Khal Nusair Apr 2011

Florida Turnpike Service - Retail Store Project, Duncan Dickson, David Kwun, Khaldoon Khal Nusair

Dick Pope Sr. Institute Publications

This report summarizes the findings of the Florida Turnpike Service Plaza retail Store survey, which was conducted October/2010- February 2011. Customers were surveyed in five service plazas, specifically Turkey Lake, Port St. Lucie/Ft. Pierce, West Palm Beach, Canoe Creek, and Fort Drum. A focused group research was also conducted by the Rosen College Faculty. Rosen's College- University of Central Florida- graduate and undergraduate students collected data using intercept method of data collection. Customers inside the 5 plazas were randomly selected to participate in the study. A total of 419 surveys were collected across the 5 plazas, after removing the outliers …


Perceptions, Behaviors & The Economic Impact Of Tourism In Curacao, Robertico Croes, Manuel A. Rivera, Kelly Semrad Feb 2011

Perceptions, Behaviors & The Economic Impact Of Tourism In Curacao, Robertico Croes, Manuel A. Rivera, Kelly Semrad

Dick Pope Sr. Institute Publications

The Curacao Tourist Board commissioned the Dick Pope Sr. Institute for Tourism Studies at the Rosen College of Hospitality Management at the University of Central Florida to conduct an analysis of tourists' perceptions with regard to the Curacao tourism product, the tourist profile, and the spending behavior of tourists frequenting the island. In addition, the CTB requested that the DPI provided recommendations to the CTB regarding the enhancement of the tourist data collection process, the data analysis, and the re-design of the Tourist Exit Survey itself. Of the 3,390 survey respondents assessed according to year (2007 = 1,938; 2008 = …


Winning The Future: Strategic Plan For The Development Of Tourism, Robertico R. Croes, Manuel A. Rivera, Abraham Pizam, Eric D. Olson, Seung Hyan Lee, Yun Ying Zhong Jan 2011

Winning The Future: Strategic Plan For The Development Of Tourism, Robertico R. Croes, Manuel A. Rivera, Abraham Pizam, Eric D. Olson, Seung Hyan Lee, Yun Ying Zhong

Dick Pope Sr. Institute Publications

Aruba has developed and positioned its tourism sector as one of the premier destinations in the Caribbean over the past twenty-five years. The push towards tourism development was primarily aimed to create jobs and to enhance the quality of life of its population. The results have been astounding: not only has the island successfully transformed from an industrial-based economy to a tourist- and service-based economy, but the island now boasts one of the highest living standards in the Caribbean. The prosperity on the island is broadly shared among Arubans. Tourism has become an engine of economic growth, totaling U.S.$2.3 billion …


Geographic Clusters And Firm Innovation, Alex Vestal Jan 2011

Geographic Clusters And Firm Innovation, Alex Vestal

Electronic Theses and Dissertations

Scholars dating back to the early 1900s have been interested in the idea that organizations benefit from locating in close proximity to other similar organizations (Marshall, 1920). Largely, this research suggests that economies of agglomeration accrue to clustered organizations which create performance advantages when compared to more isolated organizations. Recently, agglomeration theory researchers have focused on high technology clusters where the primary benefit of collocation is argued to be access to knowledge spillovers from local organizations. This dissertation argues that in order to access local knowledge, firms must be active participants in the local research community. Furthermore, in clusters where …


The Accelerator, Volume 5 Issue 9, Winter 2011, Christa Santos Jan 2011

The Accelerator, Volume 5 Issue 9, Winter 2011, Christa Santos

The Accelerator

No abstract provided.


Why Do Restaurants Fail? Part Iii: An Analysis Of Macro And Micro Factors, H.G. Parsa, Amy Gregory, Michael "Doc" Terry Jan 2011

Why Do Restaurants Fail? Part Iii: An Analysis Of Macro And Micro Factors, H.G. Parsa, Amy Gregory, Michael "Doc" Terry

Dick Pope Sr. Institute Publications

Restaurants are a significant part of American life. According to the National Restaurant Association (2009), total revenues for the restaurant industry exceed $580 billion with nearly 1,000,000 operating restaurants in the US; providing jobs for over 13 million people. The sizeable economic impact of the restaurant industry can be measured by the 4% contribution it makes to the Gross Domestic Product in the United States. In addition, the restaurant industry has been expanding at a steady rate of 2 to 4 % over the past three decades. In 2009, despite the economic downturn, the restaurant industry grew by 2.5% (NRA, …


Haunted Travels, Exhibit Brochure, Grenka Bajramoski, Nicole Leboeuf, Sonjia Mcsween Jan 2011

Haunted Travels, Exhibit Brochure, Grenka Bajramoski, Nicole Leboeuf, Sonjia Mcsween

Rosen Library Exhibits

No abstract provided.


Hotel Manager Attitudes Toward Environmental Sustainability Practices Empirical Findings From Hotels In Phuket, Thailand, Sivika Saenyanupap Jan 2011

Hotel Manager Attitudes Toward Environmental Sustainability Practices Empirical Findings From Hotels In Phuket, Thailand, Sivika Saenyanupap

Electronic Theses and Dissertations

This study explored the attitudes of hotel managers in Phuket, Thailand, in an attempt to identify whether their attitudes influence their utilization of environmental sustainability practices. Due to the increasing number of visitors to Phuket, Thailand, the consumption of natural resources has increased in the region, causing serious environmental problems. A sustainable way forward is needed for the tourism industry in the region in order to maintain quality of service while reducing environmental damage. The data analyzed in this study came from self-administered questionnaires that surveyed hotel managers in Phuket, Thailand, with a sample of 243 respondents. Research results revealed …


Quantifying The Impacts Of The 2007 Economic Crisis On A Local Tourism Industry And Regional Economy, Yun Ying Zhong Jan 2011

Quantifying The Impacts Of The 2007 Economic Crisis On A Local Tourism Industry And Regional Economy, Yun Ying Zhong

Electronic Theses and Dissertations

The purpose of the study is to explore the accuracy of the Input-Output model and its derivative, the Occupation-Based model in investigating the impacts of the 2007 economic crisis on the tourism-related industries and the local economy in the Metro Orlando Area, Florida. The 2007-2008 total visitor expenditure change is taken as an initial shock from the economic crisis on the region's tourism-related industries, and the total impacts are measured in terms of industry output (sales), employment and annual occupational wage. The estimation results are compared with the actual data to verify the accuracy of the modeling results. Paired-sample T …


Customer Relationship Marketing By Destination Marketing Organizations Does It Lead To Favorable Behavioral Intentions To Meeting Planners?, Jumyong Lee Jan 2011

Customer Relationship Marketing By Destination Marketing Organizations Does It Lead To Favorable Behavioral Intentions To Meeting Planners?, Jumyong Lee

Electronic Theses and Dissertations

In convention market, one of the fastest growing sectors in hospitality industry, meeting planners play an important role to select a destination for their event. Therefore, a good relationship with them can be a competitive advantage for a convention destination considering a fierce competition among the destinations. The objective of this study is to develop an empirically valid relationship marketing (RM) model that would verify the antecedents, mediators, and consequence of the relationship between the destination marketing organization (DMO) and meeting planners. This study found three antecedents (i.e., customer orientation, familiarity, and reputation) of the RM mediating constructs that consist …


The Impact Of Continuing Education Modules On The Moral Obligations And Responsibilities Of Financial Advisors, Sandy Modell Jan 2011

The Impact Of Continuing Education Modules On The Moral Obligations And Responsibilities Of Financial Advisors, Sandy Modell

Electronic Theses and Dissertations

Increased life expectancies and a significant reduction in the number of corporate pension plans nationwide have made the prospects of retirement a challenge for many of us. The burden of funding retirement will move from the corporation or government to the individual. Those individuals with limited financial experience will most likely need the guidance of a financial advisor. Can we trust and rely upon them? Following the 2004 late trading scandal and the 2008 financial meltdown, the Financial Industry Regulatory Authority ("FINRA") implemented Continuing Education requirements at the advisor level. The intent was to improve the quality and integrity of …


Attributes Influencing Meeting Planners' Destination Selection A Case Of Orlando, Fl, Adi Hayat Jan 2011

Attributes Influencing Meeting Planners' Destination Selection A Case Of Orlando, Fl, Adi Hayat

Electronic Theses and Dissertations

The meetings, incentives, conventions, and exhibitions (MICE) industry generates billions of dollars in direct and indirect spending annually, and is considered one of the fastest growing segments of the tourism industry. Destinations that want to capitalize on this industry must understand what drives its planners. The current study used Orlando, Florida as a case study, and investigated whether there are differences between the three meeting planners' types (association, corporate, 3rd party) in regards to destination selection attributes and the recent recession impact. The study further identified attributes that affect future bookings to Orlando. Data was collected from a nationwide survey …


Essays On Consumer Charity, Joseph Thomas Paniculangara Jan 2011

Essays On Consumer Charity, Joseph Thomas Paniculangara

Electronic Theses and Dissertations

Two essays comprise this doctoral dissertation on consumers and their charitable donations. The overall objective is to investigate the role of psychological distance in charitable donations, with each essay dealing with a different moderator of this relationship. In the first essay, I study the interactive effect of social distance and processing mode (affect vs. cognition). Specifically, people tend to donate more if they use their emotions rather than cognition as diagnostic inputs for decision making, especially when donor and recipient are separated by greater social distance. This may be because affect-driven and cognition-driven donors are influenced by different goals. Affect-driven …


Marketing Innovation And Firm Performance Research Model, Research Hypotheses, And Managerial Implications, Robert P. Cascio Jan 2011

Marketing Innovation And Firm Performance Research Model, Research Hypotheses, And Managerial Implications, Robert P. Cascio

Electronic Theses and Dissertations

This research conceptualizes and develops a scale for the marketing innovation construct for the purpose of furthering research in marketing strategy. This marketing innovation construct and its associated strategic activities are clearly distinguished from product and process innovation, better enabling researchers and practitioners to identify new and updated paths from innovation to firm performance. Marketing innovation is defined as the degree of novelty in the implementation of three core business processes: (1) product development management, (2) supply chain management, and (3) customer relationship management, as identified in the Srivastava, Shervani & Fahey (1999) framework. Results from qualitative interviews indicate marketing …


Good Guys Don't Always Finish Last: The Moderating Role Of Brand Extension Fit On Product Evaluations Based On Corporate Ability (Ca) And Corporate Social Responsibility (Csr) Associations, Zachary Scott Johnson Jan 2011

Good Guys Don't Always Finish Last: The Moderating Role Of Brand Extension Fit On Product Evaluations Based On Corporate Ability (Ca) And Corporate Social Responsibility (Csr) Associations, Zachary Scott Johnson

Electronic Theses and Dissertations

Termed corporate associations, consumer corporate brand perceptions influence evaluations of new products made by consumers. Corporate associations are conceptualized as falling within two categories (Brown and Dacin 1997): a corporation may develop a reputation for Corporate Ability (CA) by developing quality products or for Corporate Social Responsibility (CSR) through its corporate commitment to societal obligations. Past research suggests that product-related CA associations lead to more favorable product evaluations than CSR, which is a contextual association that is less product-related. However, past research has been limited to line extensions, which are evaluated in a piecemeal cognitive process. Unlike line extensions, evaluations …


The Synergies Between Tourism Expansion And Development An Analysis Of Economic Growth, Poverty And Human Development In Ecuador, Manuel Antonio Rivera Jan 2011

The Synergies Between Tourism Expansion And Development An Analysis Of Economic Growth, Poverty And Human Development In Ecuador, Manuel Antonio Rivera

Electronic Theses and Dissertations

This dissertation attempts to answer the question of what has been the effect of tourism expansion and development in Ecuador. We attempt to analyze, both theoretically and empirically, the relationship between tourism and development. There have been an enormous number of studies explaining how tourism can affect the various dimensions of development. However, no research has been undertaken to simultaneously empirically examine the impact that changes in tourism expansion has on poverty, human development, and economic growth. To this end, we propose a cointergation methodology with an error correction model to estimate the impact of tourism expansion on poverty, human …


America's Best Roller Coasters, Exhibit Brochure, Nicole Leboeuf Jan 2011

America's Best Roller Coasters, Exhibit Brochure, Nicole Leboeuf

Rosen Library Exhibits

No abstract provided.


Adding It Up: How Harrison "Buzz" Price Changed The Attraction Business, Exhibit Brochure, April Anderson Jan 2011

Adding It Up: How Harrison "Buzz" Price Changed The Attraction Business, Exhibit Brochure, April Anderson

Rosen Library Exhibits

No abstract provided.


Predicting Intentions To Donate To Human Service Nonprofits And Public Broadcasting Organizations Using A Revised Theory Of Planned Behavior, Bobbie Brinkerhoff Jan 2011

Predicting Intentions To Donate To Human Service Nonprofits And Public Broadcasting Organizations Using A Revised Theory Of Planned Behavior, Bobbie Brinkerhoff

Electronic Theses and Dissertations

Different types of nonprofit organizations including human service nonprofits like homeless shelters, public broadcasting organizations, and the like thrive on donations. Effective fundraising techniques are essential to a nonprofit’s existence. This research study explored a revised theory of planned behavior to include guilt and convenience in order to understand whether these factors are important in donors’ intentions to give. This study also examined the impact of two different kinds of guilt; anticipated guilt and existential guilt to determine if there was any difference between the types of guilt and the roles that they play as predicting factors in a revised …


The Effects Of Risk And Trust On The Achievement Of Sustainable Competitive Advantage From B2b E-Commerce Trading Relationships, Clark J. Hampton Jan 2011

The Effects Of Risk And Trust On The Achievement Of Sustainable Competitive Advantage From B2b E-Commerce Trading Relationships, Clark J. Hampton

Electronic Theses and Dissertations

This dissertation consists of three interrelated studies focusing on the use of business-to-business (B2B) electronic commerce (e-commerce) to facilitate supply chain transactions. B2B e-commerce enabled supply chains produce substantial savings for organizations by reducing the amount of time and money necessary to negotiate contracts, processes orders, and pay suppliers. However, doubt exists as to whether reduced transaction costs are a sustainable competitive advantage for organizations. The advent of widespread and cost effective B2B e-commerce enabled supply chains coupled with increasingly complex, dynamic, and global competitive markets are encouraging organizations to form long-term relationships with their trading partners to achieve sustainable …


Uncovering The Potential Of A New More Affluent And Loyal Market: The Curacao North Sea Jazz Festival, Robertico R. Croes, Manuel A. Rivera, Kelly Semrad Dec 2010

Uncovering The Potential Of A New More Affluent And Loyal Market: The Curacao North Sea Jazz Festival, Robertico R. Croes, Manuel A. Rivera, Kelly Semrad

Dick Pope Sr. Institute Publications

No abstract provided.


Food Safety At Fairs And Festivals: Vendor Knowledge And Violations At A Regional Festival, Ji-Eun Lee, Barbara A. Almanza, Douglas C. Nelson Sep 2010

Food Safety At Fairs And Festivals: Vendor Knowledge And Violations At A Regional Festival, Ji-Eun Lee, Barbara A. Almanza, Douglas C. Nelson

Rosen Faculty Scholarship and Creative Works

This 2-year study examined the food safety knowledge of food vendors at one of Indiana's largest festivals, and compared it with health inspection violations at this event. Ninety-four percent of nonprofit food vendors in 2006 and 100% of nonprofit food vendors in 2008 participated. Descriptive statistics, correlation matrices, and general linear models (GLM) were employed. Results for average knowledge scores were that respondents were able to correctly answer 6.16 out of 10 questions (62%) in 2006 and 10.2 out of 14 (73%) in 2008. Results from the correlations and the GLM showed that vendors serving temperature control for safety (TCS) …


Building Association Attendance: Differences Between Chapter, Regional, And Annual Meetings From The Perception Of The Association Members, Jill Fjelstul, Kimberly Severt, Deborah Breiter Sep 2010

Building Association Attendance: Differences Between Chapter, Regional, And Annual Meetings From The Perception Of The Association Members, Jill Fjelstul, Kimberly Severt, Deborah Breiter

Rosen Faculty Scholarship and Creative Works

The objective of this study was to identify meeting patterns and trends related to chapter, regional, and/or annual conference attendance. Factors likely to increase attendance, attendance trends over a 5-year period, recommendations by association members, and the preferred mode of delivery were identified. Results will assist meeting planners in providing maximum benefits to association members and to potentially increase attendance at each conference level.


The Accelerator, Volume 4 Issue 6, Summer 2010, Christa Santos Jul 2010

The Accelerator, Volume 4 Issue 6, Summer 2010, Christa Santos

The Accelerator

No abstract provided.


Tourism To Japan: Quantitative Analyses On Perceived Image Of Japan As A Travel Destination, Abraham Pizam, Tadayuki Hara Jul 2010

Tourism To Japan: Quantitative Analyses On Perceived Image Of Japan As A Travel Destination, Abraham Pizam, Tadayuki Hara

Dick Pope Sr. Institute Publications

While some previous reports in Japanese claimed several factors as important and effective to attract foreign visitors to Japan, namely inbound visitors, this report may be the one of a few with scientific and quantitative data analysis to back up the findings. Respondents' profiles were collected at the same time so that we can not only view the general profiles of respondents but also conduct advanced statistical analyses.


Measuring And Explaining Competitiveness In The Context Of Small Island Destinations, Robertico R. Croes Jun 2010

Measuring And Explaining Competitiveness In The Context Of Small Island Destinations, Robertico R. Croes

Faculty Scholarship and Creative Works

This study measures and explains competitiveness among small island destinations. Current measures of competitiveness do not respond to the special needs of small island destinations. An alternative measurement suggests a more suitable Tourism Competitiveness Index (TCI), and through the application of panel regression analysis, tracks the most important factors affecting competitiveness among island destinations. The findings imply likelihood that more expensive destinations obtain a larger share of regional tourism revenues. The study concludes that providing a high-quality product may allow destinations to become and remain competitive.


Examining The Relationship Among Service Recovery, Affective Commitment, Calculative Commitment, And Trust For E-Travel Retailers, Khaldoon Nusair Jun 2010

Examining The Relationship Among Service Recovery, Affective Commitment, Calculative Commitment, And Trust For E-Travel Retailers, Khaldoon Nusair

Rosen Faculty Scholarship and Creative Works

There is a gap in the literature with respect to studies that examined the importance of service recovery for Generation Y customers in an online travel context. This study examines various dimensions of commitment important to the development and maintenance of enduring relationships with Generation Y. The theoretical foundations for this study are based on social exchange theory, commitment-trust theory, and organizational commitment theory. The results of the study shows that affective commitment and trust are the most important constructs for building longterm relationships following service recovery; on the other hand, calculative commitment had negative impact on trust. The implications …


Ecotourists' Loyalty: Will They Tell About The Destination Or Will They Return?, Manuel Antonio Rivera, Robertico R. Croes May 2010

Ecotourists' Loyalty: Will They Tell About The Destination Or Will They Return?, Manuel Antonio Rivera, Robertico R. Croes

Faculty Scholarship and Creative Works

The objective of this study is to investigate the impact of price, value, satisfaction, quality, and performance on the ecotourists' loyalty towards the destination. By using an attitudinal approach, loyalty is conceptualised by analysing the post-purchase decision-making of the ecotourists (intent to return or recommend). The analysis is based on 454 on-site surveys collected from ecotourists visiting the Galapagos Islands in Ecuador. The results from path analysis indicate that ecotourists are not likely to return but are willing to recommend the destination. The findings suggest that the Galapagos Islands might be perceived as an iconic destination and considered a ‘once …