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Articles 2701 - 2730 of 2941
Full-Text Articles in Business
Using Statistics In Industry - Quality Improvement Through Total Process Control, Edward Sweeney, Gordon Betteley, Neville Mettrick, David Wilson
Using Statistics In Industry - Quality Improvement Through Total Process Control, Edward Sweeney, Gordon Betteley, Neville Mettrick, David Wilson
Books/Book chapters
No abstract provided.
Menu, 1994, Gallagher's Boxty House
Irish Marketing Review, Vol. 7, 1994, Unknown
Irish Marketing Review, Vol. 7, 1994, Unknown
Issues
The Irish Marketing Review is a journal that deals with issues, development, research and practices in Marketing.
Productivity In The Hotel Industry, Frank Mcmahon
The Senior Market: Opportunity Or Oxymoron?, Darach Turley
The Senior Market: Opportunity Or Oxymoron?, Darach Turley
Articles
The “senior market” – males and females of 65 and over – is of enormous size and growth potential worldwide and commands sizeable financial resources. Yet stereotypical thinking abounds when it comes to this senior market: over 65s are too “rigid” to innovate; they lack spending power; it is inappropriate to segment this apparently homogeneous market. However, recent research is indicating that the opposite is in fact the case. Despite this evidence, few firms appear to operate the marketing concept in a comprehensive fashion for older consumers; their response is at best lacklustre, at worst denigratory. This article attempts to …
Tuairiscí Ón Ind Agus Ón Afraic, Máirtín Mac Con Iomaire, Linda Byrne
Tuairiscí Ón Ind Agus Ón Afraic, Máirtín Mac Con Iomaire, Linda Byrne
Articles
Dhá ghearrscéal scríobha ag Máirtín Mac Con Iomaire agus maisithe ag Linda Byrne. 'Bás, Beatha agus Time Magazine' - scéal faoi eachtra a thárla do Bheilgeach agus é ag taisteal san Ind in 1993. 'Míriúlt an Mara' - cur síos ar thuras ó Nairobi, Kenya, go dtí an Masai Mara in 1993.
Bartenders And Cocktails Of Ireland 1994-1998: Extracts From ‘Bartenders Association Of Ireland: A History Extended Version, James Murphy
Bartenders And Cocktails Of Ireland 1994-1998: Extracts From ‘Bartenders Association Of Ireland: A History Extended Version, James Murphy
Other resources
Bartenders Association of Ireland – A History book captured the many social and professional practice events, awards, new drinks and hotels services launched, significant bar and cocktail industry people and their contributions plus the many community activities which the bartenders and members of the Bartenders Association of Ireland (BAI) have successfully completed from the 1940s up to the late 1990s. The successful completion of these activities would not be been possible without the active and on-going support of the many Irish and international drinks and hospitality establishments (association supporters) and the association’s membership and active support of initially the UKBG …
The Westbury, Dublin, The Westbury Hotel
Irish Marketing Review, Vol. 6, 1993, Unknown
Irish Marketing Review, Vol. 6, 1993, Unknown
Issues
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
Euro Coach Builders, Gerry Mortimer
Euro Coach Builders, Gerry Mortimer
Case studies
Joe Ferry was a native of the Gaeltach region of Gweedore in the north western part of Donegal. The county of Donegal itself occupies the north west corner of Ireland. Its geographical position is unusual in that it is virtually bounded on all sides by the Atlantic Ocean or the border with Northern Ireland, though the county is part of the Irish Republic. In the south of the county the neck of land linking Donegal with the Irish Republic is less than 5 miles wide at one point. The partition of Ireland in 1922 deprived the county of much of …
Irish Hardware Wholesalers, Aidan O'Driscoll, John Murray Dr.
Irish Hardware Wholesalers, Aidan O'Driscoll, John Murray Dr.
Case studies
This case study deals with the following issues: industry analysis and understanding the business system; generic competitive strategies; innovating business practice and sustaining competitive advantage.
Lifetime Assurance, Aidan O'Driscoll
Lifetime Assurance, Aidan O'Driscoll
Case studies
This case study deals with the following issues : organisation development and corporate culture in implementing strategy ; customer relationship managment and service quality; winning market focus.
Great Southern Hotels, Aidan O'Driscoll, John Murray Dr.
Great Southern Hotels, Aidan O'Driscoll, John Murray Dr.
Case studies
This case study deals with the following issues: strategic choice and turnaround strategy: role of marketing in the process; sustaining market force; public sector enterprise; tourism/hospitality industry and national planning.
Equity Bank, Aidan O'Driscoll
Equity Bank, Aidan O'Driscoll
Case studies
This case study deals with the following issues: product and service definition; market analysis and segmentation; niche marketing; developing and setting in place a new business strategy.
Braycott Foods, Gerry Mortimer
Braycott Foods, Gerry Mortimer
Case studies
This case study deals with the following issues: product development; positioning and rationalisation; consumer research; channels of distribution; international marketing; synergy in acquisition; developing a marketing plan.
Slims Matches, Aidan O'Driscoll
Slims Matches, Aidan O'Driscoll
Case studies
This case study deals with the following issues: market segmentation; return on investment; pricing, promotion and merchandising; prodcut cannibalisation; role of market research.
Colorcare, Aidan O'Driscoll, John Murray Dr.
Colorcare, Aidan O'Driscoll, John Murray Dr.
Case studies
The issues this case study deals with are: Managing in the marketing function in regard to product development, pricing, promotion and channel selection; in particular how distribution channels non only evolve but can change dramatically, and the consequence reconfiguring of the marketing mix.
K-Line Kitchens, Aidan O'Driscoll, John Murray Dr.
K-Line Kitchens, Aidan O'Driscoll, John Murray Dr.
Case studies
This case study deals with the following issues: developing a basic marketing awareness and direction in the case of a small company; understanding consumer behaviour and market research; analysing company capability and competitors; price/quality issues, product development, distribution channels and promotion.
Agra Trading, Aidan O'Driscoll, John Murray Dr.
Agra Trading, Aidan O'Driscoll, John Murray Dr.
Case studies
The issues this case study deals with are; Industry structural analysis, understanding the business system, from commodity products to niche marketing, feasibility of launching an international branded product from Ireland.
Actionaid, Aidan O'Driscoll
Actionaid, Aidan O'Driscoll
Case studies
The issues which this case study deals with are;Marketing for the non-profit organisation, developing and implementing a ploan, consumer research, donor channels, promotion, advertising and media decision-making.
Biotechnology: Beauty Or Beast?, Kate Ui Ghallachoir
Biotechnology: Beauty Or Beast?, Kate Ui Ghallachoir
Articles
In recent years scientific advances have transformed that group of technologies referred to as biotechnology into a set of increasingly powerful tools for many industries. Biotechnology is identified by many as an important factor determining the future sucess of industries as diverse as healthcare and agriculture. In Ireland biotechnology use and development is a recognised area of strategic priority. The research presented here investigates factors suggested as affecting the rate and diffusion of new biotechnological techniques in the food and drink industry. It represents just part of more extensive ongoing research at the Technological University Dublin, College of Marketing and …
The Problem Of Labor Turnover In Hotels, Frank Mcmahon
Irish Marketing Review, Compendium Vols. 1-5, Unknown
Irish Marketing Review, Compendium Vols. 1-5, Unknown
Issues
The Irish Marketing Review deals with issues, developments, research and practice in Marketing.
Some Developments In Information Technology In The Irish Hotel And Catering Industry, Sean Connell, Elaine Sunderland, Ciaran Mcdonnell
Some Developments In Information Technology In The Irish Hotel And Catering Industry, Sean Connell, Elaine Sunderland, Ciaran Mcdonnell
Conference papers
This paper describes the current and potential future use of computers in the Hospitality Industry in Ireland. It briefly outlines two research projects which are being carried out in the Dublin College of Catering in the application of computers to the Industry.
A Case For The Use Of Application Generators In The Creation Of Software For The Hotel Industry, Peter O'Connor, Ciaran Mcdonnell
A Case For The Use Of Application Generators In The Creation Of Software For The Hotel Industry, Peter O'Connor, Ciaran Mcdonnell
Conference papers
The article makes the case for the use of Program Generators in producing software for the Hotel and Catering Industry
Book Review Of Economics Of Advanced Manufacturing Systems,, Edward Sweeney
Book Review Of Economics Of Advanced Manufacturing Systems,, Edward Sweeney
Reviews
No abstract provided.
Labour Turnover In London Hotels And The Cost Effectiveness Of Preventative Measures, Frank Mcmahon, Ann Denvir
Labour Turnover In London Hotels And The Cost Effectiveness Of Preventative Measures, Frank Mcmahon, Ann Denvir
Articles
No abstract provided.
An Integrated Approach To The Appraisal Of Investment Opportunities In Advanced Manufacturing Technology Using Expert System Techniques, Edward Sweeney
An Integrated Approach To The Appraisal Of Investment Opportunities In Advanced Manufacturing Technology Using Expert System Techniques, Edward Sweeney
Conference papers
No abstract provided.
The Use Of Expert Systems In Demand Forecasting, Edward Sweeney
The Use Of Expert Systems In Demand Forecasting, Edward Sweeney
Books/Book chapters
No abstract provided.
The Jobs Forum: Its Eventual Arrival?, Anto Kerins