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Articles 1 - 30 of 39
Full-Text Articles in Business
Assessing Authentically – Learnings From Marketing Educators, S. Montano, L. Gill-Simmen, D. Lee, Lucia Walsh, Deirdre Duffy Dr, N. Newman
Assessing Authentically – Learnings From Marketing Educators, S. Montano, L. Gill-Simmen, D. Lee, Lucia Walsh, Deirdre Duffy Dr, N. Newman
Articles
This paper demonstrates the importance and role of authentic assessments, that replicate industry practice, within Higher Education marketing programmes. We answer the call from employers, that students need to gain much-needed employability skills, and we illustrate how such assessments can be created to enable the development of employability skills. We provide an overview of four case studies, to illustrate different forms of authentic assessments, the theory which was used to underpin the designs, the skills developed during the assessments, and the outcomes of the assessments. As we emerge from the COVID-19 pandemic, which forced a move to online assessments, it …
Creating And Managing Eu Funded Research Networks: An Exploratory Case, Zeta Dooly, Aidan Duane, Aidan O'Driscoll
Creating And Managing Eu Funded Research Networks: An Exploratory Case, Zeta Dooly, Aidan Duane, Aidan O'Driscoll
Articles
The collaborative European funded research and development landscape drives competitiveness among innovative organisations. Recently it has seen the rise of public private partnerships significantly impacting the dynamics of these networks. Thus, the complexity of managing research networks has intensified with the increased diversity of research network members. Additionally, the emergence of the academic entrepreneur has augmented the focus of educational institutions to include innovation and building start-up organisations. The impact of research is scalable if an optimum research network is created and managed effectively. This paper investigates network embeddedness; the nature of relationships, links and nodes within a research network, …
Tdabc Capabilities For Performance Measurement: A Case Study In A Manufacturing Context, Siham Rahoui, Abubakar Ali, John Crowe, Amr Mahfouz
Tdabc Capabilities For Performance Measurement: A Case Study In A Manufacturing Context, Siham Rahoui, Abubakar Ali, John Crowe, Amr Mahfouz
Conference papers
Supply chain costing presents a sophisticated alternative to traditional costing allowing an accurate cost estimation and effective decision making. In exploring different techniques, TDABC was not explored extensively compared to its peers. In addition to the infancy of the technique, there is an on-going debate about the capability of the TDABC specifically in manufacturing context. The present study contributes to the debate by applying TDABC at the logistics function of a manufacturing site and assesses it capability to measure performance in the stated context.
Conducting And Analysing Semi-Structured Interviews: A Study Of Open Innovation In Food Firms In Ireland., Anushree Priyadarshini
Conducting And Analysing Semi-Structured Interviews: A Study Of Open Innovation In Food Firms In Ireland., Anushree Priyadarshini
Articles
This case study examines the use of semi-structured interviews that I used in my PhD research as a method to explore open innovation in food firms in Ireland. Literature in the field highlights that exploring innovation and the extent to which firms are open and collaborative with people outside of their organizations in conducting innovation requires detailed understanding of the concept in its natural settings. To interpret or make sense of the phenomena in terms of the meaning managers bring to it, I conducted in-depth semi-structured interviews with managers in Ireland’s largest indigenous industry, the food and beverage sector. Demonstrating …
The Battle For Commercial Hearts And Minds And The Internal Brand Within A Charity Shop Network In Ireland, Edmund O'Callaghan
The Battle For Commercial Hearts And Minds And The Internal Brand Within A Charity Shop Network In Ireland, Edmund O'Callaghan
Articles
Charities are increasingly adopting commercial branding strategies to capture consumer hearts and minds for competitive gain, with little attention on the internal organisational battle for hearts and minds within a not-for-profit context. This paper explores the internal brand of a charity that currently operates 227 charity shops on the island of Ireland, using Hankinson’s 2004 framework that focuses on functional, symbolic, behavioural and experiential components. An exploratory case study was developed based on a survey of organisational members (n = 138), interviews with six regional shopmanagers, observation in retail stores and supplemented by organisation documentation. Findings indicate a clarity of …
Understanding The Relationship Between Entrepreneurship Education, Experiential Learning And Business Ethics, Kathleen Farrell, Thomas Cooney, Christina Benson, Gary Palin
Understanding The Relationship Between Entrepreneurship Education, Experiential Learning And Business Ethics, Kathleen Farrell, Thomas Cooney, Christina Benson, Gary Palin
Conference papers
Recent cognitive research in entrepreneurship describes the entrepreneur as a ‘motivated tactician’, who can be characterized as a “fully engaged thinker who has multiple cognitive strategies available” (Haynie et al., 2010: p18), and the ability to shift and choose rapidly from among them based on specific goals, motives, needs and circumstances, leading to the ability to act (or not) in response to perceived entrepreneurial opportunities. The Association for Experiential Education broadly defines experiential education as: “a philosophy and methodology in which educators purposefully engage with learners in direct experience and focused reflection in order to increase knowledge, develop skills and …
How Do Organisations Engage In Marketing Strategy Making? A Problemistic Search Perspective, Sarah Browne, Katrina Lawlor, Pamela Sharkey Scott, Laura Cuddihy
How Do Organisations Engage In Marketing Strategy Making? A Problemistic Search Perspective, Sarah Browne, Katrina Lawlor, Pamela Sharkey Scott, Laura Cuddihy
Conference papers
Despite the importance of marketing strategy making (MSM) we understand little of how strategy making actually occurs within organisations. Departing from the common focus - on the tools and techniques of strategy– we apply a strategy as practice (SAP) lens to our exploration of MSM. We adopt a problemistic search perspective and utilise an in-depth case study to explore individual’s interactions in developing strategic marketing initiatives. We uncover a three-stage pattern in solution search within MSM; identification of the problem situation and postponing response, to problem recognition and acceptance, to a collective problem solving stage, which we label pre implementation …
The Development Of Tourism Areas: A Comparative Case Study Of The Factors Underpinning Tourism Development In Killarney And Clifden In Ireland, Theresa Ryan
Doctoral
This research investigates the local, place-based factors that influence tourism development, and asks why some tourism areas develop more than others. It provides important insights into the dynamics that occur at the local level, and contributes to the existing literature on destination development by investigating the influence of local tourist influentials; the presence of a social and professional milieu and the propensity for co-operation. Taking an inter-disciplinary approach, the research draws from existing tourism literature on models of tourism development, as well as literatures on entrepreneurship and industrial district theory. Underpinned by a pragmatic philosophy, it adopts a mixed-methods approach …
The Entrepreneurial Process: An Assessment Of A Real Life Case Study And A Theoretical Model, Kevin Neary
The Entrepreneurial Process: An Assessment Of A Real Life Case Study And A Theoretical Model, Kevin Neary
Masters
The purpose of this work is to record and document the development cycle of an entrepreneur focusing specifically on the point of start up of the entrepreneurs business through to a key juncture when the entrepreneur sells a portion of his business. The work then examines the Klofsten Business Platform Model, a model that might be described as a self diagnostic tool for new start up ventures by entrepreneurs. The entrepreneur then analyses his business development in light of Klofstens’ Model and comments on how he feels his real life experience fits into the proposed model. After a period of …
Ionad Cois Locha: 20 Years On, Gerry Mortimer
Ionad Cois Locha: 20 Years On, Gerry Mortimer
Case studies
Early in 2007, Seamus Gallagher watched from his modest attic office at Ionad Cois Locha as the last main steel beam was lifted into place right outside his window. The new venue was at last taking shape. Already it was a month or more behind schedule because the violent storms of late 2006 had meant that the steel frame could not be erected until now, and it would be at least May before the building would be completed. It had been planned to be ready by April before the main tourist season.
Daft.Ie (Ireland), Thomas Cooney
Daft.Ie (Ireland), Thomas Cooney
Case studies
Eamonn and Brian Fallon sat in their office at the Digital Hub near the Guinness Brewery in Dublin and reflected upon their success. It was a beautiful day outside and the sun shone warmly through the windows. About them on the walls was an array of awards that they had collected over the past two years. Indeed they had received a telephone call earlier that day informing them that the radio programme ‘Down To Business’ on NewsTalk 106 had selected them as a leading example of best business practice and wanted to interview them. It was yet further recognition that …
Big Al's: Ten Years On, Gerry Mortimer
Big Al's: Ten Years On, Gerry Mortimer
Case studies
This case study was developed by Gerry Mortimer of the Technological University Dublin. It was developed as a basis for class discussion, rather than to illustrate effective or ineffective handling of an administrative situation. The author acknowledges the assistance of research student Tara Rooney in preparing this case and of Simon Walker and Blathnaid Ni Fhatharta of Kepak Convenience Foods and Niamh MacHale of An Bord Bia (Irish Food Board) in facilitating its development.
The Role Of Smes In Tourism Development: An Industrial District Approach Applied To Killarney, Ireland, Ziene Mottiar, Theresa Ryan
The Role Of Smes In Tourism Development: An Industrial District Approach Applied To Killarney, Ireland, Ziene Mottiar, Theresa Ryan
Books / Book chapters
No abstract provided.
Rebranding: A Case Study Approach, Maria Size
Rebranding: A Case Study Approach, Maria Size
Masters
The primary objective of this study is to explore how and why companies implement rebranding campaigns. The study stemmed from a realisation by the author that the area of rebranding is very much under-researched academically although anecdotal evidence indicates and increase in the occurrence of the phenomenon in recent years. Therefore the purpose of this research is to add to the insufficient body of literature on rebranding through exploring it from a corporate perspective. The two chapters of the literature review examine the available literature on the topic of rebranding it is holistic sense, and subsequently the possible effects of …
Green Engineering Services Limited, Gerry Mortimer
Green Engineering Services Limited, Gerry Mortimer
Case studies
“Sometimes in my darker moments I think that, if I had ducks they’d drown, and this is one of those moments. You will have heard the announcement that Fruit of the Loom are closing down the remainder of their operations in the northwest”, Manus Green said, discussing his latest predicament with his friend and occasional advisor Paul Staunton. Manus with his wife Claire, was owner of Green Engineering Services Ltd., a small precision engineering company based on an industrial estate in West Donegal.
Food Retailing In Ireland: At A Crossroads Of Change, Edel Foley
Food Retailing In Ireland: At A Crossroads Of Change, Edel Foley
Case studies
As a consultant in comparative retailing systems, Ulrike Johnson is responsible for advising international retailers about brands, markets, and key drivers of change. Her current assignment involves advising a European food retailer about current trends and prospects in the food retailing business in the Republic of Ireland, with a view to assessing the possibility of entering the market.
Buy4now: Ireland's Online Shopping Centre, Joseph Coughlan, Aileen Kennedy
Buy4now: Ireland's Online Shopping Centre, Joseph Coughlan, Aileen Kennedy
Case studies
In February 2004 the CEO of Buy4Now, Ali Murdoch, finds himself in the enviable position of having several growth avenues and opportunities for company expansion to pursue. Domestically, he has issues such as customer acquisition and retention, new processes such as Central Checkout technology, growth in the adoption of broadband technology, the addition of new partners to the portal and the management and growth of advertising revenue demand attention. Recruiting additional staff is also on the agenda for 2004 across several functional areas.
Rte Publishing Ltd, Gerry Mortimer
Rte Publishing Ltd, Gerry Mortimer
Case studies
The publishing division came into being as RTE Publishing Ltd in May 2003. Muirne Laffan was appointed Executive Director of RTE Publishing. Having spent several years in New York with the advertising agency McCann Erickson, Muirne had joined RTE to head up its commercial activities division some 18 months previously. With the reorganisation, some of these activities had been moved. Thus, for example, TV programme sales became part of the TV division to ensure that issues involved in programme sales were incorporated into programme planning at an early stage.
In The Eye Of A Storm: Battling With The Discounters In A Local Market, Mary Wilcox, Edmund O'Callaghan
In The Eye Of A Storm: Battling With The Discounters In A Local Market, Mary Wilcox, Edmund O'Callaghan
Case studies
Chris Harmon, senior manager with the Moriarty Group of SuperValu symbol stores, sat at his desk contemplating the future. Despite the intensifying challenges of a dynamic grocery market he was well satisfied with the success of the Group’s three supermarkets. The three stores, owned by Luke Moriarty, operate under the aegis of the Musgrave Group of independent SuperValu retailers. These independent retailers had not only survived Tesco’s arrival in Ireland, but the group as a whole had grown market share.
Stuart Crystal, Gerry Mortimer
Stuart Crystal, Gerry Mortimer
Case studies
In August 1995 the crystal manufacturing firm of Stuart and Sons was purchased by Waterford Wedgewood plc. The company, which had been family owned since its inception, had not been profitable for some years. After the takeover the initial focus was on operational issues. Those took longer to resolve than had been anticipated.
Focusing On Logistics To Improve Customer Service: The Case Of Transnational Optical, Mary Wilcox
Focusing On Logistics To Improve Customer Service: The Case Of Transnational Optical, Mary Wilcox
Case studies
Siobhan Ward, Supply Chain Director for Transnational Optical in Ireland, considered what the plant management team had to achieve. The team had decided that decisive action was needed to increase control of the supply chain with a view to improving customer service and removing ‘noise’ from the system.
Who Cares, Wins: The Students 10k Walk For The Chernobyl Children's Project, Joe Mcgrath
Who Cares, Wins: The Students 10k Walk For The Chernobyl Children's Project, Joe Mcgrath
Case studies
Julian de Spainn, President of the Union of Students in Ireland looked around The Hub, a student bar in the Dublin City University campus. He was exhausted. So were the twenty or so people around him. Most of those present were fellow officers in USI. Earlier that day, Julian had witnessed a unique event in Irish student history. It was an event of which he was justifiably proud.
Iontas.Com: Marketing A Software Product, Gerry Mortimer
Iontas.Com: Marketing A Software Product, Gerry Mortimer
Case studies
The year 2001 was a momentous one for most companies in the IT sector with dramatic drops in both profit and market sentiment. Few businesses in the sector were immune to the upheaval. Fortunes had been lost, at least on paper, and many dot.com businesses had folded. While telecoms businesses had been the hardest hit among established concerns, the gloom was widespread.
Working Up A Tan, Gerry Mortimer
Working Up A Tan, Gerry Mortimer
Case studies
Ann McLean looked down again at the brochure on her desk. The blue-eyed, white toothed blond, complete with her glowing tan, stared back at her. She opened the small A4 sized brochure and quickly scanned its contents. It was typical ‘Americanese’ and was obviously targeted at the beauty saloons and beauticians. It extolled the virtues of a tanning system called ‘Sunkissed’. She had promised her friend, Susan, that she would at least give her an indication later that week, of whether she was prepared to invest in a project to launch the tanning system in Ireland, and possibly the UK.
Waterford Crystal: The Chairman's Challenge, Gerry Mortimer
Waterford Crystal: The Chairman's Challenge, Gerry Mortimer
Case studies
As he eased his car out the gates of Castlemartin on a lovely evening in May 1995, Redmond O’Donoghue mused on the meeting which had just finished. Dr A.J.F. O’Reilly, non executive Chairman of Waterford Wedgwood Plc, had brought senior management of the group to his Irish residence in County Kildare for an informal discussion on future strategy. The group comprised two distinct major subsidiaries, Waterford Crystal which produced crystal glass and Josiah Wedgwood whose main business was ceramic tableware. Redmond was Chief Operating officer of Waterford Crystal. With the impending retirement of the current Chief Executive, Paddy Galvin, Redmond …
Blooming Clothing, Edel Foley
Blooming Clothing, Edel Foley
Case studies
Blooming Clothing was established in 1985 by O’Byrne and two other partners. The aim was to specialise in a niche of the women’s outerwear market: maternity wear. The company started business with a retail outlet in Dublin and sold maternity wear under the Blooming label, which it outsourced through local suppliers. When this arrangement proved unsatisfactory, Blooming turned to manufacturing its own lines.
Fire Hose Technologies, Gerry Mortimer
Rockers For Walkers, Gerry Mortimer
Rockers For Walkers, Gerry Mortimer
Case studies
In 1995, James Boylan and Sons Ltd. was celebrating its fiftieth year of trading, though its origins dated back further. It was still mostly owned by the Boylan family who had controlled it since its inception. The company was based in the tiny and now largely deserted village of Mullan close to Emyvale in Co. Monaghan in the Republic of Ireland.
Irish Hardware Wholesalers, Aidan O'Driscoll, John Murray Dr.
Irish Hardware Wholesalers, Aidan O'Driscoll, John Murray Dr.
Case studies
This case study deals with the following issues: industry analysis and understanding the business system; generic competitive strategies; innovating business practice and sustaining competitive advantage.
Great Southern Hotels, Aidan O'Driscoll, John Murray Dr.
Great Southern Hotels, Aidan O'Driscoll, John Murray Dr.
Case studies
This case study deals with the following issues: strategic choice and turnaround strategy: role of marketing in the process; sustaining market force; public sector enterprise; tourism/hospitality industry and national planning.