Business Commons^™

An Examination For The Marketing Strategy Of The World Rally Championship, Sean O'Connor

Masters

In 2000, International Sportsworld Communicators Ltd. (ISC) acquired a ten year exclusive commercial rights agreement for the World Rally Championships. Previously the sport attracted a low level of media exposure. ISC planned to market the WRC with the intention of gaining a top five position as a global sports television brand. The main aim of the present study is to examine the marketing strategy of the WRC by ISC. In particular, this study focuses on the strategies taken to increase the Pan European TV coverage for the WRC. ISC identified television as the priority channel for building audience and the …

Land Values As A Source Of Local Government Finance, Tom Dunne

Books/Book Chapters

Funding local government has been a permanent feature of debates about public policy in Ireland and Many feel that the balance of power between local and central government is weighted too much in

This paper suggests that the concept of economic rent, on which the justification for property taxes rests and its relevance to the property market in a modern, economically successful and urbanised Ireland, needs to be vented, discussed and debated.

The proposition is that if a greater understanding was created about the economic characteristics of landed property both value capture and local property taxes would achieve greater public …

Designing And Implementing A Blended Learning Approach To Executive Scm Education: A Case Study From Ireland, John Mee, Edward Sweeney

Conference papers

The National Institute for Transport and Logistics (NITL) is Ireland’s centre of excellence for supply chain management (SCM). As part of its mission to promote the development of supply chain expertise in Irish business, it designs and delivers executive modular learning programmes. In 2004, as part of a drive to create more flexible learning opportunities for course participants, NITL designed and implemented an eLearning programme, which involved converting traditionally tutored modules to online modules. This paper describes the rationale behind this initiative and the significance of technology as an enabling tool for executive education, as well as detailing the design …

B2b E-Marketplace In The Procurement Supply Chain Of Airlines: A Strategic Direction For The Future?, Claudia-Maria Wagner, Austin Smyth, Edward Sweeney

Conference papers

With the airline industry experiencing a global economic downturn, B2B e-Business is
becoming more and more the focus of airlines’ strategies. More recently, airlines have studied
intensively the potential of joint-procurement possibilities and have taken measures in creating
consortia-led B2B e-Marketplaces as mediators for aggregating demand and to facilitate transactions.
In academic literature, limited academic research has been undertaken in exploring the value creation of B2B e-Marketplace models in the aviation industry. The aim is to conduct a theoretical analysis to explore whether or not e-Marketplaces have the potential to add value to procurement in the aviation industry. The research …

Is Access An Issue Affecting Irish Competitiveness?, Edward Sweeney, Randal Faulkner

Practitioner Journals

No abstract provided.

The Role Of Supply Chain Management In Irish Enterprise Strategy Development: A Three-Dimensional Approach, Ciaran Finn, Edward Sweeney

Conference papers

The Irish economy has grown strongly in recent years. This, combined with other factors in the
international trading environment, has sharpened the focus on the need for innovative strategies at a
national level which can contribute positively from an enterprise strategy development perspective. As
traditional manufacturing activity has migrated to lower labour cost economies questions have been
raised concerning the role of supply chain management (SCM) in the evolving Irish business
environment. This paper describes some of the main drivers in terms of both SCM and the changing economic and business environment. It goes on to propose a three-dimensional approach …

Towards A Conceptual Framework Of Electronic Purchasing Consortia, Bernd Huber, Edward Sweeney, Austin Smyth

Conference papers

In supply chain management literature, there has been little empirical research on consortium
purchasing focusing on a detailed analysis of information and communication (ICT) based
procurement strategies. Based on the exploration of academic literature and two surveys among
purchasing organisations as well as e-Marketplaces / procurement service providers (PSPs) in the
automotive and electronics industry sectors, the research methodology assesses the overall
statement: ‘Effective participation in electronic purchasing consortia (EPC) has the potential to
enhance competitive advantage. Implementation requires a clear and detailed understanding of the
major process structures and drivers, based upon the technology-organisation-environment
framework’. Key factors and structures …

From 3lsp (Third Party Logistics Service Provider) To 4lsp (Fourth Party Logistics Service Provider). A Case Study From Ireland, John Mee, Edward Sweeney

Conference papers

Increased competition, geographically expanded marketplaces, technology replication and an
ever discerning consumer base, are reasons why companies need to regularly reappraise
their competencies in terms of activities and functions they perform themselves. Where viable
alternatives exist, companies should consider outsourcing of non-core activities and functions.
Within SCM (Supply Chain Management) it could be preferable if a “one stop shop” existed
for companies seeking to outsource functions identified as non-core. “Traditionally” structured
LSP’s who have concentrated their service offer around providing warehousing and transport
activities are potentially at a crossroads – clients and potential clients requiring “new” services
which could increase …

An Investigation Into The Absence Of Disabled People From Commercial Advertising And Its Impact On The Disabling Experience, Mary-Ann O'Donovan

Masters

Much research has been conducted into the effects of advertising on various minority groups – women, gay people, black people, unemployed youths. However, research regarding the relationship of mainstream advertising and disable people is sparse. Disable people are one of the largest minority groups in the world and yet, they are almost invisible within advertising and consumer research, and within advertising itself. It is this lack of representation in commercial advertising that interests the researcher. Disabled people have historically been excluded from many facets of society- education, employment, leisure – with advertising viewed as one more mechanism to further this …

Towards E-Procurement Structures In Pooled Sourcing Strategies, Bernd Huber, Edward Sweeney, Austin Smyth

Conference papers

No abstract provided.

The Financial Dimension Of Supply Chain Management, Edward Sweeney

Practitioner Journals

No abstract provided.

Supply Chain Learning In The 3pl Industry: Lessons From An Irish Case, Pietro Evangelista, Alfonso Morvillo, Renato Passaro, Edward Sweeney

Conference papers

The logistics service market is currently going through a fundamental transition. Globalisation of industrial and trade activities, mergers, acquisitions and alliances and the increasing role of ICT are rapidly transforming the 3PL industry and demanding new strategic perspectives of companies in the industry. Becoming closer to customers and continuously adapting products and services, represent potentially successful approaches to the development of competitive edge – by understanding changing market dynamics allows 3PLs to develop innovation in the services offered and leads to improved profitability. To this end knowledge resources and learning processes increasingly represent key elements within the evolving framework of …

Experiential Consumption And Sport Sponsorship: A Phenomenological Investigation, Gavin Mcallister

Masters

This study examined the experiences of individuals engaged in sports consumption of a favoured team or sport, and further examines if this consumption experience is in any way affected by the presence of commercial sponsorships. While studies of experiential consumption have been carried out before, this is the first study to examine the possible impact sponsorship has from an experiential consumption perspective. Sponsorship is a broadly managerial activity from a marketing perspective. Sports consumption has been shown to be a predominantly experiential activity (Holt, 1995), yet marketers attempt to target sports supporters through regular marketing channels. But a better understanding …

Using A Systems Approach In Logistics Design And Planning, Edward Sweeney

Conference papers

The international economic and business environment continues to develop at a rapid rate. Increasing interactions between economies, particularly between Europe and Asia, has raised many important issues regarding transport infrastructure, logistics and broader supply chain management. The potential exists to further stimulate trade provided that these issues are addressed in a logical and systematic manner.

However, if this potential is to be realised in practice there is a need to re-evaluate current supply chain configurations. A mismatch currently exists between the technological capability and the supply chain or logistical reality. This mismatch has sharpened the focus on the need for …

Wto/Ifitt Research Paper – E-Metric Evaluation, Patrick Horan

Conference papers

This discussion paper evaluates electronic channel-choice strategies and outcomes amongst hotel SMEs and discusses the initial steps associated with constructing a methodology to generate a set of metrics for evaluating the DMS electronic channel.

Electronic Purchasing Consortia: A Procurement Direction For The Future?, Bernd Huber, Edward Sweeney, Austin Smyth

Conference papers

In literature, there has been little empirical research investigation on purchasing consortium
issues focusing on a detailed analysis of ICT-based procurement strategies. Based on the exploration of academic literature and a survey on e-Marketplaces / procurement service providers (PSPs) in the automotive and electronics industry sectors, an overall statement is proposed: Effective participation in electronic purchasing consortia can have the potential to enhance competitive advantage. Implementation therefore requires a clear and detailed understanding of the major process structures and drivers at the e-Marketplace / PSP level of analysis.

A New Hub In The Aviation Industry: Towards An Integration Of B2b E-Marketplaces In The Airline Industry, Claudia-Maria Wagner, Edward Sweeney, Austin Smyth

Conference papers

In academic literature, limited academic research has been undertaken in exploring the value creation of B2B e-Marketplace models in the aviation industry. The aim is to conduct a theoretical analysis to explore whether or not e-Marketplaces have the potential to add value to procurement in the aviation industry. The research focuses on the potential of B2B e-Marketplaces in terms of improving an airline’s competitiveness in its procurement value chain. The theoretical framework adopted supports the identification of barriers to success and critical success factors.

Effective Adoption Of Ict In The Supply Chain:Guidelines On Developing Strategy And On The Planning And Implementation Of Projects, Edward Sweeney

Practitioner Journals

No abstract provided.

Investing In Sustainable Urban Transport In Dublin And Its Commuting Hinterland - An Analysis Of Current Policy In The Context Of Its Review, James Nix

Masters

The thesis reviews international literature in the area of sustainable urban transport. Extensive use is made of industry reports and statistical information compiled by Irish public bodies. In turn, this data is supplemented by fieldwork, namely communication with, and study visits to meet, experts in three German cities - Bonn, Cologne and Munich - while a detailed case study is made of rail tunnelling in Madrid, with expert knowledge provided by Professor Melis, project leader of the Madrid metro expansion. Cost data from Madrid is compared with estimates for proposed underground rail lines in Dublin. Drawing on the literature and …

The Role Of Information Technology In The Supply Chain, Ronan Mcdonnell, Edward Sweeney, John Kenny

Practitioner Journals

No abstract provided.

Lean And Agile Supply Chains: Jargon Or Action?, Edward Sweeney

Practitioner Journals

No abstract provided.

The Organisation For Economic Cooperation And Development, Richard Woodward

Articles

This article reviews the role of the OECD, a much cited but little studied institution, in global governance.

Destination Websites Effectiveness Benchmarking, Patrick Horan, Andrew Frew

Conference papers

This presentation examines the steps that should be taken in order to construct a comprehensive framework to evaluate the effectiveness of destination management systems from a hotel SME's perspective.

Investigations Into Availability And Quality Of Urban Tourism Consumer Behaviour Information: Tourist Information Availability And Use For Dublin's Tourism Stakeholder Organisations, David M.J. Nunan

Masters

The availability of timely urban tourist information is increasingly important for useful learning experiences among all tourism stakeholders. National or regional tourism visitor surveys are usually either too general to be of much use, if any, to the individual city tourism stakeholder or too specific to be of much use to the city destination manager. A homogeneous city survey model has recently been made available for European city tourism organisations. A balance needs to be struck between the homogeneous information needs of the city tourism manager and the more specific needs of the individual local urban tourism sectors. This thesis …

Bringing The Environment In From The Cold, Thomas Power

Articles

The aim of this essay is to present an overview of some of the basic concepts underlying the mainstream approach to the role of economics in the analysis of the causes and treatment of environmental degradation. It evaluates the mainstream view depicted by Helm and Pearce and analyses economic externalities in context, conventional economic approaches and imperfect information.

Futures Thinking To Achieve Sustainable Development At Local Level In Ireland, Lorcan Sirr, Ruth Kelly, John Ratcliffe

Reports

We are living in times of unprecedented global change and upheaval and over the next ten to 20 years governments, organisations and individuals will face increasing difficulties in an environment of growing complexity, heightened uncertainty and a quickening pace of change. The concept of sustainable development implies the reconciliation of long-term socio-economic development, environmental protection and quality of life; essentially it is concerned with the future. Unfortunately, the potential for linking “futures thinking” to debates about sustainable development at local and regional government levels is relatively undeveloped, particularly in Ireland. Responding to this challenge, The Futures Academy at Technological University …

All Party Oireachtas Committee On The Constitution Ninth Progress Report, Tom Dunne

Reports

Ireland, like many other countries with high rates of economic growth, is urbanising rapidly. There has been considerable emphasis on planning for this through the National Development Plan, the National Spatial Strategy, development guidelines and other measures. Through these the state intends that a proper planning process will lead growth rather than leaving it to market forces to drive development in what are regarded as undesirable directions. The latter it is feared will lead to unsuitable social, economic or physical outcomes. Unintended results have flowed from the implementation, or flawed implementation of many of these policies and have given rise …

Creating The Human Resources For Technology: The Case Of Ireland And The Specific Role Of Dit., Brendan Goldsmith

Conference papers

No abstract available

Pan-European Logistics And Scm Challenges: Towards An Integrated Approach To Supply Chain Re-Engineering, Edward Sweeney

Other Resources

No abstract provided.

The Supply Chain Management Perspective, Edward Sweeney

Other Resources

No abstract provided.