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Articles 1 - 13 of 13
Full-Text Articles in Business
Profiling The International New Venture -A Literature Review Of The Empirical Evidence, Natasha Evers
Profiling The International New Venture -A Literature Review Of The Empirical Evidence, Natasha Evers
The ITB Journal
International New Ventures (INVs) are defined as "business organisations that, from inception, seek to derive significant competitive advantage from the use of resources and the sale of outputs in multiple countries" (McDougall et al., 1994: 470). Globalisation, the dismantling of trade barriers, and the pervasive impact of new technologies have created unprecedented opportunities for young firms to go international early in their life cycle. This is also evidenced by the large number of long established firms that have recently internationalised. In light of these global trends, size of the firm is no longer a key determinant of internationalisation as it …
E-Business - Making The Move From Traditional To Next Generation Marketing Strategies: An Exploratory Study Of Irish Organisations, Ethel Claffey
E-Business - Making The Move From Traditional To Next Generation Marketing Strategies: An Exploratory Study Of Irish Organisations, Ethel Claffey
The ITB Journal
In an era in which Irish firms face an increasingly competitive environment, it is essential that they explore the e-business option. Experience worldwide shows that this is now one of the most effective ways to increase sales, productivity and profits, if incorporated effectively into the strategic planning process. While much has been written about the potential impact of the Internet on marketing strategies, very little of the debate has been focused on Irish conditions and practice and on how Irish companies are adapting to the e-business environment. This paper reviews the diffusion of Internet access and use, with a view …
The Value Of Enterprise: Overcoming Cultural Barriers In Northern Ireland, Julie Byrne, Sharon Mcgreevy
The Value Of Enterprise: Overcoming Cultural Barriers In Northern Ireland, Julie Byrne, Sharon Mcgreevy
The ITB Journal
This paper presents some of the evaluation results of a learning intervention which took place in Northern Ireland from 1999-2002. The intervention called the KEY project was funded by the International Fund for Ireland and aimed to bring together young people from conflicting cultural and political backgrounds living in Northern Ireland and the border counties of the Republic of Ireland. The objective was to develop the interpersonal and enterprise skills of the participants by involving them in a range of learning activities. In this way the project hoped to redress the disadvantages of children born into marginalised communities and also …
Autonomy Of A Rebrand: How Aviva Came To Ireland, Richard Brophy
Autonomy Of A Rebrand: How Aviva Came To Ireland, Richard Brophy
The ITB Journal
This article charts the rebranding of the Hibernian Group companies in Ireland to Aviva in a manner that kept business as usual, without harming the rich tradition and brand heritage crafted over 100 years. The paper examines the progression of Hibernian to Aviva through academic literature and the course that Aviva pursued in Ireland to rename an established insurance brand cherished by both the industry and public alike.
The Process And Problems Of Business Start-Ups, Natasha Evers
The Process And Problems Of Business Start-Ups, Natasha Evers
The ITB Journal
“… there is little known about the initial phases of the process (of entrepreneurship). The conception, birth and early development of new ventures are very much an uncharted territory”. (Reynolds and White, 1997:1). This paper sets out to examine the process and problems encountered by new business start-ups. A didactic overview, based on past and current literature in the field, identifies the most common theoretical frameworks frequenting the academic literature and assesses their contribution to explaining and understanding the Process and Problems of New Venture Creation. The founding of a new organisation is not instantaneous and the process is a …
Project Management In A Commercial Environment, Ann Murphy
Project Management In A Commercial Environment, Ann Murphy
The ITB Journal
Projects are proposed as a result of creative ideas and as responses to problems and planning. While relatively small projects can be managed on an informal basis, complex projects require formal project management in order to achieve specific objectives, obtain and allocate resources in an efficient and effective manner, meet allocated budgets, and ensure that critical time schedules are met. This paper examines the principal elements of project management by analysing the key roles which Project Managers play, the roles with which the Project Manager must interact, the methods available for the definition, monitoring, control and closure of the project …
Human Resources Management, A Dynamic Process Of Supporting An Organisation’S Development., Liam Lenihan
Human Resources Management, A Dynamic Process Of Supporting An Organisation’S Development., Liam Lenihan
The ITB Journal
Human Resources Management is a situation specific process focused on a strategic corporate approach to people. Given the diversity of people in the work context and the particular time bound events/issues that define an organisation, human resources management provides customised management responses. Every organisation, be it public, private, a service organisation or a manufacturing organisation is at a unique stage in its own development at any point in time. Such uniqueness merits/evokes customised human resources management approaches. A start-up company is very different from a mature organisation, while the profit-making organisation is very different from the voluntary, not-for-profit organisation. All …
Who Wants To Be An Entrepreneur?, Maura O Connell
Who Wants To Be An Entrepreneur?, Maura O Connell
The ITB Journal
So you want to be an Entrepreneur? What does it take? Are you suited to entrepreneurial life? Have you got the required personality characteristics and what social factors influence whether or not you become an entrepreneur? While many studies have tried to answer these questions the results are somewhat mixed.
Virtual Credit Card Processing System, Geraldine Gray, Karen Church, Tony Ayres
Virtual Credit Card Processing System, Geraldine Gray, Karen Church, Tony Ayres
The ITB Journal
The virtual credit card processing system is an e-business system we have developed which provides a secure and universal mechanism for making purchases over the Internet. The system uses Remote Method Invocation (RMI), Java Server Pages (JSP), Java Servlets and Java Database Connectivity (JDBC). We also look at the possibility of implementing the system using the Web Services architecture.
Knowledge And Value Development In Management Consulting, Fionnuala Darby, Geraldine Lavin
Knowledge And Value Development In Management Consulting, Fionnuala Darby, Geraldine Lavin
The ITB Journal
The relationship between management consultants and their clients plays a key part in the success of consulting firms. To develop an understanding of the dynamics of the clientconsultant relationship, the authors reviewed literature in the areas of intangible professional services, impression management, perception and the interaction process. A model is proposed and the authors use a case study to emphasise areas highlighted by the literature. The authors contend that impression management, aided by positive perception and the development of the client-consultant relationship, is an important motivational force in securing consulting projects. It upholds the model for understanding the client-consultant relationship.
The Role Of Cryptography In Security For Electronic Commerce, Ann Murphy, David Murphy
The Role Of Cryptography In Security For Electronic Commerce, Ann Murphy, David Murphy
The ITB Journal
Many businesses and consumers are wary of conducting business over the Internet due to a perceived lack of security. Electronic business is subject to a variety of threats such as unauthorised access, misappropriation, alteration and destruction of both data and systems. This paper explores the major security concerns of businesses and users and describes the cryptographic techniques used to reduce such risks.
Market Orientation: The Implementation Of The Marketing Concept, Maura O Connell
Market Orientation: The Implementation Of The Marketing Concept, Maura O Connell
The ITB Journal
The marketing literature has provided little guidance in relation to creating market driven organisations. It has traditionally provided pieces of the puzzle i.e. the product life cycle, segmentation etc, but it has fallen short of demonstrating how to put the pieces together to complete the picture i.e. creating a market oriented organisation. As a result marketing has largely been confined to ‘overseeing and co-ordinating activities directly involved with the outside - such as sales, promotion and delivery’ (Witcher B J, 1990). This has led to a situation where many organisations have reservations about the success achieved with the implementation of …
Purchased Goodwill And Its Accounting Treatment, Terence Sheridan
Purchased Goodwill And Its Accounting Treatment, Terence Sheridan
The ITB Journal
When a company decides to purchase another company or enterprise, the consideration paid will, in many cases, exceed the total of the separate valuation of each of the assets and liabilities of the company or enterprise being purchased. The extent of the premium paid is sometimes dependent on the growth potential of the company in question. In other cases, the premium is linked to the possibilities for cost-cutting when synergies between the existing and new companies are exploited. Occasionally, the fact that a company has an established reputation or an established customer base will result in a considerable premium being …