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Articles 2731 - 2760 of 2941
Full-Text Articles in Business
Dublin College Catering 1941-1991 (Cathal Brugha St, Dublin 1), Noel O'Connor
Dublin College Catering 1941-1991 (Cathal Brugha St, Dublin 1), Noel O'Connor
Other resources
This book was compiled to celebrate the 50th Anniversary of the Dublin College of Catering, Cathal Brugha Street in 1991. This college has played a central role in the development of education for the hotel, catering and tourism industry in Ireland over these 50 years leading up to 1991. As the College (now referred to as The College of Arts and Tourism, enters 2019, the work continues servicing the educational and skills needs of wider culinary and hospitality industries in Ireland and abroad).
Berkley Court, Menu, 1991, Berkley Court
Irish Marketing Review, Vol. 5, No.2, 1990/91, Unknown
Irish Marketing Review, Vol. 5, No.2, 1990/91, Unknown
Issues
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
Irish Marketing Review, Vol. 5, No. 1, 1990/91, Unknown
Irish Marketing Review, Vol. 5, No. 1, 1990/91, Unknown
Issues
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
Irish Marketing Review, Vol. 5, No.3, 1990/91, Unknown
Irish Marketing Review, Vol. 5, No.3, 1990/91, Unknown
Issues
The Irish Marketing Review deals with issues, developments, research and practice into marketing.
The Use Of Expert Systems In Demand Forecasting, Edward Sweeney
The Use Of Expert Systems In Demand Forecasting, Edward Sweeney
Conference papers
No abstract provided.
Irish Marketing Review, Vol. 4, No.1, 1989, Unknown
Irish Marketing Review, Vol. 4, No.1, 1989, Unknown
Issues
The Irish Marketing Review deals with issues, developments, research and practice in Marketing.
Bartenders And Cocktails Of Ireland 1989-1993: Extracts From ‘Bartenders Association Of Ireland: A History Extended Version ], James Murphy
Bartenders And Cocktails Of Ireland 1989-1993: Extracts From ‘Bartenders Association Of Ireland: A History Extended Version ], James Murphy
Other resources
Bartenders Association of Ireland – A History book captured the many social and professional practice events, awards, new drinks and hotels services launched, significant bar and cocktail industry people and their contributions plus the many community activities which the bartenders and members of the Bartenders Association of Ireland (BAI) have successfully completed from the 1940s up to the late 1990s. The successful completion of these activities would not be been possible without the active and on-going support of the many Irish and international drinks and hospitality establishments (association supporters) and the association’s membership and active support of initially the UKBG …
Irish Marketing Review, Vol. 4, No. 3. 1989/90, The Marketing Institute
Irish Marketing Review, Vol. 4, No. 3. 1989/90, The Marketing Institute
Issues
The Irish Marketing Review deals with issues, developments, research and practice in Marketing.
Menu, 1989, Gallagher's Boxty House
Irish Marketing Review, Vol. 3, 1988., Aidan O'Driscoll
Irish Marketing Review, Vol. 3, 1988., Aidan O'Driscoll
Issues
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
Involved Consumers And Advertising Involvement, Katrina Lawlor
Involved Consumers And Advertising Involvement, Katrina Lawlor
Articles
The question of consumer involvement has at times taken on the appearance of a theoretical quagmire. The proliferation of definitions apart, this confusion has been exacerbated by the failure to distinguish adequately between advertising and consumer involvement. The research outlined in this article attempts to probe the possible relationship between these two discrete entities. It takes as a starting point Kassarjian's postulate of a generalised trait of purchasing involvement. This novel and as yet untested trait in consumers is cross tabulated with the levels of advertising involvement exhibited by these same consumers in a series of paint advertisements broadcast on …
Children And Television Advertising: A Cognitive Development Perspective, Darach Turley, Helen Gallagher
Children And Television Advertising: A Cognitive Development Perspective, Darach Turley, Helen Gallagher
Articles
While the population growth rate in Ireland appears at least temporarily to have ground to a halt, the fact remains that this country will have to cherish and cater for a singularly sizeable children’s market for the next decade. This article begins with a qualitative examination of Irish advertising houses’ views on their respective outputs and target groups. Central to the process of communicating with the children’s market is the need to fully appreciate its heterogeneity. Psychologically speaking the “children’s market” is a misnomer. To this end, a series of questions are administered to a sample of Dublin children to …
Company Turnaround Strategies: A Context For Marketing, James Wrynn, Timothy O'Mahony
Company Turnaround Strategies: A Context For Marketing, James Wrynn, Timothy O'Mahony
Articles
This article considers the literature on corporate turnaround. It examines the nature of decline as well as the causes and the various indicators of decline. Following this Hofer’s now well-established framework of analysis for the development of a turnaround strategy is described. This analysis falls into two stages: firstly, an assessment of current operational and strategic health of a firm and secondly, a consideration of turnaround options which may incorporate strategic and/or operational change. This model is then assessed in the context of a number of Irish firms in a turnaround situation. Important issues in turnaround strategy, such as management …
Irish Marketing Review, Vol.2, 1987, Unknown
Irish Marketing Review, Vol.2, 1987, Unknown
Issues
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
Law Enforcement Marketing: Perceptions Of A Police Force, Peter Bohan
Law Enforcement Marketing: Perceptions Of A Police Force, Peter Bohan
Articles
This article examines the role and applicability of marketing in a public service organisation. It is argued that the changing external environment now facing many police agencies requires them to develop a marketing orientation if they are to continue to be effective. Obstacles to achieving this as well as the key factors that impinge on the public "image" of the police force are discussed. The authors then focus on a major study of the Dublin population's perception of its police force, the Garda Siochana, over a wide range of concerns. The research indicates that in general the Irish police force …
A Low-Involvement Choice Model For Consumer Panel Data, Cathal Brugha, Darach Turley
A Low-Involvement Choice Model For Consumer Panel Data, Cathal Brugha, Darach Turley
Articles
The long overdue surge of interest in consumer behaviour texts in low-involvement purchasing has only begun to gather momemtum. It often takes the form of asking whether concepts usually associated with high-involvement purchasing can be applied, albeit in a modified form, to low-involvement purchasing. One such concept is evoked set, that is the range of brands deemed acceptable by a consumer in a particular product area. This has characteristically been associated with consumption involving extensive pre-purchase search and evaluation. The consumer's evoked set is thus the brands he would actually consider purchasing in advance of the purchase event. However, when …
Preference Modelling: Conjoint Analysis And Multi-Attribute Models, John Walsh, Patrick Roe
Preference Modelling: Conjoint Analysis And Multi-Attribute Models, John Walsh, Patrick Roe
Articles
While many multi-variate techniques have been applied frequently in Ireland, academics and practitioners alike have tended to shy away from incorporating conjoint analysis in their research. Conjoint analysis has been used extensively in other countries primarily to estimate consumers’ preferences for products whereas a less complex, easily applied technique, compositional multi-attribute modelling, has been used in Ireland for the same task. This study sets out to compare the powers of estimation or prediction of preference of both techniques. Unresolved areas in preference modelling, namely attribute order bias, learning effects and heterogeneity of preference structures, are addressed in an attempt to …
Irish Marketing Review, Vol. 1, Spring, 1986, Unknown
Irish Marketing Review, Vol. 1, Spring, 1986, Unknown
Issues
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
The Shape And Length Of The Product Life Cycle, John Meenaghan, Paul O'Sullivan
The Shape And Length Of The Product Life Cycle, John Meenaghan, Paul O'Sullivan
Articles
This paper argues that the usage of the "time" variable as a convenient explanatory variable on the horizontal axis of the product life cycle graph has diverted attention from a thorough analysis of the factors which influence the shape and length of the PLC. The paper addresses the issues of definition of "product" and "product life" as well as reviewing existing commentry on curve shape as a precursor to exmining the relevant issues relating to the PLC shape and length. Drawing on the body of insight provided by sales forecasting and diffusion theory as well as the standard PLC literature …
Ireland Incorporated: The Imperative Of Leadership Towards A Concensus, Cathal Brugha
Ireland Incorporated: The Imperative Of Leadership Towards A Concensus, Cathal Brugha
Articles
In this article a business studies approach is applied to the problems of the Irish economy. It reviews the published comments of academics, managers, and others, presents the results of primary research, and then offers some conclusions and proposals.
Bartenders And Cocktails Of Ireland 1985-1988: Extracts From ‘Bartenders Association Of Ireland: A History Extended Version, James Murphy
Bartenders And Cocktails Of Ireland 1985-1988: Extracts From ‘Bartenders Association Of Ireland: A History Extended Version, James Murphy
Other resources
Bartenders Association of Ireland – A History book captured the many social and professional practice events, awards, new drinks and hotels services launched, significant bar and cocktail industry people and their contributions plus the many community activities which the bartenders and members of the Bartenders Association of Ireland (BAI) have successfully completed from the 1940s up to the late 1990s. The successful completion of these activities would not be been possible without the active and on-going support of the many Irish and international drinks and hospitality establishments (association supporters) and the association’s membership and active support of initially the UKBG …
The Nuremore Hotel, Dinner Menu, 23rd July, 1983., The Nuremore Hotel
The Nuremore Hotel, Dinner Menu, 23rd July, 1983., The Nuremore Hotel
Menus of the 20th Century
No abstract provided.
Bartenders And Cocktails Of Ireland 1982-1985: Extracts From ‘Bartenders Association Of Ireland:A History Extended Version, James Murphy
Bartenders And Cocktails Of Ireland 1982-1985: Extracts From ‘Bartenders Association Of Ireland:A History Extended Version, James Murphy
Other resources
Bartenders Association of Ireland – A History book captured the many social and professional practice events, awards, new drinks and hotels services launched, significant bar and cocktail industry people and their contributions plus the many community activities which the bartenders and members of the Bartenders Association of Ireland (BAI) have successfully completed from the 1940s up to the late 1990s. The successful completion of these activities would not be been possible without the active and on-going support of the many Irish and international drinks and hospitality establishments (association supporters) and the association’s membership and active support of initially the UKBG …
Hunter's Hotel, Dinner Menu, Hunter's Hotel,
Hunter's Hotel, Dinner Menu, Hunter's Hotel,
Menus of the 20th Century
No abstract provided.
Waterville Beach Hotel, 25th October 1981, Dinner Menu, Waterville Beach Hotel
Waterville Beach Hotel, 25th October 1981, Dinner Menu, Waterville Beach Hotel
Menus of the 20th Century
No abstract provided.
Waterville Beach Hotel, Dinner Menu, 25th October, 1981, Waterville Beach Hotel
Waterville Beach Hotel, Dinner Menu, 25th October, 1981, Waterville Beach Hotel
Menu Collection
No abstract provided.
Glenview Hotel, Menu, 13th September 1981, Glenview Hotel
Glenview Hotel, Menu, 13th September 1981, Glenview Hotel
Menus of the 20th Century
No abstract provided.
Glenview Hotel, Luncheon Menu, 14th September, 1981, Glenview Hotel
Glenview Hotel, Luncheon Menu, 14th September, 1981, Glenview Hotel
Menu Collection
No abstract provided.
Glenview Hotel, Menu, 1st September 1981, Glenview Hotel
Glenview Hotel, Menu, 1st September 1981, Glenview Hotel
Menus of the 20th Century
No abstract provided.