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Articles 9661 - 9690 of 16696
Full-Text Articles in Business
Using Sales Competition Videos In A Principles Of Marketing Class To Improve Interest In A Sales Career, Shannon Cummins, Terry Loe, James W. Peltier
Using Sales Competition Videos In A Principles Of Marketing Class To Improve Interest In A Sales Career, Shannon Cummins, Terry Loe, James W. Peltier
Marketing & Entrepreneurship Faculty Publications
Purpose of the Study: This study describes an easily conducted teaching innovation to enhance introductory marketing students’ perception of sales and selling. Sales jobs are plentiful; yet, many marketing students do not pursue sales courses or sales careers. Our purpose is to describe a classroom intervention that improves students’ intent to pursue a sales career.
Method/Design and Sample: This study tests the classroom inclusion of an actual student sales competition video from the National Collegiate Sales Competition (NCSC) to provide visual as well as verbal learning stimuli. Following a 45 minute lecture on sales, students were exposed to …
2016-April-01-Ace Fellow, University Marketing And Communications, East Tennessee State University
2016-April-01-Ace Fellow, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Tons: A Guide To Teaching On-Line Sales Courses, Cindy B. Rippé, Suri Weisfeld-Spolter, Shannon Cummins, Barbara Dastoor
Tons: A Guide To Teaching On-Line Sales Courses, Cindy B. Rippé, Suri Weisfeld-Spolter, Shannon Cummins, Barbara Dastoor
Marketing & Entrepreneurship Faculty Publications
Purpose of the Study: This study describes a creative solution to teaching on-line sales(TONS). On-line education is increasingly in demand; yet, many sales instructors are unsure of how to transfer this interactive, skills-based course from face-to-face to an on-line format. The on-line course is described in detail, with weekly topics, assignments, rubrics, and teaching materials available. The skills-based active learning format develops student knowledge and know-how while building to a final project. Importantly, the technological and time considerations for instructors are kept to a minimum.
Method/Design and Sample: This study tests the use of the on-line TONS teaching …
Utilizing Pinterest To Promote The Learning Child Curriculum, Alexis Noeldner, Dipti A. Dev, Emma Thomas
Utilizing Pinterest To Promote The Learning Child Curriculum, Alexis Noeldner, Dipti A. Dev, Emma Thomas
UCARE: Research Products
•Research initiatives and strategies to expand engagement on Pinterest and to increase following on The Learning Child Pinterest account. •Produce and develop authentic content to post on Pinterest channels, including quality image, descriptions, and titles. •Receive feedback to improve and revise the developed curriculum on Pinterest
2016-April-01-Etsu Remembers, University Marketing And Communications, East Tennessee State University
2016-April-01-Etsu Remembers, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-01-Little Bucs Fundraiser, University Marketing And Communications, East Tennessee State University
2016-April-01-Little Bucs Fundraiser, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Connecting The Dots: How Iot Is Going To Revolutionize The Digital Marketing Landscape For Millennials, Chloe E. Spilotro
Connecting The Dots: How Iot Is Going To Revolutionize The Digital Marketing Landscape For Millennials, Chloe E. Spilotro
Undergraduate Honors Theses
The growing phenomenon of the Internet of Things (IoT), which is that any item capable of being connected to the Internet will be, presents an unprecedented opportunity for businesses. Using an extensive literature review, the current research examines the significant shift in marketing strategies that need to take place to target the millennial generation of as they adopt IoT. Most research defines the Millennial generation as those born from the early 1980s to the early 2000s. As individuals in this generation grow older, there are two behavioral implications: 1) their acceptance of technology suggests they will be quick to adopt …
A Critical Perspective On Short-Term Missions, Sarah M. Bunyea
A Critical Perspective On Short-Term Missions, Sarah M. Bunyea
Senior Honors Theses
There is a growing number of participants going of short-term mission trips from the North American church. There are many criticisms of short-term mission trips, including that they are planned around tourism and completing projects, rather than learning from the people in the communities being visited and sharing in their own Christian ministry. One reason for this is that false promotional messages from churches and mission organizations give participants wrong perceptions of the purpose of these trips, creating market demand for tourists who want to help the poor. Mission organizations and churches not only need to change the structure of …
College News
Business Exchange
Forum Highlights the Value of Diversity in the Classroom and Boardroom; Marketing Professor Wins Teaching Accolades; DePaul Business Programs Earn Rankings
Thought Leaders: Faculty Who Shape Business Theory And Practice Through Research
Thought Leaders: Faculty Who Shape Business Theory And Practice Through Research
Business Exchange
Profiles of seven DePaul professors and the research they are conducting in areas as diverse as work-life balance and investor behavior: James D. Shilling, Real Estate Studies; R. David McLean, Investment Management; Kelly Richmond Pope, Accountancy; Andrew Gallen, Marketing; Alyssa J. Westring, Management; William Sander, Economics; and Misty Johanson, Hospitality Leadership.
2016 Ijbe Front Matter, Tamra Connor
2016 Ijbe Front Matter, Tamra Connor
International Journal for Business Education
- Editorial Board
- President's Letter
- SIEC-ISBE International
2016 April, Office Of Communications & Marketing, Morehead State University.
2016 April, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for April of 2016.
Buying Love Through Social Media: How Different Types Of Incentives Impact Consumers’ Online Sharing Behavior, Yueming Zou
Buying Love Through Social Media: How Different Types Of Incentives Impact Consumers’ Online Sharing Behavior, Yueming Zou
Marketing Theses & Dissertations
A key issue in social media marketing is insufficient consumer participation and engagement. Oftentimes companies have to devise tactics to encourage more social sharing of brand messages, such as through the use of incentives and rewards. Previous research has investigated incentive effects under the traditional offline context, which addresses mostly economic exchanges and fails to consider the social dynamics of the social media environment. Addressing this gap, this research aims to answer the following research question: how can companies target different consumers with different incentives to maximize consumer sharing through social media? Specifically, the present research proposes three factors that …
Nacogdoches Senior Center Marketing Research, Emily Poris, Josh Sholders, Marisa Salazar
Nacogdoches Senior Center Marketing Research, Emily Poris, Josh Sholders, Marisa Salazar
Undergraduate Research Conference
No abstract provided.
2016-March-31-Etsu Family Physicians, University Marketing And Communications, East Tennessee State University
2016-March-31-Etsu Family Physicians, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-31-Entrepreneurs Club Johnson, University Marketing And Communications, East Tennessee State University
2016-March-31-Entrepreneurs Club Johnson, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-31-Undergraduate Research, University Marketing And Communications, East Tennessee State University
2016-March-31-Undergraduate Research, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-31-Greyscale Album, University Marketing And Communications, East Tennessee State University
2016-March-31-Greyscale Album, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-31-Sascol, University Marketing And Communications, East Tennessee State University
2016-March-31-Sascol, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-30-Human Services Education, University Marketing And Communications, East Tennessee State University
2016-March-30-Human Services Education, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-30-Maier Setac President, University Marketing And Communications, East Tennessee State University
2016-March-30-Maier Setac President, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-30-Alsop's Hayden Award, University Marketing And Communications, East Tennessee State University
2016-March-30-Alsop's Hayden Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-30-Dali Quartet, University Marketing And Communications, East Tennessee State University
2016-March-30-Dali Quartet, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-29-Corazon Latino Festival, University Marketing And Communications, East Tennessee State University
2016-March-29-Corazon Latino Festival, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-29-Etsu Celebrates Creative Writing, University Marketing And Communications, East Tennessee State University
2016-March-29-Etsu Celebrates Creative Writing, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-28-Research Forum, University Marketing And Communications, East Tennessee State University
2016-March-28-Research Forum, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-28-Civility Week, University Marketing And Communications, East Tennessee State University
2016-March-28-Civility Week, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-28-Bucky's Food Raiser, University Marketing And Communications, East Tennessee State University
2016-March-28-Bucky's Food Raiser, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-28-Williams Visits D.C., University Marketing And Communications, East Tennessee State University
2016-March-28-Williams Visits D.C., University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-March-28-Henry David Thoreau, University Marketing And Communications, East Tennessee State University
2016-March-28-Henry David Thoreau, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.