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Articles 9571 - 9600 of 16696
Full-Text Articles in Business
The Impact Of Patent Infringement Litigation On Customer-Based Brand Equity, Ju Pin Chou, Jeonpyo Noh, Jiyeon Choi
The Impact Of Patent Infringement Litigation On Customer-Based Brand Equity, Ju Pin Chou, Jeonpyo Noh, Jiyeon Choi
Asia Marketing Journal
With continuous news headlines related to patents in the public media, awareness of patents’ value is spreading, and patents are valuable not only to a firm but also to consumers. Therefore, this study makes an effort to explore the theoretical mechanism of the effects of patent infringement litigation (PIL) on customers. More specifically, this study examines the influence of PIL on customer-based brand equity (CBBE) and brand innovation image (BII). Based on this study’s findings, PIL’s outcomes directly affect BII, which in turn indirectly affects CBBE. That is, people will evaluate a winning brand as a highly innovative brand, which …
National Culture And Relational Selling, Jeong Eun Park, George D. Deitz
National Culture And Relational Selling, Jeong Eun Park, George D. Deitz
Asia Marketing Journal
Globalization and the emergence of new markets has placed increased emphasis on cross-cultural sales and marketing research. Despite considerable advances in the personal selling literature, little is known about the cross-cultural transferability of key constructs. Given the degree to which wellaccepted relational sales behaviors such as ASB and customer oriented selling reflect Western values such as individualism and low uncertainty avoidance, the relative efficacy of such practices in alternative cultural context is less clear. Using a Korean sample, our results confirm the beneficial direct effects of these relational selling practices upon performance. However, we also find strong workgroup interdependence diminishes …
Asia Marketing Journal Vol. 18 No. 1 목차
2016-April-30-Alumni Awards Banquet, University Marketing And Communications, East Tennessee State University
2016-April-30-Alumni Awards Banquet, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Exploring The Customization Decision Support System Using Waypoint Solutions, Akinori Ono, Kiyokazu Matsuura, Seiji Endo, Nakagawa
Exploring The Customization Decision Support System Using Waypoint Solutions, Akinori Ono, Kiyokazu Matsuura, Seiji Endo, Nakagawa
Asia Marketing Journal
Product customization has been popular since Internet shopping began. Many firms have introduced customization configuration systems, allowing customers to choose a wide range of product attributes, attracting them to participate in the shopping process, and increasing customer satisfaction. Paradoxically, the attribute-by-attribute (AbA) choice in the customization process requires a high-information processing load resulting in shopper confusion. To reduce this confusion, the CvSS (customization via starting solution) system has recently been developed. However, this system provides solution support only for the starting point of the configuration process. Thus, in this study, the authors proposes the CvWS (Customization via Waypoint Solutions) system, …
Interaction Effects Of Arousal Level Of Positive Ambient Emotion And Advertisement Type On Product Evaluation, Nak Hwan Choi, Tamir Oyunbileg
Interaction Effects Of Arousal Level Of Positive Ambient Emotion And Advertisement Type On Product Evaluation, Nak Hwan Choi, Tamir Oyunbileg
Asia Marketing Journal
The purpose of this study is to show that the effectiveness of utilitarian versus hedonic attributefocused advertisement on product evaluation depends on the arousal level of positive emotion, and to explore mediation effect of cognitive response to utilitarian attribute-focused advertisement and affective response to hedonic attribute-focused advertisement on the effectiveness of utilitarian versus hedonic attribute-focused advertisement. This research employs a 2 (arousal level: mild vs. elevated) × 2 (advertisement type: utilitarian vs. hedonic) between-subjects design, and 200 undergraduate students participate in the experiment, in which there are 50 students at each experimental group. The results of ANCOVA with positive emotion …
2016-April-29-Reunions: Class Of '66, Golden Fifties, University Marketing And Communications, East Tennessee State University
2016-April-29-Reunions: Class Of '66, Golden Fifties, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-29-Student-Led Bands, University Marketing And Communications, East Tennessee State University
2016-April-29-Student-Led Bands, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-29-Arbor Day Tree Giveaway, University Marketing And Communications, East Tennessee State University
2016-April-29-Arbor Day Tree Giveaway, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-29-Spring Jazz At The Culp, University Marketing And Communications, East Tennessee State University
2016-April-29-Spring Jazz At The Culp, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-29-Sensational Seasonings, University Marketing And Communications, East Tennessee State University
2016-April-29-Sensational Seasonings, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-29-Percussion Ensemble Spring Concert, University Marketing And Communications, East Tennessee State University
2016-April-29-Percussion Ensemble Spring Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-28-America's Best Award 2016, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University
2016-April-28-America's Best Award 2016, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-28-Number 9, University Marketing And Communications, East Tennessee State University
2016-April-28-Number 9, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-28-Health Heroes, University Marketing And Communications, East Tennessee State University
2016-April-28-Health Heroes, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-27-Rotc Commissioning, University Marketing And Communications, East Tennessee State University
2016-April-27-Rotc Commissioning, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-26-Fossil And Artifact Id Night, University Marketing And Communications, East Tennessee State University
2016-April-26-Fossil And Artifact Id Night, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Wishing Well: A Children's Ballet (A Composer's Perspective), Lydia Dempsey
The Wishing Well: A Children's Ballet (A Composer's Perspective), Lydia Dempsey
Honors Projects
As a composer, I am passionate about introducing audiences to contemporary classical music. I chose to compose a twenty-five-minute children's ballet titled The Wishing Well based on the fairytale Diamonds and Toads. It premiered on April 2, 2016 at the Bowling Green Performing Arts Center in collaboration with choreographer Sophia Schmitz and conductor Robert Ragoonanan. Other elements of the project included set design, costuming, lighting, audio and video recording, and marketing. The mission was to provide the local community with a free arts event, introduce young audiences to music and ballet, enrich people’s lives through music and dance, provide …
2016-April-26-Street Scholarship Endowment, University Marketing And Communications, East Tennessee State University
2016-April-26-Street Scholarship Endowment, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-25-Sreb-State Doctoral Scholars, University Marketing And Communications, East Tennessee State University
2016-April-25-Sreb-State Doctoral Scholars, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-25-Olson Knoxville Sessions, University Marketing And Communications, East Tennessee State University
2016-April-25-Olson Knoxville Sessions, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-25-Ed Snodderly Songwriting, University Marketing And Communications, East Tennessee State University
2016-April-25-Ed Snodderly Songwriting, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-25-Etsu Spring Commencement, University Marketing And Communications, East Tennessee State University
2016-April-25-Etsu Spring Commencement, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-25-Olson Knoxville Sessions, University Marketing And Communications, East Tennessee State University
2016-April-25-Olson Knoxville Sessions, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-22-Quillen Etsu Physicians, University Marketing And Communications, East Tennessee State University
2016-April-22-Quillen Etsu Physicians, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-22-Sga New Officers, University Marketing And Communications, East Tennessee State University
2016-April-22-Sga New Officers, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-22-Hall Of Fame, University Marketing And Communications, East Tennessee State University
2016-April-22-Hall Of Fame, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-22-Brass Concerts, University Marketing And Communications, East Tennessee State University
2016-April-22-Brass Concerts, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-22-Distinguished President's Trust, University Marketing And Communications, East Tennessee State University
2016-April-22-Distinguished President's Trust, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-April-22-Ear To The Ground: An Earth Day Mini-Symposium, University Marketing And Communications, East Tennessee State University
2016-April-22-Ear To The Ground: An Earth Day Mini-Symposium, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.