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Articles 9421 - 9450 of 16698
Full-Text Articles in Business
Understanding On-The-Go Consumption: Identifying And Quantifying Its Determinants, Sabine Benoit, Tobias Schaefers, Raphael Heider
Understanding On-The-Go Consumption: Identifying And Quantifying Its Determinants, Sabine Benoit, Tobias Schaefers, Raphael Heider
Research Collection Lee Kong Chian School Of Business
Although the amount of food and beverages consumed on-the-go has been increasing, existing research has not sufficiently examined this behavior. This study uses a mixed methods design with a qualitative study to identify four determinants of on-the-go consumption: time pressure, price consciousness, health orientation, and enjoyment. Combining the qualitative results with Behavioral Decision Theory, eight hypotheses are derived about the influence of the four determinants as well as their interrelations. Hypotheses testing and predictive validity assessment are based on two large-scale consumer samples, one main study and one validation study. The results confirm a significant influence of utilitarian determinants (time …
Analysis Off Dependent Discrete Choices Using Gaussian Copula, Arjun Poddar
Analysis Off Dependent Discrete Choices Using Gaussian Copula, Arjun Poddar
Mathematics & Statistics Theses & Dissertations
A popular tool for analyzing product choices of consumers is the well-known conditional logit discrete choice model. Originally publicized by McFadden (1974), this model assumes that the random components of the underlying latent utility functions of the consumers follow independent Gumbel distributions. However, in practice the independence assumption may be violated and a more reasonable model should account for the dependence of the utilities. In this dissertation we use the Gaussian copula with compound symmetric and autoregressive of order one correlation matrices to construct a general multivariate model for the joint distribution of the utilities. The induced correlations on the …
2016-June-29-Jcchc Mammography Services, University Marketing And Communications, East Tennessee State University
2016-June-29-Jcchc Mammography Services, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-June-29-Nehring On Sreb, University Marketing And Communications, East Tennessee State University
2016-June-29-Nehring On Sreb, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-June-27-Ann Ropp Exhibit, University Marketing And Communications, East Tennessee State University
2016-June-27-Ann Ropp Exhibit, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-June-27-Student Retention Project, University Marketing And Communications, East Tennessee State University
2016-June-27-Student Retention Project, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-June-27-Meet Dr. Byrd, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2016-June-27-Meet Dr. Byrd, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Meet Dr. Byrd
2016-June-24-Ciidi Update, University Marketing And Communications, East Tennessee State University
2016-June-24-Ciidi Update, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-June-23-Piano Camp Concerts, University Marketing And Communications, East Tennessee State University
2016-June-23-Piano Camp Concerts, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-June-23-Vitamin D Discovery, University Marketing And Communications, East Tennessee State University
2016-June-23-Vitamin D Discovery, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-June-22-Emerging Leaders, University Marketing And Communications, East Tennessee State University
2016-June-22-Emerging Leaders, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-June-22-Web Woven Across The Sky, University Marketing And Communications, East Tennessee State University
2016-June-22-Web Woven Across The Sky, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-June-22-Rural Health Care, University Marketing And Communications, East Tennessee State University
2016-June-22-Rural Health Care, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-June-22-Ancient And Epic Tales, University Marketing And Communications, East Tennessee State University
2016-June-22-Ancient And Epic Tales, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Cause Placement: A Conceptual Framework And Empirical Findings, Ream A. Shoreibah
Cause Placement: A Conceptual Framework And Empirical Findings, Ream A. Shoreibah
USF Tampa Graduate Theses and Dissertations
The use of embedded marketing, the practice of seamlessly integrating advertising messages into entertainment vehicles, continues to grow as media consumption shifts to on-demand forms, and reaching audiences with traditional advertising becomes more challenging. This dissertation investigates cause placement, the term proposed for the social marketing equivalent of product placement, the more widely known form of embedded marketing. Cause placement is the promotion of pro-social causes by verbally and/or visually inserting related elements into entertainment programming. Cause placement merits its own stream of research, because consumers are expected to react differently to the placement of social issues than to the …
2016-June-21-Fossil And Artifact Id Night, University Marketing And Communications, East Tennessee State University
2016-June-21-Fossil And Artifact Id Night, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-June-21-Suzuki Flute Institute, University Marketing And Communications, East Tennessee State University
2016-June-21-Suzuki Flute Institute, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-June-21-Voice Fatigue Index, University Marketing And Communications, East Tennessee State University
2016-June-21-Voice Fatigue Index, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-June-21-New Fossil Dog, University Marketing And Communications, East Tennessee State University
2016-June-21-New Fossil Dog, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Social Media Marketing Communications Effect On Attitudes Among Millennials In South Africa, Rodney G. Duffett Mr, Myles Wakeham Dr
Social Media Marketing Communications Effect On Attitudes Among Millennials In South Africa, Rodney G. Duffett Mr, Myles Wakeham Dr
The African Journal of Information Systems
Online interpersonal interaction and communication has become an important aspect of social activities, especially among Millennials (young adults). However, the African continent has the lowest Internet access across the globe, but the development and rapid adoption of mobile technology has led to a major increase in the usage of Internet and new online Information and Communications Technology (ICT) channels, which are collectively referred to as social media. Social media platforms have become an integral part of everyday life and marketing communications via these digital channels has become one of the latest trends in South Africa (SA). The most commonly used …
2016-June-17-Rotc Hall Of Fame, University Marketing And Communications, East Tennessee State University
2016-June-17-Rotc Hall Of Fame, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
An Alternate Functionality Reality, Harold R. Weinberg
An Alternate Functionality Reality, Harold R. Weinberg
Journal of Intellectual Property Law
The Supreme Court last addressed trade dress law’s functionality doctrine in TrafFix Devices, Inc. v. Marketing Displays, Inc. decided in 2001. This article applies content analysis to data from post-TrafFix functionality cases to provide insights concerning the functionality doctrine. It emphasizes data from cases concerning motions for summary judgment and preliminary injunction. The analysis employs two conceptual constructs: a “useful/aesthetic continuum” and “mixed-character” design features. The article also considers data in light of a “two-bar mandate” and two principles: “useful-scarcity” and “aesthetic-abundance.” It concludes with observations concerning the post-TrafFix functionality doctrine and suggestions for improving its judicial …
2016-June-14-Diabetes Knowledge, University Marketing And Communications, East Tennessee State University
2016-June-14-Diabetes Knowledge, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-June-14-June Heritage Day, University Marketing And Communications, East Tennessee State University
2016-June-14-June Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-June-13-Etsu Response: Orlando, University Marketing And Communications, East Tennessee State University
2016-June-13-Etsu Response: Orlando, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-June-11-Reece Exhibits, University Marketing And Communications, East Tennessee State University
2016-June-11-Reece Exhibits, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-June-10-Summer Send-Off, University Marketing And Communications, East Tennessee State University
2016-June-10-Summer Send-Off, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Sports Bettors’ Responses To Sports-Embedded Gambling Promotions: Comparisons Amongst Pgsi Groups, Nerilee Hing, Matthew Lamont, Peter Vitartas, Elian Fink
Sports Bettors’ Responses To Sports-Embedded Gambling Promotions: Comparisons Amongst Pgsi Groups, Nerilee Hing, Matthew Lamont, Peter Vitartas, Elian Fink
International Conference on Gambling & Risk Taking
Televised sporting events now contain a plethora of gambling and sports betting promotions, including logos, signage, advertising, sponsored segments and celebrity endorsement. This presentation focuses on how sports bettors respond to these promotions, drawing on research findings from Australia.
A first study examined sports bettors’ responses to these promotions, and whether this varied with problem gambling severity. Surveys with 544 Queensland sports bettors indicated that problem gamblers had highest approval of, felt most encouragement to gamble, and had been influenced to gamble most from these promotions, compared to non-problem and at-risk gamblers. Problem gamblers were also more influenced to bet …
2016-June-09-Drug Prevention, University Marketing And Communications, East Tennessee State University
2016-June-09-Drug Prevention, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-June-09-Sevierville Information Meetings, University Marketing And Communications, East Tennessee State University
2016-June-09-Sevierville Information Meetings, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.