Open Access. Powered by Scholars. Published by Universities.®
- Institution
-
- East Tennessee State University (6458)
- Georgia Southern University (883)
- Kennesaw State University (712)
- Asia Marketing Journal (AMJ) (674)
- Morehead State University (668)
-
- Singapore Management University (478)
- De La Salle University (300)
- Technological University Dublin (250)
- Universitas Indonesia (235)
- University of Rhode Island (218)
- Marquette University (217)
- University of Arkansas, Fayetteville (196)
- California Polytechnic State University, San Luis Obispo (185)
- University of South Florida (165)
- University of Nevada, Las Vegas (155)
- Illinois State University (146)
- University of Texas Rio Grande Valley (144)
- Department of Primary Industries and Regional Development, Western Australia (140)
- Utah State University (136)
- Old Dominion University (135)
- Western Kentucky University (121)
- Coastal Carolina University (114)
- MMU Press (113)
- University of Nebraska - Lincoln (110)
- Walden University (108)
- World Maritime University (101)
- Bryant University (92)
- Munster Technological University (91)
- Edith Cowan University (84)
- Western Michigan University (82)
- Keyword
-
- Marketing (1022)
- Social media (277)
- Advertising (193)
- Consumer behavior (190)
- Branding (164)
-
- Social Media (136)
- Sustainability (126)
- Western Australia (104)
- AMTP (95)
- Business (92)
- Ireland (92)
- Trust (82)
- SIEC Historical Documents (81)
- Women (80)
- Innovation (78)
- COVID-19 (77)
- Association of Marketing Theory and Practice Proceedings 2010 (76)
- Consumer Behavior (75)
- Ethics (75)
- Utah (72)
- Communication (68)
- Sales (65)
- Association of Marketing Theory and Practice Proceedings 2014 (64)
- Entrepreneurship (64)
- Tourism (63)
- Marketing strategy (62)
- Management (61)
- Demographics (60)
- Purchase intention (59)
- Internet (57)
- Publication Year
- Publication
-
- ETSU News (6154)
- Asia Marketing Journal (674)
- Morehead State Press Release Archive, 1961 to the Present (568)
- Atlantic Marketing Association Proceedings (352)
- Research Collection Lee Kong Chian School Of Business (320)
-
- DLSU Business & Economics Review (296)
- Accent [newsletter] (265)
- Atlantic Marketing Journal (260)
- Marketing Faculty Research and Publications (203)
- Markets, Globalization & Development Review (177)
- ASEAN Marketing Journal (174)
- Marketing Faculty Publications (167)
- Honors Theses (144)
- International Journal for Business Education (138)
- Journal of Applied Marketing Theory (133)
- Faculty Publications (114)
- International Journal of Management, Finance and Accounting (113)
- UNLV Theses, Dissertations, Professional Papers, and Capstones (109)
- The Coastal Business Journal (103)
- Walden Dissertations and Doctoral Studies (101)
- World Maritime University Dissertations (100)
- Morehead State Athletics Press Release Archives (96)
- Marketing and Strategy Faculty Publications (95)
- Marketing Undergraduate Honors Theses (91)
- Theses (91)
- AMTP Proceedings 2010 (76)
- School of Professional Studies (75)
- Articles (74)
- AMTP Proceedings 2026 (72)
- AMTP Proceedings 2013 (68)
- Publication Type
- File Type
Articles 8701 - 8730 of 16699
Full-Text Articles in Business
2017-February-21-Darrell Fowler, University Marketing And Communications, East Tennessee State University
2017-February-21-Darrell Fowler, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-20-Etsu, Uv Event, University Marketing And Communications, East Tennessee State University
2017-February-20-Etsu, Uv Event, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-20-Mental Health First Aid, University Marketing And Communications, East Tennessee State University
2017-February-20-Mental Health First Aid, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-20-Retirement Planning Today, University Marketing And Communications, East Tennessee State University
2017-February-20-Retirement Planning Today, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Defining Your Online Presence For The Arts Professional: Facebook, Twitter And Instagram, Lauren Puzier
Defining Your Online Presence For The Arts Professional: Facebook, Twitter And Instagram, Lauren Puzier
University Libraries Faculty Scholarship
A discussion of the costs and benefits of using social media and online tools to boost your professional profile, and tips on how to tailor your experience. This presentation focuses on how artists, art educators, museum professionals and other art world are using Twitter, Facebook and Instagram to manage their online image and business.
2017-February-15-Florence Honored, University Marketing And Communications, East Tennessee State University
2017-February-15-Florence Honored, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-15-Always A Bridesmaid, University Marketing And Communications, East Tennessee State University
2017-February-15-Always A Bridesmaid, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-15-Spring Career Fair, University Marketing And Communications, East Tennessee State University
2017-February-15-Spring Career Fair, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-14-Spring Renaissance Child Camp, University Marketing And Communications, East Tennessee State University
2017-February-14-Spring Renaissance Child Camp, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Salesperson Ambidexterity And Customer Satisfaction: Examining The Role Of Customer Demandingness, Adaptive Selling, And Role Conflict, Raj Agnihotri, Colin B. Gabler, Omar S. Itani, Fernando Jaramillo, Michael T. Krush
Salesperson Ambidexterity And Customer Satisfaction: Examining The Role Of Customer Demandingness, Adaptive Selling, And Role Conflict, Raj Agnihotri, Colin B. Gabler, Omar S. Itani, Fernando Jaramillo, Michael T. Krush
Marketing Faculty Publications
This research investigates the effects of sales-service ambidexterity on salesperson role perceptions, behaviors, and customer satisfaction. Using a business-to-business, salesperson-customer sample, we build and test a model which highlights both the positive and negative consequences of this simultaneous goal pursuit. Specifically, while sales-service ambidexterity positively impacts adaptive selling behaviors, it also increases perceptions of role conflict among salespeople. Customer demandingness moderates these relationships. Taken together, the results provide insights for firms on how to manage their sales force to optimize both sales and service outcomes based on characteristics of their salespeople and customers.
2017-February-14-Chicken Little, University Marketing And Communications, East Tennessee State University
2017-February-14-Chicken Little, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-14-Ryan Baird, University Marketing And Communications, East Tennessee State University
2017-February-14-Ryan Baird, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Foreign Exchange Rate Effect On International Gaming Demand: An Examination From An Upscale Las Vegas Casino, Myongjee Yoo, Ashok K. Singh, Kasra Ghaharian
Foreign Exchange Rate Effect On International Gaming Demand: An Examination From An Upscale Las Vegas Casino, Myongjee Yoo, Ashok K. Singh, Kasra Ghaharian
UNLV Gaming Research & Review Journal
Las Vegas has developed into one of the world’s top tourist destinations, and the international market has become a vital stream of the city’s revenue. The objective of this study was to understand the foreign exchange rate as a determinant for international gaming demand in the Las Vegas gaming industry. This study applied the econometric modeling method of panel data analysis to secondary data originated from a Las Vegas Strip casino property. This study attempted to validate the foreign exchange effect through empirical investigation. Results of this study showed that foreign exchange rate has an impact on international gaming demand.
2017-February-13-Facing The Surge, University Marketing And Communications, East Tennessee State University
2017-February-13-Facing The Surge, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-13-Gre Workshop, University Marketing And Communications, East Tennessee State University
2017-February-13-Gre Workshop, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-13-Fiddler's Convention, University Marketing And Communications, East Tennessee State University
2017-February-13-Fiddler's Convention, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-13-Rr Museum Heritage Day, University Marketing And Communications, East Tennessee State University
2017-February-13-Rr Museum Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-11-Eaglecam, University Marketing And Communications, East Tennessee State University
2017-February-11-Eaglecam, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-10-Marian Young Gifts, University Marketing And Communications, East Tennessee State University
2017-February-10-Marian Young Gifts, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-10-Life Writing, University Marketing And Communications, East Tennessee State University
2017-February-10-Life Writing, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-10-Earls Of Leicester, University Marketing And Communications, East Tennessee State University
2017-February-10-Earls Of Leicester, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-10-Mercy Killers, University Marketing And Communications, East Tennessee State University
2017-February-10-Mercy Killers, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-10-Innovation Lab Steve Nice, University Marketing And Communications, East Tennessee State University
2017-February-10-Innovation Lab Steve Nice, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-09-Peace Corps Partnership, University Marketing And Communications, East Tennessee State University
2017-February-09-Peace Corps Partnership, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-08-Women On Wednesdays, University Marketing And Communications, East Tennessee State University
2017-February-08-Women On Wednesdays, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-08-Voudrie Baking Class, University Marketing And Communications, East Tennessee State University
2017-February-08-Voudrie Baking Class, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-08-Women In Song, University Marketing And Communications, East Tennessee State University
2017-February-08-Women In Song, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-08-Interstate Career Fair, University Marketing And Communications, East Tennessee State University
2017-February-08-Interstate Career Fair, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-08-Entrepreneurs Club Campbell Boyd, University Marketing And Communications, East Tennessee State University
2017-February-08-Entrepreneurs Club Campbell Boyd, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-February-07-Janette Johnson, University Marketing And Communications, East Tennessee State University
2017-February-07-Janette Johnson, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.