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Articles 8551 - 8580 of 16698
Full-Text Articles in Business
2017-April-21-Als Clinic, University Marketing And Communications, East Tennessee State University
2017-April-21-Als Clinic, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-21-Dr. Tina Hudson, University Marketing And Communications, East Tennessee State University
2017-April-21-Dr. Tina Hudson, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-21-Top Winners, University Marketing And Communications, East Tennessee State University
2017-April-21-Top Winners, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-21-Dpt Dinner, University Marketing And Communications, East Tennessee State University
2017-April-21-Dpt Dinner, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Millennial Attraction To Southwest Michigan – Retaining And Attracting Millennial Talent To Our Region’S Companies, Robert Nyhuis
Millennial Attraction To Southwest Michigan – Retaining And Attracting Millennial Talent To Our Region’S Companies, Robert Nyhuis
Honors Theses
Businesses in our region and in our country today have a unique opportunity being presented to them. Four generations of employees are walking through the doors of our companies each day. To expect that each generation can be catered to the same would be ignorant for a CEO or manager to believe. It’s common knowledge that this new generation entering the workforce, the millennials, are unlike any other generation to come before in regards to their workplace necessities and demands. Technology, diversity, and flexibility just scratch the surface when it comes to what the millennial generation is looking for when …
Permissions Between Creators And Users: An Investigation Of Particulars In Privacy Policies For Mobile Apps, Abbigail Griffith
Permissions Between Creators And Users: An Investigation Of Particulars In Privacy Policies For Mobile Apps, Abbigail Griffith
Honors Theses
Mobile apps create a space for users to share information with other users and, in doing so, the creators of the applications. Generally, the greater amount of sharing information that occurs between users and creators enhances the experience of the apps for both parties. However, the extent to which mobile apps use this information can cause concerns with users about privacy due to the unknown practices of mobile apps relevant to data collection, data sharing, and data storage.
Documents, such as privacy policies, exist in attempts to moderate these concerns. Additionally, mobile apps offer in-app features for the same reasons. …
The Sustainable Future Of The Fashion Industry, Zhanna Kutsenkova
The Sustainable Future Of The Fashion Industry, Zhanna Kutsenkova
Scholarly and Creative Works Conference (2015 - 2021)
Sustainable fashion is a recent movement within the fashion industry that aims to reduce textile waste and environmental depletion while increasing ethical treatment of workers; the goal is to slow down the global production and consumption process in order to form an industry that will be more sustainable in the long run. Along with the development of more socially and eco-conscious production and marketing practices, there is still room for the sustainable fashion movement to grow beyond its current scope. With the support of growing information networks and brand transparency consumers will be better equipped than ever before to make …
2017-April-20-In Memoriam, University Marketing And Communications, East Tennessee State University
2017-April-20-In Memoriam, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-20-Niswonger Village, University Marketing And Communications, East Tennessee State University
2017-April-20-Niswonger Village, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-20-Bucsworth In Knoxville, University Marketing And Communications, East Tennessee State University
2017-April-20-Bucsworth In Knoxville, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Friends With Benefits: Social Coupons As A Strategy To Enhance Customers’ Social Empowerment, Sara Hanson, Hong Yuan
Friends With Benefits: Social Coupons As A Strategy To Enhance Customers’ Social Empowerment, Sara Hanson, Hong Yuan
Marketing Faculty Publications
Businesses often seek to leverage customers’ social networks to acquire new customers and stimulate word-of-mouth recommendations. While customers make brand recommendations for various reasons (e.g., incentives, reputation enhancement), they are also motivated by a desire for social empowerment—to feel an impact on others. In several multi-method studies, we show that facilitating sharing of social coupons (i.e., coupon sets that include one for self-use and one to be shared) is a unique marketing strategy that facilitates social empowerment. Firms benefit from social coupons because customers who share spend more and report greater purchase intentions than those who do not. Furthermore, we …
Women Leaders In Marketing: Breaking Through The Glass Ceiling, Hallie Green
Women Leaders In Marketing: Breaking Through The Glass Ceiling, Hallie Green
Honors Theses
Introduction: During my internships I was able to work with and meet women leaders in marketing. Through our discussions I learned that gender roles are still prevalent in large companies today. Many of the women I worked with talked about struggles women face in their career that men do not. There were strong emotions that women did not get equal treatment for their contributions to the company. I was surprised by these statements, especially from seemingly successful women. This thesis will be an exploration of the difficulties professional female marketers face, and the ways women that are starting their career …
Treat Transparency, Amanda Van Giesen
Treat Transparency, Amanda Van Giesen
Honors Theses
Snacking is Growing at an Alarming Rate
As modern lifestyles change, and consumers grow ever busier, snacking is becoming a more important part of the traditional consumer’s schedule. According to Nielsen, global consumers spent roughly $374 billion dollars on snack foods between the years of 2014 and 2015 (Nielsen, 2014).
Why Students?
With college students potentially becoming customers as they begin to make their own purchase decisions, an analysis of this group and their relationships with snacks is key for manufacturers. According to my study, 73.5% of survey respondents indicated that they have consumed seven or more snacks during the …
2017-April-18-B.S.W. Info Meeting, University Marketing And Communications, East Tennessee State University
2017-April-18-B.S.W. Info Meeting, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Western Michigan University’S Department Of Dance Marketing Plan, Cassandra Hartline
Western Michigan University’S Department Of Dance Marketing Plan, Cassandra Hartline
Honors Theses
The following report constitutes the formal marketing plan for the department of dance at Western Michigan University. This plan is intended to synthesize all of the marketing related information pertinent to Western’s dance department and provide easy one step access to this material at any time. The other purpose of this plan is to dictate the primary objectives the department is looking to accomplish through implementation of marketing tactics.
The first primary objective includes increasing visibility of the department of dance as a whole to both our primary and secondary target audiences; the second objective is to create innovative marketing …
2017-April-15-Bucstock, University Marketing And Communications, East Tennessee State University
2017-April-15-Bucstock, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-15-Dr. Rick Hess, University Marketing And Communications, East Tennessee State University
2017-April-15-Dr. Rick Hess, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-15-Steads: Sustainability Award, University Marketing And Communications, East Tennessee State University
2017-April-15-Steads: Sustainability Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-15-Crofts: 'The Old Knight', University Marketing And Communications, East Tennessee State University
2017-April-15-Crofts: 'The Old Knight', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-14-Lori Grant, University Marketing And Communications, East Tennessee State University
2017-April-14-Lori Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Impact Of Social Judgement On Recruiting, Ashton Baker, Liwu Hsu
Impact Of Social Judgement On Recruiting, Ashton Baker, Liwu Hsu
Research Horizons Day Posters
No abstract provided.
2017-April-13-Basic Photography, University Marketing And Communications, East Tennessee State University
2017-April-13-Basic Photography, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-13-Day Of Music, University Marketing And Communications, East Tennessee State University
2017-April-13-Day Of Music, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-13-Environmental Service, University Marketing And Communications, East Tennessee State University
2017-April-13-Environmental Service, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-13-Friday Night Lights, University Marketing And Communications, East Tennessee State University
2017-April-13-Friday Night Lights, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-13-Voter Friendly, University Marketing And Communications, East Tennessee State University
2017-April-13-Voter Friendly, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-12-Cardiovascular Disease, University Marketing And Communications, East Tennessee State University
2017-April-12-Cardiovascular Disease, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-12-Passion Of Pinter, University Marketing And Communications, East Tennessee State University
2017-April-12-Passion Of Pinter, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-12-Academic Excellence, University Marketing And Communications, East Tennessee State University
2017-April-12-Academic Excellence, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Cosmetic Surgery And Body Image Among Utah Women, Susan R. Madsen, Janika Dillon, Robbyn T. Scribner
Cosmetic Surgery And Body Image Among Utah Women, Susan R. Madsen, Janika Dillon, Robbyn T. Scribner
Marketing and Strategy Faculty Publications
National media and scholars have puzzled over the high levels of plastic surgery among Utah women, and a national magazine even called Salt Lake City the “Vainest City in America.” Many wonder why Salt Lake City, capital of one of the most religious states in the nation, would employ more plastic surgeons per capita than Los Angeles. In fact, two-thirds of Utah Mormon women know someone who has undergone cosmetic plastic surgery. In a state known for its conservative and wholesome values, visitors are surprised at the large quantity of billboards lining Utah’s interstate freeway advertising plastic surgery and other …