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Articles 8191 - 8220 of 16698
Full-Text Articles in Business
The Introduction Of Virtual Reality To Education: Should The Marketing Discipline Engage?, Enda Mcgovern
The Introduction Of Virtual Reality To Education: Should The Marketing Discipline Engage?, Enda Mcgovern
WCBT Faculty Publications
This position paper explores whether faculty should embrace the use of virtual reality as a medium of academic engagement with the future intake of digital native students. In recent years there has been a tremendous surge in the use of digital device platforms to extend the reach of education to the wider student populations. As a result, the positive engagement by students of multimedia objects, including video, sound clips and data in a more integrated, multi-sensory digital medium has gained significant traction in the learning environment. Students are moving faster into this digital space and it is not long before …
A Triadic Framework For Collaborative Consumption (Cc): Motives, Activities And Resources & Capabilities Of Actors, Sabine Benoit, Thomas L. Baker, Ruth N. Bolton, Thorsten Gruber, Jay Kandampully
A Triadic Framework For Collaborative Consumption (Cc): Motives, Activities And Resources & Capabilities Of Actors, Sabine Benoit, Thomas L. Baker, Ruth N. Bolton, Thorsten Gruber, Jay Kandampully
Research Collection Lee Kong Chian School Of Business
Collaborative consumption (CC) is an increasingly prevalent form of exchange. CC occurs within a triangle of actors: a platform provider (e.g., Uber), a peer service provider (e.g., an Uber driver) and a customer. The platform provider's main role is matchmaking, so that a customer can access assets of a peer service provider. This paper has three objectives. First, this article identifies three criteria to delineate CC from related constructs such as access-based consumption, sharing or renting. Second, it introduces a literature-based framework explicating the roles of the actors in the CC triangle along three dimensions: motives, activities and resources and …
Linking Service Convenience To Satisfaction: Dimensions And Key Moderators, Sabine Benoit, Sonja Klose, Andreas Ettinger
Linking Service Convenience To Satisfaction: Dimensions And Key Moderators, Sabine Benoit, Sonja Klose, Andreas Ettinger
Research Collection Lee Kong Chian School Of Business
Purpose: Demand for service convenience, defined as a consumer's perception of minimized time and effort spent to obtain a service, has increased in conjunction with certain sociocultural and demographic changes. Previous research notes the significance of service convenience, but the importance of different dimensions of service convenience and the role of key moderators affecting the link between convenience and satisfaction (like customer psychographic and sociodemographic characteristics) remain unaddressed. Thus, the purpose of this research is to identify those customer groups for which offering convenience will have the highest leverage to increase satisfaction. Design/methodology/approach: Two models are developed and tested: a …
Showcasing The Diversity Of Service Research: Theories, Methods, And Success Of Service Articles, Sabine Benoit, Katrin Scherschel, Zelal Ates, Linda Nasr, Jay Kandampully
Showcasing The Diversity Of Service Research: Theories, Methods, And Success Of Service Articles, Sabine Benoit, Katrin Scherschel, Zelal Ates, Linda Nasr, Jay Kandampully
Research Collection Lee Kong Chian School Of Business
Purpose: The purpose of this paper is to make two main contributions: first, showcase the diversity of service research in terms of the variety of used theories and methods, and second, explain (post-publication) success of articles operationalized as interest in an article (downloads), usage (citations), and awards (best paper nomination). From there, three sub-contributions are derived: stimulate a dialogue about existing norms and practices in the service field, enable and encourage openness amongst service scholars, and motivate scholars to join the field. Design/methodology/approach: A mixed method approach is used in combining quantitative and qualitative research methods while analyzing 158 Journal …
Hmgt 4702: Hospitality Services Marketing & Management, Course Outline, Ellen (Heejun) Kim
Hmgt 4702: Hospitality Services Marketing & Management, Course Outline, Ellen (Heejun) Kim
Open Educational Resources
No abstract provided.
The Essence Of Luxury: An Asian Perspective: Lvmh-Smu Luxury Research Conference 2016, Srinivas K. Reddy, Jin K. Han
The Essence Of Luxury: An Asian Perspective: Lvmh-Smu Luxury Research Conference 2016, Srinivas K. Reddy, Jin K. Han
Research Collection Lee Kong Chian School Of Business
A number of developments in the luxury market have been attributed to the arrival of luxury products in Asian markets. The modernisation of Japan some decades back paved the way for a growing trend towards imbibing western lifestyles in Asia. Japan’s economic success after the Second World War was a key factor responsible for the introduction of luxury marketing in Asia. In the 1970’s, Japanese tourist-shoppers became a noticeable phenomenon in Europe. The European luxury houses were quick to recognise the opportunity and began setting up branches and luxury outlets in Japan. The Japanese were not only the driving force …
2017 October, Office Of Communications & Marketing, Morehead State University.
2017 October, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases from October of 2017.
The Role Of Consumer Ethnocentrism On The Effects Of Domestic Vs Foreign Product Failure On Post Consumption Emotions And Complaint Behaviors, Kittinand Bandhumasuta
The Role Of Consumer Ethnocentrism On The Effects Of Domestic Vs Foreign Product Failure On Post Consumption Emotions And Complaint Behaviors, Kittinand Bandhumasuta
Marketing Theses & Dissertations
It is well acknowledged that consumer ethnocentrism has a negative effect on evaluations of foreign products, brand-related attitudes toward foreign brands, and purchase intentions of the non-local products. However, an investigation into the role of consumer ethnocentrism at the post-consumption stage had been neglected. Specifically, when a product fails for a consumer. The main purpose of this dissertation is to study the role of consumer ethnocentrism on the post purchase consumption emotions and complaint behaviors. This dissertation proposes that cognitive appraisals of antecedent events and individual social traits will lead to differentiated outcomes. Domestic products that are perceived to be …
1017-September-29-All-American Rejects, University Marketing And Communication, East Tennessee State University
1017-September-29-All-American Rejects, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
1017-September-29-Etsu Response, University Marketing And Communication, East Tennessee State University
1017-September-29-Etsu Response, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
1017-September-29-Hurricane Relief Concert, University Marketing And Communication, East Tennessee State University
1017-September-29-Hurricane Relief Concert, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
1017-September-28-Curtain Up!, University Marketing And Communication, East Tennessee State University
1017-September-28-Curtain Up!, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
1017-September-27-Entrepreneurs' Club Speaker, University Marketing And Communication, East Tennessee State University
1017-September-27-Entrepreneurs' Club Speaker, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
1017-September-27-Walk Of Hope, University Marketing And Communication, East Tennessee State University
1017-September-27-Walk Of Hope, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
The Roles Of Product Type And Product Newness In Consumer Value Co-Creation For Luxury Brands, Qi Lu
The Roles Of Product Type And Product Newness In Consumer Value Co-Creation For Luxury Brands, Qi Lu
Lingnan Theses
The study examines the effect of consumer co-creation in different new product development stages on consumer loyalty, purchase intention and word-of-mouth. It also examines (a) the mediating role of consumer perceived value, (b) the moderating effect of product type (search goods vs. experience goods) and (c) the influence of product newness (high-level vs. low-level) on the moderating effect of product type. Two scenario-based experiments on real luxury buyers in China were conducted to test the proposed hypotheses.
The findings show that co-creation at the early (vs. late) stage have a greater positive impact on consumer loyalty, purchase intention and word-of-mouth. …
Translation Of Viral News Topics Into Digital Marketing, Eba Diab
Translation Of Viral News Topics Into Digital Marketing, Eba Diab
Graduate Student Dissertations, Theses, Capstones, and Portfolios
In today’s digital marketing driven environment, it is essential that organizations understand the strategies behind technology in advertising. Unfortunately, many marketers do not have a strategy when they begin utilizing digital marketing strategies. The purpose of this study is to understand how viral topics translate into digital marketing. The research includes a case study on United Airlines, followed by in-depth interviews with digital marketers, and accompanied by an analysis of the business’ digital marketing campaigns. Analysis of the campaigns reveal the different digital marketing strategies organizations use to build and maintain relationships with consumers. The study concludes with a discussion …
1017-September-25-Cma Training, University Marketing And Communication, East Tennessee State University
1017-September-25-Cma Training, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
1017-September-25-Melanie Demore, University Marketing And Communication, East Tennessee State University
1017-September-25-Melanie Demore, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
1017-September-22-Killmeyer Recital, University Marketing And Communication, East Tennessee State University
1017-September-22-Killmeyer Recital, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
1017-September-22-Pet Portraits, University Marketing And Communication, East Tennessee State University
1017-September-22-Pet Portraits, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
1017-September-22-Renaissance Child, University Marketing And Communication, East Tennessee State University
1017-September-22-Renaissance Child, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Access To Healthcare: Impact Recommendation Report, Erin Jemison, Susan R. Madsen
Access To Healthcare: Impact Recommendation Report, Erin Jemison, Susan R. Madsen
Marketing and Strategy Faculty Publications
Participants: Laurie Baksh (Dept. of Health), Senator Luz Escamilla, Vicky Fuentes (Comunidades Unidas), Erin Jemison (YWCA Utah), Becky King (Division of Substance Abuse & Mental Health), Jenifer Lloyd (AUCH), Susan Madsen (Utah Women & Leadership Project, UVU), UVU), Jessie Mandle (VUC), Jean Millar (Intermountain Healthcare), Kyl Myers (U of U), Jessica Sanders (U of U), Sara Simonsen (U of U), Heather Stringfellow (PPAU), Micah Vorwaller (UHPP)
1017-September-21-Etsu Response: Mexico, University Marketing And Communication, East Tennessee State University
1017-September-21-Etsu Response: Mexico, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
1017-September-21-Fletcher Lecture, University Marketing And Communication, East Tennessee State University
1017-September-21-Fletcher Lecture, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
1017-September-21-Leading Voices Lecture, University Marketing And Communication, East Tennessee State University
1017-September-21-Leading Voices Lecture, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
1017-September-21-Roan Scholars Steering Committee, University Marketing And Communication, East Tennessee State University
1017-September-21-Roan Scholars Steering Committee, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
1017-September-21-Victoria Mccullah, University Marketing And Communication, East Tennessee State University
1017-September-21-Victoria Mccullah, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
1017-September-20-Career Fair, University Marketing And Communication, East Tennessee State University
1017-September-20-Career Fair, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
1017-September-20-Health Fair, University Marketing And Communication, East Tennessee State University
1017-September-20-Health Fair, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
1017-September-20-Ranky Tanky, University Marketing And Communication, East Tennessee State University
1017-September-20-Ranky Tanky, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.