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Full-Text Articles in Business

2018-January-22-Vita Tax Prep Program, University Marketing And Communications, East Tennessee State University Jan 2018

2018-January-22-Vita Tax Prep Program, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-January-22-Women On Wednesdays, University Marketing And Communications, East Tennessee State University Jan 2018

2018-January-22-Women On Wednesdays, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-January-21-Sydney Burchell, University Marketing And Communications, East Tennessee State University Jan 2018

2018-January-21-Sydney Burchell, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-January-19-Along The Horizon, University Marketing And Communications, East Tennessee State University Jan 2018

2018-January-19-Along The Horizon, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-January-18-Basler Chairholder, University Marketing And Communications, East Tennessee State University Jan 2018

2018-January-18-Basler Chairholder, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-01-15-Dr. Ordway, University Marketing And Communications, East Tennessee State University Jan 2018

2018-01-15-Dr. Ordway, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2018-01-15-Eagle Cam, University Marketing And Communications, East Tennessee State University Jan 2018

2018-01-15-Eagle Cam, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2018-01-15-New Retirees, University Marketing And Communications, East Tennessee State University Jan 2018

2018-01-15-New Retirees, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2018-01-15-Basler Chair, University Marketing And Communications, East Tennessee State University Jan 2018

2018-01-15-Basler Chair, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2018-01-15-Nursing Ranking, University Marketing And Communications, East Tennessee State University Jan 2018

2018-01-15-Nursing Ranking, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2018-01-15-Grammy Nominees, University Marketing And Communications, East Tennessee State University Jan 2018

2018-01-15-Grammy Nominees, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2018-01-15-New Employees, University Marketing And Communications, East Tennessee State University Jan 2018

2018-01-15-New Employees, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2018-01-15-Dr. Renee Lyons, University Marketing And Communications, East Tennessee State University Jan 2018

2018-01-15-Dr. Renee Lyons, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2018-01-15-Commencement, University Marketing And Communications, East Tennessee State University Jan 2018

2018-01-15-Commencement, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2018-January-14-Isaac Kinser, University Marketing And Communications, East Tennessee State University Jan 2018

2018-January-14-Isaac Kinser, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-January-12-Jaeyoon Kim Recital, University Marketing And Communications, East Tennessee State University Jan 2018

2018-January-12-Jaeyoon Kim Recital, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Why A Hierarchy-Of-Effects Model Is Still The Best Approach To Managing And Optimizing The Impact Of Corporate Social Responsibility Strategies, Keith B. Murray Jan 2018

Why A Hierarchy-Of-Effects Model Is Still The Best Approach To Managing And Optimizing The Impact Of Corporate Social Responsibility Strategies, Keith B. Murray

Marketing Department Faculty Journal Articles

Since the early calls for the use of a hierarchy-of-effects approach to assessing and then strategically guiding corporate management in its oversight of CSR endeavors by the enterprise, research related to CSR effects overwhelming shows many favorable social exchanges between CSR firms and relevant stakeholders. Given the attractiveness of CSR payoffs to the firm – but recognizing the resource costs also associated with CSR decisions – a renewed case is manifest for how corporate governance can better understand and optimize CSR efforts, all to the betterment of both the organization and its key stakeholders.


2018-January-10-Finite Disappointment/Infinite Hope, University Marketing And Communications, East Tennessee State University Jan 2018

2018-January-10-Finite Disappointment/Infinite Hope, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-January-10-Alcohol-Use Disorder, University Marketing And Communications, East Tennessee State University Jan 2018

2018-January-10-Alcohol-Use Disorder, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-January-10-Guest Artist Cheng-Feng Hsieh, University Marketing And Communications, East Tennessee State University Jan 2018

2018-January-10-Guest Artist Cheng-Feng Hsieh, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-January-09-Testing On Jan. 9, University Marketing And Communications, East Tennessee State University Jan 2018

2018-January-09-Testing On Jan. 9, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-January-07-Meet Grayson White, University Marketing And Communications, East Tennessee State University Jan 2018

2018-January-07-Meet Grayson White, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-January-05-Mbmsota Spring Season, University Marketing And Communications, East Tennessee State University Jan 2018

2018-January-05-Mbmsota Spring Season, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-January-05-Mental Health First Aid, University Marketing And Communications, East Tennessee State University Jan 2018

2018-January-05-Mental Health First Aid, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-January-04-Graduate Research Award, University Marketing And Communications, East Tennessee State University Jan 2018

2018-January-04-Graduate Research Award, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-January-04-Tsbdc January Workshops, University Marketing And Communications, East Tennessee State University Jan 2018

2018-January-04-Tsbdc January Workshops, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


What Business Leaders Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen Jan 2018

What Business Leaders Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a gathering of 25 women CEOs and top executives from Utah companies to discuss ways business leaders can use their influence to strengthen the impact of Utah girls and women. Their insights focus on things leaders can do in their own companies, through engaging with educational institutions, in the community, and in the Utah corporate culture at large.


The Emerging International Taxation Problems, James G. Yang, Victor N.A. Metallo Jan 2018

The Emerging International Taxation Problems, James G. Yang, Victor N.A. Metallo

Department of Accounting and Finance Faculty Scholarship and Creative Works

The problems of tax evasion and tax avoidance are as old as taxes themselves. Between 2015 and 2016 alone, many U.S. multinational corporations were involved in tax disputes with the European Commission. From a historical perspective, these disputes are unprecedented as they have resulted in tremendous amount of tax penalties. The most notable case was Apple for €13 billion of unpaid tax. This article discusses what tax strategies these corporations used that caused such disputes. It specifically investigates seven corporations: Apple Inc., McDonald’s, Starbucks, Fiat, Amazon, Google, and Ikea, and elaborates on the following tax strategies: high royalties, intercompany transfer …


Project Based Learning Syllabus - Csusb Art Department Brand Identity Re-Design, Andrew Oakes Jan 2018

Project Based Learning Syllabus - Csusb Art Department Brand Identity Re-Design, Andrew Oakes

Q2S Enhancing Pedagogy

In this course and over the entire quarter you will be involved in a group project, which explores and aims to solve a real design and communication problem. As times have changed and the face of art and design has changed so has our perception of what art and design are, as well (and most importantly to you, “where do I fit in, and what skill sets will I need to be successful in this new creative workforce?) Three new studies show that the skills wanted by employers in the design related fields involve not only the hard skills like …


Introductory Information Systems Course Redesign: Better Preparing Business Students, Gina Harden, Robert M. Crocker, Kelly Noe Jan 2018

Introductory Information Systems Course Redesign: Better Preparing Business Students, Gina Harden, Robert M. Crocker, Kelly Noe

Faculty Publications

Aim/Purpose The dynamic nature of the information systems (IS) field presents educators with the perpetual challenge of keeping course offerings current and relevant. This paper describes the process at a College of Business (COB) to redesign the introductory IS course to better prepare students for advanced business classes and equip them with interdisciplinary knowledge and skills demanded in today’s workplace.

Background The course was previously in the Computer Science (CSC) Department, itself within the COB. However, an administrative restructuring resulted in the CSC department’s removal from the COB and left the core course in limbo.

Methodology This paper presents a …