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Full-Text Articles in Business

2018-February-15-Retirees, University Marketing And Communications, East Tennessee State University Feb 2018

2018-February-15-Retirees, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-15-Showcase, University Marketing And Communications, East Tennessee State University Feb 2018

2018-February-15-Showcase, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-15-Leading Voices, University Marketing And Communications, East Tennessee State University Feb 2018

2018-February-15-Leading Voices, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-15-Haslam New Commission On Pain And Addiction Medicine Education, University Marketing And Communications, East Tennessee State University Feb 2018

2018-February-15-Haslam New Commission On Pain And Addiction Medicine Education, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-15-Dr. Gerardo Arceo-Gomez, University Marketing And Communications, East Tennessee State University Feb 2018

2018-February-15-Dr. Gerardo Arceo-Gomez, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-15-Dr. Moin Uddin, University Marketing And Communications, East Tennessee State University Feb 2018

2018-February-15-Dr. Moin Uddin, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-14-I Too, Sing America: A Tribute To Black Americancomposers, University Marketing And Communications, East Tennessee State University Feb 2018

2018-February-14-I Too, Sing America: A Tribute To Black Americancomposers, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-14-Regina Holliday, University Marketing And Communications, East Tennessee State University Feb 2018

2018-February-14-Regina Holliday, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-14-Design Thinking, University Marketing And Communications, East Tennessee State University Feb 2018

2018-February-14-Design Thinking, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-13-Alumnus Edward Ho, University Marketing And Communications, East Tennessee State University Feb 2018

2018-February-13-Alumnus Edward Ho, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-13-Alumnus Edward Ho, University Marketing And Communications, East Tennessee State University Feb 2018

2018-February-13-Alumnus Edward Ho, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-12-Innovation Lab Workshop, University Marketing And Communications, East Tennessee State University Feb 2018

2018-February-12-Innovation Lab Workshop, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Airline Marketing, Blaise P. Waguespack Feb 2018

Airline Marketing, Blaise P. Waguespack

Publications

The role of airline marketing has now expanded to include a more expansive view of the travel planning process. The chapter utilises a classic four P's approach – product, place, promotion and price – while reviewing some of the possible legal and regulatory concerns that impact on how airline marketing is addressed today. Airlines must determine what is the right product for the premium passenger mix of the airline. The chapter examines the role of how a classic promotional tool, sponsorship, can be combined with the tools of social media to provide an overall promotion campaign to target audiences. As …


2018-February-09-Fulbright Scholar, University Marketing And Communications, East Tennessee State University Feb 2018

2018-February-09-Fulbright Scholar, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-09-Open Textbook Network, University Marketing And Communications, East Tennessee State University Feb 2018

2018-February-09-Open Textbook Network, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-08-Entrepreneurs' Club Speaker, University Marketing And Communications, East Tennessee State University Feb 2018

2018-February-08-Entrepreneurs' Club Speaker, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-08-Naloxone Training, University Marketing And Communications, East Tennessee State University Feb 2018

2018-February-08-Naloxone Training, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-07-Love Your Body Day, University Marketing And Communications, East Tennessee State University Feb 2018

2018-February-07-Love Your Body Day, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-07-Malineski Russell, University Marketing And Communications, East Tennessee State University Feb 2018

2018-February-07-Malineski Russell, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-07-Oboe Recital, University Marketing And Communications, East Tennessee State University Feb 2018

2018-February-07-Oboe Recital, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-07-Women On Wednesdays, University Marketing And Communications, East Tennessee State University Feb 2018

2018-February-07-Women On Wednesdays, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


The Status Of Women Leaders In Utah Nonprofits: A 2018 Update, Susan R. Madsen, Ashlie Hew-Len, Amber Thackeray Feb 2018

The Status Of Women Leaders In Utah Nonprofits: A 2018 Update, Susan R. Madsen, Ashlie Hew-Len, Amber Thackeray

Marketing and Strategy Faculty Publications

In 2014, the Utah Women & Leadership Project (UWLP) published a research and policy brief titled “The Status of Women Leaders in Utah Nonprofits.” The document was the second of four Utah studies published that year; the others focused on the status of women’s leadership in politics, education, and business. This brief gives a four-year update to decide what, if any, progress has been made in women’s leadership within Utah’s nonprofit sector. The brief compares Utah data with national data, reviews the applicable literature, and compares these results to the data in the 2014 brief.


2018-February-05-A Better Treatment, University Marketing And Communications, East Tennessee State University Feb 2018

2018-February-05-A Better Treatment, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-05-Liyana, University Marketing And Communications, East Tennessee State University Feb 2018

2018-February-05-Liyana, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-05-Schubert On 'Nova', University Marketing And Communications, East Tennessee State University Feb 2018

2018-February-05-Schubert On 'Nova', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-05-Etsu-Con, University Marketing And Communications, East Tennessee State University Feb 2018

2018-February-05-Etsu-Con, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-05-A Better Treatment, University Marketing And Communications, East Tennessee State University Feb 2018

2018-February-05-A Better Treatment, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


The Retailing Study Project Report: A Series Of Research Studies From The Walton College Of Business, Dinesh K. Gauri Feb 2018

The Retailing Study Project Report: A Series Of Research Studies From The Walton College Of Business, Dinesh K. Gauri

Marketing Faculty Publications and Presentations

The respondents to questions about consumer behavior towards general merchandise and grocery retailers revealed distinct divisions among the three large retailers.

This study is in response to the dynamic and chaotic nature of today's retailing. U.S. retail accounts for 16 percent of U.S. GDP with just a few key retailers contributing most heavily.

Mergers and acquisition continue to change the retail landscape, and with Amazon growth and ecommerce on the rise, it was time to check shopper perceptions toward the three major retailers: Walmart, Amazon and Target,


2018-February-Faculty Member David Dixon And Alum Carrie Dyer Featured In Creative Quarterly.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University Feb 2018

2018-February-Faculty Member David Dixon And Alum Carrie Dyer Featured In Creative Quarterly.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Professor David Dixon and alum Carrie Dyer, have been chosen by Creative Quarterly Magazine as winners in their 100 Best Annual 2017 which is produced in February 2018.

Dixon's work was chosen in the 2017 Top 25: Fine Art category and Dyer's work was chosen in the 2017 Top 25: Graphic Design category.

Both will be published in the international art and design book Creative Quarterly 100 Best Annual 2017, as well as their works appearing in a gallery show in New York City of Creative Quarterly's 100 Best 2017.

For more information on Creative Quarterly please follow this …


2018-February-01-An Attentive Audience, University Marketing And Communications, East Tennessee State University Feb 2018

2018-February-01-An Attentive Audience, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.