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Articles 7471 - 7500 of 16698
Full-Text Articles in Business
2018-April-30-Culp Ground Breaking, University Marketing And Communications, East Tennessee State University
2018-April-30-Culp Ground Breaking, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-30-Grey Fossil Site - Wolverine, University Marketing And Communications, East Tennessee State University
2018-April-30-Grey Fossil Site - Wolverine, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-30-Liver Disease Screening Grant, University Marketing And Communications, East Tennessee State University
2018-April-30-Liver Disease Screening Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-30-New Employees, University Marketing And Communications, East Tennessee State University
2018-April-30-New Employees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-30-Opioid Award, University Marketing And Communications, East Tennessee State University
2018-April-30-Opioid Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-30-Service Awards, University Marketing And Communications, East Tennessee State University
2018-April-30-Service Awards, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-30-Alumni Awards Banquet, University Marketing And Communications, East Tennessee State University
2018-April-30-Alumni Awards Banquet, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
A Study On Linking Korean Wave And Corporate Image On Country Image, Perceived Quality, Sang Mook Kim, Joo Nam Kim, Min Jae Park
A Study On Linking Korean Wave And Corporate Image On Country Image, Perceived Quality, Sang Mook Kim, Joo Nam Kim, Min Jae Park
Asia Marketing Journal
This study examines the linkage between Korean wave, corporate image and country image, perceived quality of products made in the country. To close a gap lacking empirical studies on impacts of corporate image to country image and to further understand impacts of Korean wave, this study conducts survey over Chinese consumers to test the effects of corporate image, Korean wave to the country image, and verify on its effects to perceived quality of the products made in the country. The results show that both corporate image and Korean wave influences to form positive country image of Korea, and perceived quality …
2018-April-30-Retirees, University Marketing And Communications, East Tennessee State University
2018-April-30-Retirees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-30-1968 Class Reunion, University Marketing And Communications, East Tennessee State University
2018-April-30-1968 Class Reunion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Corporate Brand Management Of Sk, Jinyong Lee
Corporate Brand Management Of Sk, Jinyong Lee
Asia Marketing Journal
SK group has been a pioneer in overall brand management and, more recently, in CSR-imbedded brand management. SK vision of “improving itself to give greater happiness to all of its customers” and the symbol mark of “Wings of Happiness” are some good examples of integrating distinct brand identities of various member companies. After impressive growth and expansions into diverse business areas, SK group is ranked as the third largest company based on asset amounts according to the Fair Trade Commission of Korea, only after Samsung and Hyundai Motor groups.
SK brand management can be analyzed, using the framework of 4 …
2018-April-30-Denso Grant, University Marketing And Communications, East Tennessee State University
2018-April-30-Denso Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Effects Of Marketing Communication Capabilities On The Link Between Corporate Social Responsibility On Firm Value, Yonghee Kim
Effects Of Marketing Communication Capabilities On The Link Between Corporate Social Responsibility On Firm Value, Yonghee Kim
Asia Marketing Journal
An increasing number of studies have examined the effects of corporate social responsibility (CSR) activities on corporate financial performance (CFP) in the service industry. However, the extant literature does not provide comprehensive insights into the conditions on which the CSR–CFP link relies. In this study, firms’ marketing communication capability (MCC) is introduced as an important contingency variable, which determines the effects of CSR on the corporate financial performance, in the context of restaurant businesses. Multiple year data on the spending of public restaurant chains on different media are collected, and MCC is subsequently measured using the data envelope analysis. Then, …
2018-April-30-Commencement, University Marketing And Communications, East Tennessee State University
2018-April-30-Commencement, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-30-National 4-H Gis Team, University Marketing And Communications, East Tennessee State University
2018-April-30-National 4-H Gis Team, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Asia Marketing Journal Vol. 20 No. 01 목차
Product Classifications Revisited With Transparency Effect, Jaebeom Suh, Dawn Deeter Schmelz, Taehyun Suh, Jin
Product Classifications Revisited With Transparency Effect, Jaebeom Suh, Dawn Deeter Schmelz, Taehyun Suh, Jin
Asia Marketing Journal
It is appropriate and useful to interpret some product classification schemes as buyer behavior models; such classifications permit investigations of discrepancies between classification predictions and actual buyer behavior. We review existing product classifications and identify underlying behavioral assumptions of various classification schemes that have been used in the marketing discipline for more than nine decades. Recognizing the irrelevance of existing product classifications for current products, we propose a new reclassification framework by incorporating transparency concepts. Based on this extended product classification, we highlight the potential roles of product classification study as an important link between consumer research and marketing strategy, …
2018-April-29-Up In The Woods, University Marketing And Communications, East Tennessee State University
2018-April-29-Up In The Woods, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-29-Percussion Ensemble Concert, University Marketing And Communications, East Tennessee State University
2018-April-29-Percussion Ensemble Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-28-Pre-College Concert, University Marketing And Communications, East Tennessee State University
2018-April-28-Pre-College Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Effect Of Social Media On Marketing And Brand Image: Does It Matter?, Miranda Fryman
Effect Of Social Media On Marketing And Brand Image: Does It Matter?, Miranda Fryman
The University Honors Program
Social media officially emerged in 1997, with the first recognizable site called Six Degrees which allowed users to friend and message one another. Two years later, in 1999, blogs became popular, but no one could have predicted the extent to which social media would grow. In the early 2000’s, sites like Myspace, Facebook, and LinkedIn gained traction with the advancement of technology. At this point, around 100 million users had access to the internet (Hale, 2016) and that number was rapidly growing. With people’s ongoing urge to be constantly connected, social media continued to flourish, and sites like Twitter, Youtube, …
2018-April-27-Fiddlers Convention, University Marketing And Communications, East Tennessee State University
2018-April-27-Fiddlers Convention, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-27-Jazz Ensemble: 'Rock Music', University Marketing And Communications, East Tennessee State University
2018-April-27-Jazz Ensemble: 'Rock Music', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-27-Spring '18 Commencement, University Marketing And Communications, East Tennessee State University
2018-April-27-Spring '18 Commencement, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
What's Wrong With The Tap? Examining Perceptions Of Tap And Bottled Water At Western Michigan University, Lindsey Makos
What's Wrong With The Tap? Examining Perceptions Of Tap And Bottled Water At Western Michigan University, Lindsey Makos
Honors Theses
Distrust in tap water seems to be increasing in the United States with a consonant increase in single-use bottled water. As a result, I was intrigued to explore the behaviors and opinions of Western Michigan University (WMU) students in Kalamazoo, MI towards bottled water. Specifically, I initiated a study to examine student’s perceptions and use of tap water and bottled water. To study water consumption habits on WMU’s campus, I replicated a Purdue University study from 2011. In addition, because of the high profile of the Flint Water Crisis, particularly in Michigan, I added a section that focuses on the …
Music & Media: A Senior Recital & Honors Project, Kayla Luteran
Music & Media: A Senior Recital & Honors Project, Kayla Luteran
Honors Projects
Music & Media: A Senior Recital & Honors Project is a cross-media marketing strategy. The main purpose of this project was to develop visually appealing, informative graphic elements and branding to effectively promote a musical performance. This is interdisciplinary in nature and includes written and oral communication.
While many music students post about their senior recital on social media or place flyers, they do not develop a thorough methodology for generating buzz about their event. Although musical preparation is of utmost importance for a performance, I believe that time should be spent on all aspects of planning the recital. With …
2018-April-26-Yoruba Spiritual Traditions, University Marketing And Communications, East Tennessee State University
2018-April-26-Yoruba Spiritual Traditions, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-26-Ibucs Competition Winners, University Marketing And Communications, East Tennessee State University
2018-April-26-Ibucs Competition Winners, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Sales Leaders & Consultants Transition, Collin Newton
Sales Leaders & Consultants Transition, Collin Newton
Honors Projects
The Bowling Green American Marketing Association (BGAMA) has been recognized as one of the top 5% chapters in the world for 5 consecutive years. The Sales Leaders & Consultants (SLAC) is a sub group of the BGAMA founded in 2017. The vision was to form a group of elite, competent, engaged students who have an interest in developing professional selling skills. After one year, SLAC has reached 15 members, engaged 4 corporate partners, received recognition at national competitions, and saved members over $300 through seeking rejection. 100% of graduating seniors had accepted job offers prior to the beginning of their …