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Articles 7201 - 7230 of 16696
Full-Text Articles in Business
Understanding Differences In The Dimensions Of Brand Loyalty Among Generational Cohorts In The Carbonated Beverage Category, Neleen S. Leslie-Piper, Petula Senior
Understanding Differences In The Dimensions Of Brand Loyalty Among Generational Cohorts In The Carbonated Beverage Category, Neleen S. Leslie-Piper, Petula Senior
Journal of Applied Marketing Theory
This study explores generational differences in the antecedents of brand loyalty in the carbonated beverage category. Eight loyalty dimensions were examined across three generational cohorts: Millennials, Generation X and Baby Boomers. Results indicate partial support for the study hypothesis. Significant generational differences were only observed for some loyalty dimensions and in most of those cases, Baby Boomers recorded significantly higher scores than Millennials but were not significantly different than other groups. There were also very few differences between Millennials and Generation X.
The New In-Store Consumer: Digital, Engagement, Innovativeness Impact On Unplanned Grocery Shopping And Spending Behavior, Dale A. Cake, Vikas Agrawal, Doug Johansen
The New In-Store Consumer: Digital, Engagement, Innovativeness Impact On Unplanned Grocery Shopping And Spending Behavior, Dale A. Cake, Vikas Agrawal, Doug Johansen
Journal of Applied Marketing Theory
Digital technologies are having a profound effect on the grocery retail environment worldwide. Marketers have been intrigued by potential for digital technologies to influence consumers at the point of purchase, yet little is known about how digital technologies impact consumer purchasing decisions. An exploratory PLS-SEM model is used to analyze U. S. panel data and the effect of in-store digital use, consumer innovativeness and engagement on unplanned grocery shopping behavior and spending. This study finds that consumer engagement, rather than in-store digital use, is found to be the key variable when it comes to predicting unplanned shopping and spending. Findings …
2018-August-31-Women On Wednesday, University Marketing And Communications, East Tennessee State University
2018-August-31-Women On Wednesday, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-30-Schubert String Quintet, University Marketing And Communications, East Tennessee State University
2018-August-30-Schubert String Quintet, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-30-Entrepreneurs' Club, University Marketing And Communications, East Tennessee State University
2018-August-30-Entrepreneurs' Club, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-28-'Escape From Rape' Conference, University Marketing And Communications, East Tennessee State University
2018-August-28-'Escape From Rape' Conference, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-28-New Roan Scholar Committee Members, University Marketing And Communications, East Tennessee State University
2018-August-28-New Roan Scholar Committee Members, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-27-Welcome Week 2018, University Marketing And Communications, East Tennessee State University
2018-August-27-Welcome Week 2018, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Thematic Analysis To Assess Indian Consumers Purchase Intention For Organic Apparel, Sandhya G, Sushanta Kumar Mahapatra
Thematic Analysis To Assess Indian Consumers Purchase Intention For Organic Apparel, Sandhya G, Sushanta Kumar Mahapatra
The Qualitative Report
Consumer behavior is dynamic, and there is a beauty in trying to understand consumer’s intention for a product category like organic apparel, especially when it is a unique phenomenon that is scantly explored in an emerging economy like India. This paper is an attempt at understanding the factors that influence Indian consumer’s intention to purchase organic apparel. A purposive sampling procedure was adopted in selecting participants. A focus group discussion was conducted to capture data for the thematic analysis. Theoretical thematic analysis was conducted by relying on the theory of planned behavior model. Inductive thematic analysis gave way for other …
2018-August-25-Carter Railroad Heritage Day, University Marketing And Communications, East Tennessee State University
2018-August-25-Carter Railroad Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-25-Archaeology Awareness Month, University Marketing And Communications, East Tennessee State University
2018-August-25-Archaeology Awareness Month, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-August-24-New Hr Director, University Marketing And Communications, East Tennessee State University
2018-August-24-New Hr Director, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
On Optimization Of Cold Chain Logistics Systems For Rokin Logistics Company, Huimin Luo
On Optimization Of Cold Chain Logistics Systems For Rokin Logistics Company, Huimin Luo
World Maritime University Dissertations
No abstract provided.
Diagnosis On Layout Of China’S Multimodal Demonstration Project, Jingyi Xu
Diagnosis On Layout Of China’S Multimodal Demonstration Project, Jingyi Xu
World Maritime University Dissertations
No abstract provided.
Research On The Route Optimization Of Huzhou Port’S Outbound Container, Bo Zhang
Research On The Route Optimization Of Huzhou Port’S Outbound Container, Bo Zhang
World Maritime University Dissertations
No abstract provided.
2018-August-24-Faculty Awards, University Marketing And Communications, East Tennessee State University
2018-August-24-Faculty Awards, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Driving Force Analysis Of The Overseas Ports Invested By Shanghai International Port Group, Yuewen Hu
The Driving Force Analysis Of The Overseas Ports Invested By Shanghai International Port Group, Yuewen Hu
World Maritime University Dissertations
No abstract provided.
On The Balance Between Port Integration And Anti-Monopoly : China As A Case, Ying Huang
On The Balance Between Port Integration And Anti-Monopoly : China As A Case, Ying Huang
World Maritime University Dissertations
No abstract provided.
The Influence Of A Brexit On China’S Shipping Industry, Xiaoting Luo
The Influence Of A Brexit On China’S Shipping Industry, Xiaoting Luo
World Maritime University Dissertations
No abstract provided.
Comparative Study On Port Logistics Service Capability Of China’S Main Ports, Yiwen Song
Comparative Study On Port Logistics Service Capability Of China’S Main Ports, Yiwen Song
World Maritime University Dissertations
No abstract provided.
Strategic Analysis Of Port Enterprise’S Self-Operation Of Fleet, Yu Su
Strategic Analysis Of Port Enterprise’S Self-Operation Of Fleet, Yu Su
World Maritime University Dissertations
No abstract provided.
Optimization For Lng Terminals Routing In North China, Shuting Wang
Optimization For Lng Terminals Routing In North China, Shuting Wang
World Maritime University Dissertations
No abstract provided.
Study On The Fluctuation And Forecasting Of Capsize Bulk Carrier’S Freight, Kelun Wei
Study On The Fluctuation And Forecasting Of Capsize Bulk Carrier’S Freight, Kelun Wei
World Maritime University Dissertations
No abstract provided.
Exploring The Source Of Container Cargo And Passenger Flow : A Case Of Shanghai Port, Dong Xu
Exploring The Source Of Container Cargo And Passenger Flow : A Case Of Shanghai Port, Dong Xu
World Maritime University Dissertations
No abstract provided.
The Impact Of Wti And The Ordering Of Crude Tankers On Tanker Spot Freight Rate, Jiajia Xu
The Impact Of Wti And The Ordering Of Crude Tankers On Tanker Spot Freight Rate, Jiajia Xu
World Maritime University Dissertations
No abstract provided.
The Regulation Model Of The International Shipping Alliance : A Comparative Study Of He European Union, The United States And China, Yue Yin
World Maritime University Dissertations
No abstract provided.
How Chinese Enterprises Evaluate The Investment Value Of Seaports Along The “One Belt One Road”, Ziyang Zhang
How Chinese Enterprises Evaluate The Investment Value Of Seaports Along The “One Belt One Road”, Ziyang Zhang
World Maritime University Dissertations
No abstract provided.
Analysis Of The Freight Of Handysize Ships On The Global Bulk Shipping Market, Kaixin Zheng
Analysis Of The Freight Of Handysize Ships On The Global Bulk Shipping Market, Kaixin Zheng
World Maritime University Dissertations
No abstract provided.
How To Reduce Cost And Increase Efficiency Of Shipping Enterprises In Developing Service Supply Chain, Junfeng Zhu
How To Reduce Cost And Increase Efficiency Of Shipping Enterprises In Developing Service Supply Chain, Junfeng Zhu
World Maritime University Dissertations
No abstract provided.
Integrating Oral Health Into Social Marketing Campaigns: Program Development And Description For San Francisco Children’S Oral Health Strategic Plan, Carsen Bentley
Pacific Journal of Health
Integrating oral health into an existing San Francisco Department of Public Health (SFDPH) social marketing campaign was a specific goal of the San Francisco Children’s Oral Health Strategic Plan 2014-2017 with the purpose to more fully integrate oral health promotion into the City’s overall health promotion efforts. In the winter of 2015, utilizing a collaborative approach, oral health was successfully integrated in the Open Truth campaign, promoting decreased consumption of sugar sweetened beverages in order to improve health outcomes, including decreasing tooth decay.