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Articles 5971 - 6000 of 16692
Full-Text Articles in Business
The Impact Of Virtual Presence On Willingness To Book: The Moderating Role Of Self-Construal And Gender, Sung Jun Joe
The Impact Of Virtual Presence On Willingness To Book: The Moderating Role Of Self-Construal And Gender, Sung Jun Joe
UNLV Theses, Dissertations, Professional Papers, and Capstones
Social influence is not limited only to interactive situations but also includes those that occur without a direct interaction such as the mere presence of others (Argo, Dahl, & Manchanda, 2005). Although there is wide agreement that the mere presence of others influences one’s decision-making process, little research is conducted to understand whether the effect of the presence of others influences consumer behaviors in an online context (Naylor, Lamberton, & West, 2012). To address this gap, this study suggests that mere virtual presence (MVP) provides social cues to the customer and influences the customer’s willingness to book (WTB). Specifically, the …
Mental Accounting And Unplanned Purchases In Online Booking: The Role Of Discount, Impulse Buying, And Thinking Style, Esther L. Kim
Mental Accounting And Unplanned Purchases In Online Booking: The Role Of Discount, Impulse Buying, And Thinking Style, Esther L. Kim
UNLV Theses, Dissertations, Professional Papers, and Capstones
To minimize the high cost of commissions of online travel agencies (OTA), the majority of hospitality operators provide member only exclusive rates to encourage consumers to book on their websites directly. However, the revenue cannot be maximized due to the amount of discount. This dissertation suggests that hospitality operators may maximize their profit with the adoption of surprise discount to increase consumers’ unplanned purchases. Applying the mental accounting principle, this dissertation examines how consumers respond to a surprise discount when they make unplanned purchases, such as purchasing add-on items online. This dissertation utilized three experiments in an online hotel booking …
2019-December-15-Etsu Is 'All In', University Marketing And Communications, East Tennessee State University
2019-December-15-Etsu Is 'All In', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-December-13-Class Of '70 Reunion Agents Needed, University Marketing And Communications, East Tennessee State University
2019-December-13-Class Of '70 Reunion Agents Needed, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-December-12-Etsu Congratulates Alumna Amythyst Kiah On Grammy Nomination, University Marketing And Communications, East Tennessee State University
2019-December-12-Etsu Congratulates Alumna Amythyst Kiah On Grammy Nomination, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-December-11-Fall 2019 Commencement, University Marketing And Communications, East Tennessee State University
2019-December-11-Fall 2019 Commencement, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-December-06-Etsu Varsity Esports, University Marketing And Communications, East Tennessee State University
2019-December-06-Etsu Varsity Esports, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Two, Four, Six, Eight, How Many Ingredients Do You Appreciate? An Exploration Of Cocktail Ingredients [Recorded Presentation], Hannah Daab
Steeplechase: An ORCA Student Journal
Two studies examine the effect of cocktail menu description on consumer order intention. Findings show that consumers are more likely to order a cocktail with a greater number of ingredients and the effect is driven by perceptions of beverage complexity and premiumness.
Why Do Many Consumers Prefer To Pay Now When They Could Pay Later?, Arvind Agrawal, James W. Gentry
Why Do Many Consumers Prefer To Pay Now When They Could Pay Later?, Arvind Agrawal, James W. Gentry
Marketing & Entrepreneurship Faculty Publications
Payment timing is conceptualized as a payment characteristic useful in explaining motivations to prefer payment types. Cash, debit cards, and online banking represent consumers' preferences to pay now, while credit cards and loans represent the inclination to pay later. Based on a grounded theory study, a payment‐timing model is developed to theorize consumers' choices of payment types with differences in payment timing. The model presents four motivations for payment‐timing preferences: (1) the extent of rewards salience, (2) the perception of financial stress, (3) adopting heuristics for money management, and (4) the influence of perceived financial ability. Consumers choose payment‐timing options …
2019-December-05-Quillen College Of Medicine Students Chosen For National Leadership Positions, University Marketing And Communications, East Tennessee State University
2019-December-05-Quillen College Of Medicine Students Chosen For National Leadership Positions, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Cassidy, Paul S., 1908-1998 (Sc 3497), Manuscripts & Folklife Archives
Cassidy, Paul S., 1908-1998 (Sc 3497), Manuscripts & Folklife Archives
Manuscript Collection Finding Aids
Finding aid and scans (Click on "Additional Files" below) for Manuscripts Small Collection 3497. Letters written by Paul S. Cassidy, likely in the 1950s, soliciting clients for the sale or purchase of small rental houses on behalf of a company called "The Rental Pool" in Bowling Green, Kentucky.
What Academic Advisors Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen
What Academic Advisors Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen
Marketing and Strategy Faculty Publications
This idea sheet is based on a 2019 gathering of 25 university academic advisors. Female college students in Utah face unique challenges and have lagged their national peers in terms of college completion. Informed academic advisors are well-positioned to help Utah women gain the many lifelong benefits that come from finishing a college degree.
2019-December-03-Research: Prenatal Opioid Exposure, University Marketing And Communications, East Tennessee State University
2019-December-03-Research: Prenatal Opioid Exposure, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
College Of Business, Business Career Accelerator, Qualitative Research Study On Student Involvement In Professional Development Activities, Madison Vincent
College Of Business, Business Career Accelerator, Qualitative Research Study On Student Involvement In Professional Development Activities, Madison Vincent
Honors Projects
The creation and execution of this project began by analyzing the honors project specifications, to design a project that met the Honors College criteria. To meet these criteria, a market research study was conducted to assist the College of Business’s Business Career Accelerator management in understanding the student market of the College of Business. In addition, the study’s goal is to make recommendations utilizing marketing and education frameworks to maintain and increase student usage of the center. The project was executed using traditional market research frameworks, which required conducting in-depth interviews of College of Business students to determine student attitudes …
2019-December-02-Pharmacy Professor Adding An Appalachian Perspective To Introductory Course, University Marketing And Communications, East Tennessee State University
2019-December-02-Pharmacy Professor Adding An Appalachian Perspective To Introductory Course, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-December-02-Studies Examine Medication Adherence Among Hiv-Infected Patients, University Marketing And Communications, East Tennessee State University
2019-December-02-Studies Examine Medication Adherence Among Hiv-Infected Patients, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Role Of Social Media And Social Networking As Marketing Delivery Systems For Preventive Health Care Information, Joe Cangelosi, David Kim, Ken Griffin, Ed Ranelli
The Role Of Social Media And Social Networking As Marketing Delivery Systems For Preventive Health Care Information, Joe Cangelosi, David Kim, Ken Griffin, Ed Ranelli
Atlantic Marketing Journal
The use of social media and social networking (SM&N) is prevalent in health care. Through social media, individuals can access information to enhance their overall health and well-being. Given that prevention is crucial to a long healthy life, as well as restraining escalating health care costs, this study offers insights into the types of social media and networking platforms that health care consumers consider most important, especially with regard to obtaining Preventive Health Care Information (PHCI). Further, it goes on to identify the demographics of persons who consider social media and social networking platforms as most important. This research used …
2019 Annual Report, Imsa Fund
Art And Design Faculty Member To Receive Individual Artist Fellowship.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Art And Design Faculty Member To Receive Individual Artist Fellowship.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Faculty member Travis Graves, an associate professor of sculpture, recently received an Individual Artist Fellowship through the Tennessee Arts Commission. The TAC awards IAF's to professional artists who have shown exceptional talent in their chosen disciplines. Graves work examines the relationship between nature, culture, and society's dependence on nature.
For more information on Graves please follow this link:
http://artsmagazine.info/articles.php
Faculty Member Vanessa Mayoraz Interviewed By Burnaway.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Faculty Member Vanessa Mayoraz Interviewed By Burnaway.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Vanessa Mayoraz, who relocated from Geneva to Johnson City, Tennessee, spoke with Seed Space's Rachel Bubis about coming to Appalachia with fresh eyes, experimenting with technology and vegetation, and working outside of a major cultural hub in a Question & Answer session for Burnaway.
Mayoraz's work includes site-specific installations to public participatory projects, themes of memory, fragility and the body to unite her work. She defines her practice, the diverse needs of artists, as well as her experience living and working in a small Tennessee city.
To read the article please follow this link: https://burnaway.org/interview/vanessa-mayoraz/
Bfa Alum Matthew Jessie Featured In Landscape Stories.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Bfa Alum Matthew Jessie Featured In Landscape Stories.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
BFA photography alum Matthew Jessie's project It's Hills and Valleys is currently featured online in Landscape Stories. His ongoing series of large format color photographs portray realities of the region of East Tennessee alternate to the history of representation that has defined it for generations.
For more information on the project please follow this link:http://landscape-stories.tumblr.com/tagged/Matthew-Jessie
Birds And Sculpture Exhibit At Slocumb Galleries.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Birds And Sculpture Exhibit At Slocumb Galleries.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
The ETSU Department of Art & Design and Slocumb Galleries in partnership with the Johnson City Public Library and AROHA Philanthropies present Artful Aging: Birds & Sculptures, curated by Angelique Lynch. The exhibition will be on display through September 15, with an artist's reception on September 14 from 5 to 7 p.m.
Artful Aging workshop participants created the mixed media sculptural birds and various avian forms, mentored by ETSU adjunct faculty Angelique Lynch, using various techniques in molding, casting, carving, and assemblage. Lynch is an ETSU alumna who received her Bachelor of Fine Arts (BFA) and Master of Fine Arts …
Bfa Alum Laken Bridges Is New Director Of Adult Education At William King Museum Of .Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Bfa Alum Laken Bridges Is New Director Of Adult Education At William King Museum Of .Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Congratulations to BFA Printmaking Alum and former department adjunct faculty member Laken Bridges on her new job as Director of Adult Education at William King Museum of Art. She received her MFA in printmaking from Clemson University and holds a BA in French and a BFA in studio art from ETSU. Though she is trained as a printmaker, Bridges engages in a cross-disciplinary studio practice involving print, drawing, sculpture, books, and writing.
Bridges will be in charge of the adult education classes offered at the museum, which is located in Abingdon, Virginia. If you are interested in any of their …
Kelly Porter Honored By Etsu Sustainability Department.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Kelly Porter Honored By Etsu Sustainability Department.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Graphic Design Assistant Professor Kelly Porter, was honored by the ETSU Sustainability Department as a Sustainability Champion.This award is in recognition for her ongoing efforts to make the ETSU community a more sustainable place. Congratutlations Kelly!
Fpa Honors Scholar And Bfa Graphic Design Candidate Shelby Maiden Has Thesis Published.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Fpa Honors Scholar And Bfa Graphic Design Candidate Shelby Maiden Has Thesis Published.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Shelby Maiden, FPA honors scholar and BFA Graphic Design candidate, recently had her honors thesis published on ethesis.org. In her thesis Maiden states, "The visual and performing arts are inherently bonded to the art of literature; all additionally lend themselves to the narratives of women and their specific hardships. Examination of the relationship between each art form and its history is vital, but perhaps even more essential is the relationship that contemporary art shares with historical activist literature."
To read Maiden's work please follow this link: http://esthesis.org/creating-a-room-of-ones-own-the-feminine-placemaking-of-womanhouse-shelby-maiden/
Mfa Alum Rickey Bump Featured In Etsus Illuminated Magazine.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Mfa Alum Rickey Bump Featured In Etsus Illuminated Magazine.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
2016 MFA alum Rickey Bump is featured in the Where are They Now? section of ETSU's Graduate Studies magazine Illuminated. Bump currently teaches art at the World Foreign Language School in Shanghai, China where he instructs children first through fifth grade. Besides being an educator, he actively makes and exhibits art in Shanghai. To read the article on Bump please follow this link: https://www.etsu.edu/gradstud/documents/illuminated/illuminated_graduate_research_magazine.pdf
Studio Visit With Alum Jake Ingram.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Studio Visit With Alum Jake Ingram.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
A studio visit with BFA alum Jake Ingram will be streamed live from his studio at the Tamarind Institute on September 12 at 5:30pm.
Jake received his BFA in drawing at ETSU in 2012. He went on to receive his MFA from the New York Academy of Art, in 2015.
For more information on the artist please visit his website at: http://jakeingram.weebly.com/
Absurity Of Truth By John Feodorov.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Absurity Of Truth By John Feodorov.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
The Department of Art & Design and Slocumb Galleries in partnership with the ETSU Office of Multicultural Affairs, SGA, BUC Funds, Slocumb Galleries Student Society, Honors College, and the Tennessee Arts Commission’s ABC Grant through the First TN Development District proudly present Absurdity of Truth by John Feodorov. The exhibit curated by Vanessa Mayoraz, Art & Design Extended Media Professor, will be on view through October 14 with a reception on September 21 from 5 to 7 pm, during the 4th ETSU Native American Festival. The public lecture starts at 6 pm in the Ball Hall Auditorium.
Absurdity of Truth …
Ralph Slatton To Exhibit Work At William King Museum.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Ralph Slatton To Exhibit Work At William King Museum.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
FPA Honors Scholar and BFA Graphic Design Candidate Shelby Maiden has Thesis Published
Current Mfa Photo Student And Mfa Photo Alum Accepted To Prestious Artist Residencies.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Current Mfa Photo Student And Mfa Photo Alum Accepted To Prestious Artist Residencies.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Congratulations to Art & Design students Meg Roussos and Bradley Marshall for their accomplishments at receiving residencies at the Fraenkel Gallery and Skowhegan for summer 2018. Both these achievements are prestigious accomplishments for the Department of Art & Design.
Meg Roussos, current MFA photography student, has been awarded an internship at the Fraenkel Gallery in San Francisco for the summer. Roussos just received Outstanding Graduate Student for 2018.
MFA photography alum, Bradley Marshall is on his way to Skowhegan, in Maine, for an artist residency beginning in June. Marshall received Outstanding Graduate Student for 2017.
For more information on …