Business Commons^™

No. 95 1980 April

International Journal for Business Education

SIEC Historical Documents

1980 January-June, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to June of 1980.

A Model Public Relations Plan For The K-12 Clintondale Community Schools Based On The Results Of A Survey Of Community Attitudes, James Caudill

Masters Theses

No abstract provided.

No. 94 1979 November

International Journal for Business Education

SIEC Historical Documents

Dimensions Of Future Marketing, Gene R. Laczniak, Jon G. Udell

Marketing Faculty Research and Publications

No abstract provided.

Customer-Oriented Approaches To Identifying Product-Markets, George S. Day, Allan D. Shocker, Rajendra Kumar Srivastava

Research Collection Lee Kong Chian School Of Business

The need to identify the boundaries of increasingly complex product-markets has spawned a number of analytical methods based on customer behavior or judgments. The various methods are compared and contrasted according to whether they are consistent with a conceptual definition of a product-market, and their ability to yield diagnostic insights.

1979 July - December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases from July to December of 1979.

1979 July-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from July to December of 1979.

An Analysis Of Employee Turnover In A Selected Multi-Unit Retail Institution, Stephen Coleman Garrott

Graduate Theses and Dissertations

The purpose of this study was to examine the problems of voluntary employee turnover of a major retailing organization. Studies related to employee turnover in manufacturing organizations dominate the literature.

1979 January - June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases from January to June of 1979.

1979 January-June, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to June of 1979.

Social Marketing: Its Ethical Dimensions, Gene R. Laczniak, Robert F. Lusch, Patrick E. Murphy

Marketing Faculty Research and Publications

No abstract provided.

Ua42 Wku Hilltopper, Vol. 4, No. 8, Wku Scholastic Development

WKU Administration Documents

Orientation newsletter created by students for students.

• Flynn, James. Life After Western
• Harvey, Debbie. Want to Travel and Learn
• McCarty, Janice. Planning Your Schedule
• Winter on Campus
• You Asked Us
• Webstern's Dictionary
• How Much Do You Know About Higher Education?

No. 92 1978 November

International Journal for Business Education

SIEC Historical Documents

Evaluating The Marketing Of Energy Conservation By Utilities, Gene R. Laczniak, Patrick E. Murphy, Richard Robinson

Marketing Faculty Research and Publications

No abstract provided.

1978 July - December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases from July to December of 1978.

Ua42 Wku Hilltopper, Vol. 4, No. 5, Wku Scholastic Development

WKU Administration Documents

Orientation newsletter created by students for students.

• McCarty, Janice. Movin' In
• Ribar, Richard. Check Cashing
• Super U
• WKU Counseling Center
• Questions?

1978 July-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from July to December of 1978.

A Market Opportunity Analysis For New Homes With Solar Assisted Heat Pump Systems In The St. Louis Metropolitan Area, Sandra L. Wilson

Theses

This 1978 thesis by Sandra L. Wilson explores the market potential for solar-assisted heat pump systems in new residential constructions within the St. Louis metropolitan area. The study utilizes a Market Opportunity Analysis (MOA) model to assess the economic, natural, technological, social/political, and legal environments influencing the adoption of this technology.

The analysis highlights that while the technology for solar-assisted heat pumps—which combine solar collectors with heat pump efficiency—is viable, consumer demand remains low. This sluggish demand is attributed to high initial costs (estimated between $10,000 and $12,000 in 1978), a lack of public understanding, and the absence of observable …

Television Advertising And Children, Vince Delange

Honors Theses

Thesis begins by examining the learning and cognitive processes and development of children, followed by a history of advertising to children, then explores the traditional concerns with advertising to children. The author discusses research findings and makes recommendations regarding advertising to children.

1978 January - June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases from January to June of 1978.

Department Expands Market Information Service, Department Of Agriculture, Western Australia

Journal of the Department of Agriculture, Western Australia, Series 4

Following recent expansion, the Department of Agriculture's Market Information Service now provides an impressive array of services, and more are on the way.

1978 January-June, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to June of 1978.

1978 January - June (Radio & Television), Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for television and radio from January to June of 1978.

An Examination Of The Male Sex Role Model In Prime Time Television Commercials, Renee Meyers

Johnny Carson School of Theatre and Film: Theses, Student Research, and Creative Work

The purpose of this thesis is to examine male role models in prime time television commercials. The plan for the study is as follows: Chapter Two will review research on the importance of television to our society and its influence on the socialization process through which children and adults learn appropriate role behavior and attitudes. Then a review of the research which examines the characteristics of the female role model on television will illustrate the stereotypic female models television is now portraying. Chapter Three will discuss the methods and procedures necessary for examination of the male sex role model in …

Marketing Metrics To The American Public: An Interview With Dr. Eugene Laczniak, V. Mickevicius, Gene R. Laczniak

Marketing Faculty Research and Publications

One of the major problems confronting the metrication movement is the general lack of publicity and public awareness of the scope of the metric system. The work already performed as well as that still needed to be done to bring metrication to fruition needs considerable attention. The application of marketing principles and programs can have a potentially great effect on the success of the work of metric activists. During the course of this interview, conducted in late November, 1977, Dr. Eugene Laczniak suggests some of the ways in which marketing can be made to work for metrication; and he offers …

No. 90 1977 November

International Journal for Business Education

SIEC Historical Documents

Futures Research: A New Perspective For Corporate Planning, Gene R. Laczniak, Robert F. Lusch

Marketing Faculty Research and Publications

No abstract provided.

Women Executives: Their Educational Needs In Marketing, Patrick E. Murphy, Gene R. Laczniak

Marketing Faculty Research and Publications

No abstract provided.

Marketing In 1985: A View From The Ivory Tower: How Will The Business Environment Of 1985 Affect Competitive Marketing Strategy?, Gene R. Laczniak, Robert F. Lusch, Jon G. Udell

Marketing Faculty Research and Publications

Inflation and recession, resource shortages, a web of ecological problems, changing social values, a proliferation of business regulations, and other developments of recent years have taken their toll on American business. Such changes in the external environment of business have stimulated academicians and writers for the general media to address questions such as: "Can Capitalism Survive:"; "Can Marketing Survive?"; "Will Shortages Bankrupt the Marketing Concept?" Others are directing their efforts to forecasting the uncertain future and the burgeoning discipline of "futures research."

This article reports on the application of one futures research technique-the solicitation of expert opinion-to the field of …