Business Commons^™

Strategic Marketing Plan For San Antonio Urology Medical Group, Incorporated, Victor Choy Ching

Theses Digitization Project

San Antonio Urology Medical Group, Inc. (SAUMG) is a single speciality urologic practice in Southern California comprised of three urologists. The rapid changes occurring in healthcare must be analyzed and strategies developed to enhance the continued growth fo SAUMG and to shape its future.

A Study And Implementation Of An Electronic Commerce Website Using Active Server Pages, Soumaya Boutkhil

Theses Digitization Project

The purpose of this project is to design an electronic commerce site for MarocMart company. MarocMart.com is an one-stop shopping company for a number of high quality products: carpets, jewelry, pottery, wood, leather, metals, and fashion items, etc... Each article is unique, hand-made by Moroccan craftsmen.

Psychographics And Vals System As Marketing Segmentation Approach By Business Establishments In United Arab Emirates, Rashed Abdulaziz Al-Shamsi

Theses Digitization Project

Psychographics is the principal technique used by consumer researchers as an operational definition or measure of life style. One aim of psychographics is to provide quantitative measures of consumer lifestyles, in contrast to soft or qualitative research from focused group interviews, depth interviews and similar techniques. The scope of this thesis is to discuss the psychographics analysis and life system in the United Arab Emirates (UAE) as a tool of marketing communication segmentation.

Irish Marketing Review, Vol.14, No. 1, 2001, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

Selecting International Modes Of Entry And Expansion, Gregory E. Osland, Charles R. Taylor, Shaoming Zou

Scholarship and Professional Work - Business

Selecting a mode for entering or expanding in a foreign market is a crucial strategic decision for an international firm. This article identifies and compares the most influential factors that affect the international modes of entry and expansion decisions of US and Japanese firms. Using mail surveys, this is one of the first studies on this subject to collect data from top executives in both Japan and the USA. Findings reveal that the Japanese are particularly sensitive to external risk and other target market factors. For Americans, company factors, such as international experience, appear to be most important when selecting …

The Influence Of Motives Of Sports Fans On Affinity For Television, Internet, Radio, And Newspapers, Christopher Edward Lasak

Theses Digitization Project

This study investigated the relationship between motives of sports fans, and affinity for television, Internet, radio, and newspapers. Specifically economic, aesthetic, eustress, self-esteem, group affiliation, entertainment, and family motives all were expected to influence affinity for television, Internet, radio and newspapers.

Disney: Delights And Doubts, Nikhilesh Dholakia, Jonathan Schroeder

College of Business Faculty Publications

Disney and its spectacularly successful theme parks are analyzed through the lens of its consumers. We focus on how Disney manages the consumption experience and discuss Disney strategies from several perspectives. Disney provides a paradigm for contemporary consumption. A framework is presented to understand consumption in Disney and Disneyesque settings. Finally, we offer cautions and critiques regarding such strategies-a guide for the informed consumer.

Does Vanity Describe Other Cultures?: A Cross Cultural Examination Of The Vanity Scale, Srinivas Durvasula, Steven Lysonski, John Watson

Marketing Faculty Research and Publications

Vanity is a psychological construct that describes a person's excessive concern with physical appearance or achievement. A scale, recently developed to measure this construct, has been psychometrically validated using data from U.S. respondents. The goal of this paper is to determine if this scale can be used cross-culturally. If the scale has cross-cultural applicability, it can be used as a counseling device to guide and alert individuals to certain tendencies. The scale also can be used to track foreign cultures as they adopt a consumerism ethos more aligned to Western consumer culture. Based on data from 475 young adults in …

The Use Of Marketing Knowledge In Formulating And Enforcing Consumer Protection Policy, J. Craig Andrews

Marketing Faculty Research and Publications

The purpose of this first chapter of the handbook is to discuss how the findings and approaches offered by the marketing discipline are used in consumer protection policy.

Annual Report 2000-2001, Imsa Fund

IMSA Fund Reports

How will the state, nation and world we know change in this new century? How will we produce our food, travel from place to place, care for our fellow human beings and sustain the energy to power it all? How will nations communicate and citizens receive news? What medical, ecological or informational challenges are on the horizon? Who will initiate life-changing innovations, and how will the next generation learn to do the same? The Illinois Mathematics and Science Academy asks these questions of its students and teachers, other Illinois students and teachers, and the public at large - and in …

Identification Of Linkage Between Strategic Group And Performance Of Indian Commercial Banks: A Combined Approach Using Dea And Co-Plot, Prithwiraj Nath, Avinandan Mukherjee, Manabendra Nath

Marketing Faculty Research

This paper explores the linkage between strategic grouping and performance of the Indian banking sector. Strategic grouping and performance were identified using published financial information for all public sector banks. Grouping of Indian public sector banks following comparable financial strategy – with similar asset quality, operational efficiency and profitability was operationalized using the graphical display method of Co-plot.

From their position in the two dimensional conceptual map, banks with identical financial performance formed strategic groups with significant positive linkage between better groups and their superior financial performance, which showed their inherent homogeneity in business policy decisions. Relative performance of the …

Public Perceptions Of Wisconsin’S Pavements And Tradeoffs In Pavement Improvement, Richard Robinson, David Kuemmel, Ronald C. Sonntag, Stephen F. Shober, Robert J. Griffin

Marketing Faculty Research and Publications

Findings are reported from Phase II of a three-phase pooled-fund project in Wisconsin, Iowa, and Minnesota to determine perceptions of drivers regarding pavement of rural two-lane highways. Among the survey topics were drivers' trust in the state department of transportation (DOT), pavement improvement trade-offs, and pavement evaluation. Results of the Wisconsin portion of the survey data are the focus of this study. The survey questionnaire was based in part on Phase I focus groups conducted to gauge beliefs about pavements as well as the language describing ruts, tining, and other pavement characteristics. Phase II entailed a statewide telephone survey of …

Working Up A Tan, Gerry Mortimer

Case studies

Ann McLean looked down again at the brochure on her desk. The blue-eyed, white toothed blond, complete with her glowing tan, stared back at her. She opened the small A4 sized brochure and quickly scanned its contents. It was typical ‘Americanese’ and was obviously targeted at the beauty saloons and beauticians. It extolled the virtues of a tanning system called ‘Sunkissed’. She had promised her friend, Susan, that she would at least give her an indication later that week, of whether she was prepared to invest in a project to launch the tanning system in Ireland, and possibly the UK.

The Strategic Response Of Dublin's Traditional Department Stores To Intensifying Competition, Edmund O'Callaghan, Mary Wilcox

Articles

In Dublin city competition within the retail sector is intensifying and city-centre department stores, in common with other traders, face many challenges. Indigenous retailers must contend not only with each other, but also with an on-going invasion of international retailers who have been attracted by Ireland’s booming economy. UK multiples have made major in-roads into Dublin's retail scene and the city centre's latest shopping mall, The Jervis Centre, is so dominated by UK retailers that it has been christened 'Little Britain' In the past fifty years, many of Dublin's once dominant department stores have succumbed to the vagaries of retailing. …

Understanding The Digital Divide As It Relates To Electronic Commerce, Franklin D. Gaillard

Theses and Dissertations in Business Administration

There exists an electronic digital divide within the United States. This digital divide concerns access to the Internet and its corresponding technologies. The U.S. government is concerned about the digital divide because it appears that certain ethnic groups and income levels are being excluded from computer technologies and the Internet. These groups include African Americans and Hispanics, who are lagging the Caucasians significantly in gaining access to the Internet. For a while the gap between majority and minority groups appeared to be widening. Since Internet access is a prerequisite to electronic commerce, an understanding of the relationship between the digital …

Essays In Distribution Channel Management Under Demand Uncertainty, Rakesh Kumar Niraj

Faculty Scholarship

This dissertation deals with issues that arise in distribution channel management where channel partners face uncertain environments. The two essays address two related but slightly different ways channel partners often interact in environments characterized by uncertain demand. In the first essay, I look at voluntary information sharing arrangements between distribution channel partners, like those in the Category Management initiative in food retailing, in two different settings. The results from a simple bilateral monopoly channel indicate an asymmetry in retailer's and manufacturer's incentives to enter such information-sharing alliances. Only relatively sophisticated retailers find it profitable to enter such alliances, while manufacturers …

Development Of A Line Of Greeting Cards For Alcoholics And Those Impacted By Alcoholism, Alice C. Milligan

Seton Hall University Dissertations and Theses (ETDs)

No abstract provided.

The Shop Windows Were Full Of Sparkling Chains: Consumer Desire And Woolf’S Night And Day, Elizabeth Outka

English Faculty Publications

“You know the horror of buying clothes” (L2 232), wrote Virginia Woolf to her sister in 1918. This statement takes us to the heart of early critical assumptions about Woolf and consumerism. Following good modernist principles, the argument ran, Woolf’s art was naturally above shopping, distinct from and even a reaction against consumer culture. More recently, critics such as Jennifer Wicke, Rachel Bowlby, and Reginald Abbott have unsettled this separation and have started to consider the complex relations among consumption, the market, and Woolf’s writing. Most of this attention, however, has focused either on selected essays or on Mrs. Dalloway …

Car-4-U: Web Based Car Purchasing Search System, Terlok Chand Deepak Sharma

Student Works (2000-2009)

This report is about a web based car purchasing search system Car - 4 - U. Car - 4 - U consists of three main modules which are the administrator module, the dealer module and the public user module. The administrator module is for the developer to maintain the system, hence a user name and password will be needed to log in. A developer will be able to add new data regarding cars, delete any unwanted or purchased cars, update existing data, change password and view the feedback entered by users in the administrator module. The dealer module is for …

Country Of Origin Effect On Products From Mainland China In Hong Kong, Man Yee Chan, Pui Wa Tsang

Bachelor Degree - Marketing - Final Year Project

This study examines the effect of the country of origin cue on Hong Kong consumers’ purchasing of products from the two countries—China and Japan. The research findings suggest that the country of origin and brand image are the important evaluative criteria for Hong Kong consumer.

There are three main objectives in the report. First is to explore the overall image of Mainland Chinese products in Hong Kong market. The other is to assess the impact of the country of origin on Mainland Chinese products in Hong Kong market. Last, we make some suggestions for improving the image of Mainland Chinese …

Invading The "Homes" Of The Homeless: Is Existing Right-Of-Privacy/Publicity Legislation Adequate?, Laurel Kallen

Cardozo Arts & Entertainment Law Journal

No abstract provided.

2001 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for January of 2001.

Why A Journal Of Research For Consumers?, Simone Pettigrew

Research outputs pre 2011

This article outlines the rationale behind the introduction of the Journal of Research for Consumers. The potential benefits to be gained from educating consumers are discussed, and arguments are made for the contribution of consumer researchers to the consumer education process. In particular, the deficiencies of the current dependence on research that produces managerial outcomes are discussed in terms of the limitations they place on understanding the relevance of consumption in consumers' lives. The structure of the Journal of Consumer Research is described in terms of the access provided to both academic and consumer audiences.

On The Interaction Of Alphabetic And Logographic Words With Sounds And Images, Nader T. Tavassoli, Jin K. Han

Research Collection Lee Kong Chian School Of Business

It is well established that reading alphabetic words is dominated by phonological (sound-based) processes, whereas phonological processes do not appear to dominate the processing of Chinese logographs, where visual processes are more pronounced (for reviews, see Tavassoli, in press; Zhou & Marslen-Wilson, 1999). Most previous demonstrations of these linguistic differences have relied on low-level processes that potentially do not involve short-term memory. For example, they have attempted to assess differences in the speed (measured in milliseconds) by which phonological and semantic information get activated in the brain. Our research adds to a growing stream of consumer behavior research that has …

Perception On Luxury Consumption : A Study Of Car Owner In Kuala Lumpur And Selangor, Yoke Kin Kuek

Student Works (2000-2009)

No abstract provided.

Facilitators And Inhibitors Of Supply Chain Innovation-Prospects For Supply Chain Managment In The Irish Grocery Sector, Joan Keegan, Edmund O'Callaghan, Mary Wilcox

Articles

Supply chain management is one of the most significant strategic challenges currently facing the Irish grocery sector. The UK grocery market with its emphasis on composite deliveries via regional distribution centres is extremely sophisticated; the Irish grocery sector, however, is in the embryonic stage of implementing central distribution. The potential to develop innovative supply chain systems is mediated by both national logistic-related variables and company characteristics. In addition to competitor activity and market forces, drivers and inhibitors such as economic growth, consumer preferences, the regulatory environment and physical and technological infrastructure influence the evolution of supply chain systems. This paper …

Consumers' Awareness Of Internet Banking - A Survey In Kuala Lumpur And Ipoh, See Yan Chan

Student Works (2000-2009)

The purpose of this research paper was to investigate the consumer's awareness on Internet banking in Kuala Lumpur and Ipoh. The dependent variable in this study was awareness (knowledge and perception), and the independent variables considered were age, gender, job level and education level. The data collection method is a 47-item questionnaire. A convenient sample of 100 respondents in Kuala Lumpur and 50 respondents in Ipoh at shopping malls were chosen for this study. The data analysis to test the several hypotheses included the use of Pearson correlations, t-tests and ANOVA test. The results showed that job level, education level …

Perkembangan Perdagangan Elektronik Di Malaysia, Navarajan Subramaniam

Student Works (2000-2009)

Kajian ini adalah berkenaan dengan perdagangan elektronik yang lebih dikenali sebagai e-dagang. Perdagangan elektronik ini telah diperkenalkan oleh kerajaan Malaysia pada awal tahun 90-an. Kajian ini akan menumpukan kepada tahap kesedaran dan potensi masa depan e-dagang di Malaysia. Kajian ini dijalankan ke atas sampel yang terpilih di sekitar Kuala Lumpur. Kajian bertujuan untuk melihat tahap kesedaran dan pemahaman rakyat amnya mengenai pelaksanaan e-dagang di Malaysia. Perdagangan elektronik berlaku melalui talian elektronik yang melibatkan urusan berkait dengan pengiklanan, pesanan, penjualan dan semua aktiviti pembelian serta termasuk juga penghantaran bagi perkhidmatan atau produk yang memungkinkan dihantar melalui media elektronik. Organisasi perniagaan memerlukan …

A Study On Infant Formula Industry In Malaysia, Kaun Kwai

Student Works (2000-2009)

Since established in 1959, DUMEX (Malaysia) Sdn. Bhd. is the market leader in infant formula business in Malaysia. Stricter Code of Ethics for Infant Formula Products and increasing market competitiveness however, have awaken the need to examine appropriate marketing strategies in order to remain as number one in the infant formula segment. Marketing strategies proposed for infant formula industry in this study are predominantly based on capabilities of DUMEX (Malaysia) Sdn. Bhd. DUMEX Nutrition Services Team plays an important role in creating infant formulas awareness among health care professionals. Dilemma of high staff turnover generated a need to determine correlation …

Developing An Effective Marketing Strategy For Petlin (Ldpe), Ramu Shankar

Student Works (2000-2009)

Malaysian International Trading Corporation (MITCO), a fully owned subsidiary of Petroliam Nasional Berhad (PETRONAS) has been appointed to market the Low Density Polyethylene (LOPE) of PETRONAS's share to be produced by PETRONAS's joint-venture petrochemical plant called PETLIN. The plant would be on-stream (in production) at the end of the year 2001. A continued rapid growth in the low-density polyethylene (LOPE) market has been expected globally for the next 4 to 5 years although competition is being encountered from other resins such as polypropylene in the important consumer and industrial packaging market. The growing concern is that the impact of this …