Open Access. Powered by Scholars. Published by Universities.®
- Institution
-
- East Tennessee State University (6458)
- Georgia Southern University (883)
- Kennesaw State University (712)
- Asia Marketing Journal (AMJ) (674)
- Morehead State University (668)
-
- Singapore Management University (478)
- De La Salle University (300)
- Technological University Dublin (250)
- Universitas Indonesia (235)
- University of Rhode Island (218)
- Marquette University (217)
- University of Arkansas, Fayetteville (195)
- California Polytechnic State University, San Luis Obispo (185)
- University of South Florida (162)
- University of Nevada, Las Vegas (155)
- Illinois State University (146)
- University of Texas Rio Grande Valley (144)
- Department of Primary Industries and Regional Development, Western Australia (140)
- Utah State University (136)
- Old Dominion University (135)
- Western Kentucky University (121)
- Coastal Carolina University (114)
- MMU Press (113)
- University of Nebraska - Lincoln (110)
- Walden University (108)
- World Maritime University (101)
- Bryant University (92)
- Munster Technological University (91)
- Edith Cowan University (84)
- Western Michigan University (82)
- Keyword
-
- Marketing (1022)
- Social media (277)
- Advertising (193)
- Consumer behavior (190)
- Branding (164)
-
- Social Media (136)
- Sustainability (126)
- Western Australia (104)
- AMTP (95)
- Business (92)
- Ireland (92)
- Trust (82)
- SIEC Historical Documents (81)
- Women (80)
- Innovation (78)
- COVID-19 (77)
- Association of Marketing Theory and Practice Proceedings 2010 (76)
- Consumer Behavior (75)
- Ethics (75)
- Utah (72)
- Communication (68)
- Sales (65)
- Association of Marketing Theory and Practice Proceedings 2014 (64)
- Entrepreneurship (64)
- Tourism (63)
- Marketing strategy (62)
- Management (61)
- Demographics (60)
- Purchase intention (59)
- Internet (57)
- Publication Year
- Publication
-
- ETSU News (6154)
- Asia Marketing Journal (674)
- Morehead State Press Release Archive, 1961 to the Present (568)
- Atlantic Marketing Association Proceedings (352)
- Research Collection Lee Kong Chian School Of Business (320)
-
- DLSU Business & Economics Review (296)
- Accent [newsletter] (265)
- Atlantic Marketing Journal (260)
- Marketing Faculty Research and Publications (203)
- Markets, Globalization & Development Review (177)
- ASEAN Marketing Journal (174)
- Marketing Faculty Publications (167)
- Honors Theses (144)
- International Journal for Business Education (138)
- Journal of Applied Marketing Theory (133)
- Faculty Publications (114)
- International Journal of Management, Finance and Accounting (113)
- UNLV Theses, Dissertations, Professional Papers, and Capstones (109)
- The Coastal Business Journal (103)
- Walden Dissertations and Doctoral Studies (101)
- World Maritime University Dissertations (100)
- Morehead State Athletics Press Release Archives (96)
- Marketing and Strategy Faculty Publications (95)
- Marketing Undergraduate Honors Theses (91)
- Theses (91)
- AMTP Proceedings 2010 (76)
- School of Professional Studies (75)
- Articles (74)
- AMTP Proceedings 2026 (72)
- AMTP Proceedings 2013 (68)
- Publication Type
- File Type
Articles 11521 - 11550 of 16692
Full-Text Articles in Business
2014-September-03-Etsu Football Releases Fall Schedule, University Marketing And Communications, East Tennessee State University
2014-September-03-Etsu Football Releases Fall Schedule, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-03-Etsu’S Carter Railroad Museum Plans Fall Scenic Railway Excursion, University Marketing And Communications, East Tennessee State University
2014-September-03-Etsu’S Carter Railroad Museum Plans Fall Scenic Railway Excursion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-03-Induction Loop System, University Marketing And Communications, East Tennessee State University
2014-September-03-Induction Loop System, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-02-Kozinetz Appointed Chair, University Marketing And Communications, East Tennessee State University
2014-September-02-Kozinetz Appointed Chair, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-02-Etsu Public Art Project To Honor Infamous Elephant Big Mary, University Marketing And Communications, East Tennessee State University
2014-September-02-Etsu Public Art Project To Honor Infamous Elephant Big Mary, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-02-Kappa Psi Award, University Marketing And Communications, East Tennessee State University
2014-September-02-Kappa Psi Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Branding Your Company, Singapore Management University
Branding Your Company, Singapore Management University
Perspectives@SMU
You need to understand what your brand stands for before building it
Antecedents Of Taiwan Chinese Consumers' Purchase Intentions Toward U.S. - And Japanese-Made Household Appliances, Rajshekhar G. Javalgi, Jieun Park, Oscar Lee, V. Kanti Prasad
Antecedents Of Taiwan Chinese Consumers' Purchase Intentions Toward U.S. - And Japanese-Made Household Appliances, Rajshekhar G. Javalgi, Jieun Park, Oscar Lee, V. Kanti Prasad
Business Faculty Publications
The purpose of this article is to understand the factors influencing Taiwan's Chinese consumers’ purchase intentions toward U.S. and Japanese household appliances. The authors attempt to develop and test a comprehensive model linking such purchase intentions to several constructs including Taiwan Chinese consumers’ openness to foreign cultures, consumer nationalism, product familiarity, traditional cultural values orientation, and product-country image. The result of analysis using structural equation modeling shows that consumer nationalism has a strong indirect effect on purchase intention via the product-country image construct. Taiwan Chinese consumers’ traditional cultural values orientation and openness to foreign cultures have direct effects on consumer …
2014-September-01-National Science Foundation Sends Etsu Paleontologists To China, University Marketing And Communications, East Tennessee State University
2014-September-01-National Science Foundation Sends Etsu Paleontologists To China, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-01-Faith Vaughn, University Marketing And Communications, East Tennessee State University
2014-September-01-Faith Vaughn, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-01-Department Of Music Announces Fall Concert Schedule, University Marketing And Communications, East Tennessee State University
2014-September-01-Department Of Music Announces Fall Concert Schedule, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-01-Linville, University Marketing And Communications, East Tennessee State University
2014-September-01-Linville, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Predicting The Presence Of Chief Marketing Officers (Cmos) On Top Management Teams And The Moderating Influence Of Cmo Presence On The Relationship Between Firm Visibility, Market Power, And Industry Orientation And Firm Performance, Laurie Renee Hodge
Dissertations, Theses and Capstone Projects (Full IR Collection)
In response to increasing demands on firm performance, organizations have attempted to become more consumer and market responsive by adopting industry conventions, such as appointing a chief marketing officer (CMO) to the top management team (TMT). However, scholarly research on the presence or absence of a CMO, and the relationship between the presence of a CMO on the TMT and firm performance is nascent and conflicting. Thus, the purpose of these studies was to address these issues. First, using institutional theory I empirically examined the conditions of firm visibility, firm market power, and industry orientation to predict CMO presence / …
Cross-Border Shopping: A Research Proposal For A Comparison Of Service Encounters Of Canadian Cross-Border Shoppers Versus Canadian Domestic In-Shoppers, Brian A. Zinser, Gary Brunswick
Cross-Border Shopping: A Research Proposal For A Comparison Of Service Encounters Of Canadian Cross-Border Shoppers Versus Canadian Domestic In-Shoppers, Brian A. Zinser, Gary Brunswick
Journal Articles
The phenomenon known as out-shopping behavior (also known as intermarket patronage) is further explored and analyzed within the context of international cross-border consumer behavior. The authors provide an extensive literature review and a set of research hypotheses, as well as a suggested research methodology, and argue that this research will allow for significant contributions to the literature on out-shopping, international cross-border shopping, and services marketing.
Exploring The Relationship Between Online Search And Offline Sales For Better "Nowcasting", Sandeep R. Chandukala, Jeffrey P. Dotson, Qing Liu, Stephan Conrady
Exploring The Relationship Between Online Search And Offline Sales For Better "Nowcasting", Sandeep R. Chandukala, Jeffrey P. Dotson, Qing Liu, Stephan Conrady
Research Collection Lee Kong Chian School Of Business
Although the conditions that motivate individuals to buy, sell, search, and post on the Internet are diverse, the information generated as a byproduct of these activities has the potential to help marketers develop a better understanding of consumer and firm behavior. In this paper, we utilize online product search data to build a model that links sales to marketing mix activity. The objectives of this research are threefold: first, to incorporate secondary data collected from online sources into a model of demand, thus improving our ability to forecast sales; second, to develop a better understanding of the role of marketing …
2014 September, Office Of Communications & Marketing, Morehead State University.
2014 September, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for September of 2014.
2014-August-31-Art Brown, University Marketing And Communications, East Tennessee State University
2014-August-31-Art Brown, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-31-Katie Prendergast, University Marketing And Communications, East Tennessee State University
2014-August-31-Katie Prendergast, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-31-Fossil 5k To Benefit Museum Exhibition And Education Programs, University Marketing And Communications, East Tennessee State University
2014-August-31-Fossil 5k To Benefit Museum Exhibition And Education Programs, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-30-Social Work, University Marketing And Communications, East Tennessee State University
2014-August-30-Social Work, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-29-Johnson City Community Health Center Receives $250,000 For Mammography Services, University Marketing And Communications, East Tennessee State University
2014-August-29-Johnson City Community Health Center Receives $250,000 For Mammography Services, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-29-'Still Pointe' Etsu.Edu /News/2014/08_Aug/Stillpointe.Php, University Marketing And Communications, East Tennessee State University
2014-August-29-'Still Pointe' Etsu.Edu /News/2014/08_Aug/Stillpointe.Php, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-28-Tsbdc Classes To Be Offered In September Article, University Marketing And Communications, East Tennessee State University
2014-August-28-Tsbdc Classes To Be Offered In September Article, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-28-Etsu To Host Tri-Cities College Fair With 70 Colleges Participating, University Marketing And Communications, East Tennessee State University
2014-August-28-Etsu To Host Tri-Cities College Fair With 70 Colleges Participating, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-27-Alliance For Continued Learning 2014, University Marketing And Communications, East Tennessee State University
2014-August-27-Alliance For Continued Learning 2014, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Consumer Financial Anxiety: Us Regional Financial Service Firms’ Trust Building Response To The Financial Crisis, Devon Johnson, Mark Peterson
Consumer Financial Anxiety: Us Regional Financial Service Firms’ Trust Building Response To The Financial Crisis, Devon Johnson, Mark Peterson
Department of Marketing Faculty Scholarship and Creative Works
Purpose–The purpose of this paper is to examine how small and medium-sized, regional financial service firms reacted to the financial crisis by helping their customers cope with their heightened state financial anxiety during the Economic Crisis of 2008. It also examines the variety of strategies pursued by these firms to rebuild consumer trust in their brands in the ensuing years. Design/methodology/approach–The authors relied on grounded theory as a methodological approach to understand the unfolding situation of the financial crisis and to inductively develop a framework explainingmanagers’ experience with consumer financial anxiety and trust. Data collection involved key informant interviews with …
2014-August-26-Etsu Holding Auditions For Musical ‘Oklahoma!’, University Marketing And Communications, East Tennessee State University
2014-August-26-Etsu Holding Auditions For Musical ‘Oklahoma!’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-26-Natural History Museum To Host ‘Fossil And Artifact Id Night’, University Marketing And Communications, East Tennessee State University
2014-August-26-Natural History Museum To Host ‘Fossil And Artifact Id Night’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-26-Learn A New Language Or Improve Skills With Etsu Rosetta Stone Offer, University Marketing And Communications, East Tennessee State University
2014-August-26-Learn A New Language Or Improve Skills With Etsu Rosetta Stone Offer, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-26-Etsu Learns Of Case Of Bacterial Meningitis, University Marketing And Communications, East Tennessee State University
2014-August-26-Etsu Learns Of Case Of Bacterial Meningitis, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.