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Full-Text Articles in Business

2014-October-01-Etsu Dental Hygiene Clinic Coordinator Offers Ways To Keep Teeth In Tip-Top Condition, University Marketing And Communications, East Tennessee State University Oct 2014

2014-October-01-Etsu Dental Hygiene Clinic Coordinator Offers Ways To Keep Teeth In Tip-Top Condition, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Effects Of Perceived Privacy Protection: Does Reading Privacy Notices Matter?, Xiaojing Sheng, Penny M. Simpson Oct 2014

Effects Of Perceived Privacy Protection: Does Reading Privacy Notices Matter?, Xiaojing Sheng, Penny M. Simpson

Marketing Faculty Publications

Many consumers do not read privacy notices despite the fact that websites post privacy notices to address consumers' long-standing concerns about privacy protection on the internet. To understand why consumers do not read privacy notices and the impact of reading (or not reading) privacy notices on the found effect of privacy notices, data were collected from 137 readers of privacy notices and 97 non-readers of privacy notices. This research's test of the moderating effects of reading (or not reading) privacy notices found that perceived privacy protection positively affected trust and negatively affected perceived information risk and that the negative effect …


2014-October-01-Etsu Nursing Exhibit, University Marketing And Communications, East Tennessee State University Oct 2014

2014-October-01-Etsu Nursing Exhibit, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-October-01-Alumni Golf Classic Winners Announced, University Marketing And Communications, East Tennessee State University Oct 2014

2014-October-01-Alumni Golf Classic Winners Announced, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-October-01-Public Safety Receives Third-Party Report Of Sexual Assault On Campus, University Marketing And Communications, East Tennessee State University Oct 2014

2014-October-01-Public Safety Receives Third-Party Report Of Sexual Assault On Campus, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-October-01-Lifepath Gets New Lifeblood Thanks To Two Federal Grants, University Marketing And Communications, East Tennessee State University Oct 2014

2014-October-01-Lifepath Gets New Lifeblood Thanks To Two Federal Grants, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-October-01-Etsu Hosts Migrant Student Leadership Conference, University Marketing And Communications, East Tennessee State University Oct 2014

2014-October-01-Etsu Hosts Migrant Student Leadership Conference, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Marketing Professor Builds Real-World Connections For Students And Alumni Oct 2014

Marketing Professor Builds Real-World Connections For Students And Alumni

Business Exchange

Associate Professor of Marketing Zafar Iqbal discusses his personal journey from his home in Pune, India to life as a DePaul professor in Chicago and his work spearheading educational exchange initiatives with Symbiosis International University in Pune. He is working on a large-scale research project to identify and categorize different types of marketing careers.


It’S Alive! How Kinetic Property In Ads Shapes Novelty Perceptions, Junghan Kim, Arun Lakshmanan Oct 2014

It’S Alive! How Kinetic Property In Ads Shapes Novelty Perceptions, Junghan Kim, Arun Lakshmanan

Research Collection Lee Kong Chian School Of Business

We propose that speed and direction changes in moving ad elements influence product novelty perceptions. Three studies show thatinanimate but moving elements within an advertisement enhance novelty perceptions due to their kinetic property. Further, we showthat this effect is driven by perceptions of ad aliveness and product atypicality.


2014-September-30-2014 Annual Staff Convocation, University Marketing And Communications, East Tennessee State University Sep 2014

2014-September-30-2014 Annual Staff Convocation, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-September-30-Etsu Students To Perform In Special Production Of 'Die Fledermaus', University Marketing And Communications, East Tennessee State University Sep 2014

2014-September-30-Etsu Students To Perform In Special Production Of 'Die Fledermaus', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-September-30-New Pediatrics Chair, University Marketing And Communications, East Tennessee State University Sep 2014

2014-September-30-New Pediatrics Chair, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-September-30-Hispanic Student Day, University Marketing And Communications, East Tennessee State University Sep 2014

2014-September-30-Hispanic Student Day, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-September-30-Nursing's 60th Anniversary, University Marketing And Communications, East Tennessee State University Sep 2014

2014-September-30-Nursing's 60th Anniversary, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-September-30-Railway Fall Excursion, University Marketing And Communications, East Tennessee State University Sep 2014

2014-September-30-Railway Fall Excursion, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-September-30-Haunted Tours Planned At Natural History Museum, University Marketing And Communications, East Tennessee State University Sep 2014

2014-September-30-Haunted Tours Planned At Natural History Museum, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-September-30-‘Amalgam!’ Recital To Feature Unusual Blends Of Tuba, Other Instruments, University Marketing And Communications, East Tennessee State University Sep 2014

2014-September-30-‘Amalgam!’ Recital To Feature Unusual Blends Of Tuba, Other Instruments, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-September-29-Etsu Entrepreneurs' Club Pal Barger To Speak, University Marketing And Communications, East Tennessee State University Sep 2014

2014-September-29-Etsu Entrepreneurs' Club Pal Barger To Speak, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-September-29-Janet Orselli Lecture, University Marketing And Communications, East Tennessee State University Sep 2014

2014-September-29-Janet Orselli Lecture, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-September-29-Hot Southern Trumpet Nights’ Recital To Feature Usm Faculty, University Marketing And Communications, East Tennessee State University Sep 2014

2014-September-29-Hot Southern Trumpet Nights’ Recital To Feature Usm Faculty, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-September-29-‘The Lung Run’ Set For Oct. 11 On Va Campus, University Marketing And Communications, East Tennessee State University Sep 2014

2014-September-29-‘The Lung Run’ Set For Oct. 11 On Va Campus, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-September-28-Wets-Fm/Hd To Host Concert And Dinner At The Charles On Sunday, University Marketing And Communications, East Tennessee State University Sep 2014

2014-September-28-Wets-Fm/Hd To Host Concert And Dinner At The Charles On Sunday, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-September-27-Etsu To Host Native American Festival Weekend, University Marketing And Communications, East Tennessee State University Sep 2014

2014-September-27-Etsu To Host Native American Festival Weekend, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-September-27-Star Party Search For Exoplanets Article, University Marketing And Communications, East Tennessee State University Sep 2014

2014-September-27-Star Party Search For Exoplanets Article, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-September-26-Legislative Internships, University Marketing And Communications, East Tennessee State University Sep 2014

2014-September-26-Legislative Internships, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-September-26-Law Enforcement Challenge, University Marketing And Communications, East Tennessee State University Sep 2014

2014-September-26-Law Enforcement Challenge, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-September-26-‘Turn, Turn, Turn’: Changing Season Brings New Story Slam Series, University Marketing And Communications, East Tennessee State University Sep 2014

2014-September-26-‘Turn, Turn, Turn’: Changing Season Brings New Story Slam Series, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Salvaging Print: Letterhead In Post-Industrial Urban America, Nancy Sharon Collins Sep 2014

Salvaging Print: Letterhead In Post-Industrial Urban America, Nancy Sharon Collins

The Mid-America Print Council Conference

This panel will explore the link between today’s small press movement and the formal aspects of commercial printing during the American 20th century. Panelists include Christine Medley , Philip Gattuso, and Nancy Bernardo.

Using as its primary example letterhead from defunct companies in Detroit, and secondarily, specimens of business and legal letterhead from other urban centers of the industrial United States, this panel will examine and discuss: What did letterhead represent to 20th century printers in local markets such as Detroit? What is the significance of printed letterhead, and stationery, to the art of small press printing in post-industrial cities …


2014-September-25-Dada Cabaret To Share How Its Members ‘Broke The China Rabbit’, University Marketing And Communications, East Tennessee State University Sep 2014

2014-September-25-Dada Cabaret To Share How Its Members ‘Broke The China Rabbit’, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2014-September-25-Patient Portal, University Marketing And Communications, East Tennessee State University Sep 2014

2014-September-25-Patient Portal, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.