Open Access. Powered by Scholars. Published by Universities.®
- Institution
-
- East Tennessee State University (6458)
- Georgia Southern University (883)
- Kennesaw State University (712)
- Asia Marketing Journal (AMJ) (674)
- Morehead State University (668)
-
- Singapore Management University (478)
- De La Salle University (300)
- Technological University Dublin (250)
- Universitas Indonesia (235)
- University of Rhode Island (218)
- Marquette University (217)
- University of Arkansas, Fayetteville (195)
- California Polytechnic State University, San Luis Obispo (185)
- University of South Florida (162)
- University of Nevada, Las Vegas (155)
- Illinois State University (146)
- University of Texas Rio Grande Valley (144)
- Department of Primary Industries and Regional Development, Western Australia (140)
- Utah State University (136)
- Old Dominion University (135)
- Western Kentucky University (121)
- Coastal Carolina University (114)
- MMU Press (113)
- University of Nebraska - Lincoln (110)
- Walden University (108)
- World Maritime University (101)
- Bryant University (92)
- Munster Technological University (91)
- Edith Cowan University (84)
- Western Michigan University (82)
- Keyword
-
- Marketing (1022)
- Social media (277)
- Advertising (193)
- Consumer behavior (190)
- Branding (164)
-
- Social Media (136)
- Sustainability (126)
- Western Australia (104)
- AMTP (95)
- Business (92)
- Ireland (92)
- Trust (82)
- SIEC Historical Documents (81)
- Women (80)
- Innovation (78)
- COVID-19 (77)
- Association of Marketing Theory and Practice Proceedings 2010 (76)
- Consumer Behavior (75)
- Ethics (75)
- Utah (72)
- Communication (68)
- Sales (65)
- Association of Marketing Theory and Practice Proceedings 2014 (64)
- Entrepreneurship (64)
- Tourism (63)
- Marketing strategy (62)
- Management (61)
- Demographics (60)
- Purchase intention (59)
- Internet (57)
- Publication Year
- Publication
-
- ETSU News (6154)
- Asia Marketing Journal (674)
- Morehead State Press Release Archive, 1961 to the Present (568)
- Atlantic Marketing Association Proceedings (352)
- Research Collection Lee Kong Chian School Of Business (320)
-
- DLSU Business & Economics Review (296)
- Accent [newsletter] (265)
- Atlantic Marketing Journal (260)
- Marketing Faculty Research and Publications (203)
- Markets, Globalization & Development Review (177)
- ASEAN Marketing Journal (174)
- Marketing Faculty Publications (167)
- Honors Theses (144)
- International Journal for Business Education (138)
- Journal of Applied Marketing Theory (133)
- Faculty Publications (114)
- International Journal of Management, Finance and Accounting (113)
- UNLV Theses, Dissertations, Professional Papers, and Capstones (109)
- The Coastal Business Journal (103)
- Walden Dissertations and Doctoral Studies (101)
- World Maritime University Dissertations (100)
- Morehead State Athletics Press Release Archives (96)
- Marketing and Strategy Faculty Publications (95)
- Marketing Undergraduate Honors Theses (91)
- Theses (91)
- AMTP Proceedings 2010 (76)
- School of Professional Studies (75)
- Articles (74)
- AMTP Proceedings 2026 (72)
- AMTP Proceedings 2013 (68)
- Publication Type
- File Type
Articles 11281 - 11310 of 16692
Full-Text Articles in Business
2014-November-25-Etsu Expert Featured In Nature Article On Tanning, University Marketing And Communications, East Tennessee State University
2014-November-25-Etsu Expert Featured In Nature Article On Tanning, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-24-Pharmacy Students To Talk With Community About Herbal Medicine, University Marketing And Communications, East Tennessee State University
2014-November-24-Pharmacy Students To Talk With Community About Herbal Medicine, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-21-Quillen Etsu Physicians Welcomes New Pediatric Pulmonologist, University Marketing And Communications, East Tennessee State University
2014-November-21-Quillen Etsu Physicians Welcomes New Pediatric Pulmonologist, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-21-‘Father Of Modern Jazz Trombone’ To Headline Fall Jazz At The Culp, University Marketing And Communications, East Tennessee State University
2014-November-21-‘Father Of Modern Jazz Trombone’ To Headline Fall Jazz At The Culp, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-21-Etsu Choirs To Present ‘Do You Hear What I Hear?’, University Marketing And Communications, East Tennessee State University
2014-November-21-Etsu Choirs To Present ‘Do You Hear What I Hear?’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-21-Professor Receives Grand Challenges Explorations Grant, University Marketing And Communications, East Tennessee State University
2014-November-21-Professor Receives Grand Challenges Explorations Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-21-Wykoff Co-Chairs Public Health Summit In New Orleans, University Marketing And Communications, East Tennessee State University
2014-November-21-Wykoff Co-Chairs Public Health Summit In New Orleans, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-19-'Women On Air' Moves To Friday Nights On Wets, University Marketing And Communications, East Tennessee State University
2014-November-19-'Women On Air' Moves To Friday Nights On Wets, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-19-Etsu To Offer Renaissance Child Winter Enrichment Workshop, University Marketing And Communications, East Tennessee State University
2014-November-19-Etsu To Offer Renaissance Child Winter Enrichment Workshop, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-19-Etsu Professor Helping Develop App For Special Education Teachers, University Marketing And Communications, East Tennessee State University
2014-November-19-Etsu Professor Helping Develop App For Special Education Teachers, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-18-Carter Railroad Museum’S November Heritage Day Has Passenger Trains, University Marketing And Communications, East Tennessee State University
2014-November-18-Carter Railroad Museum’S November Heritage Day Has Passenger Trains, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-18-Wayne Winkler Shares Melungeon Heritage In Psychology Today, New Book, University Marketing And Communications, East Tennessee State University
2014-November-18-Wayne Winkler Shares Melungeon Heritage In Psychology Today, New Book, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-18-Erica Briest, University Marketing And Communications, East Tennessee State University
2014-November-18-Erica Briest, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-17-Dr. Anna Gilbert Returns To Her Etsu Roots With Physician Role In Internal Medicine, University Marketing And Communications, East Tennessee State University
2014-November-17-Dr. Anna Gilbert Returns To Her Etsu Roots With Physician Role In Internal Medicine, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-15-Courtney Haun, University Marketing And Communications, East Tennessee State University
2014-November-15-Courtney Haun, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-15-Etsu Biologists Present At Phytochemical Society Of North America Meeting, University Marketing And Communications, East Tennessee State University
2014-November-15-Etsu Biologists Present At Phytochemical Society Of North America Meeting, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Marketing Of Global Entertainment Through Brand Building, Jasmine Raelynn Spence
The Marketing Of Global Entertainment Through Brand Building, Jasmine Raelynn Spence
Learning Showcase 2014
The strategies of global marketing for entertainers require a more sophisticated marketing approach in order to obtain a successful level of international fame. Due to the marketing efforts of global branding, the increased level of ‘celebrityhood” in American entertainers who have expanded their brand internationally, have reached a prominent level of notoriety; thus creating a powerful celebrity.
This poster will examine how marketing and public relations specialists can market an entertainer to gain fame in both a foreign country and in America at the same time. This study also investigates the art of marketing for global entertainment and provides direct …
2014-November-14-Dr. Lynn Williams Co-Chairing National Asha Convention, University Marketing And Communications, East Tennessee State University
2014-November-14-Dr. Lynn Williams Co-Chairing National Asha Convention, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-13-Borja Helping Patients Get Best Of Both Worlds Through Integrative Medicine Cl, University Marketing And Communications, East Tennessee State University
2014-November-13-Borja Helping Patients Get Best Of Both Worlds Through Integrative Medicine Cl, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-12-Dr. Stacy Cummings-Onks Named Director Of Etsu Advisement Center, University Marketing And Communications, East Tennessee State University
2014-November-12-Dr. Stacy Cummings-Onks Named Director Of Etsu Advisement Center, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-11-Arianna Ross To Appear At Etsu, University Marketing And Communications, East Tennessee State University
2014-November-11-Arianna Ross To Appear At Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-10-Navy Veteran Uses Military Experiences To Help Steer Ship At Etsu Clinics, University Marketing And Communications, East Tennessee State University
2014-November-10-Navy Veteran Uses Military Experiences To Help Steer Ship At Etsu Clinics, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-10-Concert Band, Wind Ensemble To Perform Last Concert Of Fall Sem, University Marketing And Communications, East Tennessee State University
2014-November-10-Concert Band, Wind Ensemble To Perform Last Concert Of Fall Sem, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-10-Department Of Music To Host Faculty Brass Recital, University Marketing And Communications, East Tennessee State University
2014-November-10-Department Of Music To Host Faculty Brass Recital, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-10-Etsu’S Quillen College Of Medicine ‘Joining Forces’ To Support Veterans, University Marketing And Communications, East Tennessee State University
2014-November-10-Etsu’S Quillen College Of Medicine ‘Joining Forces’ To Support Veterans, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-10-Good Ol' Freda, University Marketing And Communications, East Tennessee State University
2014-November-10-Good Ol' Freda, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-10-Help Signing Up For Marketplace Insurance Available To Faculty, Staff And Students, University Marketing And Communications, East Tennessee State University
2014-November-10-Help Signing Up For Marketplace Insurance Available To Faculty, Staff And Students, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-10-Etsu’S Upward Bound Program Featured In Education Week Magazine, University Marketing And Communications, East Tennessee State University
2014-November-10-Etsu’S Upward Bound Program Featured In Education Week Magazine, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-November-07-Etsu Pharmacy Professor Searching For Better Cancer Treatment Options, University Marketing And Communications, East Tennessee State University
2014-November-07-Etsu Pharmacy Professor Searching For Better Cancer Treatment Options, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Muscling Consumers To Optimal Option Differentiation: The Influence Of Incidental Muscular Sensations On Option Differentiation, Courtney Szocs
Muscling Consumers To Optimal Option Differentiation: The Influence Of Incidental Muscular Sensations On Option Differentiation, Courtney Szocs
USF Tampa Graduate Theses and Dissertations
Marketers often extend product lines by introducing slight variations of existing products (e.g., there are 53 varieties of Crest toothpaste, 15 varieties of Cheerios). As a result, consumers select from assortments containing relatively similar options. Unfortunately, consumers sometimes fail to differentiate among options, and instead consider the different options as similar and choose. Consequently, prior research shows that selecting from choice sets containing relatively similar options can sometimes lead to negative consequences such as decreased satisfaction. In light of these negative consequences, and given the frequency with which consumers choose from sets of similar options, it becomes important to identify …