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Articles 10351 - 10380 of 16695
Full-Text Articles in Business
2015-September-18-Library To Host A Celebration Of Etsu Authors, University Marketing And Communications, East Tennessee State University
2015-September-18-Library To Host A Celebration Of Etsu Authors, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Project Management Systems Thinking Departamental Upgrade, Madeleine Lakatos Fojtik
Project Management Systems Thinking Departamental Upgrade, Madeleine Lakatos Fojtik
Academic Leadership Academy
Student Affairs Marketing Communications provides support services Assessment Results for several Western Michigan University departments. In addition to a strong online Web presence, printed materials continue to be a popular medium for Dining Services, Residence Life, Student Affairs and Children’s Place Learning Center, a primary list of Student Affairs departments marketing does work for. Promotional materials are developed for both new students recruitment and retention of students. Throughout the year, the marketing department develops and designs a variety of projects in print, digital media and for the Web—in fact over 400 per year. The marketing team consists of a marketing …
2015-September-17-Fossil Site To Celebrate International Red Panda Day, University Marketing And Communications, East Tennessee State University
2015-September-17-Fossil Site To Celebrate International Red Panda Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-17-Fossil Site To Celebrate International Red Panda Day, University Marketing And Communications, East Tennessee State University
2015-September-17-Fossil Site To Celebrate International Red Panda Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-16-Dr. Liang Wang Using Grants To Study Childhood Obesity, University Marketing And Communications, East Tennessee State University
2015-September-16-Dr. Liang Wang Using Grants To Study Childhood Obesity, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-16-Dr. Liang Wang Using Grants To Study Childhood Obesity, University Marketing And Communications, East Tennessee State University
2015-September-16-Dr. Liang Wang Using Grants To Study Childhood Obesity, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-14-Film Revisits Women’S Movement With Vision, Heroism, Humor, University Marketing And Communications, East Tennessee State University
2015-September-14-Film Revisits Women’S Movement With Vision, Heroism, Humor, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-14-Austin Wike, University Marketing And Communications, East Tennessee State University
2015-September-14-Austin Wike, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-14-Etsu Will Hold A Homecoming 5k, University Marketing And Communications, East Tennessee State University
2015-September-14-Etsu Will Hold A Homecoming 5k, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-14-Etsu Will Hold A Homecoming 5k, University Marketing And Communications, East Tennessee State University
2015-September-14-Etsu Will Hold A Homecoming 5k, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-14-Film Revisits Women’S Movement With Vision, Heroism, Humor, University Marketing And Communications, East Tennessee State University
2015-September-14-Film Revisits Women’S Movement With Vision, Heroism, Humor, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-14-Etsu Will Hold A Homecoming 5k, University Marketing And Communications, East Tennessee State University
2015-September-14-Etsu Will Hold A Homecoming 5k, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-14-Austin Wike, University Marketing And Communications, East Tennessee State University
2015-September-14-Austin Wike, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-14-Etsu Will Hold A Homecoming 5k, University Marketing And Communications, East Tennessee State University
2015-September-14-Etsu Will Hold A Homecoming 5k, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
A Perspective On Pharmaceutical Marketing Practices: Message Development, Media Selection, Medication Adherence And Health Literacy, Yvette L. Bonaparte
A Perspective On Pharmaceutical Marketing Practices: Message Development, Media Selection, Medication Adherence And Health Literacy, Yvette L. Bonaparte
Atlantic Marketing Association Proceedings
According to the National Action Plan to Improve Health Literacy issued in 2010 by the U.S. Department of Health and Human Services, health literacy is a multi-faceted concept and has importance for multiple sectors. Stakeholders typically involved in the health literacy discussion include government, public health officials, practitioners and those concerned with health promotion (U.S. Department of Health and Human Services 2010). In addition to these stakeholders, there is the opportunity for the pharmaceutical industry to be an active participant in the health literacy discussion.
Given the variation in health literacy levels among the U.S. population and the impact of …
Impact Of Death-Related Television Programming On Advertising Evaluation, Priyamvadha Rangan, Surendra N. Singh, Mark J. Landau, Jungsil Choi
Impact Of Death-Related Television Programming On Advertising Evaluation, Priyamvadha Rangan, Surendra N. Singh, Mark J. Landau, Jungsil Choi
Business Faculty Publications
Programming that depicts or implies death constitutes a vital component of daily television broadcasts, yet the impact of such programming on the evaluation of embedded advertising remains unexplored. Using terror management theory, we propose that exposure to routine and commonplace death-related television programming will lead to the differential evaluation of ensuing advertisements depending on whether they are perceived to be of domestic or foreign origin, and that this effect is contingent on the nature of the death-related cognitions at play at the time of ad exposure. Further, the death-related program context effects on embedded advertising are unique—ads at the end, …
2015-September-11-Dr. Krishna Singh Receives $423,000 Federal Grant, University Marketing And Communications, East Tennessee State University
2015-September-11-Dr. Krishna Singh Receives $423,000 Federal Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-11-Students To Honor Former U.S. Poet Laureate Charles Wright, University Marketing And Communications, East Tennessee State University
2015-September-11-Students To Honor Former U.S. Poet Laureate Charles Wright, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-11-Dr. Krishna Singh Receives $423,000 Federal Grant, University Marketing And Communications, East Tennessee State University
2015-September-11-Dr. Krishna Singh Receives $423,000 Federal Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-11-Students To Honor Former U.S. Poet Laureate Charles Wright, University Marketing And Communications, East Tennessee State University
2015-September-11-Students To Honor Former U.S. Poet Laureate Charles Wright, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-11-Dr. Alan Stevens To Perform With True Concord In New York, University Marketing And Communications, East Tennessee State University
2015-September-11-Dr. Alan Stevens To Perform With True Concord In New York, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-11-Dr. Alan Stevens To Perform With True Concord In New York, University Marketing And Communications, East Tennessee State University
2015-September-11-Dr. Alan Stevens To Perform With True Concord In New York, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Logistics Service Provider-Client Relationship: Comparing U.S.A And Brazil, Harash Sachdev, G. Russ Merz, Paulo Fernando Pinto Barcellos, Margareth Rodrigues De Carvalho Borella
Logistics Service Provider-Client Relationship: Comparing U.S.A And Brazil, Harash Sachdev, G. Russ Merz, Paulo Fernando Pinto Barcellos, Margareth Rodrigues De Carvalho Borella
Atlantic Marketing Journal
This research compares organization structure and market-based capabilities of American and Brazilian Logistics Service Providers in their respective countries. Using the resource based view, the authors propose that a LSP’s organization structure influences its service capabilities, which in turn will influence satisfaction and performance. The results indicate that the individual models hold true in their respective countries. Autonomy enhanced LSP’s capabilities in the areas of information sharing, logistics service, and customer service in both models. Formalization improved logistics and customer services in the Brazilian case, but only logistics services in the U.S. case. Unlike the U.S. model, service capabilities did …
Yielding To Temptation In Buying: Is It Simply A Matter Of Self-Control?, James A. Roberts, Luc Honore Petnji Yaya, Carol Gwin
Yielding To Temptation In Buying: Is It Simply A Matter Of Self-Control?, James A. Roberts, Luc Honore Petnji Yaya, Carol Gwin
Atlantic Marketing Journal
Why do consumers yield to temptation? This article looks at two increasingly common types of consumer behavior: impulse buying (IB) and compulsive buying (CB). Specifically, we investigate the impact of self-control (SC), core self-evaluations (CSE), and satisfaction with life (SWL) on these enigmatic consumer behaviors. First, the article develops the distinctions and commonalities between IB and CB. Then, through evaluation of student and general adult samples, the impact of the above three variables on IB and CB is empirically tested. Findings suggest that SC does negatively impact both IB and CB but its relationship with these two behaviors varies across …
An Attitudinal Analysis Of Preventive Health Care Information Users: With Insights From Social Media, Joseph D. Cangelosi, David Kim, Edward Ranelli
An Attitudinal Analysis Of Preventive Health Care Information Users: With Insights From Social Media, Joseph D. Cangelosi, David Kim, Edward Ranelli
Atlantic Marketing Journal
As the U.S. health care system continues to restructure itself, an increased emphasis on preventive health care will be a very important component. It is vital that preventive health care information (PHCI) be readily accessible and applied. This research explores the impact of social media as a source for accessing PHCI. Specifically, it examines how individuals rate active vs. passive internet delivery systems (IDS) to gather PHCI. Results of the study indicated that online health forums (active IDS) were the most popular source of PHCI, whereas Facebook and Twitter were most unpopular. On the whole, accessing PHCI via active IDS …
Revising The Conceptual Foundations Of Attitude Formation In The E-Marketing Era, Amy H. Handlin
Revising The Conceptual Foundations Of Attitude Formation In The E-Marketing Era, Amy H. Handlin
Atlantic Marketing Journal
Abstract – This paper revisits four seminal models of how marketing influences attitudes: mood mediation, cognitive response generation, situational parameters, and task mediation. Extensions of each model, as well as a new summary model, are proposed based on research into online consumer behavior. The author integrates the models along various dimensions which are relevant to particular e-marketing issues, and identifies certain challenges to attitude formation research in this setting.
Beyond Downton Abbey: Remembering The Great War’S Fallen Through Education And Marketing, Nina M. Ray, Andrew T. Mink
Beyond Downton Abbey: Remembering The Great War’S Fallen Through Education And Marketing, Nina M. Ray, Andrew T. Mink
Atlantic Marketing Journal
This paper explores the expanding marketing and education mission of the American Battle Monuments Commission (ABMC). Superintendents at overseas cemeteries and battle sites must continue their job of “keeping the headstones white and the grass green” but also must market specific events such as the 70th anniversary of D-Day at the Normandy location and an upcoming 100th anniversary of the end of the Great War in 2018. Part of the effort is passing the memory on to the next generation via materials relevant to young people today. U.S. history teachers who received ABMC grants to travel to Meuse-Argonne …
Net Transaction Value: A Model Of High-Involvement Decision-Making In Buyer Choice Behavior, Blaine J. Branchik Phd, Eric H. Shaw Phd
Net Transaction Value: A Model Of High-Involvement Decision-Making In Buyer Choice Behavior, Blaine J. Branchik Phd, Eric H. Shaw Phd
Atlantic Marketing Journal
This study proposes Net Transaction Value (NTV), a unified theory of buyer decision-making. NTV hypothesizes that a buyer makes an implicit and subjective calculation before making a purchase in a high involvement context. In making this calculation, the buyer deducts the costs anticipated from a transaction or transaction stream from its associated benefits. In contrast to prior value equal benefits minus cost models, the NTV model conceptually expands, operationally defines, and empirically tests two types of benefits and costs. Benefits in the NTV equation reflect not only those derived from the product or service offering itself, but also from the …
2015-September-10-Gatton College Of Pharmacy Creating Training Resource, University Marketing And Communications, East Tennessee State University
2015-September-10-Gatton College Of Pharmacy Creating Training Resource, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-September-10-Gatton College Of Pharmacy Creating Training Resource, University Marketing And Communications, East Tennessee State University
2015-September-10-Gatton College Of Pharmacy Creating Training Resource, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.