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Full-Text Articles in Business

2015-October-09-Etsu To Host Family Weekend, University Marketing And Communications, East Tennessee State University Oct 2015

2015-October-09-Etsu To Host Family Weekend, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-October-08-General Internists Join Quillen College Of Medicine, University Marketing And Communications, East Tennessee State University Oct 2015

2015-October-08-General Internists Join Quillen College Of Medicine, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-October-08-Joan Schulze To Share Her Quilt-Making Vision At Etsu, University Marketing And Communications, East Tennessee State University Oct 2015

2015-October-08-Joan Schulze To Share Her Quilt-Making Vision At Etsu, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-October-07-"2015 Fl3tch3r Exhibit: Socially And Politically Engaged Art" At Reece, University Marketing And Communications, East Tennessee State University Oct 2015

2015-October-07-"2015 Fl3tch3r Exhibit: Socially And Politically Engaged Art" At Reece, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-October-07-College Of Medicine's Tudiver Honored For Lifetime Achievement, University Marketing And Communications, East Tennessee State University Oct 2015

2015-October-07-College Of Medicine's Tudiver Honored For Lifetime Achievement, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-October-07-Etsu At Kingsport Allandale Presents An Afternoon With Marc Cameron, University Marketing And Communications, East Tennessee State University Oct 2015

2015-October-07-Etsu At Kingsport Allandale Presents An Afternoon With Marc Cameron, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-October-07-Joy Frazer, University Marketing And Communications, East Tennessee State University Oct 2015

2015-October-07-Joy Frazer, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-October-06-Office Of Sustainability To Host Matthew Dobson And "Fresh", University Marketing And Communications, East Tennessee State University Oct 2015

2015-October-06-Office Of Sustainability To Host Matthew Dobson And "Fresh", University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-October-06-Quilt Exhibition Features Tradition Intertwined With Innovation, University Marketing And Communications, East Tennessee State University Oct 2015

2015-October-06-Quilt Exhibition Features Tradition Intertwined With Innovation, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-October-06-Physical Therapy Students Hosting Food Drive, University Marketing And Communications, East Tennessee State University Oct 2015

2015-October-06-Physical Therapy Students Hosting Food Drive, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-October-06-Railroad Museum Excursion, University Marketing And Communications, East Tennessee State University Oct 2015

2015-October-06-Railroad Museum Excursion, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-October-06-College Of Clinical And Rehabilitative Health Sciences Creates Hall Of Fame, University Marketing And Communications, East Tennessee State University Oct 2015

2015-October-06-College Of Clinical And Rehabilitative Health Sciences Creates Hall Of Fame, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Corporate Social Responsibility In The B-2-B Market, Susan Saurage-Altenloh, Perry Haan Oct 2015

Corporate Social Responsibility In The B-2-B Market, Susan Saurage-Altenloh, Perry Haan

Atlantic Marketing Association Proceedings

Organizations that invest in corporate social responsibility (CSR) to improve the quality of a community or population expect a return on their investment in the form of improved brand reputation and greater consideration in the competitive environment. Homburg, Stierl, and Bornemann (2013) determined that targeted CSR activities could enhance trust and identification by organizational customers, thus fostering customer loyalty. The authors confirmed that CSR influenced client trust through loyalty and that integrating instrumental stakeholder theory with social exchange theory undergirded this link between CSR and trust. Maignan and Ferrell (2004) exhorted marketers to focus beyond consumers to other stakeholder groups …


2015-October-05-Gregory Wang To Perform In Guest Artist Piano Recital, University Marketing And Communications, East Tennessee State University Oct 2015

2015-October-05-Gregory Wang To Perform In Guest Artist Piano Recital, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-October-05-"Women On Wednesdays", University Marketing And Communications, East Tennessee State University Oct 2015

2015-October-05-"Women On Wednesdays", University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-October-05-Malpass Brothers To Bring Classic Country Sound To Campus Thursday, University Marketing And Communications, East Tennessee State University Oct 2015

2015-October-05-Malpass Brothers To Bring Classic Country Sound To Campus Thursday, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-October-02-Office Of Sustainability Promotes "Eat This!" Campaign, University Marketing And Communications, East Tennessee State University Oct 2015

2015-October-02-Office Of Sustainability Promotes "Eat This!" Campaign, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Scholarly Pursuits: Business Insights From Driehaus Faculty Research Oct 2015

Scholarly Pursuits: Business Insights From Driehaus Faculty Research

Business Exchange

Lessons in Marketing from the "Obama Model"; Lack of Self-Awareness at Work Hurts Team Performance; Award-Winning Research Sheds Light on Shareholder Activism


Using A Work System Metamodel And Usdl To Build A Bridge Between Business Service Systems And Service Computing, Steven Alter, Alistair Barros Oct 2015

Using A Work System Metamodel And Usdl To Build A Bridge Between Business Service Systems And Service Computing, Steven Alter, Alistair Barros

Business Analytics and Information Systems

This paper explores the support for more comprehensive modeling of service systems than that possible through modeling methods developed through partial perspectives, with uncertainties about their wider suitability and need for integration with other methods in this domain. It responds to a Dual Call for Papers from INFORMS Service Science and IEEE Transactions on Service Computing requesting contributions that address the barely explored challenge of establishing links between business views of service systems and more technical views from service computing. Competing definitions of service reveal that most business views of service emphasize acts or outcomes produced for others, whereas a …


The Brand Supremacy, Singapore Management University Oct 2015

The Brand Supremacy, Singapore Management University

Perspectives@SMU

Understand your customers’ goals and build an image that is strongly associated with the goal, and you shall have brand success


Imsa360: Fall 2015, Imsa Fund Oct 2015

Imsa360: Fall 2015, Imsa Fund

IMSA Fund Reports

As I begin my second year as IMSA’s President, I consider it not only a privilege to serve, but also a responsibility to lead well. Effective leadership is a critical element of our future success and is inspired by our Board of Trustees, senior administrators, faculty leaders and student leaders. Our leadership also extends beyond our campus in Aurora to the strong voices and ideas from across Illinois and beyond — including alumni, parents, and community leaders.

Excerpt: From the President


2015-October-01-Elizabeth Lewis Named Assistant Director Of Innovation Lab, University Marketing And Communications, East Tennessee State University Oct 2015

2015-October-01-Elizabeth Lewis Named Assistant Director Of Innovation Lab, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-October-01-Entrepreneurs' Club To Host Beth Ringley, University Marketing And Communications, East Tennessee State University Oct 2015

2015-October-01-Entrepreneurs' Club To Host Beth Ringley, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-October-01-National Fossil Day Celebration At Gray Fossil Museum, University Marketing And Communications, East Tennessee State University Oct 2015

2015-October-01-National Fossil Day Celebration At Gray Fossil Museum, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-October-01-Virginia Tech To Honor Freddie Williams At Golf Tournament, University Marketing And Communications, East Tennessee State University Oct 2015

2015-October-01-Virginia Tech To Honor Freddie Williams At Golf Tournament, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-October-01-Dr. Steven Wallace Publishes On Unusual Dimorphism In Red Panda Fossils, University Marketing And Communications, East Tennessee State University Oct 2015

2015-October-01-Dr. Steven Wallace Publishes On Unusual Dimorphism In Red Panda Fossils, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-October-01-Tennessee Poll By Etsu To Measure Statewide Opinion On Various Topics, University Marketing And Communications, East Tennessee State University Oct 2015

2015-October-01-Tennessee Poll By Etsu To Measure Statewide Opinion On Various Topics, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Mar 3613 Marketing Research, Yancy Edwards Oct 2015

Mar 3613 Marketing Research, Yancy Edwards

Service-Learning Syllabi

No abstract provided.


2015-October-01-Erika Hale, University Marketing And Communications, East Tennessee State University Oct 2015

2015-October-01-Erika Hale, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-October-01-"Magnificent Magnavox" Exhibit Featured At Reece Museum, University Marketing And Communications, East Tennessee State University Oct 2015

2015-October-01-"Magnificent Magnavox" Exhibit Featured At Reece Museum, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.