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Full-Text Articles in Business

2015-12-18-Etsu Names Pat Robertson Award Winners, University Marketing And Communications, East Tennessee State University Dec 2015

2015-12-18-Etsu Names Pat Robertson Award Winners, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2015-12-18-Mehta Honored For Service To State As Tb Physician, University Marketing And Communications, East Tennessee State University Dec 2015

2015-12-18-Mehta Honored For Service To State As Tb Physician, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2015-12-18-Giant Mastodont Skeleton Discovered At Gray Fossil Site, University Marketing And Communications, East Tennessee State University Dec 2015

2015-12-18-Giant Mastodont Skeleton Discovered At Gray Fossil Site, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2015-12-18-Ethnomusicologist To Serve As Basler Chairholder In Spring 2016, University Marketing And Communications, East Tennessee State University Dec 2015

2015-12-18-Ethnomusicologist To Serve As Basler Chairholder In Spring 2016, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2015-12-18-Etsu Researcher Funded For Study Of Insect Diapause, University Marketing And Communications, East Tennessee State University Dec 2015

2015-12-18-Etsu Researcher Funded For Study Of Insect Diapause, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2015-12-18-Professor Visits Nation’S Capital To Discuss Rural Public Health, University Marketing And Communications, East Tennessee State University Dec 2015

2015-12-18-Professor Visits Nation’S Capital To Discuss Rural Public Health, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2015-12-18-New Employees, University Marketing And Communications, East Tennessee State University Dec 2015

2015-12-18-New Employees, University Marketing And Communications, East Tennessee State University

Accent [newsletter]

No abstract provided.


2015-December-17-Carter Railroad Museum "Home For Christmas" On December Heritage Day, University Marketing And Communications, East Tennessee State University Dec 2015

2015-December-17-Carter Railroad Museum "Home For Christmas" On December Heritage Day, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-December-17-Two Faculty Members Co-Author Textbook Chapter, University Marketing And Communications, East Tennessee State University Dec 2015

2015-December-17-Two Faculty Members Co-Author Textbook Chapter, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Preparing And Executing An Effective Sales Call, Mackenzie Wright Dec 2015

Preparing And Executing An Effective Sales Call, Mackenzie Wright

Honors Theses

This thesis is written in a business document format. It will have four main sections: Introduction, Preparation, Execution, and Conclusion. Each section will include subsections. I will be discussing my involvement in the International Collegiate Sales Competition (ICSC), which was my thesis project. I will be comparing my participation in the ICSC to the knowledge I gained during my tenure as a Sales and Business Marketing student in the Haworth College of Business.

Any data or information was taken from WMU’s website, the ICSC website, and my knowledge from WMU sales classes.


The Image Of Insurance, Nathalie Dail Dec 2015

The Image Of Insurance, Nathalie Dail

Senior Theses

This paper discusses the concept of brand management. The purpose is to give a brief introductory understanding of brand management and how it relates to the insurance industry. The benefits associated with brand management are detailed and analyzed in order to produce a variation of a SWOT analysis and a lean canvas. Meanwhile, Generation Y is explored as a market segment, along with challenges insurers face. This thesis seeks to explore the effects of branding on the insurance industry, with this market in mind. Consumer base fluctuations and revenue are factors considered when evaluating the effects of branding. Two well …


2015-December-15-Jcchc Offering Free Assistance During Aca Open Enrollment, University Marketing And Communications, East Tennessee State University Dec 2015

2015-December-15-Jcchc Offering Free Assistance During Aca Open Enrollment, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-December-15-Women’S Health Topic Of Wednesday Lecture, University Marketing And Communications, East Tennessee State University Dec 2015

2015-December-15-Women’S Health Topic Of Wednesday Lecture, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-December-15-Dr. Norman Moore To Speak At Alzheimer's Association Luncheon, University Marketing And Communications, East Tennessee State University Dec 2015

2015-December-15-Dr. Norman Moore To Speak At Alzheimer's Association Luncheon, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-December-15-Spring 2016 Season, University Marketing And Communications, East Tennessee State University Dec 2015

2015-December-15-Spring 2016 Season, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Does Social Media Help Create Brand Loyalty?, Ali Russo Dec 2015

Does Social Media Help Create Brand Loyalty?, Ali Russo

Honors Theses

Throughout my time at Haworth College of Business, Social Media has been a big topic of discussion. The issue has not been if companies should use it as a tool to reach consumers but how do companies effectively utilize Social Media sites. Companies have two important ways to utilize these sites: the first is to collect data from users, and the second is to create a platform where they can interact and influence purchasing decisions. I wanted to create a thesis that focused on the interaction side of Social Media. Initially, I wanted to see if Social Media would create …


Competing In The International Collegiate Sales Competition, Christina Cook Dec 2015

Competing In The International Collegiate Sales Competition, Christina Cook

Honors Theses

The following report aims to analyze the process that is involved in competing in the International Collegiate Sales Competition. There will be an overview of the selection process and the competition itself and an analysis of the overall performance at the competition. In addition, there will also be an overview of lessons learned by competing along with general suggestions to future competitors and competition coordinators.

Before examining the details of the competition, this thesis will address the Sales and Business Marketing program at Western Michigan University. In addition, there will be models referenced within Western Michigan University’s sales program that …


2015-December-09-Students Present Research At Appalachian Teaching Project Symposium, University Marketing And Communications, East Tennessee State University Dec 2015

2015-December-09-Students Present Research At Appalachian Teaching Project Symposium, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-December-09-Chamber Of Commerce Honors Etsu's Office Of Professional Development, University Marketing And Communications, East Tennessee State University Dec 2015

2015-December-09-Chamber Of Commerce Honors Etsu's Office Of Professional Development, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-December-08-Etsu Offers Pharmacy Technician Course, University Marketing And Communications, East Tennessee State University Dec 2015

2015-December-08-Etsu Offers Pharmacy Technician Course, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-December-08-Gray Fossil Site To Host Paleontology Activity For Children, University Marketing And Communications, East Tennessee State University Dec 2015

2015-December-08-Gray Fossil Site To Host Paleontology Activity For Children, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-December-08-Dr. Merry Noel Miller Writes Women's Emotional Balance Guide, University Marketing And Communications, East Tennessee State University Dec 2015

2015-December-08-Dr. Merry Noel Miller Writes Women's Emotional Balance Guide, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-December-07-Student-Led Bluegrass, Country Bands To Perform At Down Home, University Marketing And Communications, East Tennessee State University Dec 2015

2015-December-07-Student-Led Bluegrass, Country Bands To Perform At Down Home, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-December-07-Etsu Faculty, Alumnus Included Among Grammy Nominees, University Marketing And Communications, East Tennessee State University Dec 2015

2015-December-07-Etsu Faculty, Alumnus Included Among Grammy Nominees, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-December-02-Dr. Karl Joplin Receives Funding For Study Of Insect Diapause, University Marketing And Communications, East Tennessee State University Dec 2015

2015-December-02-Dr. Karl Joplin Receives Funding For Study Of Insect Diapause, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-December-02-Etsu To Host First Lego Qualifying Tournament, University Marketing And Communications, East Tennessee State University Dec 2015

2015-December-02-Etsu To Host First Lego Qualifying Tournament, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2015-December-02-Class Of 1966 Members Needed To Serve As ‘Agents’ For Upcoming Reunion, University Marketing And Communications, East Tennessee State University Dec 2015

2015-December-02-Class Of 1966 Members Needed To Serve As ‘Agents’ For Upcoming Reunion, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Capstone Revival, Mary Mesele, Ruochen Lu, Quilin Jiang Dec 2015

Capstone Revival, Mary Mesele, Ruochen Lu, Quilin Jiang

School of Professional Studies

The capstone project is a culminating experience whereby students choose to research a topic that is relevant in their field of study and have been highly regarded as important learning activities. The capstone allows students to use research, analytical, problem solving and evaluation skills they have learned in the course of the graduate program. McGill indicates the benefit of the completion of a capstone project not only in gaining knowledge in capstone but also in learning how to apply the knowledge gained in other courses in the major (McGill, 2012). Currently, COPACE (College of Professional and Continuing Education) has three …


2015 December, Office Of Communications & Marketing, Morehead State University. Dec 2015

2015 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December of 2015.


Influencing Donor Decision-Making: An Examination Of Situational Determinants That Impact Donation, Floyd Kristopher Dec 2015

Influencing Donor Decision-Making: An Examination Of Situational Determinants That Impact Donation, Floyd Kristopher

Marketing Dissertations - Archive

Research around donor decision-making has shown the importance of understanding why donors make decisions. However, much less research exists explaining how donors make decisions. Set against the backdrop of online websites and in the context of donation, this dissertation examines how web characteristics, as situational determinants, influence donor decisions. Situational determinants are influences that arise because of a specific situation where a consumer is using the product or brand; these are instances that extend beyond the basic tendencies or traits of the consumer (Belk 1974). This could be a behavioral setting, a space, or a time (Belk 1974); other situational …