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Using Incentive To Motivate Students During A Professional Selling Class Project, Ramon A. Avila, Scott. A. Inks 2015 Ball State University

Using Incentive To Motivate Students During A Professional Selling Class Project, Ramon A. Avila, Scott. A. Inks

Atlantic Marketing Association Proceedings

Experiential learning methods are an important part of a robust sales curriculum. Sales call role-play, an experiential learning tool, is common in introductory and advanced sales call courses. While role-plays have several advantages, they are by definition, not “real-world.” Addressing this issue, some sales courses include sales projects/exercises in which students sell real products to real customers. This paper discusses how sales incentives were incorporated into a real-world sales exercise and the impact of those incentives on sales volume.


Market Oriented Organizations And Talent Workers: Composition Of The Workforce And Its Influence On Market Orientation, Dawn Mueller, Pradeep Gopalakrishna 2015 Fairleigh Dickinson University

Market Oriented Organizations And Talent Workers: Composition Of The Workforce And Its Influence On Market Orientation, Dawn Mueller, Pradeep Gopalakrishna

Atlantic Marketing Association Proceedings

Many organizations employ marketing initiatives to “assist” in launching new efforts to both internal and external audiences and weave marketing throughout as part of being “market oriented.” The primary motivation behind a market orientation is improvement of market performance, according to the literature (Narver and Slater, 1990; Kohli and Jaworski 1990).

There is literature on workforce composition and different types of workers and this includes concepts of talent workers and knowledge workers (Chowdhury 2003) and HEROes (Bernoff and Schadler 2010) but there is little to nothing on the type of workers employed by highly market-oriented organizations. …


Do Our Graduates Know What Companies Are Seeking In An Employee, And, Perhaps More Importantly, Do We?, Michael A. Jones, George Stone, April Kemp 2015 Southeastern Louisiana University

Do Our Graduates Know What Companies Are Seeking In An Employee, And, Perhaps More Importantly, Do We?, Michael A. Jones, George Stone, April Kemp

Atlantic Marketing Association Proceedings

University marketing faculty teach and embrace a concept referred to as the Marketing Concept, which places an emphasis on customer needs as a central focus in managing the marketing effort. Understanding customer needs through marketing research is thus essential to the process. If college marketing programs are to prepare students for their customers, the companies that hiring these students, the question then follows: do college marketing faculty and college marketing graduates know what qualities employers are seeking? This exploratory study reports the results of a survey of employers who were attending a Career Fair at a Southeastern US state …


The Staff Is More Important Than The Price: A Study Of The Consumer Loyalty Model In A Coffee Shop In Korea, Mikyoung Ha, Ji Young Jung, Hyo Jin Eom 2015 Inforience, LTD.

The Staff Is More Important Than The Price: A Study Of The Consumer Loyalty Model In A Coffee Shop In Korea, Mikyoung Ha, Ji Young Jung, Hyo Jin Eom

Atlantic Marketing Association Proceedings

The market of a coffee shop has matured and competition among coffee shops has gotten fierce in Asia. In Korea, the number of take-out coffee shops has increased by 21.6% per year since Starbucks launched in 1999. Sustaining customer loyalty has been regarded as an effective strategy for the profitability enhancement of companies in the maturity stage. Since loyalty has been defined in both behavioral and attitudinal perspective, attitudinal loyalty was measured by repurchase intention of each brand and behavior loyalty was measured by repurchase behaviors (Olsen, 2002; Yi & La, 2004). This study aims to analyze both attitudinal and …


Research On Setting Up A Performance Evaluation Regiem Of Psc In The Aisa-Pacific Regiem, Xuepeng Shi 2015 World Maritime University

Research On Setting Up A Performance Evaluation Regiem Of Psc In The Aisa-Pacific Regiem, Xuepeng Shi

Maritime Safety & Environment Management Dissertations (Dalian)

No abstract provided.


Crm Problems And Strategy Research For D Logistics Company, Dingkun Wang 2015 World Maritime University

Crm Problems And Strategy Research For D Logistics Company, Dingkun Wang

World Maritime University Dissertations

No abstract provided.


The Relationship Between University Employees’ Work Engagement And The Perception Of Their Influence On Student Integration And Retention, Janea Sims McDonald 2015 University of Southern Mississippi

The Relationship Between University Employees’ Work Engagement And The Perception Of Their Influence On Student Integration And Retention, Janea Sims Mcdonald

Dissertations

The retention of college students is an issue that affects the student, the university, and the workforce. When a student does not graduate, they often either earn less over the period of their lifetime, or are unable to find a job. The workforce is affected because this means fewer qualified applicants to fill positions. Universities are impacted in many ways, including financially. Lower retention rates lead to less income from tuition and decreased funding from state and federal sources which base funding formulas on performance outcomes (National Conference of State Legislatures, 2014).

One way to increase the likelihood of student …


Boom & Bust: The Perils Of Guaranteed Long Term Contracts. Evidence From Ops100 Performance Over The Contract Cycle, Heather M. O'Neill 2015 Ursinus College

Boom & Bust: The Perils Of Guaranteed Long Term Contracts. Evidence From Ops100 Performance Over The Contract Cycle, Heather M. O'Neill

Business and Economics Faculty Publications

This study focuses on panel data of 256 MLB free agent hitters under the 2006-2011 Collective Bargaining Agreement (CBA) to demonstrate that hitters, on average, increase their offensive production, measured by OPS100, during the last year of their contract and subsequently underperform the first year of the newly signed long term contract. The contract year phenomenon arises from the incentive to land a lucrative guaranteed contract for players not intending to retire. Signing a long term guaranteed contract creates an incentive to shirk (underperform) the first year of the new contract because performance and pay become unlinked and the need …


Transforming Impossible Into Possible (Tip): A Group Work Model In Workforce Development, Philip Young P. Hong 2015 Loyola University Chicago

Transforming Impossible Into Possible (Tip): A Group Work Model In Workforce Development, Philip Young P. Hong

Social Work: School of Social Work Faculty Publications and Other Works

This presentation introduces a newly developed social work group intervention model in workforce development. Transforming Impossible into Possible (TIP) program empowers participants to develop self-awareness, confidence, hope, goal-orientation, leadership, accountability, conscientiousness, and grit, it is anticipated that it improves both employment and retention outcomes.


How To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye 2015 University of Nebraska-Lincoln

How To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye

Community Vitality Initiative

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. The purpose of this article is to help rural entrepreneurs discover ways to grow their businesses with Living with Purpose and Meaning Megatrend.


Firing Threats: Incentive Effects And Impression Management, Brice Corgnet, Roberto Hérnan-Gonzalez, Stephen J. Rassenti 2015 Chapman University

Firing Threats: Incentive Effects And Impression Management, Brice Corgnet, Roberto Hérnan-Gonzalez, Stephen J. Rassenti

Economics Faculty Articles and Research

We study the effect of firing threats in a virtual workplace that reproduces features of existing organizations. We show that organizations in which bosses can fire up to one third of their workforce produce twice as much as organizations for which firing is not possible. Firing threats sharply decrease on-the-job leisure. Nevertheless, organizations endowed with firing threats underperformed those using individual incentives. In the presence of firing threats, employees engage in impression management activities to be seen as hard-working individuals in line with our model. Finally, production levels dropped substantially when the threat of being fired was removed, whereas on-the-job …


The Corporate Social Responsibility And Financial Performance Debate, Andrew K. Nunn 2015 University of Arkansas, Fayetteville

The Corporate Social Responsibility And Financial Performance Debate, Andrew K. Nunn

Finance Undergraduate Honors Theses

Much controversy surrounds the theoretical link between corporate social responsibility (CSR) and financial performance. Many different empirical studies have reached conclusions that this link is either positive, neutral, negative, or non-existent. In this paper, a thorough literature review is conducted seeking an explanation for the contradiction and disagreement present in current literature on the subject. Six key factors causing this contradiction were highlighted and examined in the review. A comprehensive understanding of the contradiction in this field will help researchers avoid historic pitfalls in future research, and may eventually lead to a definitive understanding of the financial implications of CSR. …


The Effect Of Stages And Levels Of Automation And Reliability On Workload And Performance For Remotely Piloted Aircraft Operations, Stephen P. Katrein 2015 Air Force Institute of Technology

The Effect Of Stages And Levels Of Automation And Reliability On Workload And Performance For Remotely Piloted Aircraft Operations, Stephen P. Katrein

Theses and Dissertations

This thesis investigates incorporating different stages and levels of automation with varying degrees of reliability into a remotely piloted aircraft (RPA) surveillance task in order to determine how automation implementation and reliability affect operator workload and system performance. The study uses IMPRINT discrete event simulation to evaluate three levels of reliability in twelve different baseline automation implementations within a remotely piloted vehicle task. Three stages and four levels are modeled, for a total of twelve combinations, along with a baseline task with no automation. The stages modeled are the information acquisition stage, the decision and action selection stage, and the …


Ua35/1 Faculty Handbook, 21st Edition, WKU Provost 2015 Western Kentucky University

Ua35/1 Faculty Handbook, 21st Edition, Wku Provost

WKU Administration Documents

WKU faculty handbook designed to provide members of the faculty with general information about WKU, its history, philosophy, organization, policies and procedures, faculty responsibilities and benefits, and various services and facilities.


Amo Framework And Psychological Empowerment: Conceptual Model Decoding The Black Box Between Hrm And Innovative Work Behavior, Wali Ur Rehman, Mansoor Ahmad 2015 COMSATS Institute of Information Technology, Islamabad

Amo Framework And Psychological Empowerment: Conceptual Model Decoding The Black Box Between Hrm And Innovative Work Behavior, Wali Ur Rehman, Mansoor Ahmad

Business Review

Firms operate in an environment which is influenced by external forces like, government, professional associations, the competitors and other similar organizations operating in the organizational field (Dimaggio & Powell, 1983); knowledge intensive firms, are no exceptions. Purpose of this article is to devise comprehensive conceptual and statistical models for opening the black-box between high-involvement HR practices and innovative work behavior of employees working in knowledge intensive companies. The article explains the Ability-Motivation-Opportunity framework as the generating mechanism through which HR practices affect innovative work behavior through psychological empowerment and supportive work environment. Propositions are developed for future research endeavors, in …


Union Effect On Employment Engagement In The Public Sector: A Study Of Head Start Employees, Deborah F. Moses 2015 Hamline University

Union Effect On Employment Engagement In The Public Sector: A Study Of Head Start Employees, Deborah F. Moses

School of Business Student Theses and Dissertations

ABSTRACT

While unions have made up a significant proportion of the government workforce in all areas of employment; there has been minimal research of any kind on how unions affect government service. This lack of research is disturbing during a time when states are taking critical stands on union existence and authority. After years of shrinking unions in the private sector and growing membership in the public sector these government decisions are reversing that trend. Without research these decisions are being made without sound facts which have left constituents with limited knowledge in which to agree or disagree with those …


Mcgregor's Theory X/Y And Job Performance: A Multilevel, Multi-Source Analysis, Leanna Lawter, Richard J. Kopelman, David J. Prottas 2015 Sacred Heart University

Mcgregor's Theory X/Y And Job Performance: A Multilevel, Multi-Source Analysis, Leanna Lawter, Richard J. Kopelman, David J. Prottas

WCBT Faculty Publications

McGregor's Theory X/Y (1957; 1960/1985; 1966; 1967), one of the most famous theories of motivation and leadership, has had a profound effect on managerial thinking over the past fifty years. Yet the effect of X/Y attitudes on job performance has never been empirically demonstrated. The present research investigates whether X/Y attitudes and X/Y behaviors-examined as two distinct constructs-are related to job performance. Further, the present research uses a multilevel, multi-source design to examine via hierarchical linear modeling the performance effects of McGregor's (1957; 1960/1985; 1966; 1967) theorizing about managerial assumptions (and behaviors) at both individual and workgroup levels. As predicted, …


Measuring Work Stress Of Marketing Professionals, Nauman Abdullah, Shaukat Ali Raza, Mahr Mohammad Saeed Akhtar 2015 University of the Punjab, Pakistan

Measuring Work Stress Of Marketing Professionals, Nauman Abdullah, Shaukat Ali Raza, Mahr Mohammad Saeed Akhtar

Business Review

The study investigated the work stress of marketing professionals in terms of organizational factors, environmental factors and personal factors. Marketing professionals of 51 corporations from twelve sectors of industry listed with Lahore Stock Exchange constituted the sample. An adapted questionnaire having 34 items was used to collect the data. Mean scores were calculated for measuring the significance analysis. Frequencies, standard deviation, one-sample t-test, independent samples t-test, and oneway ANOVA were used to measure and compare the level of stress of the marketing professionals. The study concluded that there was an inconsiderable level of stress among marketing professionals. However, personal factors …


Warrior Information Network- Tactical Human View Models & Analysis, Holly A. H. Handley, Cansu Kandemir, Elnaz Dario 2015 Old Dominion University

Warrior Information Network- Tactical Human View Models & Analysis, Holly A. H. Handley, Cansu Kandemir, Elnaz Dario

Engineering Management & Systems Engineering Faculty Publications

The Human View collects and categorizes data to provide information and analyses on the human component of a system. This organization of human system data helps to understand what the impact of the technology on human performance may be. The first phase of this project completed exploratory work on different Human View techniques in the context of the Warrior Information Network - Tactical (WIN-T) system. This included creating a high-level diagram to provide a conceptual realization of a General Purpose User (GPU) interacting with the WIN-T system, creating engineering diagrams using the System Modeling Language (SysML) to render the Human …


Generation Y Perceptions Of The Traditional Career Model, Aoife Kelliher 2015 School of business, Cork Institute of Technology, Cork, Ireland.

Generation Y Perceptions Of The Traditional Career Model, Aoife Kelliher

Theses

Generation Y will be expected to play the most significant role in the work place as their careers develop and older generations retire. Much of the research carried out on their work related values and career progression to date has relied on the viewpoints of Generation Y as undergraduates, prior to gaining substantial experience in the work place. This study responds to Ng and Gossett’s (2013) call for further research into the values, attitudes and expectations of young people as they will emerge as leaders of tomorrow. The purpose of the study is to examine if the traditional career model …


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