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Implementing Project Management Principles In Digital Advertising Age, Yuanqing Jiang 2018 Harrisburg University of Science and Technology

Implementing Project Management Principles In Digital Advertising Age, Yuanqing Jiang

Dissertations and Theses

Digital advertising is a rapidly evolving industry in the US, which only has a short history of 20 years. As the demand for brands and advertisers to accurately target their audiences at the right time has increased, projects have been gradually featured as the most critical revenue-generating factor for companies in the advertising industry to survive. The advertising ecosystem, which includes agencies, technology vendors, media partners, brands and publishers, has developed as a complex system which requires efficient project management methodologies to meet the increasing demands of the industry.

This thesis aims to discuss the main problem for a lot …


What Goes Up Must ... Keep Going Up? Cultural Differences In Cognitive Styles Influence Evaluations Of Dynamic Performance, D. Lance FERRIS, Jochen REB, Huiwen LIAN, Samantha SIM, Dionysius ANG 2018 Michigan State University

What Goes Up Must ... Keep Going Up? Cultural Differences In Cognitive Styles Influence Evaluations Of Dynamic Performance, D. Lance Ferris, Jochen Reb, Huiwen Lian, Samantha Sim, Dionysius Ang

Research Collection Lee Kong Chian School Of Business

Past research on dynamic workplace performance evaluation has taken as axiomatic that temporal performance trends produce naïve extrapolation effects on performance ratings. That is, we naïvely assume that an individual whose performance has trended upward over time will continue to improve, and rate that individual more positively than an individual whose performance has trended downward over time—even if, on average, the 2 individuals have performed at an equivalent level. However, we argue that such naïve extrapolation effects are more pronounced in Western countries than Eastern countries, owing to Eastern countries having a more holistic cognitive style. To test our hypotheses, …


Decoy Effect, Anticipated Regret, And Preferences For Work-Family Benefits, Jochen REB, Andrew LI, Jessica BAGGER 2018 Singapore Management University

Decoy Effect, Anticipated Regret, And Preferences For Work-Family Benefits, Jochen Reb, Andrew Li, Jessica Bagger

Research Collection Lee Kong Chian School Of Business

Attracting talent is one of the key challenges for organizations, and offering attractive work-family benefits plays an increasingly important role in succeeding at this challenge. However, behavioural decision theory suggests that when choosing among job offers with different work-family benefits, individuals may fall prey to a decoy effect and this effect may be mediated through anticipated regret. This effect occurs when preferences are influenced by a normatively irrelevant decoy option that is clearly inferior to one of the other options in the choice set, but not the other (i.e., ‘asymmetrically dominated’). Across two studies, we investigated preferences for two important …


The "Double Standard" Of Nonproliferation: Regime Type And The U.S. Response To Nuclear Weapons Program, Alina Shymanska 2018 NEREC Research Fellow

The "Double Standard" Of Nonproliferation: Regime Type And The U.S. Response To Nuclear Weapons Program, Alina Shymanska

International Journal of Nuclear Security

There is no doubt that the NPT regime is far from being equal for all states involved. As the predominant hegemonic power since WWII, the United States plays a major role in deciding the fates of non-great power proliferators. This article tries to find the logical explanation of the phenomenon whereby some nuclear proliferators are absolved regardless of their active accumulation of nuclear arsenals while others are labeled as “rogue states” and ordered to disarm. The article suggests that a particular proliferator’s political regime could affect the way in which its state is approached by the U.S., known for its …


Exploring A Project Management Dilemma: A Case Study Examining The Shortage Of Qualified Project Personnel In A Four-Year Research University, Francine Lyken 2018 Liberty University

Exploring A Project Management Dilemma: A Case Study Examining The Shortage Of Qualified Project Personnel In A Four-Year Research University, Francine Lyken

Doctoral Dissertations and Projects

Qualified individuals are an essential resource of project teams. A primary goal of the project manager is to ensure appropriate team members are hired to meet project objectives and stakeholder expectations. However, this is not always the case since a shortage of qualified project personnel seldom occurs, and prevents the project from being completed successfully. The project personnel shortage problem is prevalent in a four-year research university as inaccessibility to qualified individuals threatens the project deadline and delivery to sponsors. Research suggested these qualified individuals are recruited to provide scientific and technical expertise to academic projects. They possess knowledge and …


Staff Council Agenda, Georgia Southern University, Staff Council 2018 Georgia Southern University

Staff Council Agenda, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.


Women In The Military: From Service To Civilian Life-Infographic, Rosalinda V. Maury, Corrinne B. Zoli, Daniel Fay, Nicholas Armstrong, Nyasha Y. Boldon, Rachel Linsner, Gilly Cantor 2018 Syracuse University (IVMF)

Women In The Military: From Service To Civilian Life-Infographic, Rosalinda V. Maury, Corrinne B. Zoli, Daniel Fay, Nicholas Armstrong, Nyasha Y. Boldon, Rachel Linsner, Gilly Cantor

Institute for Veterans and Military Families

This infographic provides key highlights on women in service along with invaluable data on women veterans. The information and statistics in this document is from our various data collection efforts centered on military life, transition, employment, entrepreneurship, and higher education.


A Phenomenological Exploration Of Women Entrepreneurs' Attitudes And Views On Establishing A Mentoring Relationship, John Rollins 2018 Liberty University

A Phenomenological Exploration Of Women Entrepreneurs' Attitudes And Views On Establishing A Mentoring Relationship, John Rollins

Doctoral Dissertations and Projects

This qualitative phenomenological study explored the attitudes and views of women entrepreneurs on establishing a mentoring relationship. Despite the stated advantages of establishing a mentoring relationship, including improving entrepreneurs’ chances of business success, organizational growth, and leadership development, over 50% of novice women entrepreneurs do not establish a mentoring relationship. The researcher conducted 22 face-to-face semi-structured interviews with women entrepreneurs in the wedding industry. All participants had a positive attitude towards establishing a mentoring relationship and stated that mentoring would increase novice women entrepreneurs’ chance of business success, organizational growth, and leadership development. Most participants believed a mentor would enhance …


Staff Council Agenda, Georgia Southern University, Staff Council 2018 Georgia Southern University

Staff Council Agenda, Georgia Southern University, Staff Council

Staff Council Meeting Minutes & Agendas

No abstract provided.


Unlocking The Potential In Your Workforce Data, Quality Improvement Center for Workforce Development 2018 University of Nebraska - Lincoln

Unlocking The Potential In Your Workforce Data, Quality Improvement Center For Workforce Development

Other QIC-WD Products

Communicating complex ideas to diverse stakeholders is central to reliable decision making. Stakeholders may vary greatly in their interest, familiarity, or expertise with data regarding a policy, program, or practice. Well-designed data visualizations provide a platform for engaging stakeholders in ways that are tailored to their interest, familiarity, and expertise. However, research indicates that visualizations are not always designed effectively to reliably motivate users to understand and ultimately use the data in their decision-making (Evergreen, 2011; Cawthon & Moere, 2007). Thoughtful and engaging visualizations demand the stakeholders’ attention and can facilitate the comprehension of findings (Hillstrom & Yantis, 1994; Treisman, …


Differences In Work Values By Gender And Generation: Evidence From Egypt, Dr. Maha Ahmed Zaki Dajani 2018 The British University in Egypt

Differences In Work Values By Gender And Generation: Evidence From Egypt, Dr. Maha Ahmed Zaki Dajani

Business Administration

This research was built on the previous research titled “The Mediating Role of Work Values in the Relationship between Islamic Religiosity and Job Performance: Empirical Evidence from Egyptian Public Health Sector” (2017) and continued to examine work values differences based on gender and generation. A quota sampling procedure was used to survey (400) participants in (10) public Egyptian hospitals. The positive response rate of the target population was (83.75%). Work values were measured using Lyon Work Values Survey (LWVS) revised 25-item scale to assess four types of work values, namely, instrumental values, cognitive values, social/altruistic values, and prestige values. It …


The Other Side: Occupational Interactional Requirements And Work-Home Enrichment, Devasheesh P. BHAVE, Alexandru M. LEFTNER 2018 Singapore Management University

The Other Side: Occupational Interactional Requirements And Work-Home Enrichment, Devasheesh P. Bhave, Alexandru M. Leftner

Research Collection Lee Kong Chian School of Business

We examine how occupational interactional requirements influence work-home enrichment. We identify two manifestations of work-home enrichment: through objective indicators of how employees allocate their time at home, and through perceptual reflections of employees on their work-home enrichment. We conceptualize occupational interactional requirements as restorative properties of jobs that provide employees with resources that they transfer to the home domain. In terms of objective indicators, our results indicate that employees transfer these resources by spending more time in resource depleting activities such as caring for household members, and less time in resource replenishing activities such as socializing and relaxing. This suggests …


The Benefits Of Too-Good Employees, Singapore Management University 2018 Singapore Management University

The Benefits Of Too-Good Employees, Singapore Management University

Perspectives@SMU

Conventional wisdom tells us that hiring overqualified employees may not be such a good idea, since these too-good people may feel dissatisfied, less motivated and more likely to quit.


The Mixed Blessing Of Leader Sense Of Humor: Examining Costs And Benefits, Kai Chi YAM, Michael S. CHRISTIAN, Wu WEI, Zhenyu LIAO, Jared NAI 2018 National University of Singapore

The Mixed Blessing Of Leader Sense Of Humor: Examining Costs And Benefits, Kai Chi Yam, Michael S. Christian, Wu Wei, Zhenyu Liao, Jared Nai

Research Collection Lee Kong Chian School of Business

Workplace humor is ubiquitous, yet scholars know little about how it affects employees' behaviors in organizations. We draw on an emerging psychological theory of humor—benign violation theory—to suggest that a leader's sense of humor often conveys counter-normative social information in organizations. We integrate this theory with social information processing theory to develop hypotheses about the effects of a leader's sense of humor on follower behavior. We suggest that although a leader's sense of humor is positively associated with leader member exchange and ultimately work engagement, it can also signal to followers the acceptability of norm violation at work. These perceptions …


Exploring The Relationship Of Burnout, Retention, And Tenure Between Full-Time Professors Teaching In A Traditional Brick-And-Mortar Environment And Full-Time Professors Teaching In A Fully Online Environment, Scott Dunbar 2018 Liberty University

Exploring The Relationship Of Burnout, Retention, And Tenure Between Full-Time Professors Teaching In A Traditional Brick-And-Mortar Environment And Full-Time Professors Teaching In A Fully Online Environment, Scott Dunbar

Doctoral Dissertations and Projects

The purpose of this study was to examine the effects of educational delivery as it related to burnout in full-time college professors in a Southern California Christian university. The problem addressed was examining the relationship of full-time faculty burnout between two educational delivery methods, traditional brick-and-mortar educational delivery and fully online educational delivery, in a Southern California Christian university. This study was significant as the phenomenon of burnout in relation to brick-and-mortar full-time professors and online full-time professors had yet to be researched in a Southern California Christian university. In addition, burnout in online faculty members had rarely been studied …


Understanding How Transformational Leaders Inspire Employee Engagement In Rapidly Changing Environments, Michael Coleman 2018 Liberty University

Understanding How Transformational Leaders Inspire Employee Engagement In Rapidly Changing Environments, Michael Coleman

Doctoral Dissertations and Projects

Over the past five years, North Carolina community colleges have experienced a plethora of rapid changes, which can have a negative impact on employee engagement. Individuals who possess a transformational style of leadership typically inspire employees to engage in their work despite a rapidly changing environment. The specific business problem in this research study was a lack of understanding of how transformational leaders in North Carolina community colleges were inspiring employees to engage in their jobs during a rapidly changing environment. To address this significant issue, the researcher interviewed a group of senior transformational leaders from various community colleges within …


Identification Of Individuals For Directorship Roles: Evaluation Of A University’S Succession Management, Nana Yaw Oppong, Nancy Oduro-Asabere 2018 University of Cape Coast, Ghana

Identification Of Individuals For Directorship Roles: Evaluation Of A University’S Succession Management, Nana Yaw Oppong, Nancy Oduro-Asabere

The Qualitative Report

Identification of potential individuals for leadership roles is a critical aspect of a succession management programme, as other aspects of the programme depend on an effective identification. This study evaluates how the University of Cape Coast (UCC) in Ghana identifies potential non-academic senior members for directorship roles. We collected qualitative data through in-depth interviewing of nine directors at the university. We analysed the data using constant comparison analysis by developing three themes, under each of which we presented similar categories of data. We found that the criteria for identification of potential directors include seniority; both internal and external sources; and …


The Temporal Pattern Of Creativity And Implementation In Teams, Kathrin ROSING, Ronald BLEDOW, Michael FRESE, Nataliya BAYTALSKAYA, Johanna Johanna JOHNSON LASCANO, James L. FARR 2018 University of Kassel

The Temporal Pattern Of Creativity And Implementation In Teams, Kathrin Rosing, Ronald Bledow, Michael Frese, Nataliya Baytalskaya, Johanna Johanna Johnson Lascano, James L. Farr

Research Collection Lee Kong Chian School Of Business

Two broad sets of activities underlie team innovation: the creation and the implementation of new ideas. Despite the prevalence of this distinction, the temporal dynamics of creativity and implementation in teams and their relation to successful team innovation are not well understood. Building on and integrating linear phase models and complexity perspectives on the innovation process, we propose a temporal pattern of creativity and implementation that is linked to team innovation. We examine this temporal pattern in a longitudinal study of 76 project teams. Results show that teams engage in creativity throughout the entire life cycle of team projects; however, …


Green Leaf Grocery - Executive Compensation Case Study, Marcus Z. Cox, Robert M. Crocker 2018 Stephen F Austin State University

Green Leaf Grocery - Executive Compensation Case Study, Marcus Z. Cox, Robert M. Crocker

Faculty Publications

The primary purpose of this teaching case is to aid students in understanding how executive compensation plans are utilized to achieve organizational goals and to then construct their own executive compensation plan for the CEO of Greenleaf Grocery, a fictional retail business based on an actual company.

Students have the opportunity to create a comprehensive executive compensation plan using salary, bonuses, stock options, benefits, and other compensation tools. Additionally, the case provides the opportunity to discuss the use of both short-term and long-term incentive compensation. The company in this case is poised to undertake an initial public offering of stock …


Management Communication Failures In Faculty Hiring Processes: A Case Study, Christopher J. McKenna 2018 Stephen F Austin State University

Management Communication Failures In Faculty Hiring Processes: A Case Study, Christopher J. Mckenna

Faculty Publications

While universities contribute directly to the future successes of students through the delivery of content knowledge and the development of key career skills, they might also reasonably be expected to model the “best practices” of industry professionals. However, based upon a three-year study of the communications between universities and graduate students applying to nearly two-hundred faculty positions, universities often fail the best practice test when interacting with job candidates. Ironically, they do so even when recruiting for faculty positions that target candidates specializing in the pedagogies and practices of effective communication.


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