Hospitality Administration and Management Commons^™

Sunrise, Sunset? Comparing The Las Vegas And Macao Gaming Markets In 2010, Jung-Eun Joyce Kim

UNLV Theses, Dissertations, Professional Papers, and Capstones

When The Mirage opened in 1989, it was the most expensive hotel-casino in history with a construction cost of $630 million. Along with eruption of its signature attraction, The Volcano, this high profile project started a tourism boom and started a trend of further developments of integrated mega-resorts. The Mirage set a new level of experience for Las Vegas strip. However, the global financial crisis that started in 2007 has since left Las Vegas with the highest foreclosure rate in the country and sent accompanying businesses and growth tumbling (Veiga, 2010). Gaming industry has long been thought to be recession …

Understanding American Customer Perceptions On Japanese Food And Services In The U.S, Hoon Lim

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study is to provide an appropriate approach for Japanese restaurant operators to identify the wants and needs of their American customers, and thereby assist restaurateurs in developing strategies that would best attract this market. There are many important attributes of Japanese food and services that affect the satisfaction and behavioral intentions of American customers. Japanese restaurant operators should recognize the perceptions of their American customers and monitor the factors affecting customer satisfaction and revisit intention. This effort will lead Japanese restaurants in the U.S. to improve their operational and marketing efficiency, and thereby increase profitability.

Elements Food Group Marketing Plan, Lacey Murillo

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper provides Elements Food Group with a detailed strategic marketing plan that will assist in increasing revenues and solidify the “Elements” brand within the greater Los Angeles area. Through extensive research into the local history of the Pasadena Playhouse District, the financial history of the Pasadena Playhouse building, and the past failures of the restaurant space attached to the playhouse a marketing plan was developed that provides a thorough analysis and understanding of how Elements Kitchen can increase revenues. Building a strong online marketing brand through multiple outlets paired with a guerilla- style marketing to the surrounding community will …

An Investigation And Analysis Of U.S. Restaurant Tipping Practices And The Relationship To Service Quality With Recommendations For Field Application, Lei Wang

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study is to investigate the relationship between tipping and service quality in restaurants. The central question is to find out whether tipping and service quality is correlated through literature review. The purpose of this study is to answer the research question and make recommendations for field practice accordingly.

Can Self Service Technologies Work In The Hotel Industry In Singapore? A Conceptual Framework For Adopting Self Service Technology, Lixin Iris Ong

UNLV Theses, Dissertations, Professional Papers, and Capstones

The proliferation of self service technologies has changed the way customers interact with service employees and technology. More consumers are now valuing the convenience, consistency, and the control they have over the self service technologies. However, despite the growing popularity of these technologies, hotel industries in Singapore have not embraced self service technologies in their day to day operations. Self service technologies present opportunities for hotels to improve on service standards, and the wide variety of technology applications available allow hotels to choose an application that suits the customers and the hotels needs. To enable hotels to seamlessly adopt self …

A Mathematical Approach For Optimizing The Casino Slot Floor: A Linear Programming Application, Kasra Christopher Ghaharian

UNLV Theses, Dissertations, Professional Papers, and Capstones

Linear programming is a tool that has been successfully applied to various problems across many different industries and businesses. However, it appears that casino operators may have overlooked this useful and proven method. At most casino properties the bulk of gaming revenues are derived from slot machines. It is therefore imperative for casino operators to effectively manage and cultivate the performance of this department. A primary task for the casino operator is planning and deciding the mix of slot machines in order to maximize performance.

This paper presents the task of optimizing the casino slot floor as a linear programming …

Structural Model Of Effects Of Cultural Factors On Escalation Of Commitment Through Antecedents, Agency, And Negative Framing Effects, Woo-Sik Danny Choi

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study was to identify and measure the effects of Hofstede‟s cultural factors on escalation of commitment for hospitality managers among American and Chinese managers. Typical cultural factors include power distance, uncertainty avoidance, individualism and collectivism, masculinity and femininity, and orientation. Escalation of commitment refers to making decisions in risky circumstances. First, the effect of cultural factors on escalation of commitment was measured through antecedents (mediator variables). Second, the first effect of antecedents on escalation of commitment was measured through agency and negative framing effects. Structural equation modeling (SEM) found significant relationships between cultural factors and mediator …

Management Research In The Hospitality And Tourism Industry, Xu Cheng

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study is to identify the current research trends and clarify the changing direction of scholarly studies on knowledge management. The context of this study is hospitality and tourism research with a focus on research publications between 2006 and 2010. Published scholarly studies within this period are examined through content analysis, using such keywords as knowledge management, organizational learning, hospitality, tourism, tourist destinations, travel industry, hotels, lodging, motels, hotel industry, gaming, casino hotel and convention to search scholarly research journals. All contributions found are then screened for a hospitality and tourism theme and KM as the main …

Estimating The Future Growth Potential Of Kangwon Land Casino, Yunekyong Lee

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study was to examine the further revenue growth potential for Kangwon Land casino in the context of visitor's spending trend. Using table games drop as an indicator of overall gaming demand, a time series regression with dummy variables was utilized to develop a forecast model for table games drop. Then, the predicted data was divided by the number of visitors in an effort to control for the visitor effect. Table games drop data was collected from Kangwon Land casino reflecting the period from November 2000 to May 2008. The Number of visitor data was also collected …

Hospitality And Destination Marketing's Role In Medical Tourism: A Call For Research, Dan Cormany

Faculty Publications

Like business travel, where the primary focus is on business and travel is the simply the conduit by which it is performed, medical tourism is a growing trend in which individuals journey to foreign countries primarily to secure specific medical procedures or health benefits. The medical tourist is a newly defined segment of the travel industry, and while still small in numbers, is growing rapidly. This paper seeks to identify research questions related to the hospitality elements that contribute to the medical tourism experience. The answers to these may aid hoteliers, tourism operations, and visitor bureaus better understand, service and …

Carnival Corporation & Plc, Ye Zhou

MBA Student Scholarship

Carnival Corporation & plc is a global cruise company and one of the largest vacation companies in the world. This paper researches the company by analyzing environmental factors, strategic position within the cruise industry and competitive advantages. After reviewing company's strategic history, this paper evaluates the effectiveness of the company's present strategies (Carnival Corporation and PLC, 2010b).

National Hospitality Conference 2010: A Report, James Peter Murphy

Reports

Theme of the Conference – Seizing the Opportunities

Developing A Culturally Responsive Classroom Collaborative Of Faculty, Students, And Institution, Paul J. Colbert

MBA Faculty Conference Papers & Journal Articles

Culture is integral to the learning process. It is the organization and way of life within the community of students and teachers and directs the way they communicate, interact, and approach teaching and learning. Although founded in particular values and principles, the academy, like most organizations, is impacted day-to-day by its culture. Yet, the traditional higher education institution has not been designed to operate within a racially or ethnically diverse student population. The social, political, economic, and cultural forces that support the institution influence the teaching and learning environments. To better address cultural diversity in the classroom, faculty must first …

Customer Satisfaction Index Of Singapore 2010: Q3 Results, Customer Satisfaction Index Of Singapore 2010: Full Year Overview

Research Collection Institute of Service Excellence (2007-2024)

Following the release of CSISG results for the Retail, InfoCommunications, Transportation & Logistics, and Education sectors in the first two quarters of 2010, the current third quarter release of results are of the Food & Beverage (F&B) and Tourism, Hotels & Accommodation Services (THAS) sectors. CSISG results of the final two economic sectors for 2010, the Finance and Healthcare sectors, is scheduled to be released in January 2011, together with the 2010 national score. CSISG company scores are based on face-to-face interviews with end users of companies’ products and services. Sub-sector scores are derived as a weighted average of company …

Premier, Afsha Bawany, Judy Nagai, Robyn Campbell-Ouchida, Gael D. Hancock, Michael D. Rose, Sherri Theriault, Vince Eade, Donna Mcaleer

Premier: The Magazine of the UNLV Harrah Hotel College

No abstract provided.

Study Of China’S Online Catering Market Under The Booming Of Online Group Purchasing, Ben Fei

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this paper is to display the feasibility of the U.S. online catering business model applied in China’s market. First, this paper will investigate the Chinese catering dining reservation market, examine the Chinese consumer’s behavior, and analyze the business models of U.S. online catering companies. Second, this paper will study the current Chinese online group purchasing market and Chinese online catering Web sites. According to this information, this paper will find how to apply the well-developed U.S. online business model to the immature Chinese online catering market.

A Study Of Internship Programs In The Bed-And-Breakfast Industry, Pamela Frazier

UNLV Theses, Dissertations, Professional Papers, and Capstones

Effective internship programs can offer both interns and employers significant benefits. For the college student or mid-career changer seeking entrance into an industry, an internship offers practical experience in an area of interest while providing valuable skills, bolstering a professional resume, and increasing a worker’s marketability. For the employer, internship programs can support operational success and reduce employee recruitment costs. Specific to the highly labor-intensive hotel industry, internship programs have been instrumental in filling labor shortages during peak seasons, which allow hotel organizations to consistently provide optimal guest service. An industry known for their high employee-turnover rates, internship programs have …

Exploration Of Chinese Consumer Complaint Behavior In The Hospitality Industry, Meng Li

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper will examine all the factors that would influence Chinese consumer complaint decision-making and choice of complaint response, particularly in the hospitality setting. In addition, it will also explain the most prevalent Chinese cultural values and analyze the potential impact of these values on the Chinese consumer complaint behavior in the hospitality industry. In other words, this paper will examine how consumer complaint behavior would vary under the Chinese cultural influence within the hospitality industry. In the end, the paper will propose a conceptual model of Chinese consumer complaint behavior in the hospitality industry. Such a model is to …

Unlv Magazine, Tony Allen, Shane Bevell, Donna Mcaleer, Ched Whitney, Cate Weeks

UNLV Magazine

No abstract provided.

Ua12/2/1 College Heights Herald, Vol. 86, No. 2, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles:

• Duvall, Tessa. Diversity Plan to Expand Focus – Council on Postsecondary Education, Richard Miller, Diversity Programs
• Ahmetovic, Amira. A Is for Artist – Kaie Kinder
• Duvall, Tessa. WKU Students Left Without Grant Money – College Access Program, Student Financial Aid
• Friddell, Cristen. Local Woman Shares Her Sweet Expertise – Mary Meszaros, Mary Jane’s Chocolates
• Carter, Caitlin. Campus Becomes More Pedestrian-friendly
• Wilson, Laurel. Karl Laves: Counseling Fee Not Deterring Students – Counseling & Testing Center
• Oliver, Angela. Hip-hop Lyrics Provide Entertainment, Insight
• Ogden, Stephen. Letter to the Editor re: …