Hospitality Administration and Management Commons^™

Customer Relationship Marketing By Destination Marketing Organizations Does It Lead To Favorable Behavioral Intentions To Meeting Planners?, Jumyong Lee

Electronic Theses and Dissertations

In convention market, one of the fastest growing sectors in hospitality industry, meeting planners play an important role to select a destination for their event. Therefore, a good relationship with them can be a competitive advantage for a convention destination considering a fierce competition among the destinations. The objective of this study is to develop an empirically valid relationship marketing (RM) model that would verify the antecedents, mediators, and consequence of the relationship between the destination marketing organization (DMO) and meeting planners. This study found three antecedents (i.e., customer orientation, familiarity, and reputation) of the RM mediating constructs that consist …

Attributes Influencing Meeting Planners' Destination Selection A Case Of Orlando, Fl, Adi Hayat

Electronic Theses and Dissertations

The meetings, incentives, conventions, and exhibitions (MICE) industry generates billions of dollars in direct and indirect spending annually, and is considered one of the fastest growing segments of the tourism industry. Destinations that want to capitalize on this industry must understand what drives its planners. The current study used Orlando, Florida as a case study, and investigated whether there are differences between the three meeting planners' types (association, corporate, 3rd party) in regards to destination selection attributes and the recent recession impact. The study further identified attributes that affect future bookings to Orlando. Data was collected from a nationwide survey …

Problem-Based Learning And Learning Assessment In Information Strategies For Htm Students, Hal P. Kirkwood Jr

Libraries Faculty and Staff Creative Materials

Poster was presented at the Purdue Libraries One Book Higher Poster Session. Focus of the poster is on the use of problem-based assignments to create a more real-world experience in utilizing business information resources.

Purdue Libraries In Second Life, Hal P. Kirkwood Jr, Monica Kirkwood, Victoria Thomas

Libraries Faculty and Staff Creative Materials

Poster was presented at the Purdue Libraries One Book Higher Poster Session. Focus is on the activities and experimentation within the virtual world Second Life by the Purdue Libraries. Key projects were the virtual presentation of Amelia Earhart photographs and a simulation in a restaurant setting for hospitality & tourism management research.

The Synergies Between Tourism Expansion And Development An Analysis Of Economic Growth, Poverty And Human Development In Ecuador, Manuel Antonio Rivera

Electronic Theses and Dissertations

This dissertation attempts to answer the question of what has been the effect of tourism expansion and development in Ecuador. We attempt to analyze, both theoretically and empirically, the relationship between tourism and development. There have been an enormous number of studies explaining how tourism can affect the various dimensions of development. However, no research has been undertaken to simultaneously empirically examine the impact that changes in tourism expansion has on poverty, human development, and economic growth. To this end, we propose a cointergation methodology with an error correction model to estimate the impact of tourism expansion on poverty, human …

Hmgt 610: French Hospitality January-Term Abroad, Bradi Lenentine

Capstone Collection

January-term faculty-led courses abroad are a new initiative at the University of New Hampshire (UNH). As a former graduate of the hospitality management program, and now a graduate intern at the Center for International Education at UNH, I believe a January-term hospitality management class abroad is needed. Research focused on the purpose of January-term using NAFSA and IIE publications, and the hospitality management program‟s curriculum, mission and structure were examined. The research supported from an academic and financial viewpoint, a January-term hospitality management class abroad, to increase the accessibility of hospitality management students studying abroad. The paper is based on …

Interview With Brendan Phillips, Sisters Of The Road, 2010 (Audio), Brendan Phillips

All Sustainability History Project Oral Histories

Interview of Brendan Phillips by Brandon Green in Portland, Oregon on December 8th, 2010.

The interview index is available for download.

The Essence Of Developing Entrepreneurial Food Businesses, David S. Jackson

INTSORMIL Presentations

Discusses the attributes of successful small business food entrepreneurship. Refers specifically to Nebraska and the INTSORMIL program.

Critical Success Factors In Barbecue Restaurants: Do Operators And Patrons Agree?, John Raymond Farrish

UNLV Theses, Dissertations, Professional Papers, and Capstones

The research addresses a gap in the literature regarding the barbecue restaurant industry. Specifically, it examines whether barbecue restaurant operators have a thorough understanding of customer preferences. The research was a mixed methods study: four separate case studies were conducted of barbecue restaurants in specific areas of the United States, each of which represented one of the four major barbecue traditions. The case studies were used to create a model of success factor peculiar to barbecue restaurants.

The qualitative model was then tested by administering a survey to regular patrons of barbecue restaurants. Principal component analysis yielded a six-factor model …

Hotel Revenue Management: Investigating The Interaction Of Information Technology And Judgmental Forecasting, I-Pei Claire Chen

UNLV Theses, Dissertations, Professional Papers, and Capstones

Traditionally, forecasting has included human judgment and/ or guessing. The process has often been described as “guesstimation.” For instance, people are easily affected by user interface issue or rewarding policies during this process. The purpose of the study is to study and understand how revenue managers and other decision makers “make noise” during forecasting, especially when utilizing the advanced RMS, and to offer constructive suggestions to overcome the issues related to human judgment. In other words, the main objective of this study is to analyze the known influential factors for the interaction of revenue managers’ judgment and RMS tools by …

An Investigation Of Sustainable Environmental Practices And Consumer Attitudes & Behaviors Toward Hotel Bathroom Amenities, Edward James Bobbett

UNLV Theses, Dissertations, Professional Papers, and Capstones

In the 1980s hotel operators became concerned with greening and sustainability. It was at this time the hospitality industry began focusing on energy efficiency and the sustainable development of tourism (Chan & Lam, 2001; Welford, Ytterhus, & Eligh, 1999). Since then, a global trend has emerged as hotels introduce programs to reduce the amount of resources used and the overall environmental impact they have on the planet, or their carbon footprint. The hospitality industry has introduced programs such as recycling in both the front and back of the house, energy-efficient lighting, towel re-use programs, linen exchange programs, Green Certifications, and …

Relationship Among Service Quality, Food Quality, Perceived Value, Customer Satisfaction And Behavioural Intentions In The Malaysian Fast Food Industry., Seaw Thiam Chin

Student Works (2010-2019)

Fast food industry generates multi-billion dollars every year worldwide and is still growing, especially in Asia. Malaysian consumers were first exposed to fast food when A&W opened its outlet in Malaysia in 1961. Since then, the fast food industry has experienced dramatic growth in Malaysia. Today, fast food consumption is becoming a part of the Malaysian’s lifestyle. A number of studies have been undertaken to address the service quality and customer satisfaction in fast food restaurants. This can be problematic because some other potential determinants of customer satisfaction such as food quality and perceived value are disregarded. Moreover, most studies …

Consumers Attitude Towards "Mamak" Food In Malaysia., Kartina Abu Bakar

Student Works (2010-2019)

Malaysia is a unique country as there are multi races and ethnics of people live together in harmony and as such there are many ethnic foods such as “Mamak” food. “Mamak” food is popular among Malaysian and can be found from roadside stalls to café or Bistro concept restaurants. The objective of this study is to provide an insight into customers dining intention to “Mamak” restaurants measuring the service quality and food attributes. Surprisingly, only one of the factor of service quality that is assurance and one variable of food attributes which is aroma has a greater influence for customers …

A Case Study Of Pay-For-Performance Compensation Programs, Eric Berman

UNLV Theses, Dissertations, Professional Papers, and Capstones

A well conceived pay-for-peformance program that aligns measurable financial and non-financial results with the companies publicly stated goals can create synergy in regards to productivity, efficiency and competition. The problem with some pay-for-peformance programs is that they can be poorly conceived, measure outcomes improperly, administered inconsistently or reward an unethical result. A balanced scorecard approach to pay-for-peformance programs can measure both hard and soft metrics that lead to both company and manager/employee success.

Online Gaming: Prohibition Vs. Regulation, Andrew Montgomery

UNLV Theses, Dissertations, Professional Papers, and Capstones

Since online gaming began in 1995, the industry has been unsettled. Despite online gaming being viewed as illegal by the United States government, revenues generated from players in the U.S. grew consistently and rapidly from 1995 to 2006. U.S. lawmakers believed they clarified the legality issue by passing the Unlawful Internet Gambling Enforcement Act in 2006 (UIGEA); however, this legislation did little to discourage people in the U.S. from engaging in online gambling. U.S. lawmakers have long debated prohibition vs. regulation of the industry. Given the apparent ineffectiveness of online gaming prohibition via UIGEA, lawmakers favoring legalization and regulation of …

Diversity Strengthening Companies In The Economic Downturn, Shandrea Daniel

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this paper is to provide examples of companies using diversified strategies to advance in a competitive market and withstand the economic downturn. This paper will explain the benefits of the strategies and how one can implement them in their own business. The variety of strategies and examples will be presented in a literature review and a case study about the Los Angeles Clipper franchise. The goal is to present diversified strategies as an alternate response to the decline, so companies will gain ideas about how to develop cost saving initiatives that will increase long term revenue. Furthermore …

Safety Committees: Their Role In Preventing Employee Accidents In Hotels And Resorts, Sheila Tabeling

UNLV Theses, Dissertations, Professional Papers, and Capstones

Employee accidents have a powerful and negative affect on the bottom line and profitability of a hotel or resort. In this professional paper, a literature review will be used to analyze the frequency and severity of injuries in hotels and resorts. Then, a guideline for a hotel safety committee will be established in an effort to help hotels and resorts decrease the amount, severity, and ultimately the cost associated with employee accidents. This professional paper aims to establish and implement guidelines for hotel and/or resort safety committees in order to increase the percentage of safe work practices on and off …

Gaming In Britain And America: Some Historical Comparisons, Nicholas Tosney Ph.D.

Occasional Papers

This paper compares the development of gambling in Britain during the late 17th and 18th centuries with the emergence of gambling in Nevada during the late 19th and early 20th centuries. Drawing on the existence of similar themes and ideas in different contexts, the author demonstrates several benefits of comparative studies of gambling. Focusing principally on gambling games played with cards and dice, this paper begins by examining approaches to taxing gaming before moving on to consider regulatory strategies.

Mandarin Oriental, Las Vegas: Building A Unique Brand In A Unique City, Garren Grieve

UNLV Theses, Dissertations, Professional Papers, and Capstones

A marketing plan tailored toward the Mandarin Oriental, Las Vegas. The hotel’s performance has struggled along with the other two hotels at MGM Resort’s CityCenter venue since its opening in December, 2009 with lower than expected business levels. Creative marketing that focuses on the strengths of the hotel and the Mandarin Oriental brand, specifically in Las Vegas will set the young hotel up for the best success in the future. A comprehensive approach to the marketing plan includes numerous internal and external factors that will enable senior management to make sound fact based business decisions. The marketing plan for the …

Taxing Matters: How The Us Tax Code Affects Gamblers, Todd Haushalter

UNLV Theses, Dissertations, Professional Papers, and Capstones

It has been said that the only sure things in life are death and taxes, and while this is most certainly true of the former, the later will require mastery of the tax code and ensuing cases before you will have a complete picture. The tax code, which started out as a 400 page document is now some 3,387 pages long with a voluminous amount of tax court cases to interpret the code, and many issuances by the Internal Revenue Service to provide further clarification of the code. Somewhere intertwined in the tax code and the ensuing court cases is …