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Articles 31 - 31 of 31
Full-Text Articles in Psychology
Do Multicultural Experiences Make People More Creative? If So, How?, Chi-Yue Chiu, Angela K. Y. Leung
Do Multicultural Experiences Make People More Creative? If So, How?, Chi-Yue Chiu, Angela K. Y. Leung
Research Collection School of Social Sciences
MacDonalds' Rice-burger in Asia; Starbucks’ Coffee Mooncake in Singapore; Disneyland Yin-Yang Mickey Mouse Cookies in Hong Kong; Lay's Peking Duck Flavored Potato Clip … The list can go on. What is common in all these examples is that they are all novel product ideas created by integrating seemingly non-overlapping cultural or product ideas from Eastern and Western cultures. Combining seemingly non-overlapping ideas from different cultures is an example of creative conceptual expansion, a term in cognitive psychology that refers to the process of extending the conceptual boundaries of an existing concept by synthesizing it with other seemingly irrelevant concepts (Ward, …