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A Time For Creativity: How Future-Oriented Schemas Facilitate Creativity, Brandon Yuan Rui Koh

Dissertations and Theses Collection

According to the creative cognition approach, the infrequent generation of truly creative ideas could be due to the pervasive reliance on schemas during creative ideation. People tasked to generate creative ideas tend to anchor on accessible schemas, thus many of these ideas predictably conform to pre-existing exemplars or concepts. It is reasonable to argue that suppressing the reliance on conventional schemas coupled with activating unconventional schemas could broaden the sources of inspiration and facilitate creativity. Grounded in social schema research, I hypothesize that people tend to project high societal change in the future, and that future construal will activate these …