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Singapore Management University

Creativity

Dissertations and Theses Collection

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A Time For Creativity: How Future-Oriented Schemas Facilitate Creativity, Brandon Yuan Rui Koh Jun 2017

A Time For Creativity: How Future-Oriented Schemas Facilitate Creativity, Brandon Yuan Rui Koh

Dissertations and Theses Collection

According to the creative cognition approach, the infrequent generation of truly creative ideas could be due to the pervasive reliance on schemas during creative ideation. People tasked to generate creative ideas tend to anchor on accessible schemas, thus many of these ideas predictably conform to pre-existing exemplars or concepts. It is reasonable to argue that suppressing the reliance on conventional schemas coupled with activating unconventional schemas could broaden the sources of inspiration and facilitate creativity. Grounded in social schema research, I hypothesize that people tend to project high societal change in the future, and that future construal will activate these …


Role Of Reward Structure In Creativity And Idea Fixation, Jia Hao Goh Mar 2017

Role Of Reward Structure In Creativity And Idea Fixation, Jia Hao Goh

Dissertations and Theses Collection

This study seeks to investigate the role of team reward structures, namely the equity and equality of rewards on team idea fixation, as well as its eventual effects on team idea creativity. Through a manipulation of reward structures, distributions of rewards differ across various teams, and this is expected to result in changes in individual motivation to share ideas within teams. Furthermore, due to the role of motivation in team processes, it is expected that team learning and performance goal orientation would moderate the relationship between team rewards structure and team idea fixation. Results shows that teams in the equality …