Public Relations and Advertising Commons^™

“Because I Said So”: How National Leaders Use Rhetoric To Frame The Issues Of National Security And The War On Drugs, Saul Valle

History and Political Science | Senior Theses

In the preamble of the 2024 presidential election seasons in both the United States and Mexico, there has been an increase in aggressive outspoken expression by national leaders regarding how to best handle the issue of drugs and drug use across the Western hemisphere. These types of sweeping policies are often credited to President Richard Nixon, who on June 18th, 1971, initiated his “War on Drugs,” a global policy campaign intended to address the production, distribution, and consumption of the illicit drug trade. Existing scholarship on this topic has extensively analyzed the early years of the American war on drugs …

Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal

West Chester University Master’s Theses

Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …

American Vibe Check: Based, Mid, Or Cringe? Measuring Gen Z’S Attitudes And Perceptions About American Democracy, Bethany Perryman

Masters Theses, 2020-current

Democracy is a concept, process, and practice, and American democracy is a specific flavor of it. Public opinion is influenced and shaped by mass media, and messages about American democracy emerge in a web of powers and among power dynamics. These messages include the actions and relationships of the American civic system with its citizenry and the world. Generation Z is a socially, culturally, economically, and politically unique population in American life, who form their own perceptions and attitudes about American democracy based on their experiences and with the ecosystem of communication and interaction they have with mass media messages. …

Presidents And Media During Initial Federal-Level Hurricane Relief: A Study Of Presidential Crisis Communication Efforts, Emily A. Ball

Honors College Theses

Public relations serves a huge role in almost every sector, including politics. Crisis communication, a subset of public relations, is very important in a setting that constantly undergoes crises. The response to these crises matters a great deal on the federal level because the outcomes can affect such a wide variety of policies and even elections. Because of this, I wanted to focus on one type of crisis that every president is almost guaranteed to face: hurricanes. To examine the effectiveness of federal-level crisis communication, I look at Bush, Obama, Trump, and Biden’s responses to the worst hurricane during their …

Cialdini's Principle Of Liking And The 2016 Presidential Election, Dylan M. Ureno

Montview Journal of Research & Scholarship

What was the impact of celebrity endorsements on the 2016 presidential election between Donald Trump and Hillary Clinton? To answer this question, celebrities and their endorsements were evaluated from a persuasion standpoint. Celebrity endorsements have often been used in the marketing world and the political world. This persuasive strategy has been effective and utilizes several persuasive concepts to influence consumers. Through a review of the literature, it has been demonstrated that this tactic utilizes concepts such as meaning transfer, heuristics, and reference cues to persuade the consumer. In this same manner, celebrity endorsement tactics were applied to many political campaigns …

Perilous Place: Personal Stories Point To Possible Solutions To Widespread Flooding In The Mississippi Delta, Jared Poland

Honors Theses

The purpose of this thesis is to investigate and create journalistic stories highlighting the Yazoo Backwater Pumps Projects relationship to climate change while utilizing narrative storytelling techniques. Before explaining the methodology used for conducting research and interviews, the researcher describes the influence that innovations of mass communication channels have had on the way humans form groups and persuasively advocate for their positions. The researcher describes their historical perspective of mass media innovations that were vital considerations during their discovery and investigation of this politically divisive issue. The researcher more specifically focuses on the innovations that have occurred since the digital …

Best Practices For Voter Engagement Within Higher Education, Alyssa Tomins

Honors Projects

It is imperative that higher education institutions learn more about how to recruit members of younger generations to participate in future elections. Young people have historically voted at low rates, but that trend has started to change in recent years as more resources are being devoted to voter engagement among young people. This leads to the interest of understanding what best practices and strategies have academic institutions utilized to advance voter engagement on their campuses. This qualitative study analyzes these best practices and strategies at 84 colleges and universities, all of whom are members of The Andrew Goodman Foundation Vote …

Pornography: Social, Emotional And Mental Implications Among Adolescents, William Kelly Canady

National Youth Advocacy and Resilience Conference

This presentation will explain the historical development of pornography. It will highlight four segments: 1- Porn’s impact on brain development of reward pathways, ultimately increasing the appetite for more porn. 2- Porn can be a false substitute for real intimacy, resulting in decreased sexual satisfaction with a real person and increased verbal and physical aggression. 3- Porn promotes sex trafficking, promotes multiple sex partners and reduced STD prevention. 4- A review of interventions available to assist clients in navigating a lifestyle away from pornography.

Corporations And The American Polity, Patrick Labossiere

Student Theses and Dissertations

Research on corporate communications’ effects on politics presents an acknowledgement of a relationship between the two topics, leaving a void in the explanation and examination of this topic. The void presents an opening to introduce a conceptual process for how corporations are able to craft communications to influence the American Polity, the democratic social organization within the United States. This research begins with a historical review of how corporations gain prominence in American society, capturing the ability to participate in the democratic social organization of the polity. A qualitative analysis of several conceptual frameworks serves as data, to establish an …

Ua12/2/1 College Heights Herald, Vol. 96, No. 13, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Burned Out – COVID-19
• Payne, Michael. 15 Years with the Bagel Brothers – Sandra Hurley
• Hargrove, Matthew. Hilltoppers Get in the Win Column, Home Finale Up Next - Football
• Kieser, Nick. All Eyes on the Spring – Basketball, Softball, Soccer, Baseball
• Leboutier, Addison. Little Flock of Jesus Christ Fellowship Comes Home – Clarence Tapp
• Cox, Alex. Editorial Cartoon re: Kamala Harris
• What a Kamala Harris Vice Presidency Means for Young People of Color
• Lattimer, Jacob. Student Government Association Sustainability Committee Looks to Make an Impact …

Ua12/2/1 Adulting, Wku Student Affairs

WKU Archives Records

Special edition of the College Heights Herald, includes articles:

• Spainhoward, Emma. Editor’s Letter
• What to Consider When Considering Grad School
• Norvell, Abbey. Dear Hilltoppers – Mackenzie Moore, Stephen Mayer, Hannah Reardon, Megan Devore, Danny Zeidan
• Harden, Olivia. Cooking (Ahead) for One
• Dressman, Jake. Small Changes Save Big Bucks
• Normalizing Conversations on Sex – Lion’s Den
• Harden, Olivia. Finding Your Place in Politics

Ua12/2/1 College Heights Herald, Vol. 96, No. 11, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Murray, Debra. Campaigning During COVID-19
• Stryker, Shane. Third Party Candidates Present Options Outside Democrats & Republicans
• WKU Young Democrats
• WKU College Republicans
• Serrano, Francisco. A Voice of Change for the Young Generation
• Thornton, Maggie. Kentucky’s 1^st Congressional District
• Holland, Kelley. Kentucky’s 2^nd Congressional District
• Latimer, Jacob. Senate Candidates on College-Level Issues – Mitch McConnell, Amy McGrath
• Collins, Michael. District 20 Candidates on the Issues – Patti Minter, Leanette Lopez
• Who’s Running for City Commission?

Political Public Relations Agenda-Building: A Content Analysis Of The Us 2016 Presidential Campaign Speeches, Tweets And News Stories, Emmanuel Nwachukwu

Dissertations

This study investigated the role of political agenda building of political speech and tweet in the 2016 US presidential elections and the relationships between the campaign messages and the news cycle during the election campaign period. It also used functional theory of political campaign discourse to evaluate the speech and tweets of the presidential candidates. The study utilized content analysis and analyzed 5303 units of speech, tweets, TV (CNN, FOX and NBC news) clips and news stories from New York Times and Washington Post to derive its conclusions.

The result of the study showed how tweets shaped the media agenda …

The Political Preference Of Arkansas Farmers And Ranchers, Rachel J. Barry, Donna L. Graham

Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences

Access to information is critical to improving production efficiency, but little is known about how farmers are informed on the policy or issues influencing programs related to farming. This research sought to determine the sources of communication used by farmers and ranchers to form opinions about agricultural policy and candidates, identify the issues important in voting, and their level of participation in the political process. Face-to-face interaction was the preferred form of communication in farm organization meetings, with friends, or farm agencies. Magazines were the preferred source of print communication, and university/extension websites were preferred for internet sources. Broadcast media …

Andrew T. Hatcher: Press, Public Information & Perception For A Nation In Transition Historical Content Analysis On The First African American To Serve As A White House Associate Press Secretary, Nayita Wilson

LSU Master's Theses

Andrew T. Hatcher rose to one of the highest positions in U.S. government when he became the first African American to serve as associate White House press secretary in 1960 under the administration of President John F. Kennedy and during the peak of the Civil Rights Movement. This is a historical content analysis that analyzes Hatcher’s role through primary sources, presidential archives, and select national, local, and minority newspapers.

The overarching purpose of this study was to ascertain Hatcher’s role as associate White House press secretary during civil rights. This study provides further insight into: 1) to what extent did …

How State Legislators Can Use The Media To Affect Policy Change In State Government Agencies: A Case Study With The Department Of Motor Vehicles, Alisha Gallon

Journalism

This study was done to understand how a member of the state legislature used the media to effect policy change. This subject is discussed using the California Department of Motor Vehicles as a case study. There is a long-standing and well-understood relationship between legislators and the media. It is common knowledge that legislators in the minority party use the media to pressure members of the majority party. Research shows those in the minority benefit from this kind of coverage. However previous studies are mostly silent about whether using the media to pressure the party in control of the government actually …

Ua12/2/1 College Heights Herald, Vol. 94, No. 9 [10], Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Voter Guide – Patti Minter, Benjamin Lawson
• DeLetter, Emily. Construction of First-year Village Slated to Begin – Housing & Residence Life
• Austin, Emma. Will Local Voters Make Warren County Wet? – Alcohol
• Austin, Emma. Fraternity Member Brings Firearm to Float Site – Delta Tau Delta / Chi Omega
• Dobbs, Jack. Kentucky Museum Hosts Celebration of WKU Professors – Jim Wayne Miller, Mary Ellen Miller
• DeLetter, Emily. WKU to Host Annual International Education Week
• DeLetter, Emily. Kentucky Museum to Establish Youth Scholarship
• DeBerry, Kierra. Organizations Provide …

Ua12/2/1 College Heights Herald, Vol. 93, No. 19, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Coyle, Cameron. Students Express Concern Over WKU Alert System
• Alvey, Rebekah. Faculty Regent Reflects on Term – Barbara Burch
• Eastham, Lillie. Glow Walk Honors People Affected by Cancer – Relay for Life
• Ziege, Nicole. Student Government Association Fails to Pass Resolution Supporting Dreamers – Deferred Action for Childhood Arrivals
• DeLetter, Emily. Scheduling Software Aims to Simplify Registration
• Huff, Taylor. Do You Support the Fairness Ordinance?
• Austin, Emma. Editorial Cartoon re: Faculty Regent Election
• Part-time Faculty Deserve a Say in Faculty Regent Election
• Hormell, David. The …

Ua12/2/1 College Heights Herald, Vol. 93, No. 2, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Kast, Monica. Total Solar Eclipse Lowers Temperatures
• Collins, Emma. Students Receive a Gouda Opportunity – Hilltopper Creamery
• DeLetter, Emily. Dean of College of Education to Retire After 28 Years – Sam Evans
• Ziege, Nicole. Student Government Association Has First Meeting of New School Year
• Alvey, Rebekah. New Program Supports First-generation Students – Intercultural Student Engagement Center
• Collins, Emma. Advertising & Public Relations Officially Change Departments
• Gibson, Helen. Hello from the WKU Talisman
• King, Jennifer. Editorial Cartoon re: Donald Trump
• Leonard, Nicole. Your Opinion, Not Theirs …

Ua12/2/1 College Heights Herald, Vol. 92, No. 24, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Collins, Emma. PolitiFact Staffers Visit WKU
• Perry, Natalie. International Dialogue Informs Students About Recent Political Events
• Keltner, Bryson. Bowling Green Black Lives Matter Hosts Action Meeting
• Miller, Callie. Associate Provost Plans Awareness of Research – Cheryl Davis
• Carlson, Kylie. Student’s Work Prompts Proclamation Signing – Antibiotic Awareness Week
• King, Jennifer. Editorial Cartoon re: Nutrition Labels
• Burgess, Kelly. Three Major Keys to Nutrition
• Kaufkins, Barry. Standing with My Muslim Students
• Johnson, Kalyn. Coming to Understand Why People Protest
• Disalvo, Ann. Bowling Green Beauties – Miss Bowling …

Ua12/2/1 College Heights Herald, Vol. 92, No. 23, Wku Student Affairs

WKU Archives Records

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Kast, Monica. Two School of Journalism & Broadcasting Majors to Move Schools – Advertising, Public Relations
• Collins, Emma. Tension – Donald Trump
• Williams, Jamie. Andre Dowell – Elections
• Carlson, Kylie. Jacob Karaglanis – Elections
• Kast, Monica. eSports Team Moves Into Permanent Space
• Miller, Callie. Sophomore, International Enrollment Declines
• King, Jennifer. Editorial Cartoon: Echo Chambers
• Build Bridges: Understanding Protests, Understanding Each Other – Elections
• Carter, Brandon. There is Much Work to be Done After Election
• Chism, Kalee. Luncheon Opens Discussion on Gender – Genderations
• Austin, Emma. …

Retired U.S. Ambassador David Greenlee Presents Birkett Williams Lecture At Ouachita, Rachel Gaddis, Ouachita News Bureau

Press Releases

Ouachita Baptist University recently hosted retired U.S. Ambassador David Greenlee as a Woodrow Wilson Visiting Fellow. During his stay April 4-6 Greenlee led discussions in both honors and faculty colloquiums, spoke in several classes and presented the Birkett Williams Lecture.

The Woodrow Wilson Visiting Fellows, a program which brings prominent and diverse professionals to college campuses, coordinated Greenlee’s visit. Greenlee served as U.S. ambassador to Bolivia (2003-06) and Paraguay (2000-03) and spent a total of 32 years in foreign service.

Death Of A Politician, Brian W. Sanders

Global Tides

This paper strives to explain the remarkable efficacy of brash rhetoric, specifically analyzed through the lens of Donald Trump’s sustained popularity in the 2016 Presidential Election. Examining Trump’s rhetorically generated relationships with the media, immigrants, politicians, and women, this paper explores the increasing importance of sophistic rhetoric and rhetorical ethos. Appeals to audience identification through in-groups and out-groups are explored, followed by an examination of the appeal of violent metaphors and sanctity considerations to Trump’s voter base. Trump’s successful self perpetuating cycle of shocking statements, followed by increased news coverage and political popularity is explained. Finally, this paper analyzes the …

Private Military Contractors, Security Forces, And Mercenaries, Naomi Pearson

Laurier Undergraduate Journal of the Arts

No abstract provided.

Approaching Ideals Through Innovation: Twentieth And Twenty-First Century Mass Media Technology And American Democracy, Elizabeth Brand Cermak

Senior Theses

From the moment our First Amendment was adopted, America’s ideal of democracy has been firmly intertwined with media communications between the President and the citizenry. Over time, technological advancements have altered the way this communication is facilitated, increasing the public’s access to the Office of the Presidency, and visa versa, via new forms of media. Through an examination of Franklin Delano Roosevelt’s use of the radio, the first televised debate between John F. Kennedy and Richard Nixon in 1960, and Barack Obama’s use of Social Media and the Internet, this thesis will seek to answer the question of whether the …

Brand Obama: How Barack Obama Revolutionized Political Campaign Marketing In The 2008 Presidential Election, Abigail Michaelsen

CMC Senior Theses

In 2008, President Barack Obama was named Advertising Age’s marketer of the year, the first time a politician won such an award. While presidential candidates have always employed marketing tactics in order to communicate their platform and persuade voters to support them, candidate Obama’s marketing campaign completely revolutionized the field. Through an innovative marketing strategy, candidate Barack Obama transformed himself from a mere political unknown in 2004 to a worldwide sensation by the time the general election started in 2008. His calls for “hope and change” and “post-partisanship” captured the hearts of Americans frustrated with failed Bush policy and constant …

The Occurrence Of Place-Based Narrative In U.S. Senatorial Campaign Advertisements, Brian K. Munis

Graduate Student Theses, Dissertations, & Professional Papers

Narratives have been increasingly subject to study within social science disciplines. However, research pertaining to narrative within political campaigns is incomplete. For example, there has been a relative lack of attention in the literature to the symbolic discourse and imagery in many political campaign advertisements that—seemingly—exists in order to link candidates to specific geographic “places” within their constituencies. A more complete understanding of the association between narratives of place and political campaigns will allow us to more effective and accurately gauge how, when, and why candidates use this potential strategy; as well as its possible effectiveness in election outcomes. This …

A People's History Of Baseball, Mitchell J. Nathanson

Mitchell J Nathanson

Baseball is much more than the national pastime. It has become an emblem of America itself. From its initial popularity in the mid-nineteenth century, the game has reflected national values and beliefs and promoted what it means to be an American. Stories abound that illustrate baseball's significance in eradicating racial barriers, bringing neighborhoods together, building civic pride, and creating on the field of play an instructive civics lesson for immigrants on the national character. In A People's History of Baseball, Mitchell Nathanson probes the less well-known but no less meaningful other side of baseball: episodes not involving equality, patriotism, heroism, …

Political Communication In A Digital Age: 2011 Tea Party Senators And Social Media, Kaitlyn M. Barrett

Chancellor’s Honors Program Projects

No abstract provided.

What Is Conservatism?, Heidi Peters

Graduate Research Symposium (GCUA) (2010 - 2017)

The re-branding of the right manifested itself in conservative movements and gatherings across the country in-between 2008 & 2010. One of those events included Glenn Beck's Restoring Honor Rally on August 28, 2010. This research project is a case study that illustrates how the conservative political ideology is defined and rejuvenated after massive defeat.