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Articles 1 - 4 of 4
Full-Text Articles in Public Relations and Advertising
Private Military Contractors, Security Forces, And Mercenaries, Naomi Pearson
Private Military Contractors, Security Forces, And Mercenaries, Naomi Pearson
The Partisan
No abstract provided.
Approaching Ideals Through Innovation: Twentieth And Twenty-First Century Mass Media Technology And American Democracy, Elizabeth Brand Cermak
Approaching Ideals Through Innovation: Twentieth And Twenty-First Century Mass Media Technology And American Democracy, Elizabeth Brand Cermak
Senior Theses
From the moment our First Amendment was adopted, America’s ideal of democracy has been firmly intertwined with media communications between the President and the citizenry. Over time, technological advancements have altered the way this communication is facilitated, increasing the public’s access to the Office of the Presidency, and visa versa, via new forms of media. Through an examination of Franklin Delano Roosevelt’s use of the radio, the first televised debate between John F. Kennedy and Richard Nixon in 1960, and Barack Obama’s use of Social Media and the Internet, this thesis will seek to answer the question of whether the …
Brand Obama: How Barack Obama Revolutionized Political Campaign Marketing In The 2008 Presidential Election, Abigail Michaelsen
Brand Obama: How Barack Obama Revolutionized Political Campaign Marketing In The 2008 Presidential Election, Abigail Michaelsen
CMC Senior Theses
In 2008, President Barack Obama was named Advertising Age’s marketer of the year, the first time a politician won such an award. While presidential candidates have always employed marketing tactics in order to communicate their platform and persuade voters to support them, candidate Obama’s marketing campaign completely revolutionized the field. Through an innovative marketing strategy, candidate Barack Obama transformed himself from a mere political unknown in 2004 to a worldwide sensation by the time the general election started in 2008. His calls for “hope and change” and “post-partisanship” captured the hearts of Americans frustrated with failed Bush policy and constant …
The Occurrence Of Place-Based Narrative In U.S. Senatorial Campaign Advertisements, Brian K. Munis
The Occurrence Of Place-Based Narrative In U.S. Senatorial Campaign Advertisements, Brian K. Munis
Graduate Student Theses, Dissertations, & Professional Papers
Narratives have been increasingly subject to study within social science disciplines. However, research pertaining to narrative within political campaigns is incomplete. For example, there has been a relative lack of attention in the literature to the symbolic discourse and imagery in many political campaign advertisements that—seemingly—exists in order to link candidates to specific geographic “places” within their constituencies. A more complete understanding of the association between narratives of place and political campaigns will allow us to more effective and accurately gauge how, when, and why candidates use this potential strategy; as well as its possible effectiveness in election outcomes. This …