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Full-Text Articles in Public Relations and Advertising
Cialdini's Principle Of Liking And The 2016 Presidential Election, Dylan M. Ureno
Cialdini's Principle Of Liking And The 2016 Presidential Election, Dylan M. Ureno
Montview Journal of Research & Scholarship
What was the impact of celebrity endorsements on the 2016 presidential election between Donald Trump and Hillary Clinton? To answer this question, celebrities and their endorsements were evaluated from a persuasion standpoint. Celebrity endorsements have often been used in the marketing world and the political world. This persuasive strategy has been effective and utilizes several persuasive concepts to influence consumers. Through a review of the literature, it has been demonstrated that this tactic utilizes concepts such as meaning transfer, heuristics, and reference cues to persuade the consumer. In this same manner, celebrity endorsement tactics were applied to many political campaigns …
The Political Preference Of Arkansas Farmers And Ranchers, Rachel J. Barry, Donna L. Graham
The Political Preference Of Arkansas Farmers And Ranchers, Rachel J. Barry, Donna L. Graham
Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences
Access to information is critical to improving production efficiency, but little is known about how farmers are informed on the policy or issues influencing programs related to farming. This research sought to determine the sources of communication used by farmers and ranchers to form opinions about agricultural policy and candidates, identify the issues important in voting, and their level of participation in the political process. Face-to-face interaction was the preferred form of communication in farm organization meetings, with friends, or farm agencies. Magazines were the preferred source of print communication, and university/extension websites were preferred for internet sources. Broadcast media …
Death Of A Politician, Brian W. Sanders
Death Of A Politician, Brian W. Sanders
Global Tides
This paper strives to explain the remarkable efficacy of brash rhetoric, specifically analyzed through the lens of Donald Trump’s sustained popularity in the 2016 Presidential Election. Examining Trump’s rhetorically generated relationships with the media, immigrants, politicians, and women, this paper explores the increasing importance of sophistic rhetoric and rhetorical ethos. Appeals to audience identification through in-groups and out-groups are explored, followed by an examination of the appeal of violent metaphors and sanctity considerations to Trump’s voter base. Trump’s successful self perpetuating cycle of shocking statements, followed by increased news coverage and political popularity is explained. Finally, this paper analyzes the …
Private Military Contractors, Security Forces, And Mercenaries, Naomi Pearson
Private Military Contractors, Security Forces, And Mercenaries, Naomi Pearson
The Partisan
No abstract provided.
"That Dog Don't Hunt": Persuasive Language And Imagery In An Nra Advertisement, James Whittle
"That Dog Don't Hunt": Persuasive Language And Imagery In An Nra Advertisement, James Whittle
Undergraduate Review
No abstract provided.